Vagaro

4.7 (3,472)
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Business Management Software & Marketplace for Beauty & Wellness Businesses

About Vagaro

Vagaro is an all-in-one web-based solution for beauty & wellness business owners to promote services & connect with customers via the Vagaro Marketplace & App. It’s a B2C platform where salons, spas and studios can register and create a profile, advertise their brand, promote new events and book appointments/classes with customers.

With Vagaro, business owners can create a customised website with complete information about their venue, staff bios, services they offer and their working hours. Salons can display which booking slots are available for the day, week or month and allow customers to book an appointment at a time that's convenient to them. Vagaro allows users to send text and email notifications to customers, confirming the appointment, then send alerts and reminders for appointments booked.

Users can build a customer database by importing contacts from an excel or .csv file or pulling contacts directly from their mobile. Customers can post positive feedback on a Salon's Vagaro page, for all to see! Salon owners can also manage internal activities such as generating sales & service reports, monitoring business progress with real time analytics, clock-in & clock-out, staff attendance, and map with payroll service.

Vagaro offers an integrated point of sale (POS) feature to sell gift certificates, products or packages to customers online and via mobile. Currently, Vagaro offers its services across Australia, Canada, United Kingdom and USA.

Pricing starting from:

£30.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Vagaro

Vagaro's salon, wellness and fitness software allows users to create a personalised website fully managed and hosted by Vagaro, and customise it with their service menu, staff bios, venue pics & videos for brand promotion.

Users can send booking confirmation and reminders to customers via email or text message.

Users can take advantage of Vagaro's email marketing feature to send bulk promotional or announcement emails to customers in a single click.

The solution offers a history tracking feature which let users keep a track of their customer information, previous visits and preferred services.

Users can leverage the benefit of multiple booking options through a Vagaro web page, Facebook, mobile app or a widget that users can add to their personal website.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Countries available

Australia, Canada, United Kingdom, United States

Supported Languages

English

Pricing starting from:

£30.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Vagaro Software - Vagaro schedule appointments
Vagaro Software - Vagaro add products
Vagaro Software - Vagaro appointment confirmations
Vagaro Software - Vagaro memberships and packages
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Vagaro video
Vagaro video
Vagaro Software - Vagaro schedule appointments
Vagaro Software - Vagaro add products
Vagaro Software - Vagaro appointment confirmations
Vagaro Software - Vagaro memberships and packages

