Semrush

4.7 (2,271)
Write a Review!
SaaS solution for online content marketing

Overall rating

4.7 /5
(2,271)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support
4.4/5

96%
recommended this app
Sort by

2271 Reviews for UK Users

Victoria
Victoria
Overall rating
  • Industry: Publishing
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best and reliable content. Semrush brings the best out of social media.

Reviewed on 16/02/2024

Semrush enhances creativity and motivates growth. It is a great software. Remarkable performance.

Semrush enhances creativity and motivates growth. It is a great software. Remarkable performance.

Pros

Semrush has been a strong pillar in my experience. I get to do my research work fast and getting accurate content which I treasure. With the maturity in technology, online visibility is paramount to keep up with the pace. Semrush manages this effectively. It's integration is awesome.

Cons

Semrush in my view is quite user friendly and secure. I don't find any major challenges with it.

Christopher
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The most comprehensive tool on the market

Reviewed on 15/02/2024

SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it...

SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it this one

Pros

I love how easy it is to use, the layout is simple and every function has little hints to show you what it does.

Cons

It is quite a but more expensive when compared to a lot of tools, its worth it but some companies cant afford that budget.

William
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 4.0 /10

Excellent functionality, questionable accuracy.

Reviewed on 22/07/2024

I demoed the tool and advised whether it should be adopted by my team (it was adopted in the end.)...

I demoed the tool and advised whether it should be adopted by my team (it was adopted in the end.) I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its accuracy in reporting investment figures. It did an inconsistent job of reporting competitive spend data but was more than competent at just about everything else.

Pros

Excellent at tracking keywords and competitive SEM activity at a high level. If you want to know the when and where of competitors' activity on search and digital SEMrush is easy to recommend. Very easy to use while being thorough at the same time.

Cons

My only complaint was the poor accuracy of the competitive data. We ran some internal studies and found that the tool, while excellent at tracking keywords and the when and where of competitors' activity on search and digital, its accuracy was all over the place in terms of the actual dollars spent. If you aren't looking for hard $$ of *how much* your competitors are investing in search, this is still a good tool in terms of general keyword tracking, site tracking, and high level competitive intelligence. But the $$ tracking simply wasn't consistent on my end.

Ryan
Overall rating
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

SEMRUSH review

Reviewed on 04/10/2024

It's a tool used on a daily basis to perform SEO tasks, there are additional features which help...

It's a tool used on a daily basis to perform SEO tasks, there are additional features which help focus on the content and tech side but overall i have used it for keyword research which has been effective.

Pros

If you're familiar with SEO it's very easy to use, as it's so popular there are a lot of helpful guides and blog posts to get the most out of the platform

Cons

Not too many cons, but each tool has their own strengths. One con would be concurrent project limitations. Also you're better off using crawling software like screaming frog or lumar for your tech insights

Marco Genaro
Marco Genaro
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the best SEO tool. Unfortunately, a bit expensive.

Reviewed on 03/01/2024

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly...

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly analyzing competitor websites as well as your own. It's a very powerful tool if you know how to use it and what to look for. In my opinion, it's only worthwhile in the hands of SEO and marketing experts.

I would love it to be a bit cheaper, but it's worth the price.

Pros

As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me to analyze my website and my competitors' websites at a glance, it helps me keep track of the backlinks I have, and it enables me to conduct quick SEO audits. Additionally, it's very user-friendly.

Cons

In my opinion, there are two cons of SemRush:

First of all, sometimes there are more-specific tools for some taks. For example: I prefer to use SERPROBOT for Keyword Tracking, Ahrefs for Backlinking/Outreach campaigns and Keyword Planner from Google Ads for keyword research.

Lastly, the problem with SemRush is that it's quite pricy. The Guru plan is around 250USD.

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

I tested both. While SemRush is better for SEO On Page and analyzing competitors, Ahrefs is better for backlinking and outreach campaigns. I finally took both of them 😅.

Switched From

Ahrefs

Reasons for Switching to Semrush

For a similar price, SemRush is easier to use and more complete.
Alessandro
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

No Semrush No SEO

Reviewed on 21/05/2024

We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.

We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.

Pros

There are a lot of configurations, tools, information you can set and find in the admin panel to make your projects work properly.

Cons

We think the cost is too high and there are a lot of limitations when you reach specific numbers of keywords or researches

Sam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Essential tool for SEO agencies

Reviewed on 25/04/2024

Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for

Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for

Pros

All the tools you will ever need to perform keyword research, backlink analysis, competitor analysis etc

Cons

Lots of tools get deprecated or moved to a higher subscription level

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

More powerful options on Semrush for our advanced requirements

Reasons for Switching to Semrush

Better user interface and reviews compared to competition
Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Semrush is amazing!

Reviewed on 18/09/2023

Overall, I'd select Semrush over any other SEO platform or software. They consistently have been...

Overall, I'd select Semrush over any other SEO platform or software. They consistently have been dependable and reliable.

Pros

Semrush is a fantastic SEO tool that is a jack of all trades. It is robust, yet intuitive and is not complex to learn or deploy.

