Google Ads
About Google Ads
Google Ads (formerly known as Google AdWords) is an online advertising solution used to manage PPC (pay per click) ad campaigns. With this solution, users can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.
You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).
Google Keyword Planner also has a column for forecasted CPCs and potential costings for the top and bottom ad positions. The overview also includes average monthly search queries as well as the strength of the competition. A competition index shows how heavily each keyword is advertised. Plans aim to monitor keywords, and thus, make predictions. Detailed information on countries, cities, and municipalities is available for each keyword.
This seamless integration means new ad groups can be created and new keywords saved. Users can call up Google Ads settings at any time.The tool provides a Keyword Planner API, which third parties can use to access Google Keyword Planner functions. This forms part of the Google Ads API. This API can then be used to generate and retrieve new keyword ideas.
You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.
Key benefits of Google Ads
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Reviews
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- Industry: Financial Services
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Essential to Paid Media Efforts
Reviewed on 02/07/2024
Pros
Google is the most widely used search engine, so being present on this platform is vital to compete with our market rivals. Google Ads offers the ability to track results and the adaptability to create a distinctive marketing campaign.
Cons
The customer service could be significantly improved without requiring users to interact with numerous agents to accomplish anything. It can also be quite time-consuming to create an effective campaign. The use of negative keywords is essential.
- Industry: Museums & Institutions
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Google Ads has a high learning curve but is worth it.
Reviewed on 25/09/2024
Activating Google ads was easy, however once data started coming in, we realized it was not set up...
Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model. We then reached out to a 3rd party service that was able to configure settings to our needs.
Pros
Google Ads is a necessity for digital marketing. The Ad Manager provides detailed insight into the performance of your campaigns.
Cons
It can be difficult to setup and use if you are not familiar with digital marketing. I would recommend having some familiarity with digital marketing prior to implementing Google Marketing. The results coming out are only as good as the data you have going in.
- Industry: Real Estate
- Company size: Self Employed
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Google is not returning my credits for bad leads sent
Reviewed on 07/09/2024
I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone...
I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this activity, feel free to comment. This could lead to a class action if this is normal business practice.
Pros
I had a nice lady who was willing to discuss my ad setup.
Cons
I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services. I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. The account shows that I would get a credit since July of 2024, it is now September of 2024 and still no credit back to my card. On top of that all the bad leads have not been given a credit to the account. I have contacted them multiple times to resolve. I previously received a message that they could not credit my card back for some unknown reason, yet they can charge it. NO business has ever had this problem with providing my a credit on my card. complete BS and this is a large enough company that My bank would trust a credit from such entity.
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Google Ads - only leads
Reviewed on 10/11/2024
Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation...
Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced features that can increase the results of the campaigns.
Pros
The most I like at this platform is that you can setup the campaign in a well determinated area so it can increase the conversion. Another good feature is that you can setup a low budget for a campaign and test the results, increasing after for better results or cancel the campaign. The stats of each campaign are shown immediately so it can be compared with live results. Reports are well build and easy to get, even better if you connect Google Ads with Analytics.
Cons
It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and tutorials.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The Best Ad Platform
Reviewed on 31/10/2024
I have been using Google Ads for over 4 years, it's the best ad platform among all
I have been using Google Ads for over 4 years, it's the best ad platform among all
Pros
It is very smooth in campaign management and reporting
Cons
There is nothing I don't like about Google Ads, it's my favorite
Google Ads FAQs
Below are some frequently asked questions for Google Ads.Q. What type of pricing plans does Google Ads offer?
Google Ads offers the following pricing plans:
- Free Trial: Not Available
With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.
Q. Who are the typical users of Google Ads?
Google Ads has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Google Ads support?
Google Ads supports the following languages:
Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
Q. Does Google Ads support mobile devices?
Google Ads supports the following devices:
Android (Mobile)
Q. What other apps does Google Ads integrate with?
Google Ads integrates with the following applications:
Google Analytics 360
Q. What level of support does Google Ads offer?
Google Ads offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
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