--- description: Learn how Canto can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Canto. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Canto Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Digital Asset Management Software](/directory/280/digital-asset-management/software) > [Canto](/software/103151/canto) # Canto Canonical: https://www.getapp.co.uk/software/103151/canto Page: 1 / 29\ Next: [Next page](https://www.getapp.co.uk/software/103151/canto?page=2) > Canto is the industry-leading digital asset management (DAM) platform that helps organizations centralize, manage, and distribute their digital content. Canto's powerful search and collaboration features enable teams to quickly find, share, and work with their assets, streamlining workflows and accelerating time to market. With countless integrations, Canto seamlessly connects to the tools your team already uses. > > Verdict: Rated **4.5/5** by 681 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Canto Centralizes all your brand’s digital assets in one easy-to-access hub, making organization and retrieval effortless. Uses AI-powered search to help you find the right content quickly, so your team spends less time hunting for files. Streamlines collaboration and distribution, allowing teams to work together seamlessly and get content to market faster. Ensures accurate, consistent product information across channels, supporting brand integrity and trust. Boosts efficiency for marketers and creatives, saving valuable time that can be invested in other priorities. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 681 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Canto - **Location**: Atlanta, US - **Founded**: 1990 ## Commercial Context - **Pricing model**: Other (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Korean, Russian, Spanish, Swedish, Thai - **Available Countries**: Australia, Austria, Belgium, Canada, Denmark, France, Germany, Ireland, Luxembourg, Netherlands, United Kingdom, United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Approval Process Control - Artwork Management - Asset Categorisation - Asset Library - Asset Lifecycle Management - Asset Sharing - Audio File Management - Brand Guidelines - CMS Integration - Change Management - Collaboration Tools - Commenting/Notes - Configurable Workflow - Content Library - Content Management ## Integrations (38 total) - Adobe After Effects - Adobe Illustrator - Adobe InDesign - Adobe Lightroom - Adobe Photoshop - Adobe Premiere Pro - Adobe Workfront - Box - Canva - Dropbox Business - Drupal - Egnyte - Figma - Google Analytics 360 - Google Chrome ... and 23 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Digital Asset Management Software](https://www.getapp.co.uk/directory/280/digital-asset-management/software) ## Related Categories - [Digital Asset Management Software](https://www.getapp.co.uk/directory/280/digital-asset-management/software) - [Image Recognition](https://www.getapp.co.uk/directory/2115/image-recognition/software) - [Brand Management Software](https://www.getapp.co.uk/directory/302/brand-management/software) - [Content Management Systems](https://www.getapp.co.uk/directory/276/content-management-system-cms/software) - [Enterprise Content Management Software](https://www.getapp.co.uk/directory/1261/enterprise-content-management/software) ## Alternatives 1. [Kontainer](https://www.getapp.co.uk/software/133123/kontainer) — 4.6/5 (284 reviews) 2. [Canva](https://www.getapp.co.uk/software/107441/canva) — 4.7/5 (13245 reviews) 3. [Google Workspace](https://www.getapp.co.uk/software/90761/google-apps-for-business) — 4.7/5 (17483 reviews) 4. [OneDrive](https://www.getapp.co.uk/software/91652/onedrive) — 4.5/5 (12623 reviews) 5. [Box](https://www.getapp.co.uk/software/90760/box) — 4.4/5 (5622 reviews) ## Reviews ### "The best bang for your buck if starting out" — 4.0/5 > **Ashish** | *26 March 2020* | Real Estate | Recommendation rating: 8.0/10 > > **Pros**: Ease of single uploads, tagging to enable search, multi-folder assignment, deduplication, portal creation > > **Cons**: Difficulty in bulk upload, downloading buggy, no mobile app version > > Prior to Canto, all of our marketing material used to reside on a shared drive accessible within the organization network. All brand manager would own folders within which they stored marketing assets - images, brochures, videos, 3D assets. This caused issues because - a) Simple folders = no tagging = very hard to search for assets; b) No version control, approval history, and random nomenclature made it hard to identify which asset to use even if found c) No access outside the organization, so could not be used remotely or shared with 3rd party partners and agencies; people would use wetransfer each time. d) Significant duplication of content, obsolescence, and storage consumption With Canto, all of the above get solved. We could enable access permissions to control modification, set up portals to share assets externally permanently, reduce storage with dedupes, and setup version control and