Cons

Sometimes the amount of data and features can feel overwhelming. If you're able to focus your efforts and find the most meaningful tools and data for your organization within Semrush, this can easily be overcome.

Alternatives Considered

Moz Pro and Screaming Frog SEO Spider

Reasons for Switching to Semrush

Semrush had all of the features we were looking for, and more, compared to competitors.
Danielle
Danielle
Overall rating
  • Industry: Sporting Goods
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Excellent Resource for Complete Evaluation

Reviewed on 10/08/2023

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the...

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the competitors, and keep tabs on the indexing status of our own initiatives.

Pros

In the world of digital marketing, Semrush is indispensable. You may use it for keyword research, forethought, tracking your SEO and site optimization efforts, for scheduling social media postings, for keeping tabs on the competitors, and for learning more about the competition. It's crucial to my job, therefore I can't do without it. Its breadth of utility is astounding.

Cons

For me, the price of Semrush is the only negative aspect of the service. In my opinion, it is too pricey and not a viable option for most people.

Response from Semrush

We appreciate your detailed review! It's fantastic to know that our platform plays a crucial role in your range of digital marketing efforts. We understand that pricing is a concern; with over 55 tools and the most accurate data on the market, the value goes beyond the cost.
If there's anything specific you'd like to discuss or explore further, please don't hesitate to reach out.

Emily
Overall rating
  • Industry: Insurance
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great SEO tool that gives you the right insights!

Reviewed on 01/03/2024

Pros

- great for keyword and competitors analysis
- easy to implement
- great customer service!
- easy integration with google tooling

Cons

- accidental purchases are easily made
- look and feel of the dashboards

Md. Tanvir Bin
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best for SEO and Promotional purpose

Reviewed on 30/10/2023

It gives me a platform that not only gives our competitors in that area insights, but also helps us...

It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords.

Pros

Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs.
Our performance on social media can be analyzed with its Social Media Toolkit.

Cons

The usability isn't the best.
Paying for a plan is highly costly.

Alternatives Considered

Ahrefs

Reasons for Choosing Semrush

lack of advanced features to perform outstanding SEO

Switched From

Sitechecker.pro

Reasons for Switching to Semrush

It gives me information on the pages of our competitors as well. SEO rankings and targeted keywords are among the information it provides. By finding use for the data on our own website, I can leverage it to our benefit.

Response from Semrush

Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help.

Bjorn
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Poor customer support

Reviewed on 02/08/2023

Pretty bad customer support and a very bad mouthing account executive named [sensitive content...

Pretty bad customer support and a very bad mouthing account executive named [sensitive content hidden] .

Pros

Good tool and easy to use. Because of the problems i am thinking about looking for another tool.

Cons

Observe other websites is not working well. Customer support is terrible. I am customer for 3 years and started at the 7th of August. Suddenly they stopped my account at the 6th of July. When i submit this problem to [sensitive content hidden] , my 'account executive', she did not help me. "She couldn't look back" for 3 years. She gave me a headache every mail she sent. In the end we were on a call and the bad mouthing just continued. In the end customer support had two ladies who found the problem. First said: ok we extend 3 weeks. Second said: till the 7th of August. Result: a downgraded account. SEMrush doesn't call me or send me a message. Only thing they care about is extending the product. But they don't care about their customers.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

I like the product. But in the end it is more than the product.

Response from Semrush

Hi Bjorn, we're sorry to hear about your negative experience with our Support team.
We appreciate you working with us to get your account issues resolved and we look forward to our continued success together.

Angela
Angela
Overall rating
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

My Experience with Semrush

Reviewed on 28/08/2024

Semrush is an intuitive and user-friendly tool that I primarily rely on for keyword research. Among...

Semrush is an intuitive and user-friendly tool that I primarily rely on for keyword research. Among the various keyword research tools I utilize, Semrush stands out as the first software I adopted in 2014, and it has remained an integral part of my SEO strategy ever since.

Pros

I highly recommend Semrush as an effective tool for generating and identifying keywords for SEO optimization. I consistently utilize this and other resources to identify popular, searchable keywords that enhance online visibility for my website.

Cons

I can't think of any cons with Semrush at this time.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Comprehensive tool for SEO and analysis

Reviewed on 07/05/2024

Pros

SEMRush gives you a 360-degree overview of either the website analysis or keywords. I like SemRush because it helps me find the best keywords, see what my competitors are doing, and fix website technical issues. It's easy to use and gives me useful tips to improve overall website SEO and organic strategies.

I use SEMRUSH for organic marketing through SEO for my clients. It helps in following thing
1. Keyword Research
2. Tracking keyword position status
3. Backlinks overview for websites
4. Auditing websites technical SEO issues
5. Doing competitor analysis for SaaS and other businesses

Cons

It can be costly for some users. I don't see any other cons about it.

Advaldo
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Semrush - SEO

Reviewed on 31/07/2024

Semrush is the most powerful search engine optimization tool i used until now.

Semrush is the most powerful search engine optimization tool i used until now.

Pros

I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.

Cons

Is a little costly for a small business.

Spriha
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

My Year with SEMrush

Reviewed on 17/10/2023

My overall experience with SEMrush has been really good. It's a comprehensive and invaluable tool...

