Vagaro

4.7 (3,431)
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Business Management Software & Marketplace for Beauty & Wellness Businesses

About Vagaro

Vagaro is an all-in-one web-based solution for beauty & wellness business owners to promote services & connect with customers via the Vagaro Marketplace & App. It’s a B2C platform where salons, spas and studios can register and create a profile, advertise their brand, promote new events and book appointments/classes with customers.

With Vagaro, business owners can create a customised website with complete information about their venue, staff bios, services they offer and their working hours. Salons can display which booking slots are available for the day, week or month and allow customers to book an appointment at a time that's convenient to them. Vagaro allows users to send text and email notifications to customers, confirming the appointment, then send alerts and reminders for appointments booked.

Users can build a customer database by importing contacts from an excel or .csv file or pulling contacts directly from their mobile. Customers can post positive feedback on a Salon's Vagaro page, for all to see! Salon owners can also manage internal activities such as generating sales & service reports, monitoring business progress with real time analytics, clock-in & clock-out, staff attendance, and map with payroll service.

Vagaro offers an integrated point of sale (POS) feature to sell gift certificates, products or packages to customers online and via mobile. Currently, Vagaro offers its services across Australia, Canada, United Kingdom and USA.

Pricing starting from:

£30.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Vagaro

Vagaro's salon, wellness and fitness software allows users to create a personalised website fully managed and hosted by Vagaro, and customise it with their service menu, staff bios, venue pics & videos for brand promotion.

Users can send booking confirmation and reminders to customers via email or text message.

Users can take advantage of Vagaro's email marketing feature to send bulk promotional or announcement emails to customers in a single click.

The solution offers a history tracking feature which let users keep a track of their customer information, previous visits and preferred services.

Users can leverage the benefit of multiple booking options through a Vagaro web page, Facebook, mobile app or a widget that users can add to their personal website.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Countries available

Australia, Canada, United Kingdom, United States

Supported Languages

English

Pricing starting from:

£30.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Vagaro Software - Vagaro schedule appointments
Vagaro Software - Vagaro inventory
Vagaro Software - Vagaro add products
Vagaro Software - Vagaro appointment confirmations
Vagaro Software - Vagaro memberships and packages
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Vagaro video
Vagaro video
Vagaro Software - Vagaro schedule appointments
Vagaro Software - Vagaro inventory
Vagaro Software - Vagaro add products
Vagaro Software - Vagaro appointment confirmations
Vagaro Software - Vagaro memberships and packages

