About Bynder

Bynder's AI-powered Digital Asset Management (DAM) is an industry-leading, cloud-based solution for organizations who want to easily manage all their digital content.

Digital asset management operates at the heart of your marketing ecosystem. A single source of truth for all your digital assets, DAM ensures maximum value from your digital assets and 100% brand consistency.

Organize and find what you need in an instant with an intuitive filter structure that is tailored to your business’ exact needs.

Access and usage permissions provide peace of mind that users only see assets relevant to them, eliminating the risk of unapproved content being published.

Securely share content direct from your DAM system—both internally and externally. Control asset usage after it’s shared with the ability to set expiration dates and track sharing history.

From enriching assets with metadata for enhanced searchability to eliminating duplicates effortlessly, streamline your DAM management with Bynder’s cutting-edge AI solutions.

Other products and add-ons:

- Bynder's Dynamic Asset Transformation (DAT) connects the DAM content engine to your tech ecosystem and fully automates the asset optimization process. DAT handles asset transformations at scale—saving teams from having to create a large volume of versions manually. It simplifies the work of web developers and content managers and speeds up time to market.

- Bynder’s Brand Guidelines helps boost brand consistency. Strengthen customer loyalty by creating a digital home for your brand identity, so you can ensure everyone stays on-brand when communicating your brand’s story. By housing brand guidelines within your DAM, you not only centralize your brand assets, but also the rules around creating and using them.

- Bynder’s Creative Workflow module helps your team streamline requests, reviews, and approvals for better creative and faster results. Stay on top of requests, never be confused about a project's purpose, deadline, department, or stakeholders again.

- Enhance content creation with Bynder’s Content Workflow, the ultimate collaborative solution that reduces production time, facilitates structured content at scale, and grants you the freedom to harness the power of generative AI—all while ensuring a secure and organized approach tailored to your needs.

- Bynder's Studio is the ultimate platform to empower your teams to create on-brand content in the form of images, videos and GIFs in minutes. Studio allows designers to build templates that can be personalized and adapted quickly by other stakeholders without them needing editing software or any design knowledge.

- Bynder's Print Brand Templates enables quick content creation and approvals—while sticking to design principles so you can get more out of your marketing. Extend designs to editable print templates so you can repurpose and personalize content for different campaigns and markets.

- With Bynder's Analytics you are able to identify and improve bottlenecks in your creative workflows, brand portal adoption rates, and overall content performance. Make decisions on content and brand portal strategy backed up by data, not guesswork.

Our marketplace of pre-built integrations—paired with partner-developed components, custom APIs, and SDKs—allow you to extend your digital ecosystem beyond what's possible with other vendors. Populate channels, systems, and e-markets quickly and error-free to increase productivity, save time, and scale for growth.

Every Bynder solution is built around the customer's exact needs and evolving use case. Our DAM consultancy services, hands-on approach to implementation, highly-configurable user interface, and unrivaled product suite ensures brands get maximum ROI on their marketing assets and scale for future success.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Bynder

Growing brand trust, value and recognition starts with making on-brand assets accessible, communicating clear guidelines, and empowering more efficient usage of digital content.

By centralizing brand, product, and marketing assets in Bynder’s cloud-based solution, both internal and external parties can find and distribute digital content quickly and efficiently.

Bynder helps teams bring content to market faster than ever by automating processes and freeing up more time for being creative, helping to deliver more output, more peace of mind, and ultimately more brand value.

Conquer content chaos by getting the right materials to market and making them accessible to the right audiences to drive sales.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Supported Languages

Chinese, Dutch, English, French, German and 9 others

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Images

Bynder Software - Bynder DAM - organise your files with ease
Bynder Software - Bynder Digital Asset Management - customise the look and feel of your portal to match your brand
Bynder Software - Bynder DAM - Asset detail
Bynder Software - Bynder Creative Workflow - side by side comparison of assets, with easy annotations and approvals
Bynder Software - Bynder Creative Workflow - manage content creation and approvals at the click of a button
Bynder Software - Bynder Digital Brand Templates - create on-brand assets in seconds
Bynder Software - Bynder Brand Guidelines
Bynder Software - Bynder Studio - create on-brand videos at scale, in seconds not hours
View 17 more
Bynder video
Bynder video
Bynder video
Bynder video
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Bynder video
Bynder Software - Bynder DAM - organise your files with ease
Bynder Software - Bynder Digital Asset Management - customise the look and feel of your portal to match your brand
Bynder Software - Bynder DAM - Asset detail
Bynder Software - Bynder Creative Workflow - side by side comparison of assets, with easy annotations and approvals
Bynder Software - Bynder Creative Workflow - manage content creation and approvals at the click of a button
Bynder Software - Bynder Digital Brand Templates - create on-brand assets in seconds
Bynder Software - Bynder Brand Guidelines
Bynder Software - Bynder Studio - create on-brand videos at scale, in seconds not hours

