About Vagaro

Vagaro is a web-based solution for salon and fitness center owners to promote their services and connect with customers through ‘Vagaro.Com’ website and Vagaro’s mobile app. It is a B2C platform wherein salons, spa and studios can register and create a profile, advertise their brand, promote new events and book appointments/classes with customers.

With Vagaro, business owners can create a customized website with complete information about their venue, staff bios, services they offer and their working hours. Salons can display which booking slots are available for the day, week or month and allow customers to book an appointment at a time that's convenient to them. Vagaro allows users to send text and email notifications to customers, confirming the appointment, then send alerts and reminders for appointments booked.

Users can build a customer database by importing contacts from an excel or .csv file or pulling contacts directly from their mobile. Customers can post feedback on a Salon's Vagaoro page, for them to view. Salon owners can also manage internal activities such as generating sales & service reports, monitoring business progress with real time analytics, clock-in & clock-out, staff attendance, and map with payroll service.

Vagaro solution offers an integrated point of sale (POS) feature to sell gift certificates, products or packages to customers online and via mobile. Currently, Vagaro offers its services across Australia, Canada, United Kingdom and USA.

Key benefits of Vagaro

• Vagaro's salon, wellness and fitness software allows users to create a personalized website fully managed and hosted by Vagaro, and customize it with their service menu, staff bios, venue pics & videos for brand promotion.

• Users can send booking confirmation and reminders to customers via email or text message.

• Users can take advantage of Vagaro's email marketing feature to send bulk promotional or announcement emails to customers in a single click.

• The solution offers a history tracking feature which let users keep a track of their customer information, previous visits and preferred services.

• Users can leverage the benefit of multiple booking options through a Vagaro web page, Facebook, mobile app or a widget that users can add to their personal website.


Business size



Australia, Canada, United Kingdom, United States

Supported Languages



Get Booked & Paid 24/7
Run Reports
Automated Notifications
POS System
Apps for business and clients
View 6 more
Vagaro video
Vagaro video
Vagaro video
Vagaro screenshot: Get Booked & Paid 24/7 Vagaro screenshot: Run Reports Vagaro screenshot: Automated Notifications Vagaro screenshot: POS System Vagaro screenshot: Apps for business and clients


Total features of Vagaro: 181

  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Address Book
  • Alerts/Notifications
  • Applications Management
  • Appointment Management
  • Appointment Scheduling
  • Attendance Management
  • Attendance Tracking
  • Auto-Responders
  • Automated Scheduling
  • Availability Indicator
  • Availability Management
  • Barcode / Ticket Scanning
  • Before & After Pictures
  • Billing & Invoicing
  • Booking Management
  • Booth Rental Management
  • Business Coaching
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Capacity Management
  • Charting
  • Check-in/Check-out
  • Class Management
  • Class Scheduling
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Clock In / Out
  • Color Codes/Icons
  • Commission Management
  • Committee Management
  • Communication Management
  • Compensation Management
  • Confirmation/Reminders
  • Contact Database
  • Costume Management
  • Credit Card Management
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customer Mobile App
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronisation
  • Digital Signature
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dues Management
  • Electronic Payments
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Management
  • Employee Portal
  • Employee Profiles
  • Employee Scheduling
  • Employee Self Service
  • Enrollments/Onboarding
  • Event Management
  • Event Scheduling
  • Facility Scheduling
  • Faculty/Staff Management
  • For Physical Therapy
  • For Salons and Spas
  • Forms Management
  • Gift Card Management
  • Goal Setting / Tracking
  • Group Scheduling
  • HIPAA Compliant
  • Historical Reporting
  • Hybrid Trainer
  • In-person Trainer
  • Incentive Management
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Life Coaching
  • Loyalty Program
  • Marketing Automation
  • Member Database
  • Member Directory
  • Member Management
  • Member Portal
  • Member Types
  • Membership Management
  • Membership Renewals
  • Mentor/Coach Matching
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Multi-Location
  • Multiple User Accounts
  • No-Show Tracking
  • Online Booking
  • Online Payments
  • Online Registration
  • Online Trainer
  • Patient Management
  • Patient Portal
  • Patient Records Management
  • Payment Processing
  • Payroll & Commissions
  • Payroll Management
  • Point of Sale (POS)
  • Practice Management
  • Presentation Streaming
  • Productivity Analysis
  • Progress Notes
  • Progress Tracking
  • Promotions Management
  • Purchase Order Management
  • Question Branching
  • Ratings / Reviews
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Scheduling
  • Real-time Updates
  • Records Management
  • Recurring Appointments
  • Recurring Tasks
  • Recurring/Subscription Billing
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reservations Management
  • Resource Scheduling
  • Retail Inventory Management
  • Rewards Management
  • Role-Based Permissions
  • Room Booking
  • SMS Marketing Management
  • SMS Messaging
  • SOAP notes
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Scheduling
  • Secure Login
  • Self Check-in/Check-out
  • Self Service Portal
  • Shopping Cart
  • Social Media Integration
  • Sport Coaching
  • Staff Management
  • Task Progress Tracking
  • Task Scheduling
  • Team Calendars
  • Third Party Integrations
  • Time Clock
  • Timesheet Management
  • Transaction History
  • Treatment Packages
  • Treatment Planning
  • User Profiles
  • Video Conferencing
  • Video Streaming
  • Wait List Management
  • Web Forms
  • Website Integration
  • Website Management
  • Widgets
  • eCommerce Management



