Benchmark Email Reviews

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192 Reviews for UK Users

- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Very efficient email marketing platform
Reviewed on 07/06/2023
Pros
Benchmark email is very easy to setup and easy to use. The user interface is very simple and very easy to understand. You have the ability to design your own template in different choices to choose from. No need to put much effort how to use it.
Cons
Some features are limited and sometimes I notice a delay while sending a large amount of emails.
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy to use email marketing software
Reviewed on 21/02/2022
Excellent customer service right from the get go
Excellent customer service right from the get go
Pros
I like that Benchmark is clean looking and easy to navigate. You can create an email in no time.
I like the email templates.
Cons
I don't like that I have to create a segment to email a few people in my list.
Also my current website doesn't integrate with Benchmark to save emails. They said they were working on that feature, however. So not Benchmark issue.
Reasons for Choosing Benchmark Email
MailChimp isn't easy to use and has virtually no customer service. I'm a yoga instructor, not an IT specialistSwitched From
MailchimpReasons for Switching to Benchmark Email
No fuss interfaces and easy to use for my small business. Plus I was connected with a very helpful sales rep- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Great but needs improvement
Reviewed on 31/05/2019
Its a decent program but for the money, it is to many glitches that need to be addressed. Spell...
Its a decent program but for the money, it is to many glitches that need to be addressed. Spell check needs to be added back into the program as well.
Pros
Easy to Use
Clean layout
Ease of customizing templates
Training other team members on how to use is easy
Cons
Customer service is not that great - Most are not American so language is hard to understand
Too many glitches when working in templates
Have to send several TEST emails to make sure the functions are correct
The same email delivered to different members of my team show up differently or have different links
A lot of bugs in the back that need to be addressed
No Spell check function anymore
The image editor is not that great
uploading lists can be a pain sometimes you have to do them multiple times in order for them to get uploaded
Response from Polaris Software
Hello Derrick,
Thanks for your feedback.
Whenever you have a moment, chat with us and let us know your concerns. We'll be glad to offer you a solution.
- Benchmark Team
- Industry: Media Production
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Happy customer
Reviewed on 30/05/2019
Overall I enjoy using it very much.
Overall I enjoy using it very much.
Pros
Unlike other email programs, benchmark allows me to send as many emails as I need without having to pay extra. I think benchmark is one of the only platforms that allows me to pay on the basis of the number of records and add the number of emails that I send.
Cons
Sometimes there is massive delays in receiving test emails.
Alternatives Considered
MailchimpReasons for Switching to Benchmark Email
Because they charge you by the number of emails that you send. benchmark does not do that.Response from Polaris Software
Hello Michael,
Thank you for your review.
Please don't doubt to chat with us if you're encountering issues with our test emails. We'll be glad to help.
- Benchmark Team
- Industry: Mental Health Care
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Benchmark Email
Reviewed on 27/09/2019
No benefits yet
No benefits yet
Pros
Ease of use. Nice design, Makes it easy to track performance
Cons
I have sent the first email yesterday. Out of 409 people, only 75 have viewed the mail so far. No one registered online yet.
One concern is that emails go to promotion or to junk.
Another, is that marketing for your software is misleading. Is started with the free plan thinking that I can upload up to 2400 contacts and email them. The free plan did not work properly, I was allowed to email 250 persons a month, and I wasnt allowed to upload the contact list because your check found out that I have more than 5% invalid emails ( I believe this is a policy to force upgrading to pro, which we were going to do after testing the performance of benchmark).
Alternatives Considered
MailchimpReasons for Switching to Benchmark Email
My friends at my other job use benchmark so I would be able to ask them questions. Also it was stated that we are allowed to send 2400 email on Free Plan, I was surprised yesterday that I am only allowed 250 a month. And I had issues uploading the contact list which required that I purchase the pro vrsion.- Industry: Education Management
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great Software!
Reviewed on 06/09/2019
With Benchmark I'm able to communicate with all of my clients, inform them about new deals, and...
