---
description: Learn how Zapier can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Zapier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Zapier Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Cloud Integration Software](/directory/347/cloud-integration/software) > [Zapier](/software/100222/zapier)

# Zapier

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> Zapier connects the web apps SMBs use every day so you can save time, automate tedious tasks, and focus on what matters most. In just a few minutes, you can set up automated workflows using 6,000+ of the most popular web apps—no code required.
> 
> Verdict: Rated **4.7/5** by 3057 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Zapier

\- Easily automate work without writing any code&#10;- Automate repetitive tasks so you can focus on work that matters&#10;- Connect all the software you rely on with 3,000+ ready-to-use integrations&#10;- Anyone can build custom automation solutions in minutes, using the apps they work in every day&#10;- Get 24/7 help from a team of experts who understand small business automation&#10;- Hire an expert to get tailored automations built for you&#10;- Use pre-built workflows from Zapier, our experts, and your coworkers, so you can solve problems fast without reinventing the wheel&#10;- Create custom workflows that fit the way you work, using the apps that are integral to your business&#10;- The most integrations of any automation platform, with dozens of new integrations and improvements added every month&#10;- Automation that happens in the background without your intervention&#10;- Flexible logic features and filters that let you customize your automation so it works exactly the way you need it to.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 3057 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Zapier
- **Location**: San Francisco, US
- **Founded**: 2011

## Commercial Context

- **Starting Price**: US$29.99
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Application Management
- Business Process Automation
- CRM
- Collaboration Tools
- Compliance Management
- Configurable Workflow
- Dashboard
- Data Import/Export
- Data Integration
- Data Management
- Data Security
- Database Support
- Deployment Management
- Drag & Drop
- ERP integration

## Integrations (127 total)

- 123FormBuilder
- AWeber
- ActiveCampaign
- Acuity Scheduling
- Adobe Commerce
- Airtable
- Alchemer
- Asana
- Basecamp
- BigCommerce
- Bitbucket
- Box
- Brevo
- Buffer
- Calendly

... and 112 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Cloud Integration Software](https://www.getapp.co.uk/directory/347/cloud-integration/software)

## Related Categories

- [Cloud Integration Software](https://www.getapp.co.uk/directory/347/cloud-integration/software)
- [Data Integration Tools](https://www.getapp.co.uk/directory/654/integration/software)
- [No Code Platform Software](https://www.getapp.co.uk/directory/2711/no-code-platform/software)
- [Low Code Development Platform Software](https://www.getapp.co.uk/directory/1675/low-code-development-platform/software)
- [iPaaS Software](https://www.getapp.co.uk/directory/2087/ipaas/software)

## Alternatives

1. [monday.com AI Work Platform](https://www.getapp.co.uk/software/91734/monday-com) — 4.6/5 (6072 reviews)
2. [Asana](https://www.getapp.co.uk/software/90584/asana) — 4.5/5 (13604 reviews)
3. [viaSocket](https://www.getapp.co.uk/software/2077932/viasocket) — 4.8/5 (648 reviews)
4. [Jira](https://www.getapp.co.uk/software/9953/jira) — 4.4/5 (15414 reviews)
5. [Trello](https://www.getapp.co.uk/software/90700/trello) — 4.5/5 (23555 reviews)

## Reviews

### "Great functionality, but difficult to justify the cost for light usage" — 4.0/5

> **Ali** | *17 December 2025* | Health, Wellness & Fitness | Recommendation rating: 7.0/10
> 
> **Pros**: Zapier does exactly what it promises: it connects tools that otherwise wouldn’t integrate easily. We use it mainly for syncing leads and client data between platforms like MINDBODY, Meta, TikTok, and Google Sheets, and once the automations are set up, they run reliably without much maintenance.&#10;&#10;The setup is flexible, integrations are extensive, and for critical workflows it can be a real time saver. For small teams, having these automations in place removes a lot of repetitive manual work.
> 
> **Cons**: The biggest downside for us was pricing. Even with very light usage and only a few automations, we had to move to a paid plan that felt expensive for what we actually used. There isn’t a well-priced tier for businesses that need Zapier’s premium features but don’t run high volumes of tasks.&#10;&#10;Also, when something goes wrong, error messages can be unclear, which makes troubleshooting more difficult than it should be for non-technical users.
> 
> Zapier worked well for our needs and helped keep our systems connected, but the value equation was mixed. From a functionality standpoint, it delivered. From a cost perspective, it felt hard to justify paying a higher monthly fee for only a handful of low-volume but necessary automations.&#10;&#10;We found it useful, but it would be much more appealing if there were better pricing options for small businesses with modest automation needs.

