Bynder

4.5 (219)
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Digital Asset Management software to manage all your content

About Bynder

Bynder's AI-powered Digital Asset Management (DAM) software is an industry-leading, cloud-based solution for organizations that want to easily manage all their digital content.

Digital Asset Management operates at the heart of your marketing ecosystem. A single source of truth for all your digital assets, DAM ensures maximum value from your digital assets and 100% brand consistency.

Organize and find what you need in an instant with an intuitive filter structure that is tailored to your business’ exact needs.

Access and usage permissions provide peace of mind that users only see assets relevant to them, eliminating the risk of unapproved content being published.

Securely share content direct from your DAM system—both internally and externally. Control asset usage after it’s shared with the ability to set expiration dates and track sharing history.

From enriching assets with metadata for enhanced searchability to eliminating duplicates effortlessly, streamline your DAM management with Bynder’s cutting-edge AI solutions.

Other products and add-ons:

- Bynder's Dynamic Asset Transformation (DAT) connects the DAM content engine to your tech ecosystem and fully automates the asset optimization process. DAT handles asset transformations at scale—saving teams from having to create a large volume of versions manually. It simplifies the work of web developers and content managers and speeds up time to market.

- Bynder’s Brand Guidelines helps boost brand consistency. Strengthen customer loyalty by creating a digital home for your brand identity, so you can ensure everyone stays on-brand when communicating your brand’s story. By housing brand guidelines within your DAM, you not only centralize your brand assets, but also the rules around creating and using them.

- Bynder’s Asset Workflow module helps your team streamline requests, reviews, and approvals for better creative and faster results. Stay on top of requests, never be confused about a project's purpose, deadline, department, or stakeholders again.

- Enhance content creation with Bynder’s Content Workflow, the ultimate collaborative solution that reduces production time, facilitates structured content at scale, and grants you the freedom to harness the power of generative AI—all while ensuring a secure and organized approach tailored to your needs.

- Bynder's Studio is the ultimate platform to empower your teams to create on-brand content in the form of images, videos and GIFs in minutes. Studio allows designers to build templates that can be personalized and adapted quickly by other stakeholders without them needing editing software or any design knowledge.

- Bynder's Print Brand Templates enables quick content creation and approvals—while sticking to design principles so you can get more out of your marketing. Extend designs to editable print templates so you can repurpose and personalize content for different campaigns and markets.

- With Bynder's Analytics you are able to identify and improve bottlenecks in your creative workflows, brand portal adoption rates, and overall content performance. Make decisions on content and brand portal strategy backed up by data, not guesswork.

Our marketplace of pre-built integrations—paired with partner-developed components, custom APIs, and SDKs—allow you to extend your digital ecosystem beyond what's possible with other vendors. Populate channels, systems, and e-markets quickly and error-free to increase productivity, save time, and scale for growth.

Every Bynder solution is built around the customer's exact needs and evolving use case. Our DAM consultancy services, hands-on approach to implementation, highly-configurable user interface, and unrivaled product suite ensures brands get maximum ROI on their marketing assets and scale for future success.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Bynder

Growing brand trust, value and recognition starts with making on-brand assets accessible, communicating clear guidelines, and empowering more efficient usage of digital content.

By centralizing brand, product, and marketing assets in Bynder’s cloud-based solution, both internal and external parties can find and distribute digital content quickly and efficiently.

Bynder helps teams bring content to market faster than ever by automating processes and freeing up more time for being creative, helping to deliver more output, more peace of mind, and ultimately more brand value.

Conquer content chaos by getting the right materials to market and making them accessible to the right audiences to drive sales.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Countries available

