Benchmark Email

4.3 (192)
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Email marketing service provider

Overall rating

4.3 /5
(192)
Value for Money
4.2/5
Features
4.1/5
Ease of Use
4.4/5
Customer Support
4.3/5

86%
recommended this app
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192 Reviews for UK Users

Bella
Bella
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Very efficient email marketing platform

Reviewed on 07/06/2023

Pros

Benchmark email is very easy to setup and easy to use. The user interface is very simple and very easy to understand. You have the ability to design your own template in different choices to choose from. No need to put much effort how to use it.

Cons

Some features are limited and sometimes I notice a delay while sending a large amount of emails.

Noel
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use email marketing software

Reviewed on 21/02/2022

Excellent customer service right from the get go

Excellent customer service right from the get go

Pros

I like that Benchmark is clean looking and easy to navigate. You can create an email in no time.
I like the email templates.

Cons

I don't like that I have to create a segment to email a few people in my list.
Also my current website doesn't integrate with Benchmark to save emails. They said they were working on that feature, however. So not Benchmark issue.

Alternatives Considered

Constant Contact and MailerLite

Reasons for Choosing Benchmark Email

MailChimp isn't easy to use and has virtually no customer service. I'm a yoga instructor, not an IT specialist

Switched From

Mailchimp

Reasons for Switching to Benchmark Email

No fuss interfaces and easy to use for my small business. Plus I was connected with a very helpful sales rep
Derrick
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Great but needs improvement

Reviewed on 31/05/2019

Its a decent program but for the money, it is to many glitches that need to be addressed. Spell...

Its a decent program but for the money, it is to many glitches that need to be addressed. Spell check needs to be added back into the program as well.

Pros

Easy to Use
Clean layout
Ease of customizing templates
Training other team members on how to use is easy

Cons

Customer service is not that great - Most are not American so language is hard to understand
Too many glitches when working in templates
Have to send several TEST emails to make sure the functions are correct
The same email delivered to different members of my team show up differently or have different links
A lot of bugs in the back that need to be addressed
No Spell check function anymore
The image editor is not that great
uploading lists can be a pain sometimes you have to do them multiple times in order for them to get uploaded

Response from Polaris Software

Hello Derrick,

Thanks for your feedback.

Whenever you have a moment, chat with us and let us know your concerns. We'll be glad to offer you a solution.

- Benchmark Team

Michael
Overall rating
  • Industry: Media Production
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Happy customer

Reviewed on 30/05/2019

Overall I enjoy using it very much.

Overall I enjoy using it very much.

Pros

Unlike other email programs, benchmark allows me to send as many emails as I need without having to pay extra. I think benchmark is one of the only platforms that allows me to pay on the basis of the number of records and add the number of emails that I send.

Cons

Sometimes there is massive delays in receiving test emails.

Alternatives Considered

Mailchimp

Reasons for Switching to Benchmark Email

Because they charge you by the number of emails that you send. benchmark does not do that.

Response from Polaris Software

Hello Michael,

Thank you for your review.

Please don't doubt to chat with us if you're encountering issues with our test emails. We'll be glad to help.

- Benchmark Team

Abed
Overall rating
  • Industry: Mental Health Care
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Benchmark Email

Reviewed on 27/09/2019

No benefits yet

No benefits yet

Pros

Ease of use. Nice design, Makes it easy to track performance

Cons

I have sent the first email yesterday. Out of 409 people, only 75 have viewed the mail so far. No one registered online yet.

One concern is that emails go to promotion or to junk.

Another, is that marketing for your software is misleading. Is started with the free plan thinking that I can upload up to 2400 contacts and email them. The free plan did not work properly, I was allowed to email 250 persons a month, and I wasnt allowed to upload the contact list because your check found out that I have more than 5% invalid emails ( I believe this is a policy to force upgrading to pro, which we were going to do after testing the performance of benchmark).

Alternatives Considered

Mailchimp

Reasons for Switching to Benchmark Email

My friends at my other job use benchmark so I would be able to ask them questions. Also it was stated that we are allowed to send 2400 email on Free Plan, I was surprised yesterday that I am only allowed 250 a month. And I had issues uploading the contact list which required that I purchase the pro vrsion.
Laura
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Software!

