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Ortto

Ortto

4.6 (112)
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About Ortto

Ortto is the product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.

Key benefits of Ortto

  • Drag and connect journey builder: Map every touchpoint of the customer journey with an intuitive drag and drop interface that’s fun and easy to use.

  • Multi-channel marketing: Ortto lets you automate your email, texting, in-app messaging and direct mail marketing communications. You’ll be able to connect with customers online, offline, and on mobile.

  • Event-based automation: Trigger marketing actions based on events and user behavior to ensure that leads are always being nurtured towards becoming high-paying customers.

  • Best practice guides: Ortto’s guides are built from tried and tested lead nurturing strategies and help you kickstart your marketing in seconds.

  • Built-in integrations: Ortto partners with the best-of-breed technologies including Salesforce CRM, Zapier, GoodData, Segment, Slack, Twilio, and Lob.

  • Universal tracking: Ortto enables you to track all your contact and anonymous visitor behavior across any touchpoint, from emails to your website, with an activity feed where you can watch actions in real time.

  • Advanced insights and reporting: Ortto’s built-in Insights give you a visual understanding of the performance and results of your marketing efforts. Know which messages convert, track journey trends, and optimize performance based on real-time results.

    • Images

    Ortto Software - Unlock a single view of the customer journey with unified data. Put an end to your siloed view by using no-code integrations that bring data from product, marketing, finance, support and sales together.
    Ortto Software - Build custom activities that represent product-qualifying actions or behaviors that lead to growth, and use them to enter people into customer journeys, create target audiences, or build reports and dashboards.
    Ortto Software - Ortto allows you to create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.
    Ortto Software - Connect with your customer on a deeper level with event-based journeys that can be built in minutes. Build high-performance journeys including email, SMS, and in-app messaging for critical customer moments.
    Ortto Software - A drag and drop editor allows you to easily achieve pixel-perfect designs. Go beyond opens and click-throughs and attribute revenue to every campaign.
    Ortto Software - Ortto was built to give businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution that ensures you can track the metrics that matter to your business.
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    Ortto video
    Ortto Software - Unlock a single view of the customer journey with unified data. Put an end to your siloed view by using no-code integrations that bring data from product, marketing, finance, support and sales together.
    Ortto Software - Build custom activities that represent product-qualifying actions or behaviors that lead to growth, and use them to enter people into customer journeys, create target audiences, or build reports and dashboards.
    Ortto Software - Ortto allows you to create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.
    Ortto Software - Connect with your customer on a deeper level with event-based journeys that can be built in minutes. Build high-performance journeys including email, SMS, and in-app messaging for critical customer moments.
    Ortto Software - A drag and drop editor allows you to easily achieve pixel-perfect designs. Go beyond opens and click-throughs and attribute revenue to every campaign.
    Ortto Software - Ortto was built to give businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution that ensures you can track the metrics that matter to your business.

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    month
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    Pricing Options

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    Features

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    Integrations

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    Ease of Use

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    Customer Service

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    Reviews

    Overall rating

    4.6 /5
    (112)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.5/5
    Customer Support
    4.5/5

    Already have Ortto?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 112 Read all reviews
    Showing 5 reviews of 112
    Shirin
    Shirin
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2–10 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Automated Marketing done well

    Reviewed on 28/12/2015

    We've tried many different applications for marketing. We found that they are either too much or...

    We've tried many different applications for marketing. We found that they are either too much or too little. Some want to take over your entire website and offer you a solution for aspects of the website we've already spent money building. Others are just fancy emailers and do no tracking of folks coming to the site. Autopilot was a perfect fit for us, gives us code for our website for tracking, takes data from our pre existing forms on our landing pages, allows easy creation of nurture campaigns for multiple lists of people with sophisticated logic that is easy to implement. We are a small less than 5 person company with no CRM Marketing person here and we seem to be doing just fine with it.

    Pros

    Great price, customer support always offers great advice that spans their application and general marketing issues we've had. The 30 day trial wasn't enough for us so they even gave us another 30 days free so they are very flexible. The UI is clean and you don't need to be an expert to really craft some impressive nurture campaigns. The app is powerful yet simple which is rare.

    Cons

    Would love to see integration with more apps.

    Kevin
    Kevin
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Aweosme

    Reviewed on 16/11/2017

    Pros

    Ease of use and ability to deploy journeys across multiple accounts. The Flight School abd blog ate a great resource.

    Cons

    Limited email templates. We need to adopt HTML custom code to build messages we want for clients and our business.

    Verified Reviewer
    Overall rating
    • Industry: Management Consulting
    • Company size: 11–50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Amazing concept, heavy sales pitch - but doesn't perform with easy of use, nor high delivery

    Reviewed on 21/05/2018

    Not great for mass marketing, but they pitched that it was

    Not great for mass marketing, but they pitched that it was

    Pros

    - This is an app maker/developers dream
    - Code the processes and workflows, with marketing built in.
    - Wonderful for apps, and tech heavy businesses with a lot of custom even triggers and customizations

    Cons

    - UI is not made for other, non-tech applications. They promote heavily saying it does, but the journeys are not made for that
    - This is a event-based marketing tool, not necessarily a journey based nor funnel tool. There is a big difference
    - They use Lyft a lot for their promotions, but keep in mind how different Lyfts marketing process must be from yours, and decide accordingly.
    - Mass market emails and correspondence requires near coding like effort.
    - This is a 1 to 1 solution, that lost the ability to do 1 to many communication efforts.

    Tanim
    Tanim
    Overall rating
    • Industry: Internet
    • Company size: 10,000+ Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A bit pricey, but worth it

    Reviewed on 21/01/2022

    Pros

    Unlike some others Autopilot is super easy to use even for the first time user.

    Cons

    A bit on the pricier side. I would love to see them offer better pricing.

    Michal
    Michal
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51–200 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Lovely experience

    Reviewed on 23/01/2019

    Autopilot is an easy to use tool that makes email marketing and customer's journey understandable...

    Autopilot is an easy to use tool that makes email marketing and customer's journey understandable for non-technical people. It's just simple as that.

    Pros

    Autopilot is the best in its own league - it has all customization features that you could dream about. It also comes with the ability to integrate with a lot of other Saas services. This is what I call awesomeness!

    Cons

    After one year with this app, I found only one thing that makes me mad - preview is much different than the real email. But it can be solved with HTML templates!

    Showing 5 reviews of 112 Read all reviews

    Ortto FAQs

    Below are some frequently asked questions for Ortto.

    Ortto offers the following pricing plans:

    • Starting from: US$849.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Ortto has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Ortto supports the following languages:

    English

    Ortto supports the following devices:

    Ortto integrates with the following applications:

    BigCommerce, Calendly, Chargebee, Google Ads, Gorgias, HubSpot CRM, Instapage, Intercom, LiveChat, Lob, Meta for Business, Pipedrive, PrestaShop, Recurly, Salesforce Sales Cloud, Segment, SendGrid, Shopify, Slack, Squarespace, Stripe, Twilio, Twitter/X, Typeform, WooCommerce, Zapier, Zendesk Suite

    Ortto offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

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