--- description: Learn how Zapier can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Zapier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Zapier Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Cloud Integration Software](/directory/347/cloud-integration/software) > [Zapier](/software/100222/zapier) # Zapier Canonical: https://www.getapp.co.uk/software/100222/zapier Page: 1 / 124\ Next: [Next page](https://www.getapp.co.uk/software/100222/zapier?page=2) > Zapier connects the web apps SMBs use every day so you can save time, automate tedious tasks, and focus on what matters most. In just a few minutes, you can set up automated workflows using 6,000+ of the most popular web apps—no code required. > > Verdict: Rated **4.7/5** by 3069 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Zapier \- Easily automate work without writing any code - Automate repetitive tasks so you can focus on work that matters - Connect all the software you rely on with 3,000+ ready-to-use integrations - Anyone can build custom automation solutions in minutes, using the apps they work in every day - Get 24/7 help from a team of experts who understand small business automation - Hire an expert to get tailored automations built for you - Use pre-built workflows from Zapier, our experts, and your coworkers, so you can solve problems fast without reinventing the wheel - Create custom workflows that fit the way you work, using the apps that are integral to your business - The most integrations of any automation platform, with dozens of new integrations and improvements added every month - Automation that happens in the background without your intervention - Flexible logic features and filters that let you customize your automation so it works exactly the way you need it to. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 3069 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Zapier - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$29.99 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United Kingdom, United States ## Features - API - Access Controls/Permissions - Accounting - Accounting Integration - Activity Dashboard - Application Management - Business Process Automation - CRM - Collaboration Tools - Compliance Management - Configurable Workflow - Dashboard - Data Import/Export - Data Integration - Data Management - Data Security - Database Support - Deployment Management - Drag & Drop - ERP integration ## Integrations (127 total) - 123FormBuilder - AWeber - ActiveCampaign - Acuity Scheduling - Adobe Commerce - Airtable - Alchemer - Asana - Basecamp - BigCommerce - Bitbucket - Box - Brevo - Buffer - Calendly ... and 112 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Cloud Integration Software](https://www.getapp.co.uk/directory/347/cloud-integration/software) ## Related Categories - [Cloud Integration Software](https://www.getapp.co.uk/directory/347/cloud-integration/software) - [Data Integration Tools](https://www.getapp.co.uk/directory/654/integration/software) - [No Code Platform Software](https://www.getapp.co.uk/directory/2711/no-code-platform/software) - [Low Code Development Platform Software](https://www.getapp.co.uk/directory/1675/low-code-development-platform/software) - [iPaaS Software](https://www.getapp.co.uk/directory/2087/ipaas/software) ## Alternatives 1. [monday.com AI Work Platform](https://www.getapp.co.uk/software/91734/monday-com) — 4.6/5 (6095 reviews) 2. [viaSocket](https://www.getapp.co.uk/software/2077932/viasocket) — 4.8/5 (648 reviews) 3. [Jira](https://www.getapp.co.uk/software/9953/jira) — 4.4/5 (15457 reviews) 4. [Asana](https://www.getapp.co.uk/software/90584/asana) — 4.5/5 (13644 reviews) 5. [Trello](https://www.getapp.co.uk/software/90700/trello) — 4.5/5 (23594 reviews) ## Reviews ### "Great functionality, but difficult to justify the cost for light usage" — 4.0/5 > **Ali** | *17 December 2025* | Health, Wellness & Fitness | Recommendation rating: 7.0/10 > > **Pros**: Zapier does exactly what it promises: it connects tools that otherwise wouldn’t integrate easily. We use it mainly for syncing leads and client data between platforms like MINDBODY, Meta, TikTok, and Google Sheets, and once the automations are set up, they run reliably without much maintenance. The setup is flexible, integrations are extensive, and for critical workflows it can be a real time saver. For small teams, having these automations in place removes a lot of repetitive manual work. > > **Cons**: The biggest downside for us was pricing. Even with very light usage and only a few automations, we had to move to a paid plan that felt expensive for what we actually used. There isn’t a well-priced tier for businesses that need Zapier’s premium features but don’t run high volumes of tasks. Also, when something goes wrong, error messages can be unclear, which makes troubleshooting more difficult than it should be for non-technical users. > > Zapier worked well for our needs and helped keep our systems connected, but