a standardized folder structure and process. While this helped bring in significant efficiencies in process, the real win was in content management, tremendously reducing incidence or incorrect imagery used, safer, faster, and more effective development of ads and digital assets, and ensuring content quality. ----- ### "Canto - Great stuff\! But a couple of tweaks to make it better\!" — 5.0/5 > **Grant** | *5 September 2024* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: It's been really simple to use, and the onboarding service was great\! > > **Cons**: Sometimes it can be unresponsive when uploading. I've not been particularly impressed by the adobe connector too, its not been useful at all. The portal customization user interface could also do with some work - it is really not very clear on how to change colours, move titles, get rid of unwanted buttons, etc. I love the feature and its what helped initially sell the product, but it could really do with UI improvements. It would also be great to not have the chequered background on album covers for vector images - we use them as covers and I don't want to clog up the album with a custom made icon in the album. > > I've really enjoyed my experience with Canto\! It's a really useful product, but there are some UI improvements that could really just up the experience for me even more. ----- ### "Decent product, but would like something better" — 3.0/5 > **Briana** | *18 May 2021* | Building Materials | Recommendation rating: 6.0/10 > > **Pros**: I like having one space for all our photos and being able to share those photos with partners by inviting them to create an account on our platform. It's significantly easier than needing to communicate with 10+ marketing managers every time they need something. > > **Cons**: Our information changes relatively often so needing to reupload documents all the time is time consuming and exhausting. I wish edits in real time were possible in a format similar to Nuclino. Also frustrating that the content of documents can't be searched for. Additionally, the Geotag feature is amazing, but only if you have your location preset into the camera's metadata - you can't add in locations later which is extremely frustrating and wouldn't be a difficult feature for Canto to add since they already have the infrastructure. > > Overall, our experience with Canto has been decent. I wish they would add the ability to geotag any photo with location info manually. We'll probably switch to a different provider in the next few years if Canto doesn't update and adapt more quickly. ----- ### "We like the Canto's way (to share assets)" — 5.0/5 > **Tito** | *5 September 2024* | Cosmetics | Recommendation rating: 8.0/10 > > **Pros**: Advanced search tools, easy to use, good interface. > > **Cons**: I'd like to be able to add extra margin to the images in the download options: a crop tool with the possibility to add space, not just cut. > > We are still in the implementation phase, but we know that all the efforts will bring benefits to our work once it will be ultimated. ----- ### "Canto is a step ahead and in some ways almost too good to be true\!" — 5.0/5 > **Pamela** | *2 June 2022* | Design | Recommendation rating: 9.0/10 > > **Pros**: There are many things that I like best about Canto, but I will definitely say I love that our ability to store and access so much more data and information and be able to access it easier is a huge plus\! I love the Canto has the ability to upload and view any type of file you may throw at it, CAD/DWG was a big surprise to me but super exciting\! I like that Canto has fantastic security behind it and that our information is safe. I like that you are able to give permissions and restrict certain or specific files and information. I also love that you have the ability to enter in so many different tags for one document, file or photo. It makes it much easier to search for because we all know that different people will describe something a little different each time\! > > **Cons**: I wish that Canto was a little brighter when it came to the "smart tags" that it automatically gives when you upload a document or photo. I think there are alot more "common" words or descriptions that could be added to its vocabulary. It would be very helpful for the unexperienced uploader or the person who just isn't good at describing things. It certainly takes some training to navigate and use properly, and you have to get used to how they refer to things differently. > > My overall experience with Canto up to now is amazing\! We have made it possible to combine information from all our company departments and combine them to be helpful to anyone needing something. There is not much else out there that will be any better or do any more for you. Its perks are endless and they stand behind their software\! ----- Page: 1 / 29\ Next: [Next page](https://www.getapp.co.uk/software/103151/canto?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/103151/canto) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data