--- description: Learn how Zapier can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Zapier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Zapier Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Data Integration Tools](/directory/654/integration/software) > [Zapier](/software/100222/zapier) # Zapier Canonical: https://www.getapp.co.uk/software/100222/zapier Page: 1 / 125\ Next: [Next page](https://www.getapp.co.uk/software/100222/zapier?page=2) > Cloud-based workflow automation platform connecting 9,000+ apps via no-code, multi-step Zaps, Tables, and Interfaces for SMBs. > > Verdict: Rated **4.7/5** by 3082 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Zapier \* Connects 9,000+ apps through pre-built, maintained integrations, eliminating custom API development and reducing integration maintenance overhead. \* No-code visual editor and AI-assisted Copilot allow operations managers and business teams to build multi-step workflows without engineering support. \* Multi-step Zaps support filters, conditional paths, loops, webhooks, and scheduling, covering complex automation logic across an organization's app stack. \* Tables provides an automation-first database for storing, routing, and enriching data directly within workflows, without requiring a separate database tool. \* Forms connects a no-code form builder to 9,000+ integrations, routing form submissions into automated workflows without coding. \* Canvas offers visual workflow diagramming to map and communicate automated systems across teams. \* AI steps can be added selectively within workflows, supporting models from OpenAI, Anthropic, and Google, with bring-your-own API key or built-in credentials. \* AI Agents combine reasoning with tool access to complete multi-step goals autonomously across connected apps. \* Zapier MCP connects AI clients (Claude, ChatGPT, Cursor, and others) to 9,000+ apps, enabling AI-initiated actions directly from AI conversations. \* Zapier SDK gives AI coding agents and developers authenticated, governed access to 9,000+ apps via code, without managing individual API credentials. \* Code by Zapier allows custom JavaScript or Python to be dropped directly into Zap workflows, extending automation for technical users without leaving the platform. \* Formatter with AI provides intelligent data transformation between apps, reducing manual data-cleaning steps between workflow stages. \* AI Guardrails screen workflow content for PII, prompt injection attempts, toxic language, and negative sentiment before data reaches business systems. \* Human-in-the-loop checkpoints pause workflows at defined steps for human review and approval before execution continues. \* Version history and draft editing allow Zaps to be modified and tested without disabling live workflows, and previous versions can be restored. \* Shared workspaces and shared folders with granular permissions support team collaboration on workflow building and management. \* Enterprise plan includes SSO, SCIM provisioning, advanced admin permissions, custom data retention, and centralized governance for large-scale deployments. \* OAuth-managed authentication, connection event logs, and single-point access revocation provide centralized control over all app connections across workflows. \* SOC 2 Type II, SOC 3, GDPR, and CCPA compliance certifications support security and regulatory requirements for enterprise and regulated-industry deployments. \* Powered by Zapier allows software companies to embed automation into their own products, accessing 9,000+ integrations without building or maintaining them independently. \* Free plan and a 14-day Professional trial lower the barrier to entry; Team and Enterprise plans support unlimited users for organization-wide deployment. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 3082 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Zapier - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$29.99 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United Kingdom, United States ## Features - API - Access Controls/Permissions - Accounting - Accounting Integration - Activity Dashboard - Application Management - Business Process Automation - CRM - Collaboration Tools - Compliance Management - Configurable Workflow - Dashboard - Data Import/Export - Data Integration - Data Management - Data Security - Database Support - Deployment Management - Drag & Drop - ERP integration ## Integrations (314 total) - 8am MyCase - ABC Gymsales - ABC Trainerize - AWeber - AccuLynx - Actionstep - ActiveCampaign - Acuity Scheduling - AgencyZoom - Agent Legend - Ahrefs - Airtable - Amazon Simple Email Service (Amazon SES) - Anchor - Anthropic SDK ... and 299 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Data Integration Tools](https://www.getapp.co.uk/directory/654/integration/software) ## Related Categories - [Data Integration Tools](https://www.getapp.co.uk/directory/654/integration/software) - [No Code Platform Software](https://www.getapp.co.uk/directory/2711/no-code-platform/software) - [iPaaS Software](https://www.getapp.co.uk/directory/2087/ipaas/software) - [Business Process Management Software](https://www.getapp.co.uk/directory/273/business-process-management-bpm/software) - [Workflow Management Software](https://www.getapp.co.uk/directory/566/business-workflow/software) ## Alternatives 1. [monday AI Work Platform](https://www.getapp.co.uk/software/91734/monday-com) — 4.6/5 (6121 reviews) 2. [Jira](https://www.getapp.co.uk/software/9953/jira) — 4.4/5 (15497 reviews) 3. [Asana](https://www.getapp.co.uk/software/90584/asana-pm) — 4.5/5 (13740 reviews) 4. [Trello](https://www.getapp.co.uk/software/90700/trello) — 4.5/5 (23630 reviews) 5. [TaxDome](https://www.getapp.co.uk/software/2035759/taxdome) — 4.7/5 (3626 reviews) ## Reviews ### "The default automation layer for any growth stack" — 4.0/5 > **Tony** | *9 May 2026* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Zapier has been the connective tissue of my growth stack. The breadth of integrations is unmatched — I've used it to wire HubSpot to Salesforce, push form submissions into Attio, sync ad lead forms (Meta, LinkedIn, Google) into our CRM in near real-time, and trigger Slack alerts on high-intent activity. The visual Zap builder is genuinely accessible, which means I can spin up a working automation in 10–15 minutes without pulling an