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### "This app has saved our business a lot of time..." — 5.0/5

> **Michelle** | *27 March 2025* | Professional Training & Coaching | Recommendation rating: 10.0/10
> 
> **Pros**: This app saves our business so much time with the automations that we set up.
> 
> **Cons**: At the starter level, support doesn't respond quickly, but that's to be expected when you're at the lowest plan.
> 
> Zapier has saved us a lot time by the automations that we have set up which in the past were done manually. Our Zapier workflows give us the ability to spend time on the more important areas of our business.

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### "A necessary evil" — 3.0/5

> **Ashley** | *28 October 2025* | Marketing & Advertising | Recommendation rating: 5.0/10
> 
> **Pros**: It does integrate with a lot of platforms, and is the industry standard. Their AI function to build flows is getting better.
> 
> **Cons**: It is complicated to learn and set-up. Since it is capable of doing so much, there is a lot that can go wrong.
> 
> A necessary evil. Honestly, I'm waiting for another platform that is more user friendly... and maybe this will become so as their AI gets better at flow building.

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### "Powerful and broad integration service." — 5.0/5

> **Verified Reviewer** | *9 April 2026* | Food Production | Recommendation rating: 10.0/10
> 
> **Pros**: My use of Zapier has been limited, but has been significant for what I needed. The broad range of integration capabilities is what makes this service so important. In a world of APIs and the need to have constant integrations, you can't go wrong with Zapier. It is fairly easy to use and their customer support is extremely helpful\! Compared to other similar integration services, the cost is also appealing.
> 
> **Cons**: It can be a little confusing if you do not understand API integrations. While they are very easy to work with, it is just a different world for some folks.
> 
> Overall, I have found this tool to be incredibly important. Being able to integrate tools that otherwise wouldn't helps improve efficiencies and productivity.

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### "Easy automations save so much time" — 5.0/5

> **Derek** | *21 November 2024* | Recreational Facilities & Services | Recommendation rating: 10.0/10
> 
> **Pros**: It's incredibly easy and quick to create automations and save myself time with Zapier. Whenever we have tools that can communicate with each other, I try to set it up through Zapier as opposed to another program simply to avoid coding. Troubleshooting is super easy as well where you can fix the automation you made and then re-run the issue.
> 
> **Cons**: The test data feature can be annoying. Zapier doesn't have an easy way to send a specific piece of data through an automation for testing, rather, you're required to import whatever the app provides which can sometimes be old data or unusable for what you're doing.&#10;The task automation quotas can also become tight, as each individual task pulls from a monthly usage.
> 
> I've been able to hook up data systems and apps that end up saving me time in the longrun. Without Zapier, I would have to spend multiple hours on Quickbooks, but now I only need a few minutes.

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/100222/zapier)

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| en | <https://www.getapp.com/it-management-software/a/zapier/> |
| en-AE | <https://www.getapp.ae/software/100222/zapier> |
| en-AU | <https://www.getapp.com.au/software/100222/zapier> |
| en-CA | <https://www.getapp.ca/software/100222/zapier> |
| en-GB | <https://www.getapp.co.uk/software/100222/zapier> |
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| en-NZ | <https://www.getapp.co.nz/software/100222/zapier> |
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| fr | <https://www.getapp.fr/software/100222/zapier> |
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| fr-CA | <https://fr.getapp.ca/software/100222/zapier> |
| nl | <https://www.getapp.nl/software/100222/zapier> |
| nl-BE | <https://www.getapp.be/software/100222/zapier> |
| pt | <https://www.getapp.com.br/software/100222/zapier> |
| pt-PT | <https://www.getapp.pt/software/100222/zapier> |

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