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Vagaro

Name: Vagaro
Price: 20 GBP
Rating: 4.7 (3465 reviews)

Vagaro

4.7 (3,465)

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Business Management Software & Marketplace for Beauty & Wellness Businesses

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About Vagaro

Vagaro is an all-in-one web-based solution for beauty & wellness business owners to promote services & connect with customers via the Vagaro Marketplace & App. It’s a B2C platform where salons, spas and studios can register and create a profile, advertise their brand, promote new events and book appointments/classes with customers.

With Vagaro, business owners can create a customised website with complete information about their venue, staff bios, services they offer and their working hours. Salons can display which booking slots are available for the day, week or month and allow customers to book an appointment at a time that's convenient to them. Vagaro allows users to send text and email notifications to customers, confirming the appointment, then send alerts and reminders for appointments booked.

Users can build a customer database by importing contacts from an excel or .csv file or pulling contacts directly from their mobile. Customers can post positive feedback on a Salon's Vagaro page, for all to see! Salon owners can also manage internal activities such as generating sales & service reports, monitoring business progress with real time analytics, clock-in & clock-out, staff attendance, and map with payroll service.

Vagaro offers an integrated point of sale (POS) feature to sell gift certificates, products or packages to customers online and via mobile. Currently, Vagaro offers its services across Australia, Canada, United Kingdom and USA.

Pricing starting from:

£20.00/month

Free Version
Free Trial
Subscription

Pricing plans

Free Trial

Key benefits of Vagaro

Vagaro's salon, wellness and fitness software allows users to create a personalised website fully managed and hosted by Vagaro, and customise it with their service menu, staff bios, venue pics & videos for brand promotion.

Users can send booking confirmation and reminders to customers via email or text message.

Users can take advantage of Vagaro's email marketing feature to send bulk promotional or announcement emails to customers in a single click.

The solution offers a history tracking feature which let users keep a track of their customer information, previous visits and preferred services.

Users can leverage the benefit of multiple booking options through a Vagaro web page, Facebook, mobile app or a widget that users can add to their personal website.

Typical Customers

Freelancers
Small Businesses (2-50)
Mid-size Companies (51-500)
Large enterprises (500 and more)

Deployment

Cloud-based
On-premise

Countries available

Australia, Canada, United Kingdom, United States

Supported Languages

English

Pricing starting from:

£20.00/month

Free Version
Free Trial
Subscription

Pricing plans

Free Trial

Images

View 7 more

Features

Total features of Vagaro: 232

ACH Payment Processing
API
Access Controls/Permissions
Accounting Integration
Activity Dashboard
Activity Tracking
Address Book
Alerts/Notifications

Application Management
Appointment Management
Appointment Scheduling
Attendance Management
Attendance Tracking
Automated Scheduling
Automated Text Generation
Availability Indicator

Availability Management
Barcode/Ticket Scanning
Before & After Pictures
Billing & Invoicing
Booking Management
Booth Rental Management
Business Coaching
CRM

Calendar Management
Calendar Sync
Calendar/Reminder System
Capacity Management
Charting
Class Management
Class Registration
Class Scheduling

Client Database
Client Management
Client Portal
Client Profiles
Collaboration Tools
Color Codes/Icons
Commission Management
Committee Management

Communication Management
Compensation Management
Compliance Management
Confirmations/Reminders
Consent Forms
Consent Management
Contact Database
Costume Management

Credit Card Management
Credit Card Processing
Customer Accounts
Customer Database
Customer History
Customer Mobile App
Customer Surveys
Customisable Branding

Customisable Forms
Customisable Reports
Customisable Templates
Customizable Fields
Data Import/Export
Data Security
Debit/Credit Card Processing
Discount Management

Document Management
Document Storage
Drag & Drop
Dues Management
EMR/EHR
Electronic Forms
Electronic Payments
Electronic Signature

Email Management
Email Marketing
Email Reminders
Email Templates
Employee Database
Employee Management
Employee Scheduling
Employee Time Clock

Enrollments/Onboarding
Event Calendar
Event Management
Event Scheduling
Facility Scheduling
Faculty/Staff Management
Financial Reporting
Fitness Assessments

Fitness Plan
For Barbershops
For Chiropractors
For Dance Studios
For Gyms
For Martial Arts
For Medical Spas
For Physical Therapy

For Salons and Spas
For Small Businesses
For Yoga/Pilates Studios
Forms Creation & Design
Forms Management
Generative AI
Gift Card Management
Goal Setting/Tracking

Group Scheduling
HIPAA Compliant
Historical Reporting
Hybrid Trainer
In-Person Payments
In-person Trainer
Instructor Management
Inventory Control

Inventory Management
Inventory Optimisation
Inventory Tracking
Invoice Management
Life Coaching
Live Chat
Loyalty Program
Marketing Automation

Medical Billing
Member Accounts
Member Communication
Member Database
Member Directory
Member Portal
Member Types
Membership Management

