About Zoho Social

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement.

Zoho Social provides marketers with pre-publishing insights based on the engagement level of previous posts and the activity of their audience. Zoho Social even goes a step ahead to shows users the percentage of their audience that’s likely to see their post now, suggests the next best time to post and lets them schedule a post to go out at the same time of the day in different time-zones.

Zoho Social's real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed.

Within Zoho Social, numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content.

Pricing starting from:

US$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Zoho Social

Key benefits of Zoho Social

- Publish and schedule an unlimited number of posts (even on the free plan!)

- Track how your posts are performing and figure out what works best for your audience with detailed stats available for every post you publish

- Understand your audience, and measure and improve the impact of your content with in-depth visual reports and analytics.

- Collaborate with your team to come up with ideas for new posts, compare the performance of existing posts, talk about people who engage with your brand and discuss how to respond to incoming posts.

- Stay on top of your brand mentions and publish new content, even while you're on the move with our free mobile apps available on iOS and Android.

Devices

Business size

S M L

Markets

Australia, Canada, China, United Kingdom, India, Mexico, United States

Supported Languages

English, French, German, Italian, Portuguese, Spanish

Pricing starting from:

US$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Zoho Social

Images

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Features

Total features of Zoho Social: 45

  • @mentions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • Calendar Management
  • Campaign Scheduling
  • Chat/Messaging
  • Collaboration Tools
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customisable Reports
  • Dashboard
  • Dashboard Creation
  • Data Visualisation
  • Engagement Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Sentiment Analysis
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Visual Analytics

Alternatives

Hootsuite

4.3
#1 Alternative to Zoho Social
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG,...

Buffer

4.5
#2 Alternative to Zoho Social
Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on...

Sprout Social

4.4
#3 Alternative to Zoho Social
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media...

Later

4.5
#4 Alternative to Zoho Social
Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media...

Reviews

Overall rating

4.7 /5
(2,520)
Value for Money
4.5/5
Features
4.5/5
Ease of Use
4.7/5
Customer Support
4.5/5

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Showing 5 reviews of 2,520
Bailey K.
Overall rating
  • Industry: Management Consulting
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Social Scheduler of Them All

Reviewed on 07/07/2020

Zoho Social is an essential part of my business and I couldn't function without it.

Zoho Social is an essential part of my business and I couldn't function without it.

Pros

Zoho Social has been the best social media scheduler I have ever used. It can actually post to Instagram. It has specific brand management and makes reporting for my clients super easy. The pricing is awesome! I can build the package to my news and reduce as needed. The clean design works great and the app makes things really mobile. I think my favorite part though is that I've experienced the improvements they've made so they are actively looking on improving and making it even better.

Cons

They updated and fixed most of the cons. I couldn't use it for one of my clients for awhile because it didn't have Facebook Group posting but now it does so that's not really an issue. I do wish that if I was linking a video it could take a thumbnail for Instagram the way it does for Twitter.

Alternatives Considered

Sprout

Reasons for Choosing Zoho Social

Better functions and pricing.

Switched From

Hootsuite

Reasons for Switching to Zoho Social

Better functions and pricing.
Pamela D.
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 2-10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I've kicked the tires on several programs and decided to go with Zoho

Reviewed on 29/11/2021

I've been kicking the tires of Zoho Social for the past 14 days. I have dived into its many...

I've been kicking the tires of Zoho Social for the past 14 days. I have dived into its many features and compared it to other platforms that I have also been testing out. First, let me say that there are some extremely good platforms out there, but I've chosen to go with Zoho Social for a few reasons.

I don't want to make this too long, so I'll just mention the features that won me over:

I can grab photo and video content directly from not only Canva, but also Dropbox. As I build up my content library, I will need to store all of this content somewhere, and I already had a Dropbox account so decided to use it for that purpose. Out of the platforms I tested (which was by no means all of them) I found Dropbox integration missing, but Zoho has it.

For some reason on other platforms, when I post video content to LinkedIn, a viewer of my post has to click over to the 3rd party platform to watch the video, rather than watching it natively on LI. This issue didn't happen on Facebook, only LI -- but it is not an issue at all with Zoho. Not sure why this happens, but that was not a good feature IMO and was one of the reasons I went with Zoho over another platform.

Zoho's UI could be a wee bit better architected - again my opinion - but it is lightyears ahead of another platform that I had been using and came to dislike because it is just too kludgey. In comparison, Zoho's UI is lightyears better -- and it has the advantage that you can keep multiple brands separate from each other

Pros

Dropbox and Canva integration, Multiple brands managed separately, analytics on my dashboard, the ability to customize posts per-platform, excellent customer service

Cons

The only thing I would improve a bit is the UI/menu options. I found Buffer's UI more intuitive and clear, but Zoho's brand management and scheduling options won out over Buffer

Verified Reviewer
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 2-10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Customer support SUCKS

Reviewed on 01/04/2021

Disappointing. No — infuriating.

