NationBuilder

3.9 (41)
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Software designed for politics, advocacy, and nonprofits

About NationBuilder

NationBuilder is a web-based campaign management solution suitable for political campaigns and non-profit organizations. It includes integrated features of both content and membership management which help clients to reach their audience and engage with supporters. It serves customers across various sectors including nonprofits, advocacy, education and government, and is suitable for SMBs and enterprises. Some of its customers are Amnesty International, Airbnb, DMO, United Way, New Jersey Democratic State Committee and Republican Party of Florida.

NationBuilder allows political organizations to map the locations of their supporters geographically and create custom lists to track supporter information for efficient targeting. It helps to capture the contact information of both people and organizations, and link that to various social media platforms including Facebook, LinkedIn and Twitter to engage with supporters. Clients can also build customized websites to interact with supporters and track the overall progress of the engagement through a real time dashboard.

NationBuilder can be used by non-profit organizations for engaging with volunteers and donors to promote fundraising events across different online channels. The solution offers email blasting capability which lets users send personalized emails to individuals, groups or entire members in one go. Organizations can create personal fundraising pages and engage supporters in recruitment and fundraising drives with online leaderboards. Users can also track top fundraisers or recruiters through leaderboards and reward them for their performances. The solution also helps to create custom paths to guide participants towards set goals through a series of steps or instructions.

NationBuilder can also be useful for brand managers in promoting their brand on various digital platforms. Organizations can conduct online campaigns or engage with end users through posts, tweets, emails or text messages and capture the sentiments and feedbacks from the overall campaign. The solution can also be used where users have to maintain customer database and focus on customer engagement.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of NationBuilder

• With NationBuilder, users can link their database contacts with Twitter, Facebook, LinkedIn and other social media platforms to broadcast messages and pull in social engagement activities.

• The solution supports scanning of documents through which users can scan various record sheets and minimize data entry time.

• The package includes 30 pre-built action page templates that can be customized to create sign-ups, petitions and donation pages.

• Users can segment voters geographically and create lists by visually segmenting supporters on a map for effective election campaigning.

• Users can bulk send emails to supporters and volunteers with pre-built themes or create their own one.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Countries available

Australia, Austria, Belgium, Bulgaria, Canada and 43 others

Supported Languages

English, French, Spanish

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Images

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Features

Total features of NationBuilder: 94

  • A/B Testing
  • ACH Payment Processing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Advocate Management
  • Alerts/Notifications
  • Alumni Management
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contribution Tracking
  • Credit Card Processing
  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Data Import/Export
  • Demographic Data
  • Donation Tracking
  • Donor Discovery
  • Donor Management
  • Donor Targeting
  • Dues Management
  • Electronic Payments
  • Email Alerts
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Triggered Actions
  • Filtering
  • For Democrats
  • For Nonprofits
  • For Republicans
  • Forms Management
  • Fundraising Management
  • Gamification
  • Goal Setting/Tracking
  • Interaction Tracking
  • Lead Management
  • Mapping
  • Member Database
  • Membership Management
  • Mobile Access
  • Mobile Giving
  • Multi-Campaign
  • Nonprofit Advocacy
  • Online Forms
  • Online Giving
  • Online Payments
  • Payment Processing
  • Personalisation
  • Pledge Management
  • Real-Time Analytics
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Receipt Management
  • Recurring Giving
  • Recurring/Subscription Billing
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Staff Management
  • Summary Reports
  • Survey/Poll Management
  • Surveys & Feedback
  • Task Management
  • Task Scheduling
  • Template Management
  • Third-Party Integrations
  • Volunteer Management
  • Voter Database
  • Web Forms
  • Website Integration
  • Website Management
  • Workflow Management

Alternatives

Bonterra Development + Digital

4.5
#1 Alternative to NationBuilder
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WordPress

4.6
#2 Alternative to NationBuilder
WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking,...

Salsa CRM

4.1
#3 Alternative to NationBuilder
Salsa CRM is a donor management and engagement solution, designed to boost donor acquisition and retention for...

Salesforce Sales Cloud

4.4
#4 Alternative to NationBuilder
Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud...

Reviews

Overall rating

3.9 /5
(41)
Value for Money
4.0/5
Features
3.9/5
Ease of Use
3.7/5
Customer Support
3.9/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 41
Frank
Frank
Overall rating
  • Industry: Insurance
  • Company size: 11–50 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Makes leading a movement possible

Reviewed on 29/03/2019

It's a great experience overall. The one thing that I wanted to add is that when I did have to call...

It's a great experience overall. The one thing that I wanted to add is that when I did have to call their tech support line with a problem, they were able to resolve everything quickly and easily.

Pros

I used this in a political campaign that was separate from my day job. I love how this combines everything that I needed to run and win in one package. I not only gave me what I needed as the campaign's IT guy, it provided every single person involved with what they needed.