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Overall rating

4.7 /5
Value for Money
Ease of Use
Customer Support

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Showing 5 reviews of 2,513
Jennifer G.
Overall rating
  • Industry: Retail
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best merchant software

Reviewed on 27/01/2021

Overall I am having a great experience.

Overall I am having a great experience.


I love the fact there is a 24/7 staff to help with issues. I hated how other competitors made you email them to get a response.


Pricing. Everything is $10 additional that all.

Response from Vagaro

Hi Jennifer, thank you for sharing your feedback. Feedback like this helps us make our software even better, so thank you for taking the time to let us know what you think!

Michele M.
Overall rating
  • Industry: Individual & Family Services
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Vagaro at Take Two Salon

Reviewed on 03/05/2021

What I appreciate most is the great customer service. I also appreciate that the "request for a...

What I appreciate most is the great customer service. I also appreciate that the "request for a feature" is actively monitored and new features are constantly rolled out. I appreciate that we are able to speak to the same support reps consistantly vs calling a call center where you can get different reps on each call and often need to explain your issue from the beginning. And they are super friendly.


Vagaro iseasy to use, easy to train, and offers fair pricing.


If a client has a Vagaro profile but is new to my salon I have no choice but to accept their existing profile because you can not use the same email for a new profile. That should be an option as some clients may need a new profile for these services vs other service they obtain elsewhere

Response from Vagaro

Hi Michele, we just wanted to thank you for your kind feedback. We are so glad that you are enjoying the software, and thankful to have you as one of our Vagaro Businesses!

Joi D.
Overall rating
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Many pros, but and equal amount of cons

Reviewed on 06/07/2016

I have used Vagaro for about three years. Initially the bells and whistles are enticing. You begin...

I have used Vagaro for about three years. Initially the bells and whistles are enticing. You begin with the $25 fee, but the functionalities you need to get the most of the site come at additional fees. If you do not add these "monthly" fees the site is very bland.
If you want to use the features such as: credit card capture, requiring a credit card to be enter by clients to book and other options such as these, you must add their chosen processing company along with authorize.net; of course with other added monthly fees.
The customer service agent are limit in their knowledge and frequently tell you they will add your issue "in the que" for the technical department. They have a forum where you can discuss and suggest issues and request features, but it seems to be just for show for the past few years.
When you use their credit card processing you are automatically batched out at "4PM". Whatever income you make after 4pm will be added to the next day. Any income made after 4pm Thursday will not be added to your bank account until "MONDAY MORNING". Meaning anything after 4pm Thursday, all of Friday's income and Saturday's income will not be added to your account (including tips) will not be added until MONDAY.
The credit card processing company is very hard to contact.
The mobile credit card device has not been updated to read card chips , but we have been told for almost a year it will be available "in about a month".
The system is very slow. Make sure you have a mobile device AND your computer just is case it is on the fritz.
They did what they initially called emergency maintenance on the Friday before the 4th of July without any notice. We could not use the site at all. No new appointments, could not check anyone out and if you did not have a hard copy our product prices you could not sell ANYTHING for about 4 HOURS in the middle of the day. They system was visibly on the verge of malfunctioning for days, but they did not send out any emails preparing us for the system being shut down, but they did send one early that day to alert us about a new feature .....