Disappointing. No — infuriating.

Pros

Pretty easy to use UI. Monitoring dashboard. Nice looking reports.

Cons

1. Insights data captured in reports is pretty lacking, especially for posts that are boosted (engagement not captured!! what?!?) so there's inconsistency with actual metrics.

2. Cannot tag other pages/users in Facebook posts

3. Stopped using this to schedule Facebook posts because preview does not reflect how the respective platform posts will look – eg how pix will tile / crop in a post (instead, images are just thumbnailed in a row)

4. Second reason was scheduled posts sometimes Did Not Publish (!!!). Especially multi-image posts.

5. ABSOLUTELY TOP PEEVE: Trying to get customer support is like playing cat and mouse with Zoho. Open a ticket. Wait. Email again. Wait. Email again. Maybe within 48-36 hours, get a reply like "we can't replicate the problem on our end". Gee thanks.
I really expect more as a paying subscriber. I'm not a trial user or a noob to social media tools, so I do know what's available and how other companies provide 500% more support within 12 hours, if not live chat.

Alternatives Considered

ContentCal and AgoraPulse

Reasons for Choosing Zoho Social

Zoho Social seemed sleek and functionality sounded promising. Also the pricing is more reasonable that Hootsuite and Agorapulse

Switched From

Hootsuite and AgoraPulse

Reasons for Switching to Zoho Social

Better pricing. And Contentcal had extremely limited reports, which is problematic for agencies.
May E.
Overall rating
  • Industry: Construction
  • Company size: 2-10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great App

Reviewed on 23/11/2021

Pros

I carried out a case study of 4 different scheduling apps and Zoho Social was by far the best one. There are plenty of useful integrations to help manage digital marketing campaigns such as analytics, streams, and lead management which are all hugely helpful. The app is dependable and functional, unlike some of the other apps I tested. Highly recommend this product - it has great functions at an affordable price.

Cons

The inability to edit images on the scheduling tool would be the cherry on top of Zoho Social. When ensuring content is in the correct format, even just a cropping tool would be really useful. It would also be useful if Zoho Social was compatible with posting Reels, Stories, and Carousels to Instagram, but I appreciate that some of these are down to Instagram's rules.

Alternatives Considered

Sendible and Hootsuite

Reasons for Choosing Zoho Social

Zoho was overall a much smoother and functional experience for the tools I required. The other tools were extremely costly for less benefits.

Switched From

Sendible and Hootsuite
Melissa P.
Overall rating
  • Industry: Education Management
  • Company size: 501-1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great alternative to well known social media management programs

Reviewed on 29/01/2021

Zoho has a robust suite of inexpensive high powered programs. I have been searching for my social...

Zoho has a robust suite of inexpensive high powered programs. I have been searching for my social media management unicorn and have tried nearly everything on the market. Zoho Social offers a great value for the cost compared to other programs, is easy to use, including on the mobile app and I was able to receive 6 months free on their COVID 19 plan.

Pros

Zoho social was easy to implement and begin using. Love the SmartQ feature and it seems to interface with Instagram better than other programs.

Cons

Does not have automatic image resizing so photos have to be readjusted at times.

Alternatives Considered

Hootsuite, Buffer and eClincher

Reasons for Choosing Zoho Social

Cost and prefer the user interface

Switched From

eClincher

Reasons for Switching to Zoho Social

Seemed to offer the most program for the money. I also use other Zoho products
Showing 5 reviews of 2,520 Read all reviews

Zoho Social FAQs

Below are some frequently asked questions for Zoho Social.

Zoho Social offers the following pricing plans:

  • Starting from: US$15.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

FREE: includes 1 team member, 1 brand, default Zoho Social URL shortener, and zShare browser plugin. Standard: $15/month (or $10/month when billed annually) for 2 team members, 1 brand (7 channels), 6 social channels (1 Twitter profile, 1 Instagram profile, 1 Facebook page, 1 LinkedIn company page, 1 LinkedIn profile, and 1 Google My Business listing.), and standard features. PROFESSIONAL: $35/month (or $25/month when billed annually) for 3 team members, 1 brand (7 channels), 8 social channels, Standard features + publishing calendar, custom audience targeting, bulk scheduler, and more. AGENCY: $275/month (or $200/month when billed annually) for 10 brands (60 channels), 5 team members, Professional features + agency name, logo, favicon, and custom domain, personalized client invite emails, agency-branded reports, and more. AGENCY PLUS: $400/month (or $300/month when billed annually) for 20 brands (120 channels) 5 team members, and all Agency features.

Zoho Social has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Zoho Social supports the following languages:

English, French, German, Italian, Portuguese, Spanish

Zoho Social supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Zoho Social integrates with the following applications:

Facebook for Business, Instagram, LinkedIn for Business, Twitter, Zoho CRM

Zoho Social offers the following support options:

Email/Help Desk, FAQs/Forum, Chat

Related categories

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