About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.

Key benefits of MailerLite

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English, Finnish, French, Polish, Portuguese and 4 others, Russian, Spanish, Swedish, Ukrainian

    Images

    Landing page editor
    Drag and Drop editor
    Pop-up templates examples
    Live stats overview example
    E-commerce automation
    Social media blocks in newsletter editor
    Pop-up editor
    Survey newsletter
    View 9 more
    MailerLite video
    MailerLite screenshot: Landing page editor MailerLite screenshot: Drag and Drop editor MailerLite screenshot: Pop-up templates examples MailerLite screenshot: Live stats overview example MailerLite screenshot: E-commerce automation MailerLite screenshot: Social media blocks in newsletter editor MailerLite screenshot: Pop-up editor MailerLite screenshot: Survey newsletter

    Features

    Total features of MailerLite: 100

    • A/B Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Audience Targeting
    • Auto-Responders
    • Automated Scheduling
    • CAN SPAM Compliance
    • CRM
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management
    • Content Management
    • Customer Database
    • Customer Profiles
    • Customer Segmentation
    • Customer Surveys
    • Customisable Branding
    • Customisable CTAs
    • Customisable Forms
    • Customisable Templates
    • Customizable Fields
    • Customization
    • Data Import/Export
    • Delivery Tracking
    • Demographic Data
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Analytics
    • Event Triggered Actions
    • File Management
    • Form Builder
    • Forms Management
    • Geolocation
    • HTML5 Technology
    • Heatmaps
    • Image Editing
    • Image Library
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • List Management
    • Location Tracking
    • Loyalty Program
    • Mailing List Management
    • Marketing Automation
    • Mobile Access
    • Mobile Optimised Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Location
    • Multiple User Accounts
    • Newsletter Management
    • Performance Metrics
    • Preview Functionality
    • Progress Reports
    • Progress Tracking
    • Publishing Options
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Real-time Updates
    • Reporting & Statistics
    • Reporting/Analytics
    • Responsive
    • Rich Text Editor
    • SEO Management
    • Segmentation
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Team Management
    • Template Management
    • Third Party Integrations
    • Unsubscribe Database
    • Video Support
    • WYSIWYG Editor
    • Web Forms
    • Website Integration
    • Website Management
    • Workflow Management
    • eCommerce Management

    Alternatives

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    Reviews

    Overall rating

    4.5 /5
    (394)
    Value for Money
    4.7/5
    Features
    4.4/5
    Ease of Use
    4.5/5
    Customer Support
    4.5/5

    Already have MailerLite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 394
    Heather jo F.
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    No ESP is perfect, but MailerLite comes the closest

    Reviewed on 27/03/2020

    Overall, (even when I was accidentally crashing my own automations and blaming it on the support...

    Overall, (even when I was accidentally crashing my own automations and blaming it on the support staff!) they have been absolutely stellar. I have shopped around plenty, used several other services, and am, for sure, sticking with MailerLite for the long haul.

    Pros

    The interface is so easy and intuitive, and I always know how to do what I want to do in MailerLite. As a tech-challenged solopreneur and content creator, I want to spend as little time as possible on the learning curve, so I can focus on what my people want: the content. Custom branding is spot-on, and segmentation works perfectly.

    Cons

    Deliverability isn't what it could be, but we're ALL working on that one! And this is probably more the fault of user habits and annoying AI filters.

    Response from MailerLite

    Flores, thank you for the stellar review ;) We're enthusiastic and glad to hear that we're making easier the journey of our customers. I wish you all the best for your solopreneur adventure!

    Irene

    Sue F.
    Overall rating
    • Industry: Retail
    • Company size: Self Employed
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Customer Support Second to None

    Reviewed on 24/03/2021

    I am setting up a mailing list from scratch and I have found the functionality to be great. The...

    I am setting up a mailing list from scratch and I have found the functionality to be great. The couple of times I have found the help files to be less than helpful, someone has responded to my feedback and answered my queries and made the functionality very clear. Wonderful to know that someone actually reads (and responds) to feedback, rather than it going into a black hole.

    Pros

    As a brand new user, I am finding Mailerlite very easy to use, with almost all the functionality I need so far. I have asked a couple of questions where I do not understand the functionality and my questions have been answered very quickly!
    The automation is very intuitive and easy to set up.

    Cons

    I wanted to create a dropdown with 12 options (for months), but found the limit was 10 options. Small issue, but a bit of a hindrance.

    Response from MailerLite

    Hi Sue, amazing to have you with us - was really curious about your Vintage shop, you should pass by the site, so I can have a look. I'm a sucker for a good find.