Features

Total features of Bynder: 99

  • API
  • Access Controls/Permissions
  • Access Expiration Management
  • Access Revocation
  • Activity Dashboard
  • Activity Planning
  • Animation
  • Approval Process Control
  • Approval Workflow
  • Archiving & Retention
  • Artwork Management
  • Asset Categorisation
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audio File Management
  • Audio/Video Protection
  • Automatic Backup
  • Brand Guidelines
  • Brand Management
  • CMS Integration
  • Calendar Management
  • Campaign Management
  • Categorisation/Grouping
  • Change Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Delivery
  • Content Library
  • Content Management
  • Content Publishing Options
  • Customisable Branding
  • Customisable Templates
  • Data Import/Export
  • Data Storage Management
  • Digital Asset Management
  • Digital Distribution Management
  • Document Capture
  • Document Classification
  • Document Management
  • Document Review
  • Document Storage
  • Drag & Drop
  • File Conversion
  • File Management
  • File Recovery
  • File Sharing
  • File Transfer
  • Filtering
  • For Sales Teams/Organizations
  • Full Text Search
  • Image Editing
  • Image Library
  • Image Protection
  • Information Governance
  • License Management
  • Location Control
  • Marketing Calendar
  • Media Library
  • Metadata Management
  • Mobile Access
  • Mobile App
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Language
  • Multimedia Support
  • Multiple Format Support
  • Online Catalogue
  • PDF Protection
  • Project Management
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Social Sharing
  • Software Application Protection
  • Strategic Planning
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Templates
  • Text Editing
  • Text Overlay
  • Third Party Integrations
  • Time Tracking
  • Usage Tracking/Analytics
  • User Management
  • Version Control
  • Video Creation
  • Video Editing
  • Video Management
  • Video Support
  • Watermarking
  • Workflow Management

Alternatives

Digizuite DAM

4.7
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Phraseanet

4.2
#2 Alternative to Bynder
Phraseanet allows users to add, index, organize, share an unlimited number of digital assets (photos, videos, audio,...

Wedia

4.1
#3 Alternative to Bynder
Wedia's digital asset management and marketing resource management suite helps marketers manage, share, reuse and track...

MediaValet

4.7
#4 Alternative to Bynder
MediaValet is a cloud-based digital asset management solution that helps teams easily manage, collaborate on and...

Reviews

Overall rating

4.4 /5
(213)
Value for Money
4.2/5
Features
4.3/5
Ease of Use
4.4/5
Customer Support
4.5/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 213
Jason
Jason
Overall rating
  • Industry: Information Services
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I love WebDAM and so do all of my users

Reviewed on 22/01/2018

brings all of our assets together under one system and allow access to all users across the company

brings all of our assets together under one system and allow access to all users across the company

Pros

Sharing directly from the system is amazing, along with folder permissions this makes the system extremely powerful

Cons

sometimes the functionality does not always work reporting and uploading tends to go in and out and when a new version is added to the system any previous sharing links contain the old asset

Caitlin
Caitlin
Overall rating
  • Industry: Education Management
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great product that grows with your company

Reviewed on 17/12/2018

Overall we've had a great experience with Bynder. We've been able to steadily grow and the new...

Overall we've had a great experience with Bynder. We've been able to steadily grow and the new features they have added and improved have also improved our work streams.

Pros

The people at Bynder are great. The process of building our product was seamless and our contact always get back to us quickly with answers to our miscellaneous questions. They were also willing to customize the product to fit our needs and willing to grow with us, given we are a small organization but growing rapidly.

Cons

There are some features that I wish were robust. For example, the Guidelines feature is quite limited in formatting and is not as user friendly as the portal. Another example - we'd love to be able to check multiple filters at once. The photo cropping tool was also quite limited but Bynder recently made improvements to this. Another cool feature about Bynder; they listen to feedback and are constantly improving the product.