Features

Total features of Vagaro: 223

  • ACH Payment Processing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Address Book
  • Alerts/Notifications
  • Application Management
  • Appointment Management
  • Appointment Scheduling
  • Attendance Management
  • Attendance Tracking
  • Automated Scheduling
  • Automated Text Generation
  • Availability Indicator
  • Availability Management
  • Barcode/Ticket Scanning
  • Before & After Pictures
  • Billing & Invoicing
  • Booking Management
  • Booth Rental Management
  • Business Coaching
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Capacity Management
  • Charting
  • Class Management
  • Class Registration
  • Class Scheduling
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Collaboration Tools
  • Color Codes/Icons
  • Commission Management
  • Committee Management
  • Communication Management
  • Compensation Management
  • Compliance Management
  • Confirmations/Reminders
  • Consent Management
  • Contact Database
  • Costume Management
  • Credit Card Management
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customer Mobile App
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Data Security
  • Debit/Credit Card Processing
  • Discount Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Dues Management
  • EMR/EHR
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Employee Database
  • Employee Management
  • Employee Scheduling
  • Employee Time Clock
  • Enrollments/Onboarding
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Facility Scheduling
  • Faculty/Staff Management
  • Financial Reporting
  • Fitness Assessments
  • Fitness Plan
  • For Barbershops
  • For Chiropractors
  • For Dance Studios
  • For Gyms
  • For Martial Arts
  • For Medical Spas
  • For Physical Therapy
  • For Salons and Spas
  • For Small Businesses
  • For Yoga/Pilates Studios
  • Forms Creation & Design
  • Forms Management
  • Gift Card Management
  • Goal Setting/Tracking
  • Group Scheduling
  • HIPAA Compliant
  • Historical Reporting
  • Hybrid Trainer
  • In-Person Payments
  • In-person Trainer
  • Instructor Management
  • Inventory Control
  • Inventory Management
  • Inventory Optimisation
  • Inventory Tracking
  • Invoice Management
  • Life Coaching
  • Loyalty Program
  • Marketing Automation
  • Medical Billing
  • Member Accounts
  • Member Communication
  • Member Database
  • Member Directory
  • Member Portal
  • Member Types
  • Membership Management
  • Membership Renewals
  • Mentor/Coach Matching
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Mobile Booking
  • Mobile Grooming
  • Mobile Payments
  • Multi-Location
  • Multiple Payment Options
  • Multiple User Accounts
  • No-Show Tracking
  • Nutrition Program
  • Online Booking
  • Online Payments
  • Online Registration
  • Online Store
  • Online Trainer
  • PCI Compliance
  • Partial Payments
  • Patient Management
  • Patient Portal
  • Patient Records Management
  • Payment Gateway Integration
  • Payment Processing
  • Payroll & Commissions
  • Payroll Management
  • Payroll Reporting
  • Performance Metrics
  • Pet Birthday Tracking
  • Pet Grooming
  • Physician Management
  • Point of Sale (POS)
  • Practice Management
  • Product Identification
  • Progress Notes
  • Progress Tracking
  • Promotions Management
  • Purchase Order Management
  • Push Notifications
  • Ratings/Reviews
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Real-time Scheduling
  • Receipt Management
  • Records Management
  • Recurring Appointments
  • Recurring/Subscription Billing
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Rescheduling
  • Resource Scheduling
  • Rewards Program
  • Role-Based Permissions
  • Room Booking
  • SMS Marketing
  • SMS Messaging
  • SMS Reminders
  • SOAP notes
  • SSL Security
  • Sales Reports
  • Scheduling
  • Search/Filter
  • Secure Login
  • Self Check-In/Check-Out
  • Self Service Portal
  • Service Catalogue
  • Social Media Integration
  • Sport Coaching
  • Staff Management
  • Staff Scheduling
  • Status Tracking
  • Student Management
  • Surveys & Feedback
  • Task Scheduling
  • Tax Compliance
  • Team Calendars
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Time Clock
  • Timesheet Management
  • Transaction History
  • Transaction Monitoring
  • Treatment Packages
  • Treatment Planning
  • Wait List Management
  • Waitlist Status Tracking
  • Waiver Management
  • Web Forms
  • Website Integration
  • Website Management
  • Workflow Management
  • eCommerce Management

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Reviews

Overall rating

4.7 /5
(3,431)
Value for Money
4.7/5
Features
4.6/5
Ease of Use
4.6/5
Customer Support
4.6/5

Already have Vagaro?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 3,431
Axel
Axel
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

It's great but unnecessary

Reviewed on 12/07/2022

It's awesome really really awesome but like I said is not necessary for small companys, maybe if...

It's awesome really really awesome but like I said is not necessary for small companys, maybe if you grow up in the future it is a better idea. Is your decision.

Pros

It's a good option for organize all the company schedule, there are so many functions for all, anyone can use this and is not necessary to know about this software, is so intuitive.

Cons

I really thing that is unnecessary beacuse you can do a lot of this things in other app for free, but some functions are only in this app that made it better. If you don't have the money for pay this, I really recommend use your phone calendar or something like that.

Alternatives Considered

Google Calendar

Reasons for Choosing Vagaro

It's free

Switched From

Google Calendar

Reasons for Switching to Vagaro

free

Response from Vagaro

Hello Axel. We appreciate the review. We'll definitely take your feedback into consideration.

Mavis
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Starting Back Post Covid-19

Reviewed on 18/01/2024

Overall, I am very pleased using Vagaro software. It allows my clients and customers to book...

Overall, I am very pleased using Vagaro software. It allows my clients and customers to book online, to cancel an appointment and reschedule if needed, saving me time. I can go in and change the look of my Vagaro site whenever I want. The software allows me to send email blast for little or no cost. It's a great way to stay in contact with your clients and customers. There's a lot to like about Vagaro!

Pros

I pretty much like everything about Vagaro. The software is very easy to use and even if you get stuck, Vagaro has a university where you can take a class on how to use Vagaro or a specific task you're trying to perform.
I find that the price was well within my budget for a software program that has all of what you need to build a successful business compared to other programs.

Cons

I think the thing I like least about Vagaro is the fact that the add-on functions cost extra. To feature your business on Vagaro, its an extra fee, and also it's extra to develop a form, it's the little extra fees that really adds up, especially when your building your business.

