--- description: Learn how Oracle Eloqua Marketing Automation can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Oracle Eloqua Marketing Automation. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Oracle Eloqua Marketing Automation Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Oracle Eloqua Marketing Automation](/software/10085/campaign-management) # Oracle Eloqua Marketing Automation Canonical: https://www.getapp.co.uk/software/10085/campaign-management Page: 1 / 2\ Next: [Next page](https://www.getapp.co.uk/software/10085/campaign-management?page=2) > Oracle Eloqua is enterprise-level marketing automation software that can be used to manage a range of both marketing and sales activities. The software can be used to execute content marketing and social marketing campaigns, as well as sales-driven campaigns to support renewals and events. > > Verdict: Rated **4.0/5** by 14 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Oracle Eloqua Marketing Automation Customer Segmentation: Use Oracle Eloqua to group customers by preferences, location, requests and other key criteria. Create personalized communication for specific groups and send them through their preferred channel. Social Media Monitoring: Use Eloqua's social media listening tools to monitor brand mentions on owned and earned media. Gauge customer sentiment with data on customer intent, product likes/dislikes, and customer service requests. Campaign Execution: Plan and automate email marketing, demand generation and content marketing campaigns. Create content, landing pages and forms. Organize webinars, renewal/upsell campaigns and lead nurturing campaigns. Execute integrate multi-channel campaigns across social, email, direct mail, banner ads and more. Preference Management: Use the email marketing bounce and opt-out manager to ensure your target audience get the most relevant content. The Email Subscription Manager to allow your recipients to select which groups of emails they wish to receive. Customer Activity Profiles: See a graphical summary of customer behavior and online activity, and receive real-time website visitor alerts. Qualify leads automatically, update your CRM and send pre-built email templates directly from your CRM. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 14 Reviews | | Ease of Use | 2.9/5 | Based on overall reviews | | Customer Support | 3.1/5 | Based on overall reviews | | Value for Money | 3.4/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Oracle - **Location**: Chicago, US - **Founded**: 1977 ## Commercial Context - **Starting Price**: US$2,000.00 - **Pricing model**: Per User - **Pricing Details**: BASIC: $2,000\* - 10 Users STANDARD: $4,000\* - 50 Users ENTERPRISE: Contact Sales - Unlimited Users \*Monthly cost for database of \< 10k contacts - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - A/B Testing - API - Activity Dashboard - Alerts/Notifications - CRM - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Contact Management - Customer Segmentation - Data Import/Export - Drip Campaigns - Email Marketing - Email Templates - Lead Distribution - Lead Generation - Lead Management - Lead Nurturing ## Integrations (7 total) - 6sense - Dropbox Business - Jive - Mintigo - Oracle Service - Veeva CRM - Zendesk Suite ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Campaign Management Software](https://www.getapp.co.uk/directory/304/campaign-management/software) ## Related Categories - [Campaign Management Software](https://www.getapp.co.uk/directory/304/campaign-management/software) - [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [Contact Management Software](https://www.getapp.co.uk/directory/337/contact-management/software) - [Lead Management Software](https://www.getapp.co.uk/directory/339/lead-management/software) ## Alternatives 1. [EngageBay CRM](https://www.getapp.co.uk/software/113999/engagebay-marketing) — 4.7/5 (907 reviews) 2. [Marketing 360](https://www.getapp.co.uk/software/104247/marketing-360) — 4.5/5 (1132 reviews) 3. [Agile CRM](https://www.getapp.co.uk/software/102073/agile-crm) — 4.1/5 (524 reviews) 4. [monday.com](https://www.getapp.co.uk/software/91734/monday-com) — 4.6/5 (5726 reviews) 5. [Constant Contact](https://www.getapp.co.uk/software/90578/constant-contact) — 4.3/5 (2913 reviews) ## Reviews ### "Marketing Campaign Workhorse" — 4.0/5 > **Amy** | *15 September 2016* | Construction | Recommendation rating: 8.0/10 > > **Pros**: The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough. It has all necessary tools for a proper database management, including a good tool for scoring. The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs. Additionally, we have it synced with our CRM so that new contacts are added into the system automatically. I also think Eloqua University is a great resource. > > **Cons**: Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings. I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas. > > Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua. ----- ### "Best of breed marketing automation solution" — 4.0/5 > **Chris** | *4 January 2019* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: Versatile set of functionality which enables you to provide co-ordinated targeting marketing across multiple channels > > **Cons**: Cost of the solution is quite high, as a best of breed solution - but worth every penny in terms of providing effective targeted marketing ----- ### "Full featured but clunky" — 4.0/5 > **Verified Reviewer** | *14 November 2017* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: Many features are available and email templates, seed lists, contacts, campaigns, etc can all be configured as desired. Good options for message tracking as well. > > **Cons**: Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion. ----- ### "Great marketing automation platform" — 5.0/5 > **Verified Reviewer** | *19 November 2018* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Eloqua is well synced with Salesforce.com and with its visual interface it is easy to create multi-level drip campaigns > > **Cons**: It lacks the enterprise functionality that the market leading marketing automation platform, Marketo, has. ----- ### "Oracle Eloqua Review" — 4.0/5 > **Verified Reviewer** | *10 March 2020* | Computer Software | Recommendation rating: 6.0/10 > > **Pros**: The integration with other apps made the software favorable. > > **Cons**: It is not so much user friendly and difficult to use at first. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.co.uk/software/10085/campaign-management?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/10085/campaign-management) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Structured Data