Reviewed on 06/09/2019

With Benchmark I'm able to communicate with all of my clients, inform them about new deals, and...

With Benchmark I'm able to communicate with all of my clients, inform them about new deals, and work to promote my business well. Not only that, but Benchmark also provides us with valuable statistics about how our well our email was received.

Pros

This software is extremely organized and user friendly. I am able to navigate my emailed newsletters with ease and convey everything in one place.

Cons

There isn't much I don't enjoy about this product. I will admit there is a bit of a learning curve to the formatting; however, once you get the hang of it it is smooth sailing.

Nikita
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Loving It!

Reviewed on 14/03/2020

Very happy!

Very happy!

Pros

As a new user to emailing lists, automations, etc., benchmark has been incredibly user friendly, simple and I actually switched over from mail chimp and much prefer it!

Cons

The pricing is a little high in my opinion with Canadian exchange factored in but otherwise no complains yet!

matthew
matthew
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Very complex but never saw any results yield

Reviewed on 27/03/2023

I love the application i think maybe given more time id be able to work the system like a pro

I love the application i think maybe given more time id be able to work the system like a pro

Pros

I like there is 24/7 live chat support also the drag and drop feature helped A TON !

Cons

The email delivery could be better and im filling up my files almost too quick

Bob
Bob
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

My Review of Benchmark Email

Reviewed on 18/09/2018

Very good! Customer support responded quickly to my inquiries. For emailing your customer base...

Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

Pros

I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

Cons

I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

Mathew
Mathew
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

simple yet powerful

Reviewed on 10/07/2018

Pros

benchmark provides a great WYSIWYG editor - much better than most and all of the preset templates are fully responsive. Navigation is simple, the layout is clean, and the reporting functionality is great. seamless automation mapping makes setting up automated campaigns a breeze. GREAT customer service is also a bonus.

Cons

Like most email marketing suites, it can get pricey as subscribership grows a there are lower cost alternatives available but they lack the functionality that benchmark offers. image storage is limited to 10mb without upgrading to unlimited for an additional five a month. Deliverability is ok but could be further improved but is getting better.

Response from Polaris Software

Thanks for the review Mathew. We have worked countless hours to get the editor where it's at. It makes our day to read a comment like this :). At this time, email delivery is our top priority and we look forward to continuously improve our sending methods for best delivery to the inbox. Thank you for choosing Benchmark and for taking the time to write this review.

Sarad
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Email marketing tool for email marketer

Reviewed on 29/10/2023

it IS BEST FOR AUTOMATION AND PERSONALIZATION

it IS BEST FOR AUTOMATION AND PERSONALIZATION

Pros

List management and personalization as well as email templetes are the most useful feature for me.

Cons

Some of the features are a bit complex to learn

Alberto
Overall rating
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Easy to access platform

Reviewed on 28/05/2023

Pros

Benchmark Email stands out with its advanced scheduling feature, keeping contacts informed even when I'm busy. Although the interface lacks some intuitiveness, the exceptional customer service compensates. Unlike other platforms, Benchmark allows unlimited emails without extra charges, based on the number of records. Its simplicity makes writing newsletters enjoyable, impressing parents with personalized updates and photos.

Cons

While Benchmark Email falls short in image storage for my subscription level, its deliverability needs improvement as emails often end up in spam folders. Resending emails to soft bounces and through contacts is problematic. Text formatting glitches occur, and the requirement to create segments for targeted emails is inconvenient. Unfortunately, my website's lack of integration with Benchmark is an additional challenge. The frequent change in email senders hampers recipient spam filters.

Jaden Rose
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to Use Email Marketing

Reviewed on 22/06/2022

I think this is a good free software to use for basic email marketing.

I think this is a good free software to use for basic email marketing.

Pros

I liked using this email marketing software when I was just getting started. It had a free and cheap first tier account. I used the forms to integrate onto my website. I also sent out weekly emails to my list. I also used some of the "light" email automations.

