Amplitude
About Amplitude
Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph.
Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.
Amplitude enables the measurement of conversion rates using funnels, which provide the ability to identify the points at which users drop out of sign-up, upgrade, or purchase processes. User retention can also be measured, plus stickiness graphs reveal how often users engage with the app.
Users can be segmented into groups for comparison across different metrics, such as conversion and retentions, on the same chart. Basic user demographics are tracked by default, and custom user properties can be defined as required. Custom behavioural cohorts can be created from individual data points and used to track conversion rates, retention, engagement, and more. Cohorts can also be used as a target audience for marketing campaigns.
Key benefits of Amplitude
User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.
Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.
Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.
Zoom in on any data point to see the user actions making up that point.
Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.
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- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best Analytics tool
Reviewed on 06/10/2023
Pros
- Integration with Segment - This enables us in creating custom conversions to track exactly what actions we need (They can be in our website or inside the product itself)- Funnel Analysis - Our team is less technicals and this feature helps them visualizing the data in an easier way
Cons
- It could be more simple to use. The UI is always changing and our team has difficulty in keeping up with the new features and redesigns
- Industry: Internet
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best-in-class for Product Analytics
Reviewed on 20/12/2023
A couple of years ago our company BrainTesting launched a psychological evaluation platform,...
A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing.
We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon.
After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience.
We look forward to continue having Amplitude as our analytical go-to partner.
Pros
- Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast
- Tons of advanced features: configuration, data ingestion and so on.
- Customer-focus: constantly listening to what the market needs and delivering
- Innovation: they are always ahead of the competition and launch the best features
- Great support team from past experiences
Cons
- It is pretty pricey, specially if your business is low-margin and high traffic
- The tool requires some learning effort. Is not very complicated, but you need to dedicate a bit to the basics. Some things could also be more intuitive.
Reasons for Switching to Amplitude
Since Amplitude offers a free tier and is the most powerful tool, there was no doubt for us that it was the right choice. If we ever overcome the free tier maximum number of users, it will be because we are doing great and will be happy to upgrade.- Industry: Consumer Goods
- Company size: 5,001–10,000 Employees
- Used Weekly for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Lots of functionality with ease of use.
Reviewed on 03/01/2025
I've use Amplitude for both Analytics as well as for Experiments. Across the platform, the UI is...
I've use Amplitude for both Analytics as well as for Experiments. Across the platform, the UI is really good for a tool that's quite complex.
On the analytics side I've used Amplitude the most around Retention topics. I've audited multiple companies Retention and used Amplitude to identify opportunities for CRM and Product experiments based on Product Analytics.
On addition to this, Amplitude also served as a great way of reporting for specific topics (ie. CRM) with the rest of the organization.
On the Experiment side, I've used Amplitude to AB Test product onboarding.
Pros
Amplitude offers a lot of flexibility while having a very clear UI.
Cons
It would be great to have more flexibility to create notebooks and automated reports, but it's honestly a very thorough tool as it is.
- Industry: Computer Software
- Used Daily for 1-5 months
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Good free plan but not many features.
Reviewed on 02/04/2018
Cheap analytics with a good set of features.
Cheap analytics with a good set of features.
Pros
It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.
Cons
It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.
- Industry: Media Production
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Amplitude is a must have for marketers and product managers.
Reviewed on 06/10/2023
Overall a satisfied user. Just wish it was faster.
Overall a satisfied user. Just wish it was faster.
Pros
Funnels and data visualization. Also the integrations with other platforms like Rudderstack, Braze, etc.
Cons
Speed of page loads. The report building workflow is cumbersome.
Alternatives Considered
MixpanelReasons for Switching to Amplitude
Better product and good support. Better integrations.Amplitude FAQs
Below are some frequently asked questions for Amplitude.Q. What type of pricing plans does Amplitude offer?
Amplitude offers the following pricing plans:
- Starting from: US$995.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Not Available
Three package levels are available: Starter - Free, 0-10 million monthly events Business - $995/month, 0-100 million monthly events Enterprise - pricing available on request, 0-10 billion+ monthly events
Q. Who are the typical users of Amplitude?
Amplitude has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Amplitude support?
Amplitude supports the following languages:
English
Q. Does Amplitude support mobile devices?
Amplitude supports the following devices:
Q. What other apps does Amplitude integrate with?
Amplitude integrates with the following applications:
Segment
Q. What level of support does Amplitude offer?
Amplitude offers the following support options:
Email/Help Desk, Knowledge Base, Chat
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