Hotjar
About Hotjar
Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback. Join one million other websites to get inspired, spot bugs, and make confident improvements with Hotjar.
Key benefits of Hotjar
- Go beyond traditional web analytics and get real, first-hand insights about how people experience your site.
- Learn how individual pages, parts of a page, or even your whole site performs with Hotjar Observe’s heatmaps, recordings, and quantitative reports.
- Hear from real users through on-site or external surveys and instant visual feedback with Hotjar Ask.
- Truly understand your users and their needs through user interviews in Hotjar Engage.
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Reviews
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- Industry: Consumer Services
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Website users activity monitoring
Reviewed on 14/11/2023
Pros
I use this tool to track users and their behaviour when they interact with my website.
Cons
I would have liked it to integrate marketing automation systems like Adobe Campaign, which I also use from time to time.
- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Great for keeping an eye on UX
Reviewed on 12/07/2024
Implemented by our Shopify developers, we use hot jar to improve UX by viewing recordings and...
Implemented by our Shopify developers, we use hot jar to improve UX by viewing recordings and monitoring post checkout surveys that come through to a slack channel.
Pros
The post checkout survey is our main use for Hotjar. It was especially helpful during our transition from Adobe Commerce to Shopify. I also love that sessions our recorded so we can check any anomalies that pop up.
Cons
No bad comments really, it provides some good insights at a decent price.
- Industry: Leisure, Travel & Tourism
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great little tool for starting your UX research
Reviewed on 14/08/2019
I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little...
I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!
Pros
Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.
Cons
Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed.
Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that.
Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages.
Heatmaps are still very simple with no ability of segmenting the data.
I can't complain for the really accessible prices they have been able to maintain though!
Response from Hotjar
Hey Ioana!
Thanks so much for leaving this review and sharing your thoughts on Hotjar.
Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.
There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!
All best,
Alex
- Industry: Design
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
By far, the best tool of this type!
Reviewed on 24/11/2023
Hotjar has been an important tool for our start-up, to user test different features on our website...
Hotjar has been an important tool for our start-up, to user test different features on our website and monitor them.
Pros
I've been using Hotjar for months and it's been a critical tool in finding important bugs on our website and fixing them quickly!
Cons
Perhaps the price model isn't something that favours start-ups.
- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Powerful tool when paired with web analytics data
Reviewed on 31/10/2023
Pros
Session recordings are great when trying to get in your users' shoes. You can get valuable insights which you wouldn't think of looking at web data.
Cons
I miss filtering that used to be available in the free version.
Hotjar FAQs
Below are some frequently asked questions for Hotjar.Q. What type of pricing plans does Hotjar offer?
Hotjar offers the following pricing plans:
- Starting from: US$39.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Build your package by picking plans for Hotjar Observe, Ask, and Engage products. Observe helps you visualize user behavior with Heatmaps and see what your users see with Recordings. Ask lets you discover how your users feel with Feedback and hear from your users with Surveys. Engage seamlessly hosts, records, and transcribes your user interviews. Find the right combination of plans for you at hotjar.com/pricing
Q. Who are the typical users of Hotjar?
Hotjar has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Hotjar support?
Hotjar supports the following languages:
Brazilian Portuguese, English, French, German, Spanish
Q. Does Hotjar support mobile devices?
Hotjar supports the following devices:
Q. What other apps does Hotjar integrate with?
Hotjar integrates with the following applications:
AB Tasty, Aha!, Airtable, Appcues, Asana, Basecamp, BigCommerce, ClickFunnels, ClickUp, Drip, Drupal, Firebase, Freshdesk, GTM, Gmail, Google Analytics 360, Google Drive, Google Tag Manager 360, HubSpot CMS Hub, HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub, InstaPage, Intercom, Jira, Joomla, Kajabi, Kartra, Kit, Leadpages, Mailchimp, Microsoft Excel, Microsoft Outlook, Miro, Mixpanel, MySQL, OneDrive, Pipedrive, Podio, PrestaShop, Productboard, QuickSilk, Salesforce Marketing Cloud Account Engagement, Segment, Shopify, Slack, Smartsheet, Squarespace, Todoist, Trello, Trustpilot, Unbounce, Webflow, Weebly, Wix, WooCommerce, WordPress, Zapier, Zendesk Suite
Q. What level of support does Hotjar offer?
Hotjar offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
Related categories
See all software categories found for Hotjar.
- Web Analytics Tools
- Heatmap Software
- Survey Software
- Customer Experience Software
- Marketing Analytics Software
- Customer Satisfaction Software
- UX Tools
- Qualitative Data Analysis Software
- Website Optimisation Tools
- Website Monitoring Software
- Customer Journey Mapping Tools
- User Testing Software
- Product Analytics Tools
- Customer Engagement Software
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