the value equation was mixed. From a functionality standpoint, it delivered. From a cost perspective, it felt hard to justify paying a higher monthly fee for only a handful of low-volume but necessary automations. We found it useful, but it would be much more appealing if there were better pricing options for small businesses with modest automation needs. ----- ### "Great for My Workflow, Tough for My Clients" — 4.0/5 > **Michelle** | *21 November 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Zapier connects all my software seamlessly, and once a zap is set up, it runs reliably without much attention from me. I find the platform easy to use, and it saves a ton of time by keeping everything automated in the background. I also appreciate that they’re always adding new integrations, which keeps the tool flexible and useful as my tech stack grows. > > **Cons**: The biggest challenge is that most of my clients struggle with it. Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes even steeper, which means I often have to build or troubleshoot things for them, especially when they become disconnected or need updated. > > I genuinely love using Zapier. It’s the tool I reach for first because it’s reliable, predictable, and doesn’t bury me in unnecessary AI layers. I’ve tried Make and a handful of the newer automation platforms, but Zapier still feels like the most practical option for the way I work. It does exactly what I need without turning every simple workflow into a science project, and that’s why it stays my go-to. ----- ### "A necessary evil" — 3.0/5 > **Ashley** | *28 October 2025* | Marketing & Advertising | Recommendation rating: 5.0/10 > > **Pros**: It does integrate with a lot of platforms, and is the industry standard. Their AI function to build flows is getting better. > > **Cons**: It is complicated to learn and set-up. Since it is capable of doing so much, there is a lot that can go wrong. > > A necessary evil. Honestly, I'm waiting for another platform that is more user friendly... and maybe this will become so as their AI gets better at flow building. ----- ### "Saves hours of integration between applications" — 4.0/5 > **Yasser** | *2 June 2026* | Apparel & Fashion | Recommendation rating: 9.0/10 > > **Pros**: Zapier has been a lifesaver when it comes to automating repetitive tasks. As a graphic designer I have to work with a number of platforms, such as Google Drive, Slack, and Trello. Zapier helps me connect them, so I'm not wasting my time keeping them updated or notifying the team about changes. This comes in particularly useful for client feedback loops and efficient organization of project assets. Setup is speedy, and the integrations appear ceaseless. > > **Cons**: Sometimes Zaps do not work as intended, particularly if there are complicated conditions. Solving those problems can take more time than I would prefer and the error messages aren't always obvious to the non-technical user that I am. Also, the cost can be quite expensive if you require higher level plans, which could be difficult for us as a small company. Some additional pricing options would be nice. > > Zapier is truly useful for maintaining my workflows seamless, particularly as part of a small team whose timelines are tight. This frees up my time for design and client needs so that I can focus on what I love doing. Occasional glitches can occur, but there is customer support that reacts and can help solve problems within a reasonable time. Although the price is a little steep, it is worth considering for any creative professional who is handling multiple tools and is pressed for time. ----- ### "In-depth automations at the tip of your finger" — 5.0/5 > **Victor** | *22 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It mostly definitely has to be the massive amount of integrations available. Any SaaS you can name is available: CRMs, etc. I am yet to come across a platform we needed to integrate with Zapier that wasn't available, which is amazing\! > > **Cons**: Although it offers a massive array of available platforms as I mentioned earlier, some platforms surely lack certain triggers and options for certain platforms, even a few big ones, such as Google Sheets, doesn't offer a massive gamma of triggers. Also, data manipulation and API solutions can be complex, even though they are relatively straightforward for simple 2 - 3 step automation, they can become cumbersome once you have multiple steps and several data flows within a single Zap. > > Overall, I couldn't be happier. I personally have tested most of the competitors, and I am yet to find one that offers as much platform coverage as Zapier does: easy to implement (to a point), easy to deploy, and most importantly, a very reliable and safe platform. ----- Page: 1 / 124\ Next: [Next page](https://www.getapp.co.uk/software/100222/zapier?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/100222/zapier) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data