Membership Renewals
Mentor/Coach Matching
Mobile Access
Mobile Alerts
Mobile App
Mobile Booking
Mobile Grooming
Mobile Payments

Monitoring
Multi-Location
Multiple Payment Options
Multiple User Accounts
No-Show Tracking
Nutrition Program
Online Booking
Online Payments

Online Registration
Online Store
Online Trainer
PCI Compliance
Partial Payments
Patient Management
Patient Portal
Patient Records Management

Payment Gateway Integration
Payment Processing
Payroll & Commissions
Payroll Management
Payroll Reporting
Performance Metrics
Pet Birthday Tracking
Pet Grooming

Physician Management
Point of Sale (POS)
Practice Management
Product Identification
Progress Notes
Progress Tracking
Promotions Management
Purchase Order Management

Push Notifications
Ratings/Reviews
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Real-time Scheduling
Receipt Management

Records Management
Recurring Appointments
Recurring/Subscription Billing
Referral Tracking
Reminders
Reporting & Statistics
Reporting/Analytics
Reputation Management

Rescheduling
Resource Scheduling
Rewards Program
Role-Based Permissions
Room Booking
SMS Marketing
SMS Messaging
SMS Reminders

SOAP notes
SSL Security
Sales Reports
Scheduling
Search
Search/Filter
Secure Login
Self Check-In/Check-Out

Self Service Portal
Service Catalogue
Session Notes
Social Media Integration
Sport Coaching
Staff Management
Staff Scheduling
Status Tracking

Student Management
Surveys & Feedback
Task Scheduling
Tax Compliance
Team Calendars
Team Management
Template Management
Templates

Text Editing
Third-Party Integrations
Time Clock
Timesheet Management
Transaction History
Transaction Monitoring
Treatment Packages
Treatment Planning

Wait List Management
Waitlist Status Tracking
Waiver Management
Web Forms
Website Integration
Website Management
Workflow Management
eCommerce Management

Alternatives

Goldie

4.8

#1 Alternative to Vagaro

Goldie is the all-in-one app for spas and wellness pros. Simplify scheduling with online booking, SMS reminders,...

Learn More Compare

Acuity Scheduling

4.8

#2 Alternative to Vagaro

Let your clients book appointments, classes, or packages, fill out intake forms, add appointments to their calendar,...

Learn More Visit Website Compare

Mindbody

4.0

#3 Alternative to Vagaro

Mindbody spa software seamlessly manages your entire business, attracts new clients, grows your revenue, and scales...

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GlossGenius

4.8

#4 Alternative to Vagaro

Shine with the #1 booking and payment app for beauty and wellness pros. With a gorgeous custom website, stylish card...

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See alternatives

Overall rating

4.7 /5

(3,465)

Value for Money

4.7/5

Features

4.6/5

Ease of Use

4.6/5

Customer Support

4.6/5

94%

recommended this app

Learn more about Vagaro

Sort by

3465 Reviews for UK Users

India

Overall rating

Industry: Hospital & Health Care
Company size: 5,001–10,000 Employees
Used Daily for 1+ year
Review Source Show more details

Overall rating

Ease of Use
Customer Support
Likelihood to recommend 10.0 /10

Convenience at it’s best

Reviewed on 31/05/2025

Pros

Makes scheduling/booking and processing payments easy. Also makes engagement with customers easy as well.

Cons

I love using this application. I have no complaints and have no cons whatsoever. It is one of the most convenient software tool.

Response from Vagaro

Thank you so much for the wonderful review! We're thrilled to hear you're enjoying the convenience and ease of our platform. If there's anything we can do to earn that 5th star, please don’t hesitate to let us know—we’re always looking to improve!

Jennifer

Overall rating

Industry: Consumer Services
Company size: 2–10 Employees
Used Daily for 2+ years
Review Source Show more details

Overall rating

Value for Money
Ease of Use
Customer Support
Likelihood to recommend 10.0 /10

Best Scheduling Software!

Reviewed on 12/03/2025

My overall experience with Vagaro has been great. I’ve used other scheduling software in the past,...

My overall experience with Vagaro has been great. I’ve used other scheduling software in the past, but this one is by far the best!

Pros

What I like most about Vagaro is how user-friendly it is for both businesses and consumers. The app is incredibly easy for clients to use when booking appointments, and it’s also very convenient for business owners to manage everything on the go. The support team is also fantastic and so patient.

Cons

I would like to see more options for customization, such as the ability to add to-do lists and more detailed reporting features. These enhancements would help businesses tailor the platform more to their specific needs and improve overall efficiency.

Emily

Overall rating

Industry: Health, Wellness & Fitness
Company size: 2–10 Employees
Used Daily for 1+ year
Review Source Show more details

Overall rating

Value for Money
Ease of Use
Customer Support
Likelihood to recommend 0.0 /10

Not ideal for small businesses - look elsewere before it's too late.

Reviewed on 08/03/2025

Not the worst, but not the best. We have experienced consistent losses and insufficient support...