Cons

In order to use more complex email automations, you have to switch over to a paid tier.

Verified Reviewer
Overall rating
  • Industry: Environmental Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Benchmark Email is Indeed the Benchmark

Reviewed on 26/03/2019

Benchmark Email continues to raise the bar and continue to be the benchmark in terms of creating...

Benchmark Email continues to raise the bar and continue to be the benchmark in terms of creating genuine email campaigns and automated emails. We are closer to our clients now because of this amazing platform

Pros

It has a drag and drop email design which makes it really easy to use. It is also possible to send out automated emails and personalized emails to help drive revenue. Their customer relations is also really impressive

Cons

Everything works perfectly in my opinion. There is virtually nothing to dislike

Response from Polaris Software

Hello,

Thanks for your review.

- Benchmark Team

Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Simple, Effective Tool

Reviewed on 24/01/2019

Benchmark was an excellent starter tool for our company's email marketing campaigns. We eventually...

Benchmark was an excellent starter tool for our company's email marketing campaigns. We eventually needed to move on to a tool with more functionality, integrations and features, but I would highly recommend Benchmark to those starting out with email marketing!

Pros

Benchmark was a very easy-to-use tool for our team's email campaigns. You need very little design experience to create beautiful campaigns. All of the features are very intuitive.

Cons

Benchmark doesn't offer the same features as some of the other big players; the automation is limited and tracking/analytics don't stack up. For the price and basic features though, it's a win.

Response from Polaris Software

Hi,

Thank you for the review.

- Benchmark Team

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Does basic functions well

Reviewed on 07/02/2018

Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.

Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.

Pros

Benchmark was a great launching pad for my organization's email campaigns. Eventually we switched to Mailchimp because it allowed us more options for special offers and was easier to integrate with other systems. However, Benchmark got the job done initially and was easy to then export our contacts when moving to a new system.

Cons

Benchmark does not offer as much as mailchimp for tracking, growth, and integration. It is a more basic email campaign management software, but does the basics very well.

Response from Polaris Software

Thanks for the review! I know our integration options aren't as extensive as some of our competitors but we are working fast to expand these. Thank you for your business and we wish you the best! :)

Gavin
Gavin
Overall rating
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Love our experience with Benchmark so far!

Reviewed on 07/11/2017

Pros

We love how easy it is to build emails in benchmark. The drag and drop editor is perfect for our newsletters.

Cons

Would love to see more customization options in the drag and drop editor. It can be difficult to match emails to your branding with the font and font weight options.Would love to see more customization options in the drag and drop editor. It can be difficult to match emails to your branding with the font and font weight options.

Response from Polaris Software

Gavin,

Thanks for the review and sharing your experience with others :) .

In regards to matching fonts with your brand, I know it can be a pain sometimes, specially since we only show web-friendly fonts and styles. You are able to make custom font changes if you play with the HTML code though. Here is a quick blog that can help you with that: https://www.psd2html.com/blog/non-web-fonts.html

Verified Reviewer
Overall rating
  • Industry: Management Consulting
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

User experience

Reviewed on 31/05/2019

We are using benchmark for sending new product information and training announcements to all our...

We are using benchmark for sending new product information and training announcements to all our clients and this is also helping us capture clients who are looking for more details on the program.

Pros

Precise report is generated for each email campaign which is easy to review and reflect on campaign performance

Cons

Cleaning up hard bounce emails accounts is taking long time as Benchmark doesn't have one client remove hard bounce accounts from all contact list

An option to download the report would be much appreciated as it will help us reduce manual report generation, which needs to be submitted to management every week.

Response from Polaris Software

Hi,

Thanks for your feedback.

Whenever you have a moment, chat with us and ask us about a solution for cleaning hard bounces and to export your needed report.

- Benchmark Team

Jessica
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Review

Reviewed on 23/05/2019

Easy comunication of our services and products to our contacts.

Easy comunication of our services and products to our contacts.

Pros

Is easy to use, and have a good team of client support.

Cons

The editor should be easy adjust to the client design, and i would like to know how to use all the tools but the informations or videos are in english and it will be good to have it in my own language.

