--- description: Learn how Similarweb can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Similarweb. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Similarweb Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Similarweb](/software/100382/similarweb-pro) # Similarweb Canonical: https://www.getapp.co.uk/software/100382/similarweb-pro Page: 1 / 12\ Next: [Next page](https://www.getapp.co.uk/software/100382/similarweb-pro?page=2) > Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category. > > Verdict: Rated **4.6/5** by 261 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Similarweb \- Competitor Traffic Overview Understand how much traffic your competitors get, where it comes from (search, social, referrals), and how it breaks down by device or geography. Compare up to five competitors side by side. - Keyword Performance Discover the top organic and paid keywords driving traffic to your site and your competitors'. See how you rank for each keyword and track changes over time—even uncover hidden keywords not shown in standard analytics tools. - Advertising \& Paid Media Insights Explore your competitors’ ads, keywords, and landing pages. Identify where they invest in paid traffic and uncover potential advertising or affiliate partners by analyzing their ad activity. - Industry Trends \& Benchmarks Analyze the size and performance of any industry. See traffic trends by source, region, and channel. Identify top players and influencers driving performance in advertising, social, email, and more. - App Market Insights Track keyword trends and discover the most downloaded apps across app stores. Compare app performance by country or category and understand what’s driving visibility and growth. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 261 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Similarweb - **Founded**: 2007 ## Commercial Context - **Starting Price**: US$125.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Advanced and Enterprise plans. Free Demo: Available Contact SimilarWeb for more information or to setup a live demonstration. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Swedish - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Netherlands, Singapore, South Korea, Spain, Taiwan, United Arab Emirates, United Kingdom, United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Advertising Management - Alerts/Escalation - Alerts/Notifications - Audit Management - Backlink Monitoring - Behaviour Tracking - Benchmarking - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Charting - Communication Management - Competitive Analysis ## Integrations (7 total) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Web Analytics Tools](https://www.getapp.co.uk/directory/109/web-analytics/software) ## Related Categories - [Web Analytics Tools](https://www.getapp.co.uk/directory/109/web-analytics/software) - [Competitive Intelligence Software](https://www.getapp.co.uk/directory/305/competitive-intelligence/software) - [All-in-One Marketing Platform Software](https://www.getapp.co.uk/directory/310/online-marketing/software) - [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software) - [Display Advertising Software](https://www.getapp.co.uk/directory/612/display-advertising/software) ## Alternatives 1. [Semrush](https://www.getapp.co.uk/software/91634/semrush) — 4.6/5 (2323 reviews) 2. [Hermix](https://www.getapp.co.uk/software/2069378/hermix) — 4.7/5 (99 reviews) 3. [Ahrefs](https://www.getapp.co.uk/software/102405/ahrefs) — 4.7/5 (585 reviews) 4. [Lebesgue](https://www.getapp.co.uk/software/2052208/lebesgue) — 4.9/5 (44 reviews) 5. [Seamless](https://www.getapp.co.uk/software/2051061/seamless-ai) — 4.5/5 (568 reviews) ## Reviews ### "All in one tool" — 4.0/5 > **G** | *12 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Amazing tool with great UI and UX. It gives you detailed information and makes the work easy for affiliate marketers like us to understand the website stats and performance. > > **Cons**: Needs to update as per the competitors offering. > > Great. ----- ### "Easy to use and innovative" — 5.0/5 > **May** | *22 January 2026* | Telecommunications | Recommendation rating: 10.0/10 > > **Pros**: I love how easy similar web makes it to get an idea of website traffic and geos for ecomm sites. The chrome extension is super easy to implement and is so helpful when prospecting - I use it almost every day\! I've never had any issues but I assume the folks at similar web would be helpful if I ever run into any problems. I also really appreciate SimilarWeb's innovation and recent rollout of AI features\! I'm excited to start playing with them as my team has reported great things so far. > > **Cons**: I can't think of anything I dislike - I have never run into issues while using SimilarWeb. I have used both the website and the browser extension and haven't noticed any glitches or problems yet. The website data I've collected over the years has always been more or less accurate when confirming with new clients. > > Overall I would say Similarweb gets the job done and is extremely easy to use. I use the browser extension constantly. ----- ### "Untrustworthy Information" — 1.0/5 > **William** | *11 September 2017* | Online Media | Recommendation rating: 0.0/10 > > **Pros**: The feature of being able to see a competitors traffic and where you are listed per country. This info when first seen is easy to follow and understand > > **Cons**: The reliability of their statistics has to be severely questioned, its even worse than Alexas efforts. Google states a set amount of traffic, Statcounter gave the same figures where as similarweb gave a totally different number and way out of proportion to the two above mentioned stat related websites. > > The few benefits included a great way of easily seeing how your website traffic compares to competitors ----- ### "Top Competitive Analytics toll today" — 5.0/5 > **Pavlo** | *12 November 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Consistency of delivery of great and always evolving product. Ai Studio release, plus improved Data Hub functionality really make my workflows so much more efficient. > > **Cons**: App data and the way the reports organized could be better. Sometimes just the load time of the platform is too long which is annoying. > > Similarweb is my go-to tool for competitive research — I use it daily. The product team is extremely professional and passionate, continuously releasing new tools and modules almost every month. The platform’s capabilities keep expanding, and the quality and depth of insights I can extract are constantly improving. It’s an indispensable part of my research workflow. ----- ### "I use it everyday, and could not do my job without it" — 5.0/5 > **Hannah** | *10 December 2025* | Telecommunications | Recommendation rating: 10.0/10 > > **Pros**: - Ability to easily check website traffic - Finding new contacts for sales prospecting in one click with Sales Intelligence extension - Data found is never on other sites like LeadIQ or Hunter - Quality emails, phone numbers, and insights about company triggers > > **Cons**: Sometimes the tab doesn't work to show insights on a website, but if you hover over the SW extension then it will always still show you the Similar Web ranking. Also it can be hard to hide the SW tab. > > I use Similar Web Chrome extension everyday in my sales role as AE. I use similar web insights to identify high quality leads, web traffic and organize my book of business to make sure I'm prioritizing high traffic accounts and scheduling my day accordingly. I definitely recommend SW as a single source of truth and huge asset in my day to day prospecting\! My company recently upgraded to SimilarWeb Pro which gives you access to so much data on websites: monthly revenue, trends, and even finding accounts that are specifically not in Salesforce. This has been so helpful for building out my book of business. ----- Page: 1 / 12\ Next: [Next page](https://www.getapp.co.uk/software/100382/similarweb-pro?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/100382/similarweb-pro) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data