With Benchmark I'm able to communicate with all of my clients, inform them about new deals, and work to promote my business well. Not only that, but Benchmark also provides us with valuable statistics about how our well our email was received.
Pros
This software is extremely organized and user friendly. I am able to navigate my emailed newsletters with ease and convey everything in one place.
Cons
There isn't much I don't enjoy about this product. I will admit there is a bit of a learning curve to the formatting; however, once you get the hang of it it is smooth sailing.
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Loving It!
Reviewed on 14/03/2020
Very happy!
Very happy!
Pros
As a new user to emailing lists, automations, etc., benchmark has been incredibly user friendly, simple and I actually switched over from mail chimp and much prefer it!
Cons
The pricing is a little high in my opinion with Canadian exchange factored in but otherwise no complains yet!

- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Very complex but never saw any results yield
Reviewed on 27/03/2023
I love the application i think maybe given more time id be able to work the system like a pro
I love the application i think maybe given more time id be able to work the system like a pro
Pros
I like there is 24/7 live chat support also the drag and drop feature helped A TON !
Cons
The email delivery could be better and im filling up my files almost too quick

- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
My Review of Benchmark Email
Reviewed on 18/09/2018
Very good! Customer support responded quickly to my inquiries. For emailing your customer base...
Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.
Pros
I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.
Cons
I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
simple yet powerful
Reviewed on 10/07/2018
Pros
benchmark provides a great WYSIWYG editor - much better than most and all of the preset templates are fully responsive. Navigation is simple, the layout is clean, and the reporting functionality is great. seamless automation mapping makes setting up automated campaigns a breeze. GREAT customer service is also a bonus.
Cons
Like most email marketing suites, it can get pricey as subscribership grows a there are lower cost alternatives available but they lack the functionality that benchmark offers. image storage is limited to 10mb without upgrading to unlimited for an additional five a month. Deliverability is ok but could be further improved but is getting better.
Response from Polaris Software
Thanks for the review Mathew. We have worked countless hours to get the editor where it's at. It makes our day to read a comment like this :). At this time, email delivery is our top priority and we look forward to continuously improve our sending methods for best delivery to the inbox. Thank you for choosing Benchmark and for taking the time to write this review.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Email marketing tool for email marketer
Reviewed on 29/10/2023
it IS BEST FOR AUTOMATION AND PERSONALIZATION
it IS BEST FOR AUTOMATION AND PERSONALIZATION
Pros
List management and personalization as well as email templetes are the most useful feature for me.
Cons
Some of the features are a bit complex to learn
- Industry: Food & Beverages
- Company size: 11–50 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Easy to access platform
Reviewed on 28/05/2023
Pros
Benchmark Email stands out with its advanced scheduling feature, keeping contacts informed even when I'm busy. Although the interface lacks some intuitiveness, the exceptional customer service compensates. Unlike other platforms, Benchmark allows unlimited emails without extra charges, based on the number of records. Its simplicity makes writing newsletters enjoyable, impressing parents with personalized updates and photos.
Cons
While Benchmark Email falls short in image storage for my subscription level, its deliverability needs improvement as emails often end up in spam folders. Resending emails to soft bounces and through contacts is problematic. Text formatting glitches occur, and the requirement to create segments for targeted emails is inconvenient. Unfortunately, my website's lack of integration with Benchmark is an additional challenge. The frequent change in email senders hampers recipient spam filters.
- Industry: E-Learning
- Company size: Self Employed
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy to Use Email Marketing
Reviewed on 22/06/2022
I think this is a good free software to use for basic email marketing.
I think this is a good free software to use for basic email marketing.
Pros
I liked using this email marketing software when I was just getting started. It had a free and cheap first tier account. I used the forms to integrate onto my website. I also sent out weekly emails to my list. I also used some of the "light" email automations.
Cons
In order to use more complex email automations, you have to switch over to a paid tier.