Features

Total features of Vagaro: 223

  • ACH Payment Processing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Address Book
  • Alerts/Notifications
  • Application Management
  • Appointment Management
  • Appointment Scheduling
  • Attendance Management
  • Attendance Tracking
  • Automated Scheduling
  • Automated Text Generation
  • Availability Indicator
  • Availability Management
  • Barcode/Ticket Scanning
  • Before & After Pictures
  • Billing & Invoicing
  • Booking Management
  • Booth Rental Management
  • Business Coaching
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Capacity Management
  • Charting
  • Class Management
  • Class Registration
  • Class Scheduling
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Collaboration Tools
  • Color Codes/Icons
  • Commission Management
  • Committee Management
  • Communication Management
  • Compensation Management
  • Compliance Management
  • Confirmations/Reminders
  • Consent Management
  • Contact Database
  • Costume Management
  • Credit Card Management
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customer Mobile App
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Data Security
  • Debit/Credit Card Processing
  • Discount Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Dues Management
  • EMR/EHR
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Employee Database
  • Employee Management
  • Employee Scheduling
  • Employee Time Clock
  • Enrollments/Onboarding
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Facility Scheduling
  • Faculty/Staff Management
  • Financial Reporting
  • Fitness Assessments
  • Fitness Plan
  • For Barbershops
  • For Chiropractors
  • For Dance Studios
  • For Gyms
  • For Martial Arts
  • For Medical Spas
  • For Physical Therapy
  • For Salons and Spas
  • For Small Businesses
  • For Yoga/Pilates Studios
  • Forms Creation & Design
  • Forms Management
  • Gift Card Management
  • Goal Setting/Tracking
  • Group Scheduling
  • HIPAA Compliant
  • Historical Reporting
  • Hybrid Trainer
  • In-Person Payments
  • In-person Trainer
  • Instructor Management
  • Inventory Control
  • Inventory Management
  • Inventory Optimisation
  • Inventory Tracking
  • Invoice Management
  • Life Coaching
  • Loyalty Program
  • Marketing Automation
  • Medical Billing
  • Member Accounts
  • Member Communication
  • Member Database
  • Member Directory
  • Member Portal
  • Member Types
  • Membership Management
  • Membership Renewals
  • Mentor/Coach Matching
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Mobile Booking
  • Mobile Grooming
  • Mobile Payments
  • Multi-Location
  • Multiple Payment Options
  • Multiple User Accounts
  • No-Show Tracking
  • Nutrition Program
  • Online Booking
  • Online Payments
  • Online Registration
  • Online Store
  • Online Trainer
  • PCI Compliance
  • Partial Payments
  • Patient Management
  • Patient Portal
  • Patient Records Management
  • Payment Gateway Integration
  • Payment Processing
  • Payroll & Commissions
  • Payroll Management
  • Payroll Reporting
  • Performance Metrics
  • Pet Birthday Tracking
  • Pet Grooming
  • Physician Management
  • Point of Sale (POS)
  • Practice Management
  • Product Identification
  • Progress Notes
  • Progress Tracking
  • Promotions Management
  • Purchase Order Management
  • Push Notifications
  • Ratings/Reviews
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Real-time Scheduling
  • Receipt Management
  • Records Management
  • Recurring Appointments
  • Recurring/Subscription Billing
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Rescheduling
  • Resource Scheduling
  • Rewards Program
  • Role-Based Permissions
  • Room Booking
  • SMS Marketing
  • SMS Messaging
  • SMS Reminders
  • SOAP notes
  • SSL Security
  • Sales Reports
  • Scheduling
  • Search/Filter
  • Secure Login
  • Self Check-In/Check-Out
  • Self Service Portal
  • Service Catalogue
  • Social Media Integration
  • Sport Coaching
  • Staff Management
  • Staff Scheduling
  • Status Tracking
  • Student Management
  • Surveys & Feedback
  • Task Scheduling
  • Tax Compliance
  • Team Calendars
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Time Clock
  • Timesheet Management
  • Transaction History
  • Transaction Monitoring
  • Treatment Packages
  • Treatment Planning
  • Wait List Management
  • Waitlist Status Tracking
  • Waiver Management
  • Web Forms
  • Website Integration
  • Website Management
  • Workflow Management
  • eCommerce Management

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Reviews

Overall rating

4.7 /5
(3,472)
Value for Money
4.7/5
Features
4.6/5
Ease of Use
4.6/5
Customer Support
4.6/5

Already have Vagaro?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 3,472
Julie
Julie
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 5,001–10,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Excellent time management tool for startups and SMEs

Reviewed on 27/07/2023

Through the years, I've tried a number of other online scheduling tools, but Vagaro is far and away...

Through the years, I've tried a number of other online scheduling tools, but Vagaro is far and away the finest option for companies of any size. Vagaro has considered every detail, including cost, usability, online tutorial videos, quality customer service, and a plethora of customizable features like gift card and credit card integration, as well as email and marketing tools.

Pros

Excellent service is a major selling point for me. Their instant messaging service is quick and simple to use. The program is constantly updated, making it seem better and better while improving its functionality.

Cons

I'm not sure I have many complaints because they seem to listen to their consumers and address any issues that arise. The biggest challenge has been teaching customers how to properly pronounce the name.

Michael
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Easy Peasy

Reviewed on 13/06/2024

Simple and easy to use. Plus I get 1000 emails a month!!

Simple and easy to use. Plus I get 1000 emails a month!!

Pros

I always get a real person on the phone.

Cons

Sometimes the connection is bad. But they help me through it.

Alternatives Considered

Kicksite

Reasons for Switching to Vagaro

Affordability and ease of use was a priority as a father and business owner.
Lexie
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Helpful platform

Reviewed on 21/02/2025

It is easy to use, quick, organized, and nicely put together. Website looks clean!

It is easy to use, quick, organized, and nicely put together. Website looks clean!

Pros

I love how organized this platform is and easy to book!

Cons

I wish there was an option where you could all your past bookings.

