4.7 (3,380)
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Business Management Software & Marketplace for Beauty & Wellness Businesses

About Vagaro

Vagaro is an all-in-one web-based solution for beauty & wellness business owners to promote services & connect with customers via the Vagaro Marketplace & App. It’s a B2C platform where salons, spas and studios can register and create a profile, advertise their brand, promote new events and book appointments/classes with customers.

With Vagaro, business owners can create a customised website with complete information about their venue, staff bios, services they offer and their working hours. Salons can display which booking slots are available for the day, week or month and allow customers to book an appointment at a time that's convenient to them. Vagaro allows users to send text and email notifications to customers, confirming the appointment, then send alerts and reminders for appointments booked.

Users can build a customer database by importing contacts from an excel or .csv file or pulling contacts directly from their mobile. Customers can post positive feedback on a Salon's Vagaro page, for all to see! Salon owners can also manage internal activities such as generating sales & service reports, monitoring business progress with real time analytics, clock-in & clock-out, staff attendance, and map with payroll service.

Vagaro offers an integrated point of sale (POS) feature to sell gift certificates, products or packages to customers online and via mobile. Currently, Vagaro offers its services across Australia, Canada, United Kingdom and USA.

Pricing starting from:


  • Free Version
  • Free Trial
  • Subscription

Key benefits of Vagaro

Vagaro's salon, wellness and fitness software allows users to create a personalised website fully managed and hosted by Vagaro, and customise it with their service menu, staff bios, venue pics & videos for brand promotion.

Users can send booking confirmation and reminders to customers via email or text message.

Users can take advantage of Vagaro's email marketing feature to send bulk promotional or announcement emails to customers in a single click.

The solution offers a history tracking feature which let users keep a track of their customer information, previous visits and preferred services.

Users can leverage the benefit of multiple booking options through a Vagaro web page, Facebook, mobile app or a widget that users can add to their personal website.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)


  • Cloud-based
  • On-premise

Countries available

Canada, United Kingdom, United States

Supported Languages


Pricing starting from:


  • Free Version
  • Free Trial
  • Subscription


Vagaro Software - Get Booked & Paid 24/7
Vagaro Software - Run Reports
Vagaro Software - Automated Notifications
Vagaro Software - POS System
Vagaro Software - Apps for business and clients
View 11 more
Vagaro video
Vagaro video
Vagaro video
Vagaro video
Vagaro video
Vagaro video
Vagaro Software - Get Booked & Paid 24/7
Vagaro Software - Run Reports
Vagaro Software - Automated Notifications
Vagaro Software - POS System
Vagaro Software - Apps for business and clients


Total features of Vagaro: 217

  • ACH Payment Processing
  • API
  • Access Controls/Permissions
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Address Book
  • Alerts/Notifications
  • Application Management
  • Appointment Management
  • Appointment Scheduling
  • Attendance Management
  • Attendance Tracking
  • Automated Scheduling
  • Availability Indicator
  • Availability Management
  • Barcode/Ticket Scanning
  • Before & After Pictures
  • Billing & Invoicing
  • Booking Management
  • Booth Rental Management
  • Business Coaching
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Capacity Management
  • Charting
  • Class Management
  • Class Registration
  • Class Scheduling
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Color Codes/Icons
  • Commission Management
  • Committee Management
  • Communication Management
  • Compliance Tracking
  • Confirmation/Reminders
  • Consent Management
  • Contact Database
  • Costume Management
  • Credit Card Management
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customer Mobile App
  • Customer Surveys
  • Customisable Branding
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Data Security
  • Debit/Credit Card Processing
  • Discount Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Dues Management
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Reminders
  • Email Templates
  • Employee Management
  • Employee Scheduling
  • Employee Time Clock
  • Enrollments/Onboarding
  • Event Calendar
  • Event Management
  • Event Scheduling
  • Facility Scheduling
  • Faculty/Staff Management
  • File Storage
  • Financial Reporting
  • Fitness Assessments
  • Fitness Plan
  • For Barbershops
  • For Chiropractors
  • For Dance Studios
  • For Gyms
  • For Martial Arts
  • For Medical Spas
  • For Mental/Behavioral Health
  • For Physical Therapy
  • For Salons and Spas
  • For Yoga/Pilates Studios
  • Forms Creation & Design
  • Forms Management
  • Gift Card Management
  • Goal Setting/Tracking
  • Group Scheduling
  • HIPAA Compliant
  • Historical Reporting
  • Hybrid Trainer
  • In-Person Payments
  • In-person Trainer
  • Instructor Management
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Life Coaching
  • Loyalty Program
  • Marketing Automation
  • Medical Billing
  • Member Accounts
  • Member Communication
  • Member Database
  • Member Directory
  • Member Portal
  • Member Types
  • Membership Management
  • Membership Renewals
  • Mentor/Coach Matching
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Mobile Booking
  • Mobile Grooming
  • Mobile Payments
  • Multi-Location
  • Multi-Provider Practice
  • Multiple Payment Options
  • Multiple User Accounts
  • No-Show Tracking
  • Nutrition Program
  • Online Booking
  • Online Payments
  • Online Registration
  • Online Store
  • Online Trainer
  • PCI Compliance
  • Partial Payments
  • Patient Management
  • Patient Portal
  • Patient Records Management
  • Payment Processing
  • Payment Processing Services Integration
  • Payroll & Commissions
  • Payroll Management
  • Performance Metrics
  • Pet Birthday Tracking
  • Pet Grooming
  • Physician Management
  • Point of Sale (POS)
  • Practice Management
  • Progress Notes
  • Progress Tracking
  • Promotions Management
  • Push Notifications
  • Ratings/Reviews
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Real-time Scheduling
  • Receipt Management
  • Records Management
  • Recurring Appointments
  • Recurring/Subscription Billing
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Rescheduling
  • Resource Scheduling
  • Rewards Program
  • Role-Based Permissions
  • Room Booking
  • SMS Marketing
  • SMS Messaging
  • SMS Reminders
  • SOAP notes
  • SSL Security
  • Sales Reports
  • Scheduling
  • Search/Filter
  • Secure Login
  • Self Check-In/Check-Out
  • Self Service Portal
  • Service Catalogue
  • Single Provider Practice
  • Social Media Integration
  • Sport Coaching
  • Staff Management
  • Staff Scheduling
  • Status Tracking
  • Student Management
  • Subscription Management
  • Surveys & Feedback
  • Task Scheduling
  • Team Calendars
  • Team Management
  • Template Management
  • Third-Party Integrations
  • Time Clock
  • Timesheet Management
  • Transaction History
  • Transaction Monitoring
  • Treatment Packages
  • Treatment Planning
  • Wait List Management
  • Waitlist Status Tracking
  • Waiver Management
  • Web Forms
  • Website Integration
  • Website Management
  • Workflow Management
  • eCommerce Management