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Supported Languages

Chinese, Dutch, English, French, German and 9 others

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Images

Bynder Software - Bynder DAM - organise your files with ease
Bynder Software - Bynder Digital Asset Management - customise the look and feel of your portal to match your brand
Bynder Software - Bynder DAM - Asset detail
Bynder Software - Bynder Asset Workflow - side by side comparison of assets, with easy annotations and approvals
Bynder Software - Bynder Asset Workflow - manage content creation and approvals at the click of a button
Bynder Software - Bynder Digital Brand Templates - create on-brand assets in seconds
Bynder Software - Bynder Brand Guidelines
Bynder Software - Bynder Studio - create on-brand videos at scale, in seconds not hours
View 12 more
Bynder video
Bynder video
Bynder video
Bynder video
Bynder Software - Bynder DAM - organise your files with ease
Bynder Software - Bynder Digital Asset Management - customise the look and feel of your portal to match your brand
Bynder Software - Bynder DAM - Asset detail
Bynder Software - Bynder Asset Workflow - side by side comparison of assets, with easy annotations and approvals
Bynder Software - Bynder Asset Workflow - manage content creation and approvals at the click of a button
Bynder Software - Bynder Digital Brand Templates - create on-brand assets in seconds
Bynder Software - Bynder Brand Guidelines
Bynder Software - Bynder Studio - create on-brand videos at scale, in seconds not hours

Features

Total features of Bynder: 101

  • API
  • Access Controls/Permissions
  • Access Expiration Management
  • Access Revocation
  • Activity Dashboard
  • Activity Planning
  • Animation
  • Approval Process Control
  • Approval Workflow
  • Archiving & Retention
  • Artwork Management
  • Asset Categorisation
  • Asset Library
  • Asset Lifecycle Management
  • Asset Sharing
  • Audio File Management
  • Audio/Video Protection
  • Automatic Backup
  • Brand Guidelines
  • Brand Management
  • CMS Integration
  • Calendar Management
  • Campaign Management
  • Categorisation/Grouping
  • Change Management
  • Client Portal
  • Collaboration Tools
  • Commenting/Notes
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Customisable Branding
  • Customisable Templates
  • Data Import/Export
  • Data Storage Management
  • Digital Asset Management
  • Digital Distribution Management
  • Digital Watermarking
  • Document Capture
  • Document Classification
  • Document Management
  • Document Review
  • Document Storage
  • Drag & Drop
  • File Conversion
  • File Management
  • File Recovery
  • File Sharing
  • File Transfer
  • Filtering
  • Full Text Search
  • Image Editing
  • Image Library
  • Image Protection
  • Information Governance
  • License Management
  • Location Control
  • Marketing Calendar
  • Media Library
  • Metadata Management
  • Mobile Access
  • Mobile App
  • Monitoring
  • Multi-Channel Marketing
  • Multi-Language
  • Multimedia Support
  • Multiple Format Support
  • Multiple Output Formats
  • Online Catalogue
  • PDF Protection
  • Project Management
  • ROI Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rights Management
  • Role-Based Permissions
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Social Sharing
  • Software Application Protection
  • Strategic Planning
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Templates
  • Text Editing
  • Text Overlay
  • Third-Party Integrations
  • Time Tracking
  • Usage Tracking/Analytics
  • User Management
  • Version Control
  • Video Creation
  • Video Editing
  • Video Management
  • Video Support
  • Watermarking
  • Workflow Management

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Reviews

Overall rating

4.5 /5
(219)
Value for Money
4.2/5
Features
4.3/5
Ease of Use
4.4/5
Customer Support
4.5/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 219
Bandaru
Bandaru
Overall rating
  • Industry: Higher Education
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great tool for digital assets

Reviewed on 04/03/2023

Bynder overall experience is great. It having great features, excellent support user community.

Bynder overall experience is great. It having great features, excellent support user community.

Pros

Bynder provides excellent support. It provides advices from experts for helping customer.It is a best cloud based digital asset. Powerful tool for brand guidelines.

Cons

It is little bit confusing because the interfaces are different. Remaining all good.

Ganisetti
Ganisetti
Overall rating
  • Industry: Higher Education
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great and fantastic, user community

Reviewed on 05/03/2023

The overall experience is very good. Happy to have this tool

The overall experience is very good. Happy to have this tool

Pros

Bynder functional features are great, they having excellent strengths. It provides advices and support. Best digital assest.

Cons

The extra modules in bynder is less. The upload speed is little bit slow. The tagging system is complex.

Kathryn
Overall rating
  • Industry: Consumer Goods
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Good Overall Product - Needs Continuous Improvement

Reviewed on 10/01/2019

The help-team is generally really responsive at the onset. But once the ticket has to go to...

The help-team is generally really responsive at the onset. But once the ticket has to go to engineering or product, I don't get any follow up on where my ticket stands or projected timelines for solving said problem.