My overall experience with SEMrush has been really good. It's a comprehensive and invaluable tool for SEO and digital marketing professionals like myself because it provides insights and features that can greatly improved the online strategies and results of any business.

Pros

What I like most about SEMrush is its ability to provide comprehensive insights and tools for keyword research, competitive analysis, and overall SEO management. It's an all-in-one solution that helps me make data-driven decisions to improve my online presence.

Cons

One thing I like least about SEMrush is its pricing, as it can be relatively expensive for smaller businesses or individuals like myself.

Lindsey
Overall rating
  • Industry: Events Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Semrush is SEO Royalty

Reviewed on 19/02/2024

Pros

You could compare multiple objects and workflows snowing your ranking and organic content opportunities

Cons

The coast were slightly higher than other free sites

marvin
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

SEMRUSH ROCKS!

Reviewed on 31/10/2024

Top notch - its the best of its kind! Primo!

Top notch - its the best of its kind! Primo!

Pros

SEMRUSH is one of the best Internet marketing tools EVER!

Cons

price has gone way up - though they do constantly improve the platform

Alternatives Considered

Moz Pro and Ahrefs

Reasons for Switching to Semrush

SEMRUSH does more - has better features.
Harsh
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

SEMrush: My Daily Go-To for Unparalleled Traffic Insights Over Ahrefs.

Reviewed on 16/09/2023

In my personal experience, SEMrush has been a game-changer. It's a powerful tool that keeps me...

In my personal experience, SEMrush has been a game-changer. It's a powerful tool that keeps me ahead in the online game and has greatly enhanced my digital strategies.

Pros

For me, Semrush stands out because of its priceless features. It's my SEO Swiss Army knife; it's more than simply a tool. Semrush is my top choice for enhancing my digital presence and strategies because of its superior accuracy in traffic analysis to Ahrefs, as well as its powerful keyword research, competitive analysis, and content optimization capabilities.

Cons

One drawback of Semrush is that its pricing can be relatively high for smaller businesses or individual users on a tight budget.

Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

One-stop shop tool for your SEO needs

Reviewed on 11/11/2024

Overall, my experience with SEMRush has been good. It's almost like a one-stop shop for everything...

Overall, my experience with SEMRush has been good. It's almost like a one-stop shop for everything SEO.

Pros

SEMrush has proven to be very effective in shaping my team’s content and ad strategies. I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new players in the market.

Cons

It works well overall..I only wish that the customer service had more SEO experts on board. They do a great job at describing current features but not so much on consulting on SEO best practices.

Dako
Dako
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Semrush the right hand for SEO agent

Reviewed on 21/01/2024

Pros

From the very beginning of my SEO agent career I have been introduced to Semrush
The most impressive part of this tool is that it is very easy to understand and use because of its simplicity and how it explains itself in every part of the journey.

Cons

Even though Semrush being the most wonderful tool it has the downs as well for me this would be the on page tool which is built in the Semrush I think it needs some shaping to make it perfect

Owen
Overall rating
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Powerful SEO analysis tool for websites

Reviewed on 08/11/2024

Pros

Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking vs our competitors

Cons

Prices add up quickly and there are cheaper alterantives on the market

Purvi
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Site Audit and Competitive Analysis Made easy

Reviewed on 24/10/2023

Overall it helped me a lot with my website analysis. It gives a detailed insight into your ON-page,...

Overall it helped me a lot with my website analysis. It gives a detailed insight into your ON-page, Off-page, and technical errors along with all the necessary fixes.It really saves time and improves the efficiency of the team. It even helps me in planning my SEO strategy based on my competitors.

Pros

I am managing multiple clients and it helped me a lot with the entire Site Audit. It gives me detailed insights into all the website errors and their fixes.Its competitor analysis features are very helpful, you can check your competitor's backlinks, perform keyword and backlink gap analysis, and track keywords.It also helps in planning the content strategy, you can perform a keyword analysis. It even gives you clusters for your keywords, checks for more content ideas through its Topic Research Tool.It greatly helps you in planning your SEO strategy by simply analyzing your site along with analyzing your competitors.

Cons

Its a great tool, you will get all the necessary features you require. It pricing is a bit high so choose your plan accordingly, also you have to pay extra for their other AI tools and that's become a bit more costly.

Joe
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Very Helpful!

Reviewed on 22/03/2024

Pros

We use this tool for a variety of tasks to help complete effective marketing plans for our clients. The tools are easy to use and easy to learn.

Cons

The only thing that is a bit frustrating is that we can only have one member of our team logged in at a time and sometimes we have multiple people wanting to use it.

Verified Reviewer
Overall rating
  • Industry: Accounting
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

the best management and SEO tool

Reviewed on 07/08/2023

Pros

its speed and ease of use

Cons

its price which is so high

Response from Semrush

Thanks for being a Semrush customer. It's great knowing that you're taking advantange of many of our SEO tools and appreciate how easy they are to navigate.
We've priced ourselves competitively, given that we have over 55 tools and the most accurate and extensive database on the market. While the value goes beyond the cost, we have three tiers of pricing to fit different marketers budgets.