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Overall rating

4.7 /5
Value for Money
Ease of Use
Customer Support

Already have Vagaro?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 3,380
Sean A
Sean A
Overall rating
  • Industry: Higher Education
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Good value for the price

Reviewed on 04/02/2019


I set this software up for a massage therapist shop. It was for an individual who needed to contract out 2 services, yoga and massage therapy. In order to do that, we had to buy 2 subscriptions what was sort of a pain. However, the ease of use of software was great. There's integration into yelp and facebook. It integrates right into your google calendar which is super important for people that are really busy. Also its way cheaper than mind body so that's a bonus.

They provide everything you need in order to setup a successful massage shop or whatever in fitness you are doing. They even take credit card for services. If you swipe it on your phone in the mobile app, it will ask you for a tip. On ipad, it doesn't.

Also vagaro allows you to rebook an appointment on the spot which I found very convenient for rebookings.


It was really hard to setup multiple services within the shop. I had to setup yoga and massage under 2 different employees but the same name, with 2 different google calendars. It was really messy. It works best when you have employees and can set them up under services they provide, if your solo and provide more than 1 service that aren't related, its hard.

Overall rating
  • Industry: Hospitality
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Oh how I love Vagaro!!

Reviewed on 18/03/2024




I love how streamlined it has become in my work/life balance. It's almost like my boss dictating when I can or cannot have the day off. It just helps in many ways with me mapping out my day and as a big plus I can link it with my Apple Watch.


Honestly I'll need a while to think about if I had any complaints in the past but for now I'm just gonna enjoy my experience.

Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Vagaro Is a horrible software, We have asked them repeatedly to remove the false reviews!!!!!

Reviewed on 16/04/2024

Horrible, Horrible Horrible Horrible Software

Horrible, Horrible Horrible Horrible Software


Not much, constant complaints on the online booking, outages, fake reviews


Arrogant, rude, will not fake plant reviews, I don't want reviews period. I trust Google for my reviews, not some podunk reviews from plant clients.

Response from Vagaro


Thank you for reaching out to us. At Vagaro, we strive to maintain a standard that ensures fairness and accuracy in all business reviews. If you believe that your review doesn't align with our review standards outlined here: [], please don't hesitate to contact our team for assistance with the matter.

If you prefer not to display reviews on your Vagaro page, our premium feature MySite offers the option to remove them from your website.

Overall rating
  • Industry: Hospital & Health Care
  • Company size: 201–500 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Happy Stylist and Customer

Reviewed on 01/06/2023


The ease of use, it wasn’t a headache trying to use the program.


I haven’t had the chance to dislike anything about Vagaro just yet.

Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great Scheduling platform

Reviewed on 28/03/2024


Its easy for clients to book appointments.


Its not as popular as other platforms that clients are accustomed to using.

Showing 5 reviews of 3,380 Read all reviews

Vagaro FAQs

Below are some frequently asked questions for Vagaro.

Vagaro offers the following pricing plans:

1 user: £30/mo 2: £40/mo 3: £50/mo 4: £60/mo 5: £70/mo 6: £80/mo 7+: £90/mo

Vagaro has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Vagaro supports the following languages:


Vagaro supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Vagaro integrates with the following applications:

Google Calendar, Gusto, Instagram, Meta for Business, Microsoft Excel, Microsoft Outlook, QuickBooks Online, WordPress, Xero, Zoom Workplace

Vagaro offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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