Pros

Overall I like this product, I think it's generally user friendly for me as the admin. I find it easy to organize my assets and my users.

Some of the reasons I find it cumbersome are because users within my organization are asking the system to do things that it's not capable of. (ie, using it more as a shareable dropbox as opposed to a directory of assets)

Cons

...that said... I find myself having to put in tickets to fix or implement things that feel like they should already be a part of the integration. For example, I asked the system to kick out a report. Within webdam, the report pulled up 4,000 assets that fit the criteria I searched for. However, when I kicked out the excel file, it only showed the first 1,000. What's the point of reporting if I can't see the whole report?

Also, my department established a process in webdam for Regular users and it worked for a year or so and then suddenly stopped working due to changes made in the system. It's currently being sorted out now, but it was a frustrating discovery.

Ron
Ron
Overall rating
  • Industry: Sporting Goods
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Functionality vs Speed

Reviewed on 17/12/2018

We are using Bynder as a digital assets manager to share images, campaign tools, and videos to our...

We are using Bynder as a digital assets manager to share images, campaign tools, and videos to our internal teams, dealers, distributors, and media associates. So far our outside visitors who use Bynder have found very few issues with the tool. However, others have found the interface daunting and difficult. We have had made huge concessions to our homepage to funnel visitors to our Bynder site forgoing many of the features.

Pros

I have grown to like Bynder's filter system and understand its power in finding assets quickly.

Cons

1. There are always issues with load time and responsiveness.
2. Setting up permission levels and functionality is a real chore. Maybe it is our needs, but the initial setup was not well-explained.

Ernest
Ernest
Overall rating
  • Industry: Consumer Goods
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Unlimited Features and Customization, Great Support

Reviewed on 04/12/2018

We came from manually coding our seasonal assets to a landing page for our dealers and distributors....

We came from manually coding our seasonal assets to a landing page for our dealers and distributors. It was a great experience for them but far too much time and effort to maintain. We Then migrated to an FTP solution that saved us a ton of time each season to upload assets but was an awful experience for our dealers. Upon researching DAM systems we came upon Bynder. We were drawn to them based on the branded experience and the ability to make it feel Ruffwear and not another generic file sharing platform. In the first 6 months the number of process improvements and ideas that have come about based on Bynder's abilities is amazing.

Pros

The amount of customization and branding combined with the features available are incredible. The on-boarding was organized and efficient. Post support, success manager is great to work with. The continuous improvements every month to the platform show the commitment to evolving the platform.

Cons

Due to the amount of features and customizations it can be a bit overwhelming unless you are in the system using it daily.

Showing 5 reviews of 219 Read all reviews

Bynder FAQs

Below are some frequently asked questions for Bynder.

Bynder offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Available

The cost of Bynder depends on the number of users, amount of storage, and the types of modules needed. Contact Bynder to request more pricing information.

Bynder has the following typical customers:

51–200, 201–500, 501–1,000, 1,001–5,000

Bynder supports the following languages:

Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Traditional Chinese, Turkish

Bynder supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Bynder integrates with the following applications:

ACTITO, Adobe Commerce, Adobe Creative Cloud, Adobe Experience Manager, Adobe Workfront, Agility CMS, Akeneo Product Cloud, Asana, Azure Active Directory, Bigtincan Engagement Hub, Bigtincan Zunos, Butter CMS, CI HUB Connector, Canva, Ciloo, Colect B2B Webshop, Contentful, Contentstack, Creative Force, Crownpeak Digital Experience Platform, Digideck, Drupal, Figma, Foleon, Google Analytics 360, Google Drive, Highspot, Hootsuite, HubSpot CMS Hub, HubSpot CRM, Hygraph, Imatag, Kentico, Kontent.ai, Magnolia, Marketo Engage, Microsoft Teams, Moovly, Okta, OneDrive, Pixyle.ai, Prezi, Publitas, SAP Commerce Cloud, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Salesforce Sales Cloud, Salsify, Seismic, Shopify, Showpad, Shutterstock Editor, Sitefinity, Slack, Smint.io Portals, Sprinklr, Sprout Social, Stackla, Stensul, Storyblok, Storyteq, TINT, Templafy, Tray.io, Trello, Tridion Sites, Vimeo, WordPress, Workato, Wrike, inriver PIM, monday.com

Bynder offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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