- Industry: Environmental Services
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Benchmark Email is Indeed the Benchmark
Reviewed on 26/03/2019
Benchmark Email continues to raise the bar and continue to be the benchmark in terms of creating...
Benchmark Email continues to raise the bar and continue to be the benchmark in terms of creating genuine email campaigns and automated emails. We are closer to our clients now because of this amazing platform
Pros
It has a drag and drop email design which makes it really easy to use. It is also possible to send out automated emails and personalized emails to help drive revenue. Their customer relations is also really impressive
Cons
Everything works perfectly in my opinion. There is virtually nothing to dislike
Response from Polaris Software
Hello,
Thanks for your review.
- Benchmark Team
- Industry: Hospital & Health Care
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Simple, Effective Tool
Reviewed on 24/01/2019
Benchmark was an excellent starter tool for our company's email marketing campaigns. We eventually...
Benchmark was an excellent starter tool for our company's email marketing campaigns. We eventually needed to move on to a tool with more functionality, integrations and features, but I would highly recommend Benchmark to those starting out with email marketing!
Pros
Benchmark was a very easy-to-use tool for our team's email campaigns. You need very little design experience to create beautiful campaigns. All of the features are very intuitive.
Cons
Benchmark doesn't offer the same features as some of the other big players; the automation is limited and tracking/analytics don't stack up. For the price and basic features though, it's a win.
Response from Polaris Software
Hi,
Thank you for the review.
- Benchmark Team
- Industry: Education Management
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Does basic functions well
Reviewed on 07/02/2018
Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.
Benchmark helped us keep all of our data organized and made it easy to connect with our supporters.
Pros
Benchmark was a great launching pad for my organization's email campaigns. Eventually we switched to Mailchimp because it allowed us more options for special offers and was easier to integrate with other systems. However, Benchmark got the job done initially and was easy to then export our contacts when moving to a new system.
Cons
Benchmark does not offer as much as mailchimp for tracking, growth, and integration. It is a more basic email campaign management software, but does the basics very well.
Response from Polaris Software
Thanks for the review! I know our integration options aren't as extensive as some of our competitors but we are working fast to expand these. Thank you for your business and we wish you the best! :)

- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Love our experience with Benchmark so far!
Reviewed on 07/11/2017
Pros
We love how easy it is to build emails in benchmark. The drag and drop editor is perfect for our newsletters.
Cons
Would love to see more customization options in the drag and drop editor. It can be difficult to match emails to your branding with the font and font weight options.Would love to see more customization options in the drag and drop editor. It can be difficult to match emails to your branding with the font and font weight options.
Response from Polaris Software
Gavin,
Thanks for the review and sharing your experience with others :) .
In regards to matching fonts with your brand, I know it can be a pain sometimes, specially since we only show web-friendly fonts and styles. You are able to make custom font changes if you play with the HTML code though. Here is a quick blog that can help you with that: https://www.psd2html.com/blog/non-web-fonts.html
- Industry: Management Consulting
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
User experience
Reviewed on 31/05/2019
We are using benchmark for sending new product information and training announcements to all our...
We are using benchmark for sending new product information and training announcements to all our clients and this is also helping us capture clients who are looking for more details on the program.
Pros
Precise report is generated for each email campaign which is easy to review and reflect on campaign performance
Cons
Cleaning up hard bounce emails accounts is taking long time as Benchmark doesn't have one client remove hard bounce accounts from all contact list
An option to download the report would be much appreciated as it will help us reduce manual report generation, which needs to be submitted to management every week.
Response from Polaris Software
Hi,
Thanks for your feedback.
Whenever you have a moment, chat with us and ask us about a solution for cleaning hard bounces and to export your needed report.
- Benchmark Team
- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Review
Reviewed on 23/05/2019
Easy comunication of our services and products to our contacts.
Easy comunication of our services and products to our contacts.
Pros
Is easy to use, and have a good team of client support.
Cons
The editor should be easy adjust to the client design, and i would like to know how to use all the tools but the informations or videos are in english and it will be good to have it in my own language.