Not the worst, but not the best. We have experienced consistent losses and insufficient support from their customer service. The software works if we are strictly talking about being able to book appointments, sell products and check out clients. But anything more than that is often hard to navigate. I do not recommend a small business use Vagaro if you rely on gift certificate sales and cancellation fees.

Pros

It does the bare minimum of allowing you to book appointments and allows clients to schedule online as well.

Cons

Horrible customer service that does not care about the business. All they do is give you links to articles on their customer support page and take days, sometimes even weeks to respond to you regarding ongoing issues. Customers are able to upload their DEBIT card to their payment method on file, meaning if there are insufficient funds on the card, you can't charge them a late cancellation fee. Vagaro will randomly delete client profiles, but keep their appointments, so when you go to check them out you actually have to delete the appointment altogether and re-add them to the database. This means you will lose all the client's info as well as credit card info. They have a no-refund policy, so don't count on them to be willing to compensate you for significant financial losses due to their incredibly glitchy and poorly designed software.

Alternatives Considered

Mangomint, Meevo and ZENOTI

Reasons for Choosing Vagaro

Booker was too expensive and not sustainable for our business. It was also glitchy and had a tendency to delete appointments. Also, customer service was not helpful.

Switched From

Booker

Reasons for Switching to Vagaro

It seemed like the most affordable and the most similar to Booker in terms of features we need to have access to.

Response from Vagaro

Thank you for your feedback. We understand how important reliable payment processing is for your business. While we cannot control whether a customer has sufficient funds when charging a cancellation fee, we recommend requiring deposits to secure payment upfront and minimize potential losses.

Additionally, we take customer service concerns seriously and would like to look into your experience further. Please email [email protected] with the subject 'Attn: CX' and our team will review the matter.

We appreciate your insights and the opportunity to improve your experience.

Selin

Overall rating

Industry: Cosmetics
Company size: 2–10 Employees
Used Weekly for 1+ year
Review Source Show more details

Overall rating

Value for Money
Ease of Use
Customer Support
Likelihood to recommend 10.0 /10

Vagaro Scheduling Review!

Reviewed on 26/10/2025

While working as a hairdresser/in the beauty industry part-time, I found this software to be...

While working as a hairdresser/in the beauty industry part-time, I found this software to be extremely useful! It keeps me on track as well as my clients.

Pros

Easy to navigate for both myself and clients. The best feature in my opinion is the automatic updates/reminders it sends to clients to keep everyone aligned and on time as we all have busy lives.

Cons

There was not really anything I didn't like! I used this software for 3 years and never had an issue with it.

Response from Vagaro

Thank you for sharing your experience! We’re so glad to hear Vagaro has been easy to use for both you and your clients, and that the automatic reminders have helped keep everyone on schedule. We appreciate your loyalty and are happy to know the platform has supported your business for years!

Charles

Overall rating

Industry: Individual & Family Services
Company size: 2–10 Employees
Used Daily for 1-5 months
Review Source Show more details

Overall rating

Value for Money
Ease of Use
Customer Support
Likelihood to recommend 9.0 /10

My Experience With Vagaro and [sensitive content hidden]

Reviewed on 13/12/2024

Excellent, great support, would and do recommend to friends and family - as well as others looking...

Excellent, great support, would and do recommend to friends and family - as well as others looking for a merchant service provider.

Pros

I like that Vagaro is a great fit for small businesses. The scheduling center is easy to use, the website is pretty straight forward if you are used to navigating websites and customer service is top notch. Not one time have I called in and asked for support did I have to wait on the line for longer than 1 minute. Each person I spoke with was very professional, helpful and helped me get to where I needed to be.

My favorite part about Vagaro is the personal touch they offer. I spoke with a gentleman by the name of [sensitive content hidden], and he went well above and beyond for support. He walked me through everything I needed and then stayed on the phone with me to listen to me rant about The Office. [sensitive content hidden] is excellent at his job and all I have to say is " Happy birthday to [sensitive content hidden] and shutup about the sun...shut up about the sun! Seriously though, He was fantastic and I could not be happier with him and his support!

Cons

I wish there was more flexibility on the website ( MySite ) so I could customize it better. I also wish there was a way for clients to request to double book and the client have the option to approve of it. The free card reader was not working when it was sent to me and a new one had to be issued as well.

Alternatives Considered

Square Point of Sale

Reasons for Switching to Vagaro

Price and ease of use - I was very happy with customer support the very first time as well.

Response from Vagaro

Thank you for sharing your detailed review! We’re thrilled that Vagaro has been a great fit for your business and that our scheduling center, website, and customer service have exceeded your expectations. It’s heartwarming to know that our team has made a positive impact. Personal touches and going the extra mile are what we strive for, and it’s great to see they’ve made a difference for you.

We appreciate your constructive feedback regarding the flexibility of MySite, double booking options, and the initial experience with the card reader. Enhancing customization and functionality is always on our radar, and your input helps us prioritize improvements.

Thank you for recommending Vagaro to others—your support means the world to us. If there’s ever anything else we can do to assist, we’re here for you. 😊