    If you have any further questions, you know where to find our amazing support team.

    - Lay

    Amir S.
    Overall rating
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    My Horrifying experience with MailerLite

    Reviewed on 03/08/2016

    My experience with MailerLite.

    After weeks of research on the best and most economic way on how to...

    My experience with MailerLite.

    After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

    After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

    I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!!

    WOAH !!! what a great bargain. Right? Not that fast !

    They were very quick to charge my business card for the $30.

    I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started.

    When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough!

    After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake.

    Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !!

    Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING.

    Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option.

    Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources.

    If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point.

    I hope this has helped you in your search. Good luck!

    Pros

    You would get a Cheap service

    Cons

    You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

    Emily B.
    Overall rating
    • Industry: Financial Services
    • Company size: Self Employed
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Begin Email Marketing With Mailerlite

    Reviewed on 30/12/2020

    I switched from MailChimp to Mailerlite as the features with Mailerlite were more appealing, more...

    I switched from MailChimp to Mailerlite as the features with Mailerlite were more appealing, more professional and better value for money. I originally started with the free package for around two weeks, until my email list outgrew the free package, where I now continue to pay on a monthly basis. The income that I receive from utilizing my email list pays for the service provided by Mailierlite and I am very happy with the features/ service provided. I received great customer support from Mailerlite in regards to the issues mentioned above, and since then I have required no customer support.

    Pros

    I like the many features included with the software for a reasonable monthly (or yearly) fee. Such as the ability to create different groups to manage email marketing topics. I particular enjoy using the autoresponder emails feature as this is a great way to utilise email marketing and Mailerlite have a very user friendly interface, making a potentially complex task easier to carry out. I also enjoy the extra features including the landing page templates to capture new email signups.

    Cons

    The only issue I had with this product, and why I did not give it 5 stars, is the email deliverability rate. Whereby occasionally my automated emails were not being sent to new email signups and they were not able to complete the sign up process, being classed as unconfirmed in my email list. This was inconvenient as sometimes I would receive emails from people saying that they signed up but had not received a certain product I was offering for new sign ups. However, after researching this topic, I learnt that this is actually a common issue with most email network providers and that Mailerlite has one of the best deliverability rates overall. Therefore I have stayed with Mailerlite and I hope that this is something their software will improve on over time.

    James S.
    Overall rating
    • Industry: Food & Beverages
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Really Solid Software and Customer Service

    Reviewed on 06/01/2021

    Love it. Will be hard to ever leave.

    Love it. Will be hard to ever leave.

    Pros

    Great customizability for emails and very simple to use. It is the most design friendly email service I have used. Also incredible customer service. I accidentally deleted a very important landing page built through mailerlite - I emailed their support and it was restored within an hour. I accidentally deleted ALL of our subscribers - I emailed support again and again they were all restored within a couple hours. Very impressed.

    Cons

    I wish video was easier to insert into the emails. I also wish it was easier to segment. ConvertKit maybe a better option for segmenting and targeting.

    Response from MailerLite

    Hi James, thank you for your lovely and. Fair feedback. I have to say the design on your Bissy Energy page is amazing!

    - Lay

    Showing 5 reviews of 394 Read all reviews

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    MailerLite offers the following pricing plans:

    • Starting from: US$10.00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features) $15/month for 1,001-2,500 subscribers and unlimited emails.  $30/month for 2,501-5,000 subscribers and unlimited emails.  $50/month for 5,001-10,000 subscribers and unlimited emails.  $75/month for 10,001-15,000 subscribers and unlimited emails.

    We do not have any information about MailerLite features

    MailerLite has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    MailerLite supports the following languages:

    English, Finnish, French, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian

    MailerLite supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MailerLite integrates with the following applications:

    Basecamp, Bigcommerce, BriteVerify, ClickFunnels, Drupal, Eventbrite, Facebook, GetSiteControl, GitHub, Google Analytics, Google Docs, Google Forms, Gravity Forms, Instagram, Intercom, Landingi, LeadPages, LinkedIn for Business, Magento Commerce, MailMunch, MailerCheck, MakePlans, Marketo Engage, NeverBounce, OptinMonster, Paperform, PayPal, PieSync, Pipedrive, Privy, ProjectManager.com, Shopify, Slack, Squarespace, Stripe, SumoMe, Teamwork, Trello, Twitter, Unbounce, WooCommerce, WordPress, Zapier, Zendesk, Zoho CRM, Zoom Meetings & Chat, mailparser.io

    MailerLite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for MailerLite.