Response from Vagaro

Thanks for your feedback! We're glad you love how organized and easy-to-use Vagaro is. You can view your past bookings in your account history, but if you're looking for a specific feature, we'd love to hear more about what you have in mind. Let us know how we can improve your experience! 😊🚀

Anita
Overall rating
  • Industry: Alternative Medicine
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

On the fence, but TRIAL IS SO USEFUL IN UNDERSTANDING THE SOFTWARE!

Reviewed on 07/09/2024

Pros

Not sure how I feel about it. I have completely mixed views. I signed up for a trial period, when I thought my business would be opening in May, It is now September and I am about to open. The trial period, did not let me obviously try the debit card or payment options. Then from my understanding if you didn't click to continue the trial period, you were no longer getting the service. Yet I am being asked to pay $40.00, $35.00 plus a late fee, for service used in June. But my trial period was end of May to June, so this put me off. THEN they locked me out of my account and are asking me to pay a past due balance of $40.00 but what will happen then, that's just to unlock my account and then are they going to charge me for what more months of NON -USAGE. I sent emails but they bounced back with literally, we've detected key words in your email that this filter system won't allow anyone to respond to. Now imagine if I were up and running and this happened? When I was using the trail period, here is what I somewhat liked:
The landing page
The reminders although I felt like the customer emails were lacking in personal touch and were standard, and seemed very automated to me and "cold." I couldn't figure out how to personalize it. Then the location was neat, but again. The email reminders were a little one liner, reminder but something about them felt off putting. Not sure, I did find the landing page creation challenging but nonetheless they give you a landing page. The add ons are expensive so for a software all of a sudden you can come up to over $200 I get it, but why is there nothing for a start up, entrepreneur? The $50.00 program seemed ideal and overall it seems like a good software but this $40.00 is absolutely offputting to me, so if I pay them and still can't access my account, they would have gained $40.00 for me for after a trial period where I was not using the program? So I don't know. BUT i do suggest doing the trial period. I 've done several with some others and so far, nothing seems to be wowing me or they're way to expensive for my start up.

Cons

Their capacity to shut your account down if there is a missed payment. Imagine running a business and that happens.

Alternatives Considered

Bookeo

Reasons for Switching to Vagaro

Their 30 day trial was so vital in a new endeavour and entrepreneurship and as a new business owner. I didn't know where to start, and I really liked their description of the product and the free trial and the ease of use, plus the meeting I had with the rep during the Demo, was pretty straight forward but then when I went to use it on my own, it was a little more confusing.

Response from Vagaro

Thank you for sharing your experience with us. When signing up for a 30-day free trial, the system indicates when the trial period ends and when billing for the monthly subscription will begin. You have the option to cancel your account at any time within the software. However, it appears that the account remained active beyond the trial period. Please note, that the system provides a warning before suspending the account and closing it.

If you need assistance, our 24/7 support team is available via phone, chat, or email at vagaro.com/pro/contact. We’d be happy to help you reactivate your account or with any other concerns. Feel free to reach out to us at your convenience.

Elham
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

Vagaro is disappointing

Reviewed on 17/12/2024

Dissaapointed I switched to Vagaro. I need one thing to work and 3 people still haven't helped me.

Dissaapointed I switched to Vagaro. I need one thing to work and 3 people still haven't helped me.

Pros

How they help you set up. That's about it

Cons

How of a month of using Vagaro no one has helped me get my cc payments in the app. Customer service tech support is incapable of any help. I feel frustrated no one has helped

Response from Vagaro

Thank you for your feedback. We want to ensure your concerns are addressed as quickly as possible. Please email [email protected] with the subject line: "Attn: CX" so we can escalate your ticket and provide the necessary assistance. Our goal is to resolve this for you promptly.

Showing 5 reviews of 3,472 Read all reviews

Vagaro FAQs

Below are some frequently asked questions for Vagaro.

Vagaro offers the following pricing plans:

1 user: £30/mo 2: £40/mo 3: £50/mo 4: £60/mo 5: £70/mo 6: £80/mo 7+: £90/mo

Vagaro has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Vagaro supports the following languages:

English

Vagaro supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Vagaro integrates with the following applications:

Google Calendar, Gusto, Instagram, Meta for Business, Microsoft Excel, Microsoft Outlook, QuickBooks Online, WordPress, Xero, Zoom Workplace

Vagaro offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Vagaro.