To sum it up, while there are many features they come at a price, with mediocre customer service, many restrictions on receiving your funds and you advertise their service every single time you send out a email, text or any other notice, but you are added to their very saturated search engine and your clients can be enticed by other salons in your area.


A lot of features


Mediocre customer service
You advertise for them whenever you reach out to clients
Runs slow
Credit card processing is not the best; your money is held hostage for days at the end of the week and batches out to early
Your clients can be enticed by other salons in your area that also uses the site if they add their location

Elizabeth M.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Easy to setup and use

Reviewed on 17/01/2021


Very affordable for a small business/sole-proprietor. Easy to use, they have videos that show you how to set things up. You can create your own forms or use stock ones they have. The booking site works so much better than SquareUp and doesn't have random maintenance for no reason. Also, WAY cheaper than Mindbody.


As a massage therapist, I have many clients that want to book extras with their sessions, like aromatherapy. Vagaro doesn't allow for an extra to be added, so I have to book them as a separate appointment then make it a double booking.

Response from Vagaro

Hi Elizabeth, thank you for sharing your feedback. Feedback like this helps us make our software even better, so thank you for taking the time to let us know what you think!

Tatiyana B.
Overall rating
  • Industry: Retail
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Everything you need to know about Vagaro

Reviewed on 10/03/2021

Overall I am getting used to it. Vagaro is like driving a stock car. I think they can use some...

Overall I am getting used to it. Vagaro is like driving a stock car. I think they can use some improvements that will make the world of difference. Everytime I call customer service I learn of a secret "work around" that seems like it should just be included in the feature. I do not dislike the software I just know there are some major improvements that can be made to make this software so much better.


What I like the most about Vagaro is the user friendly mobile app. I like how easy it is for clients to receive text confirmations and book on the mobile app within a few clicks. I also like the fact that I trust the email system sending emails out successfully. Other email marketing softwares I have used seem less successful in reaching the customers inbox.


The overall navigation of the site on the business end. Its alot of clicking around. The windows are hard to find. The search menu is annoying. If you are working in one window then have to edit something else you cannot continue or modify the edit within the same window you must leave that window enter another page then come back. Its too much back and forth for no reason. I do not like the reporting I think that could use alot of improvement. I do not like how I feel lost within Vagaro alot of times I find myself staring at the screen thinking "where do I go?" "How can I find this info?" These are not huge changes but I think with a few adjustment Vagaro's business user side can be more user friendly. Con: Marketing tool difficult to use. Con: when booking with multiple employees does not show all screens must click the name every time. Con: IOU feature, autopayments, editing packages and memberships for past and future sessions and costs.

Response from Vagaro

Hello, we just wanted to say thank you so much for your feedback. We hope that you are enjoying our software and are happy to help any time you have questions. You can also reference our help site at support.vagaro.com which has many articles with step by step instructions. Thank you!

Showing 5 reviews of 2,513 Read all reviews

Vagaro FAQs

Below are some frequently asked questions for Vagaro.

Vagaro offers the following pricing plans:

  • Starting from: US$25.00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

We do not have any information about Vagaro features

Vagaro has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Vagaro supports the following languages:


Vagaro supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Vagaro integrates with the following applications:

Facebook, Google Calendar, Gusto, Instagram, Microsoft Excel, Microsoft Outlook, Quickbooks Online, WordPress, Xero, Zoom Meetings

Vagaro offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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