Swydo

4.5 (80)
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Google Ads and PPC reporting and monitoring tool

About Swydo

Swydo is a web-based platform for online marketers which offers tools for campaign monitoring, PPC and analytics reporting. Swydo integrates with Google Ads, Microsoft Advertising, Facebook Ads and Facebook Graph, Pingdom, Google Analytics, Google Webmaster Tools, and more. Include third party data by uploading your csv files to Google Sheets and pull that data into Swydo.

Users can set up reports in Swydo to be sent automatically to their clients, at custom intervals or on a daily, weekly, or monthly basis.

Report date ranges can be specified, KPIs and widgets added, and the report layout, fonts, and colors customized.


Key benefits of Swydo

  • Scheduled reports can be set up to send daily, weekly, monthly, or at custom intervals, delivered by customizable emails with personal signatures and company logos.

  • Delivery reports alert users to the status of scheduled reports, including any which could not be delivered.

  • Dynamic Report Templates (DRTs) allow changes made by users to a report template to be updated on reports created from that template, in real time.

  • Users can create report templates and brand reports with custom layouts, fonts, and colors.

  • KPI alert indicators notify users when metrics fall outside of predefined limits.

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    Swydo Software - Swydo, reporting and monitoring platform for online marketers
    Swydo Software - Integrations
    Swydo Software - Brand Template
    Swydo Software - KPI Dashboards
    Swydo Software - Report templates
    Swydo Software - Report example
    Swydo Software - Report scheduling
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    Swydo video
    Swydo video
    Swydo Software - Swydo, reporting and monitoring platform for online marketers
    Swydo Software - Integrations
    Swydo Software - Brand Template
    Swydo Software - KPI Dashboards
    Swydo Software - Report templates
    Swydo Software - Report example
    Swydo Software - Report scheduling

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    Reviews

    Overall rating

    4.5 /5
    (80)
    Value for Money
    4.3/5
    Features
    4.3/5
    Ease of Use
    4.5/5
    Customer Support
    4.4/5

    Already have Swydo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 80
    David
    David
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Best Reporting Software Available

    Reviewed on 07/11/2022

    Pros

    Very easy to use with powerful features. Chat support is very quick and helpful.

    Cons

    The new [SENSITIVE CONTENT] doubled the price of the software in 2021.

    Alternatives Considered

    Google Data Studio

    Reasons for Switching to Swydo

    Easier to use and better connectors
    Colm
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Strong Software - Will Satisfy Your Reporting Needs

    Reviewed on 21/01/2021

    Very strong.

    Very strong.

    Pros

    I've been using Swydo for over 4 years across both digital agencies and in house reporting. I find it very useful indeed. My favourite features are the: online dashboard and the integration with Google Sheets. This allows me to completely automate my reporting, schedule reports and just makes for an easy life.

    I was also pleased to see the recent integration with HubSpot. The automated reporting market is highly competitive and I've dabbled with other tools. However, Swydo is the best I've used.

    Their support is very good. They are always very responsive and polite.

    Cons

    There can be discrepancies of FB organic metrics - examples FB Likes and IG Follow kpi's don't seem to be consistent with FB or IG. I think there is a reason for this - but as a user I just want it to work first time!

    I would also like to see automated invoicing emails with the invoice attached as a pdf. This would allow me to set automated rules between my email and Xero - my financial system for my Swydo bills.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Shady business practices. Unannounced 1100% price increase. Forced to Dispute via CC Servicer.

    Reviewed on 03/02/2022

    The leadership team was incredibly rude and curt when we confronted them about this unauthorized...

    The leadership team was incredibly rude and curt when we confronted them about this unauthorized charge to our credit card.

    We are currently still fighting them via our CC provider.

    Pros

    It was easy to use before the 1100% price increase, where they auto-billed our card 1100% the monthly amount we agreed upon.

    Cons

    Swydo increased the price 1100% without warning and auto-billed our credit card.

    Daniel
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Affordable Reporting Tool With Best Value

    Reviewed on 19/03/2020

    Pros

    I like the ease of use. Reports are easy to set up and templates make it easier to replicate reports for other clients.

    Cons

    They are slow to release new features, but they have added features I've requested in due time. Also, they haven't added many integrations since we started using the tool. We do use the majority of the ones they offer but integrations with Marketo, WebCEO, Hubspot, Yelp would be awesome to have.

    Alternatives Considered

    Google Data Studio

    Switched From

    Google Data Studio
    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Very Inuititive

    Reviewed on 25/01/2021

    Pros

    Swydo is very intuitive and easy to use. Within minutes you can connect your ad platforms and start segmenting data.

    Making complex filters to separate out ad campaigns is extremely easy.

    Monthly reports is as easy as just changing the report dates.

    Cons

    One con would be to create more customizable rows. i.e stretch sections out wider or contract them to save space on reports.

    Showing 5 reviews of 80 Read all reviews

    Swydo FAQs

    Below are some frequently asked questions for Swydo.

    Swydo offers the following pricing plans:

    • Starting from: US$49.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    14-day free trial, no credit card required. Swydo’s monthly base fee starts at $39 and offers unlimited users, clients and dashboards, plus access to all Swydo features.

    Swydo has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Swydo supports the following languages:

    Danish, Dutch, English, Finnish, German, Italian, Polish, Portuguese, Spanish, Swedish

    Swydo supports the following devices:

    Swydo integrates with the following applications:

    AdRoll, Enhanced Reporting for Google My Business, Google Ads, Google Analytics 360, Google Sheets, HubSpot Marketing Hub, Instagram, LinkedIn for Business, Mailchimp, Meta for Business, Pingdom, Pinterest, Semrush, TikTok, Twitter/X

    Swydo offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, Chat

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