Thom
Overall rating
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support

Good product, could be even better

Reviewed on 16/12/2011

We are generally happy with the product solution and feel it is better than the other ones we...

We are generally happy with the product solution and feel it is better than the other ones we evaluated during the review phase. When customers make feature suggestions you should try to find out what scenario is taking place that makes these ideas so needed. Understanding your customers' workflows can be quite revealing.

Pros

It's very important for us for our end-users to find the database easy to use, as our potential audience is around 80,000. For the most part, users seem to find WebDAM easy to use.

Administering, uploading photos and making simple changes are fairly easy to handle, although there are some situations where we do need help from WebDAM to figure out.

The emails and blog are helpful for users to get to know the product better.

Cons

- The single biggest feature problem that affects users, is that we aren't able to custom edit the email that goes out to users after they register. We aren't able to tell them their account will be not activated immediately -- and when you're in the business of providing assets, customers are generally in a panicked state of needing them.
- We had a lot of trouble setting up permissions for different groups to view or not view folders that required extended tech support with WebDAM. Because the process of doing this is not intuitive, it is hard to share this information with other administrators here.
- I would say that none of the feature suggestions we've send along have yet been implemented. So I do wonder what better, more important features other users of your product are sending that catch your eye.

George
George
Overall rating
  • Industry: Management Consulting
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy and capable Digital Asset Management tool

Reviewed on 25/07/2018

Continuous improvement. it's replaced Evernote and Dropbox for my digital asset management.

Continuous improvement. it's replaced Evernote and Dropbox for my digital asset management.

Pros

For years I've struggle with a huge Evernote trove of assets or multiple Dropbox folders. Bynder has replaced all that. Very clean database. Just the right amount of categories and tags to provide organization without requiring an extensive dictionary. And Thumbnails that are big enough to see and take action against. Also, you can share files with colleagues and customers very easily.

Cons

There's nothing I actually dislike... perhaps I'd like better frontpage control over which categories are displayed by default. No bigee.

Brionne
Brionne
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

It Does the Job

Reviewed on 16/12/2019

We use Bynder to store all of our completed work, but that doesn't happen as much as we'd like...

We use Bynder to store all of our completed work, but that doesn't happen as much as we'd like because it takes a long time to upload each asset.

Pros

I like that Bynder is our one-stop-shop for all our digital assets. I also like how easy it is to log in to Bynder and instantly see what fellow coworkers are designing. It's a great place for inspiration that's on-brand because it was created by other designers in our company.

Cons

The interface is very clunky and it can be difficult to find what I'm looking for. It also takes so long to upload even a single asset that many designers forgo uploading their finished work to Bynder.

Showing 5 reviews of 213 Read all reviews

Bynder FAQs

Below are some frequently asked questions for Bynder.

Bynder offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Available

The cost of Bynder depends on the number of users, amount of storage, and the types of modules you need. Contact Bynder to request more pricing information.

Bynder has the following typical customers:

51–200, 201–500, 501–1,000, 1,001–5,000

Bynder supports the following languages:

Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Traditional Chinese, Turkish

Bynder supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Bynder integrates with the following applications:

ACTITO, Adobe Campaign, Adobe Commerce, Adobe Creative Cloud, Adobe Experience Manager, Adobe Workfront, Akeneo Product Cloud, Azure Active Directory, Bigtincan Engagement Hub, BloomReach Experience Manager, CI HUB Connector, Canva, Colect B2B Webshop, Commerce Cloud, Contentful, Contentstack, Creative Force, Crownpeak Digital Experience Platform, Digideck, Drupal, Episerver, Figma, Foleon, Gelato Globe, Google Analytics 360, Google Authentication Appliance, Google Drive, Highspot, Hootsuite, HubSpot CMS Hub, HubSpot CRM, Hygraph, Imatag, Kontent.ai, Magnolia, Microsoft Teams, Moovly, Okta, Optimizely, Pixyle.ai, Prezi, Publitas, SAP Commerce Cloud, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Salesforce Sales Cloud, Salsify, Shopify, Showpad, Shutterstock Editor, Sitecore, Sitefinity, Slack, Smint.io Portals, Sprinklr, Stackla, Stensul, Storyteq, TINT, Templafy, Tray.io, Trello, Tridion Sites, WordPress, Workato, Wrike, inriver PIM, monday.com

Bynder offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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