--- description: Learn how Similarweb can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Similarweb. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Similarweb Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/305/competitive-intelligence/software) > [Similarweb](/software/100382/similarweb-pro) # Similarweb Canonical: https://www.getapp.co.uk/software/100382/similarweb-pro Page: 1 / 12\ Next: [Next page](https://www.getapp.co.uk/software/100382/similarweb-pro?page=2) > Similarweb is a cloud-based digital intelligence platform delivering competitive, SEO, paid search, market, and sales insights drawn. > > Verdict: Rated **4.6/5** by 261 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Similarweb \* Benchmarks website traffic, engagement metrics, and channel performance (organic, referral, paid, social) against competitors using data drawn from real user behavior, updated daily across 100 million websites. \* Surfaces new and emerging competitors beyond known rivals, giving marketing and strategy teams a broader view of the competitive landscape. \* Identifies keyword gaps, content opportunities, and organic share benchmarks through SEO and AEO tools, supporting data-driven content planning and search strategy. \* Tracks daily search trends and rank movements, enabling teams to respond quickly to shifts in keyword demand and competitor positioning. \* Provides paid search and display ad intelligence including competitor ad spend estimates, keyword bidding activity, and an ad creative library, alongside a unified paid/organic view for campaign planning. \* Delivers market analysis covering market size, entry barriers, brand strength, and rising or declining player tracking, supporting market entry and expansion decisions. \* Monitors brand visibility and referral traffic from generative AI platforms (ChatGPT, Gemini, Perplexity, Grok, Copilot), including brand mention share, sentiment, and citation source analysis, for teams managing AI-era brand presence. \* Tracks Amazon sales by estimated unit and dollar volume across brands and products via Shopper Intelligence, giving ecommerce teams full-funnel visibility into marketplace performance. \* Enriches CRM records and prioritizes sales pipelines with company and contact data through Sales Intelligence, connecting digital signals to go-to-market workflows. \* Enables custom industry benchmarking by grouping up to 300 websites or segments into a tailored market view, supporting analysis of niche or non-standard competitive sets. \* Provides granular website segment analysis of specific pages or folders across any tracked domain, allowing precise performance comparisons at the sub-domain level. \* Automates demand spike detection and identifies key drivers through the AI Trend Analyzer, reducing manual monitoring effort for growth and research teams. \* Generates strategic meeting briefs from CRM data and real-time web signals via the AI Meeting Prep Agent, supporting sales and business development preparation. \* Surfaces high-intent Amazon keyword clusters tied to sales data through the AI Amazon Keyword Agent, helping ecommerce teams prioritize listing and advertising strategy. \* Connects enterprise AI tools to digital data via a Model Context Protocol (MCP) server and API access, supporting custom AI application development and integration into BI, CRM, and AI workflows. \* Scales across individual users, small teams, and global enterprises through tiered packages with self-service credit card sign-up, lowering the barrier to entry for smaller organizations. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 261 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Similarweb - **Founded**: 2007 ## Commercial Context - **Starting Price**: US$125.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Advanced and Enterprise plans. Free Demo: Available Contact SimilarWeb for more information or to setup a live demonstration. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Chinese, English, French, Italian, Japanese, Portuguese, Russian, Spanish, Turkish - **Available Countries**: Brazil, Chile, Czechia, France, Germany, Israel, Japan, Singapore, Switzerland, United Kingdom, United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Advertising Management - Alerts/Notifications - Audit Management - Backlink Monitoring - Behaviour Tracking - Benchmarking - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Competitive Analysis - Contact Database - Contact Management - Conversion Rate Optimisation ## Integrations (14 total) - Apache Airflow - Claude - Claude Code - Cursor - Data Studio - Databricks - GA Connector - Google Ads - Google Analytics - Google Search Console - Manus AI agent - Microsoft Power BI - Patch OEE - Zapier ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Competitive Intelligence Software](https://www.getapp.co.uk/directory/305/competitive-intelligence/software) ## Related Categories - [Competitive Intelligence Software](https://www.getapp.co.uk/directory/305/competitive-intelligence/software) - [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software) - [AI Search Visibility](https://www.getapp.co.uk/directory/4893/ai-search-visibility/software) ## Alternatives 1. [Semrush](https://www.getapp.co.uk/software/91634/semrush) — 4.6/5 (2326 reviews) 2. [Hermix](https://www.getapp.co.uk/software/2069378/hermix) — 4.7/5 (99 reviews) 3. [Ahrefs](https://www.getapp.co.uk/software/102405/ahrefs) — 4.7/5 (585 reviews) 4. [Lebesgue](https://www.getapp.co.uk/software/2052208/lebesgue) — 4.9/5 (44 reviews) 5. [Seamless](https://www.getapp.co.uk/software/2051061/seamless-ai) — 4.5/5 (580 reviews) ## Reviews ### "All in one tool" — 4.0/5 > **G** | *12 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Amazing tool with great UI and UX. It gives you detailed information and makes the work easy for affiliate marketers like us to understand the website stats and performance. > > **Cons**: Needs to update as per the competitors offering. > > Great. ----- ### "Useful tool to better understand the competitive environment" — 5.0/5 > **PH** | *29 September 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Competitor traffic estimations. Information on competitors' media mix and associated ads. Graphs and tables can be exported. Useful for SEO, especially for websites above 100K visitors/month. Results are very quick to be display. > > **Cons**: A comprehensive tool, but it can be confusing when you are looking for a specific feature. Estimations are sometimes undervalued. This should be taken into account. Not always relevant for websites under 50K visitors/month. > > The tool gives a more detailed view of the competitive environment, compared to other tools on the market. Many useful features to the different team in the webagency. ----- ### "Untrustworthy Information" — 1.0/5 > **William** | *11 September 2017* | Online Media | Recommendation rating: 0.0/10 > > **Pros**: The feature of being able to see a competitors traffic and where you are listed per country. This info when first seen is easy to follow and understand > > **Cons**: The reliability of their statistics has to be severely questioned, its even worse than Alexas efforts. Google states a set amount of traffic, Statcounter gave the same figures where as similarweb gave a totally different number and way out of proportion to the two above mentioned stat related websites. > > The few benefits included a great way of easily seeing how your website traffic compares to competitors ----- ### "Accuracy and Productivity - a major boost\!" — 5.0/5 > **Philip** | *31 October 2025* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: Accuracy\! We depend on getting the most accurate website data to distinguish our most valuable prospects and to spot opportunities. There is no other platform on the internet as accurate. > > **Cons**: I think the sales extension could be a bit more detailed or customizable to the metrics you need to see up front. > > Super happy - it makes my day-to-day tasks of prospecting seamless and automated. It has really helped our overall team productivity ----- ### "Similarweb can Accelerate Your Digital Growth" — 5.0/5 > **Luciano** | *14 April 2026* | Gambling & Casinos | Recommendation rating: 10.0/10 > > **Pros**: From what I've seen in reviews of Similarweb's platform, I appreciate the wealth of data and competitive insights it provides. Many find it invaluable for understanding industry trends, benchmarking performance, and identifying high-quality leads. The platform's ability to offer a comprehensive view of digital activity, including traffic sources, audience demographics, and keyword analysis, is frequently highlighted as a key strength. > > **Cons**: The fact that there's limited data regarding very small markets or regions like small countries in the Latin America region. ----- Page: 1 / 12\ Next: [Next page](https://www.getapp.co.uk/software/100382/similarweb-pro?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/100382/similarweb-pro) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data