Cons

The biggest con (if you even want to call it one) is that NationBuilder is so finely-tuned towards political campaigns that it doesn't work well with things are unrelated to that. (Yes, I know that's not much of a con but that really is the only drawback that I could think of.)

Katie
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Review!

Reviewed on 04/05/2021

Working with NationBuilder was fine - it was neither revolutionary nor deeply frustrating, it was...

Working with NationBuilder was fine - it was neither revolutionary nor deeply frustrating, it was overall fine. I neither loved it nor hated it, but can only recommend it for large nonprofits.

Pros

By far the best feature of NationBuilder is that it is so widely used -- this means that any question you have as already been asked by someone else and a step-by-step help doc is likely an easy search away. It was really easy to get questions answered and problems solved in this way.

Cons

This software is more powerful than a tiny nonprofit like my own needs. It's also very, very expensive. The "newsfeed" type feature showing people who subscribed/unsubscribed/interacted in social media was strange and useless.

Jayson
Jayson
Overall rating
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Great concept, but execution needs work

Reviewed on 26/08/2017

Pros

*Powerful CRM for non-profits and political organizations
*Fantastic integration with social media.
*CRM is great at identifying prospective supporters among multiple mediums such as social network, email, and webpage
*Strong integrated communications tool that allows you to respond to engagements with your organization across multiple tools and automatically record your interactions within the individual user CRM profiles
*CRM has a good clean up tool that helps you merge fragmented prospect information into one complete profile if it was not done automatically already by this tool.
*Financial tool to track donation progress for your organization

Cons

*Overall tool feels restrictive and lacks some basic features
*UI is inefficient and not friendly to use and is intuitive only to people already in the development industry who may find this cumbersome. Menus in menus in menus.
*Support is mostly paid and seen as a key business driver for the organization other than development requests. This is a curious business decision considering the tools complexity and target market and likely leads to low retention rate among organizations who trial it. They are focused on tier 1 customers.
*Support for Events is very elementary. The tool is useful on small events only when tickets are involved, unless you want to use pen and paper check in's. There is no app support for check ins, no scannable tickets, and checking in requires a computer and many many clicks per person.
*Very restrictive HTML support that blocks external integrations and embedding on your web page. This seems to have been a business decision to encourage paid development in their business model.
*No native discussion/forum support is a key missed opportunity for engagement with the CRM. They have a work around with suggestion box but its sub standard and would make encouraging debate difficult as its not the core of its design.
*Email campaign support is very elementary and difficult to use and test. Support for external tools such as Mailchimp or Constant Contact is very limited. Mailchimp contact sync is availabe and thats all.
*Financial tool is missed opportunity due to lack of integration features with payment processors to import transactions and link them to people within CRM
*Membership tool is poorly designed and makes managing paid membership difficult as a fundraising option within this tool without manual input.

Janelle
Overall rating
  • Industry: Environmental Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Nationbuilder is a dream come true for our business

Reviewed on 02/10/2019

This was so easy to use. We hired one of their recommended deveopers, they built the website and...

This was so easy to use. We hired one of their recommended deveopers, they built the website and truly it was flawless.

Pros

Customer Service is ALWAYS there to help you. Everything is easy to understand, of course there is a bit of a learning curve, the software is flawless.

Cons

Really it's hard to think of anything that doesn't work for us other than the pricing will be high for us as we grow.

Amy
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Not a great donor database

Reviewed on 03/01/2020

Nation Builder has been an easy way for us to manage our website, send out communications, and...

Nation Builder has been an easy way for us to manage our website, send out communications, and store donor information. We do not have an IT person, and with NB we really haven't needed one, as it's easy to fix any problems that come up.

Pros

I like having my website, email and donor info integrated into one place. It is an easy system to learn and the video tutorials are helpful, so it's easy to bring new members onto the team.

Cons

It isn't a superior product for any of its functions, particularly the donor database functionality. It is hard to get relevant info out of it to properly steward donors.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to NationBuilder

Economical
Showing 5 reviews of 41 Read all reviews

NationBuilder FAQs

Below are some frequently asked questions for NationBuilder.

NationBuilder offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Available

Monthly plans are based on database size and certain feature add-ons. All plans include unlimited team members and unlimited email blasts. Starter: $34/month Pro: $160/month Enterprise: Custom

NationBuilder has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

NationBuilder supports the following languages:

English, French, Spanish

NationBuilder supports the following devices:

NationBuilder integrates with the following applications:

123FormBuilder, Anedot, Blendr.io, Blitzfile, CallFire, CallHippo, CallHub, Congress Plus Advocacy, Countable, Delve, Ecanvasser, Eventbrite, Eventgrid, FieldEdge, Golden, ISPolitical, Kapta, LeadsBridge, One Click Politics, Organizer, Phone2Action Grassroots, Prompt.io, Quorum, Raise The Money, RallyBound, Revv, RumbleUp, Sweet, UCanvass, Ujoin, Zapier

NationBuilder offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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