Response from Polaris Software
Hello Jessica,
Thank you for the review and high rating!
Chat with us at any time and ask for our spanish YouTube channel.
- Benchmark Team
- Industry: Arts & Crafts
- Company size: Self Employed
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
It just didn't work for me.
Reviewed on 05/12/2016
I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was...
I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was disappointed in the low amount of "views" my emails got when I checked on the status. I understand that since I do not have my own domain named email, that free email services such as "Gmail" often end up in spam filters. However, I have used another email marketing service and got more opened emails through them, so I fear the stigma is more on Benchmark than the fact that I use a free email provider. Otherwise, I can't explain why the other service I have used worked better. For this reason, I have stopped using Benchmark, after a couple of months, and went back to my previous provider. It's no offense to the service, but if it's not working for me, as a marketing tool, why should I continue to use it?
Pros
The emails look very professional and the software is easy to use.
Cons
I was not getting enough feedback compared to another marketing tool I have used, so I decided to stop using Benchmark.
Response from Polaris Software
Hello Michelle,
Thank you for this feedback, it really means a lot to us.
Based on your feedback, I understand your decision to use an alternative service.
Email delivery is essential to our service. We know we had issues with this in the past and we are working hard to provide our clients with the best email delivery possible. We are improving our vetting systems to avoid "spammer" like clients that could affect our sending reputation and we are improving our back end technology as well.
We are also working on more education to help our users understand best email marketing practices.
Again, Thank You for this feedback and we hope the next time you try us, your experience is much better.
- Daniel Miller
- Industry: Media Production
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Review
Reviewed on 23/05/2019
We have been using it for a long time
We have been using it for a long time
Pros
This software is practical to use in a daily v
Cons
The e-mail sender is always changing so the receiver can not record the e-mail address in is non spam list.
Response from Polaris Software
Hi,
Thank you for your feedback.
Whenever you have a moment, please chat with us, we'd love to assist you on the email sender matter.
- Benchmark Team
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
My Review
Reviewed on 06/09/2022
Good enough in order to be used for E-Mail Marketing
Good enough in order to be used for E-Mail Marketing
Pros
It has many Features for e-mail marketing
Cons
It does not offer a trial with enough amount of e-mails included...it offers a very limited features for it and people needs to check quality on this matter first (sometimes)
Reasons for Switching to Benchmark Email
I did not do that- Industry: Farming
- Company size: 51–200 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 5.0 /10
To use or not to use - that is the question
Reviewed on 31/05/2019
I find it user friendly and has a quality feel and look to it.
I find it user friendly and has a quality feel and look to it.
Pros
I like that once the template is built it is very easy to customize or change components of it from one publication to another as far as text or images, links etc.
Cons
I wish when you had an image with text that the text would automatically wrap around the picture instead of having to build in another text box. Otherwise the text is off to the side and there is a large empty column on the right or left. If it had the capacity to text wrap it would be so much easier.
Response from Polaris Software
Hello Nicolette,
Thanks for your feedback.
We noted down the text wrap feature request.
- Benchmark Team
- Industry: Photography
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great software
Reviewed on 23/05/2019
Benvhmark is easy to use and hreat product
Benvhmark is easy to use and hreat product
Pros
Easy to use. Use the software daily and I never have a problem
Cons
Nothing. The software is great to use dsily
Response from Polaris Software
Hello Lynette,
Thanks for your review and high rating.
- Benchmark Team
- Industry: Management Consulting
- Company size: 2–10 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Easy to use and scalable
Reviewed on 30/05/2019
Email marketing , small business
Email marketing , small business
Pros
Easy to use and very practical, code, 3th parts options, partnert programs
Cons
Sometimes emails go to spam and reports dont show exactly what happened
Alternatives Considered
MailchimpReasons for Switching to Benchmark Email
Price and technical supportResponse from Polaris Software
Hello,
Thanks for your review. Please let us know what you need to see on your reports. We're always improving our features.
- Benchmark Team