Alternatives Considered

Square Point of Sale and Acuity Scheduling

Reasons for Switching to Vagaro

Acuity Scheduling was a little difficult for me to use. I only used Square for checking out clients. Vagaro was something I was familiar with using, so I wanted to stick with something I already knew.
Verified Reviewer
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 2.0 /10

Vagaro is a double edged sword

Reviewed on 06/05/2024

when i pointed this stuff out to support, they gaslighted me pretty hard, saying if I wanted that...

when i pointed this stuff out to support, they gaslighted me pretty hard, saying if I wanted that sort of functionality (not having my clients have to perform 3-5 clicks to get to the right service/product)

that i should buy their hosted web design? ummm no im good i dont want to build a website on their platform

They seem friendly but if you ask any technical questions they have been trained to sidestep them and offer solutions that are more beneficial to Vagaro than your spa/salon etc.

Be careful!!!

Pros

pretty straightforward to setup - the onboarding was weird bc they wouldn't allow multiple stakeholders to attend the onboarding meeting from multiple accounts?

Cons

You should carefully decide whether you want to support Vagaro - here's why.

The #1 reason we initially were looking at integrating Vagaro into our business was seamless bookings.

They offer a pretty robust backend that makes it easy to add products/services and schedule them to a calendar.

Unfortunately, if you want a very frictionless experience for your potential customers to book an appointment, there is a dangerous trade-off.

#1: where your reviews live

Vagaro's software prominently highlights / promotes leaving reviews on THEIR platform, which in the end benefits Vagaro's landing pages (which they rank on Google for local services, then they promote your competitors to that platform)

#2 if you want to direct link to specific services or products you sell with a booking widget, you can't do that on your own website. You have to generate a link and send people to Vagaro.com

This is problematic because now your potential customer/client is on a website which advertises your competitors.

Response from Vagaro

Thank you for sharing your insights and concerns regarding your experience with Vagaro. We strive to provide the best possible service, and your feedback is invaluable to us.

At Vagaro, we offer personalized onboarding sessions for a one-on-one experience, along with weekly live webinars designed to help multiple users become familiar with our software. Additionally, you have the option to create direct links to your services in your Service/Class menu. It's important to note that your landing page features your business only.

We value transparency and continuous improvement. Your feedback plays a crucial role in our efforts to enhance our software. You can submit suggestions and ideas for improvement on feedback.vagaro.com. Rest assured, we take your concerns seriously and are committed to addressing them to the best of our ability.

Your satisfaction is our priority, and we appreciate your ongoing support.

Amy
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I've used Vagaro for 10 years and I love it!

Reviewed on 15/07/2024

Pros

It's easy to use. I like changing the colors for the season and having a pretty calendar. I love that my clients can book , fill our forms and pay online. It cuts down on printing costs and calls or texts outside of hours. It is so convenient for them!

Cons

There occasionally has been a glitch and clients have been able to book during hours I've had blocked off.

Khan Md Mohaiuminul Islam
Khan Md Mohaiuminul Islam
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

As a small business Owner, Smart choice to deal daily activities.

Reviewed on 24/11/2023

As a small business owner, Vagaro is really helpful. By using the Vagaro app, users can easily...

As a small business owner, Vagaro is really helpful. By using the Vagaro app, users can easily appoint the service.
On my end, its very easy to set , and learn the basics, such as scheduling auto reminders and emails for customers. It has the option to identify roles like owner, sales customer service bookkeeper, etc., so I can easily divide tasks.

Pros

Simple to configure and set up; proper guidelines are available for that
As a small business owner, it is difficult to handle all the responsibilities associated with running a business. Vagaro really helps me to divide tasks and set automated reminders and emails.
Payment options also secure here.

Cons

Paying the swipe fee for every credit card transaction is kind of a headache for me. It's a good option to take a one-time payment, like in this situation.

Showing 5 reviews of 3,431 Read all reviews

Vagaro FAQs

Below are some frequently asked questions for Vagaro.

Vagaro offers the following pricing plans:

1 user: £30/mo 2: £40/mo 3: £50/mo 4: £60/mo 5: £70/mo 6: £80/mo 7+: £90/mo

Vagaro has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Vagaro supports the following languages:

English

Vagaro supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Vagaro integrates with the following applications:

Google Calendar, Gusto, Instagram, Meta for Business, Microsoft Excel, Microsoft Outlook, QuickBooks Online, WordPress, Xero, Zoom Workplace

Vagaro offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Vagaro.