Response from Polaris Software

Hello Jessica,

Thank you for the review and high rating!

Chat with us at any time and ask for our spanish YouTube channel.

- Benchmark Team

Michelle
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

It just didn't work for me.

Reviewed on 05/12/2016

I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was...

I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was disappointed in the low amount of "views" my emails got when I checked on the status. I understand that since I do not have my own domain named email, that free email services such as "Gmail" often end up in spam filters. However, I have used another email marketing service and got more opened emails through them, so I fear the stigma is more on Benchmark than the fact that I use a free email provider. Otherwise, I can't explain why the other service I have used worked better. For this reason, I have stopped using Benchmark, after a couple of months, and went back to my previous provider. It's no offense to the service, but if it's not working for me, as a marketing tool, why should I continue to use it?

Pros

The emails look very professional and the software is easy to use.

Cons

I was not getting enough feedback compared to another marketing tool I have used, so I decided to stop using Benchmark.

Response from Polaris Software

Hello Michelle,

Thank you for this feedback, it really means a lot to us.

Based on your feedback, I understand your decision to use an alternative service.

Email delivery is essential to our service. We know we had issues with this in the past and we are working hard to provide our clients with the best email delivery possible. We are improving our vetting systems to avoid "spammer" like clients that could affect our sending reputation and we are improving our back end technology as well.

We are also working on more education to help our users understand best email marketing practices.

Again, Thank You for this feedback and we hope the next time you try us, your experience is much better.

- Daniel Miller

Verified Reviewer
Overall rating
  • Industry: Media Production
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Review

Reviewed on 23/05/2019

We have been using it for a long time

We have been using it for a long time

Pros

This software is practical to use in a daily v

Cons

The e-mail sender is always changing so the receiver can not record the e-mail address in is non spam list.

Response from Polaris Software

Hi,

Thank you for your feedback.

Whenever you have a moment, please chat with us, we'd love to assist you on the email sender matter.

- Benchmark Team

Eduardo
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

My Review

Reviewed on 06/09/2022

Good enough in order to be used for E-Mail Marketing

Good enough in order to be used for E-Mail Marketing

Pros

It has many Features for e-mail marketing

Cons

It does not offer a trial with enough amount of e-mails included...it offers a very limited features for it and people needs to check quality on this matter first (sometimes)

Alternatives Considered

Brevo and SendPulse

Reasons for Switching to Benchmark Email

I did not do that
Nicolette
Overall rating
  • Industry: Farming
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

To use or not to use - that is the question

Reviewed on 31/05/2019

I find it user friendly and has a quality feel and look to it.

I find it user friendly and has a quality feel and look to it.

Pros

I like that once the template is built it is very easy to customize or change components of it from one publication to another as far as text or images, links etc.

Cons

I wish when you had an image with text that the text would automatically wrap around the picture instead of having to build in another text box. Otherwise the text is off to the side and there is a large empty column on the right or left. If it had the capacity to text wrap it would be so much easier.

Response from Polaris Software

Hello Nicolette,

Thanks for your feedback.

We noted down the text wrap feature request.

- Benchmark Team

Lynette
Overall rating
  • Industry: Photography
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great software

Reviewed on 23/05/2019

Benvhmark is easy to use and hreat product

Benvhmark is easy to use and hreat product

Pros

Easy to use. Use the software daily and I never have a problem

Cons

Nothing. The software is great to use dsily

Response from Polaris Software

Hello Lynette,

Thanks for your review and high rating.

- Benchmark Team

Verified Reviewer
Overall rating
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy to use and scalable

Reviewed on 30/05/2019

Email marketing , small business

Email marketing , small business

Pros

Easy to use and very practical, code, 3th parts options, partnert programs

Cons

Sometimes emails go to spam and reports dont show exactly what happened

Alternatives Considered

Mailchimp

Reasons for Switching to Benchmark Email

Price and technical support

Response from Polaris Software

Hello,

Thanks for your review. Please let us know what you need to see on your reports. We're always improving our features.

- Benchmark Team