--- description: Learn how Klaviyo can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Klaviyo. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Klaviyo Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Klaviyo](/software/105931/klaviyo) # Klaviyo Canonical: https://www.getapp.co.uk/software/105931/klaviyo Page: 1 / 22\ Next: [Next page](https://www.getapp.co.uk/software/105931/klaviyo?page=2) > Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels. > > Verdict: Rated **4.6/5** by 528 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Klaviyo " Personalize email and SMS marketing at scale: Powered by a unified customer data profile that captures every click, order, and chat, Klaviyo delivers real-time insights that allow you to orchestrate and personalize campaigns across all your channels (email, SMS, push, WhatsApp, reviews, forms, and ads). Easy to use: With 400+ native integrations, 160+ templates, and 80+ pre-built flows, you can get set up instantly. AI to drive personalization: Klaviyo AI can build segments, craft subject lines and copy, predict what customers want to buy next, and optimize when to send the message for each customer — ensuring you'll send the right message at the right moment. Full-funnel analytics: Understand what's actually driving revenue with attribution that credits every channel. Built-in A/B testing, benchmarks, and AI-driven recommendations lets you see what's working and how to improve with no extra BI tools needed. Grow email and SMS lists: Klaviyo's dynamic web forms capture email and SMS consent and additional customer data to grow subscribers and segment lists." ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 528 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, French, German, Italian, Korean, Polish, Portuguese, Spanish, Swedish - **Available Countries**: Afghanistan, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, Bolivia, Brazil, British Virgin Islands and 98 more ## Features - 2-Way Messaging - A/B Testing - AI Copilot - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Archiving & Retention - Artwork Management - Audience Targeting - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behaviour Tracking - Behavioural Analytics - Brand Guidelines - Brand Tracking - CAN-SPAM Compliance ## Integrations (67 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Getsitecontrol - GoFundMe Pro - GoTab POS - Gorgias - Help Scout ... and 52 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.getapp.co.uk/directory/310/online-marketing/software) - [Lead Generation Software](https://www.getapp.co.uk/directory/1047/lead-generation/software) - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Alternatives 1. 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[ActiveCampaign](https://www.getapp.co.uk/software/2348/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Great email marketing tool, not cheap though" — 4.0/5 > **Samuel** | *10 January 2025* | Logistics & Supply Chain | Recommendation rating: 8.0/10 > > **Pros**: Easy automation with website and storefront and their incredible email templates > > **Cons**: Their pricing is too high especially when you are not making profit in your business yet > > I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me ----- ### "Great well-rounded CRM tool" — 4.0/5 > **Suzanne** | *22 June 2025* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Great functionality for building automations Great drag and drop email builder Good segmentation capabilities Good reporting functionality Frequent platform updates bringing new and improved capabilities Good customer service Integrates with a huge array of other platforms > > **Cons**: More frequent price increases than other platforms Sometimes the updates are just reskins of existing functionality pretending to be new functionality Tries to be a CDP but isn't quite there yet > > Probably my favourite ESP, which offers a well-rounded set of CRM functionality. Often a platform like this excels in one area with others feeling like afterthoughts, but Klaviyo is well-balanced and suitable for a wide range of businesses. It plays particularly well for e-commerce with an easy integration into Shopify, and the whole platform is intuitive and user-friendly. ----- ### "Klaviyo charges our creditcard while we have cancelled our subscription and closed the account" — 1.0/5 > **Verified Reviewer** | *18 January 2024* | Information Technology & Services | Recommendation rating: 1.0/10 > > **Cons**: BIG SCAM; they are stealing funds; The account was downgraded to a free plan and they kept charging my Creditcard. so then i have tried again to downgradec and on top i did close the account. still same issue. Klaviyo keeps deducting money from our creditcard ----- ### "Expensive but Effective Email Marketing Solution" — 5.0/5 > **Dan** | *19 March 2026* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: While expensive, there's really no other email marketing software like it. The built-in segmentation and integration with Shopify make it hard to compete with. > > **Cons**: Expensive\! And it seems like it just keeps going up. They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business. You need to be making significant revenue from email in order to outweigh the expense. ----- ### "Really great platform" — 5.0/5 > **April** | *24 April 2025* | Apparel & Fashion | Recommendation rating: 8.0/10 > > **Pros**: We love using Klayvio. It's one of the best in the business for email marketing. Great analytics. A little clunky when you're first learning how to use it but easy once you are trained. > > **Cons**: It's quite an expensive platform. We wanted to expand to sms marketing and find it quite pricey. > > Overall we've had great success. They provide great analytics and is user friendly when building a campaign ----- Page: 1 / 22\ Next: [Next page](https://www.getapp.co.uk/software/105931/klaviyo?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/105931/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data