engineer in. Multi-step Zaps, Paths (conditional logic), and Formatter are powerful once you understand them, and the recent AI-assisted Zap builder has cut setup time noticeably. > > **Cons**: Pricing scales aggressively as task volume grows. Once you're running enterprise-volume workflows across multiple CRMs and ad platforms, the per-task cost becomes a real line item to defend, and it's easy to blow through your tier without realising it. Some of the deeper integrations are shallower than they appear certain HubSpot and Salesforce actions don't expose every field, which forces workarounds with custom webhooks. Error handling could also be more proactive; you often only notice a broken Zap when downstream data goes missing, rather than getting an immediate alert. For more complex orchestration, I've found tools like Make or n8n more cost-efficient at scale. > > Zapier is the fastest way I know to turn a marketing or sales workflow idea into a live automation. As Head of Growth, I rely on it to keep our acquisition data flowing cleanly between ad platforms, CRMs, and analytics tools without engineering dependency. It's not the cheapest option once you scale, and it's not the deepest for complex enterprise logic, but for speed-to-value and breadth of connectors it's still the default. I'd recommend it to any growth or marketing operator who needs to move quickly — just keep an eye on task usage as you grow. ----- ### "Zapier - A good beginner-friendly automation platform" — 4.0/5 > **Cristian** | *13 April 2026* | Environmental Services | Recommendation rating: 8.0/10 > > **Pros**: Zapier is one of the more cost-effective automation platforms out there. It is easy to use with a drag and drop interface, and has plenty of documentation to help you automate whatever use case you can imagine (to some extent, of course). Customer support has gotten a lot better over the years and I would like to say is pretty quick in getting issues resolved. I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions. I love that I can have a folder structure as complex as I want to store and organize all of our company's zaps. > > **Cons**: Zapier likes to change their interface a lot. Since 2022 when I first started using Zapier here at the company, I cannot tell you the number of times the UI/UX has changed. Sometimes for the better, but other times with changes that I don't like at all. They also do this without notice and with no guided workflow tool to guide you through the updated interface to find what you need. It is sometimes like learning a new software all over again... Not the best. There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective. > > Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n. ----- ### "Ran my business for years, now replaced by better APIs and AI" — 3.0/5 > **John** | *13 March 2026* | Marketing & Advertising | Recommendation rating: 3.0/10 > > **Pros**: Extremely large, nearly comprehensive connections to software, with an easy non-technical setup, and helpful AI assistance. > > **Cons**: Unreliability veiled through ease-of-use, and byzantine permissions settings that make it difficult to complete integrations sometimes when paired with 2auth related issues > > Zapier enabled me for years to run a business with a lean team. However, the unspoken key is simply working with better softwares that have great APIs, as more native or AI-assisted connecting is happening everyday ----- ### "Makes our sales workflow easier." — 5.0/5 > **Andy** | *30 July 2026* | Sporting Goods | Recommendation rating: 9.0/10 > > **Pros**: Zapier has been instrumental in connecting various tools we use on a daily basis such as our email marketing software and our CRM. As a sales manager, I like how it automates follow ups with leads and helps us keep track of all tasks which saves us hours a week. Setting up triggers is not as time consuming as one would suspect, even for a non-technical person like myself. It’s a huge help in keeping customer data organized and actionable. > > **Cons**: Sometimes, some integrations stop working for no apparent reason, slow down certain processes until we resolve the problem. Help articles are good but in emergency situations, I'd like to see the customer support getting back much faster. Additionally, pricing can get quite expensive when you require higher tiers, but of course that's something that we constantly check with regard to value for our team. > > This one is a solid platform to automate repetitive tasks and software syncing. It is throughout the day, the time saved allows me to concentrate more on closing sales and helping out my team as a Sales Director. But it is not turnkey, rather, it does call for some work to make certain you have everything working effectively. It's had some ups and downs but it's made our department much easier to manage data and processes\! ----- ### "Great for My Workflow, Tough for My Clients" — 4.0/5 > **Michelle** | *21 November 2025* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Zapier connects all my software seamlessly, and once a zap is set up, it runs reliably without much attention from me. I find the platform easy to use, and it saves a ton of time by keeping everything automated in the background. I also appreciate that they’re always adding new integrations, which keeps the tool flexible and useful as my tech stack grows. > > **Cons**: The biggest challenge is that most of my clients struggle with it. Even simple automations feel overwhelming to them, and the interface isn’t very beginner-friendly. When workflows get more advanced, the learning curve becomes even steeper, which means I often have to build or troubleshoot things for them, especially when they become disconnected or need updated. > > I genuinely love using Zapier. It’s the tool I reach for first because it’s reliable, predictable, and doesn’t bury me in unnecessary AI layers. I’ve tried Make and a handful of the newer automation platforms, but Zapier still feels like the most practical option for the way I work. It does exactly what I need without turning every simple workflow into a science project, and that’s why it stays my go-to. ----- Page: 1 / 125\ Next: [Next page](https://www.getapp.co.uk/software/100222/zapier?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/100222/zapier) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data