Klaviyo
Klaviyo
About Klaviyo
Klaviyo is an all-in-one platform built for B2C companies, with email and SMS marketing, full funnel analytics, and customer service in one solution. Built on customer data capturing every click, purchase, and conversion, Klaviyo powers marketing automation that delivers personalized customer journeys across every channel (email, SMS, RCS, push, WhatsApp, reviews, forms, and ads).
Leverage Klaviyo AI to scale personalization and always send the right message at the right time, automatically. Klaviyo AI uses real-time signals and past behaviors to upsell products, find at-risk customers, and forecast lifetime value — then builds the audience, writes the copy, and optimizes delivery to ensure you see the most ROI from your campaigns.
Unlike clunky legacy tools or fragmented point solutions, Klaviyo works seamlessly out of the box with 400+ native integrations (including Shopify, WooCommerce, Magento, and more). By unifying your customer data and channel performance in one easy-to-use platform, you can automate workflows, simplify segmentation, and deliver consistent, relevant customer experiences.
Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers today.
Pricing starting from:
US$20.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of Klaviyo
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Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
US$20.00/month
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Klaviyo: 93
Alternatives
Omnisend
HubSpot Marketing Hub
Brevo
Mailchimp
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Company size
Time used
519 Reviews for UK Users
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- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Klaviyo, an essential tool for your online store.
Reviewed on 09/09/2024
For an online store, Klaviyo is an essential tool. I have several clients with whom I have...
For an online store, Klaviyo is an essential tool. I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I have implemented through Klaviyo. Indispensable if you want your online store to be successful.
Pros
The ease of use and ease of implementation with Shopify. In addition to the excellent tools for attracting customers, such as registration forms, automated flows and email campaigns that you can segment in great detail so that each message reaches the right customers.
Cons
The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Expensive but worth it
Reviewed on 17/03/2025
We recommend Klaviyo to our clients because we have become super familiar and fast in it.
We recommend Klaviyo to our clients because we have become super familiar and fast in it.
Pros
The interface to build emails is super easy to use - it has the best email builder of all platforms we have researched and used. It has the best data/analytics of all platforms we have researched and used. The support team is very active on white glove accounts.
Cons
Now that they have gotten big, the platform is expensive. The support team is very into pushing segment strategies.
Alternatives Considered
AttentiveReasons for Choosing Klaviyo
SendGrid's email builder is very archaic. The data is questionable.Switched From
SendGridReasons for Switching to Klaviyo
- Industry: Farming
- Company size: 2–10 Employees
- Used Daily for 1+ year
-
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Worst customer service
Reviewed on 11/06/2024
Again, when I ask them nicely to remove another featured they added and we never asked for, I am...
Again, when I ask them nicely to remove another featured they added and we never asked for, I am asked the same questions 3 times in a row and ultimately treated like a robot. Different agents, but same behaviour. And the attitude? It's like they all have a bad day!
Pros
Not much to be honest, maybe how you display the numbers
Cons
How various customer agents treated me, like I am mentally disabled
- Industry: Apparel & Fashion
- Company size: 11–50 Employees
- Used Daily for 2+ years
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Head of Retention
Reviewed on 03/12/2025
A very positive experience. The tools are intuitive, performance is reliable, and support is always...
A very positive experience. The tools are intuitive, performance is reliable, and support is always prompt and genuinely helpful.
Pros
Easy to use, intuitive platform. Makes sending SMS + Emails a breeze, and flows are easy to build, and it feels like the world is your oyster really.
Cons
The reporting across linked accounts could be better. There's a global portfolio but it only gives very high level results, would be great if you could link abandon carts and compare them easily. I also wish I could access more strategic advice.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1+ year
-
Review Source
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
You'll never go wrong with Klaviyo
Reviewed on 01/02/2025
Pros
Klaviyo's features are comprehensive and more advanced compared to other platforms. I also like how helpful their customer support is every time I have problems with our account.
Cons
The pricing tier is a bit confusing regarding the number of active profiles and emails sent. Not having an Undo button for the flows is still what I'm looking for
Klaviyo FAQs
Below are some frequently asked questions for Klaviyo.Q. What type of pricing plans does Klaviyo offer?
Klaviyo offers the following pricing plans:
- Starting from: US$20.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email & SMS pricing: Starting from $35/month for 251+ contacts
Q. Who are the typical users of Klaviyo?
Klaviyo has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Klaviyo support?
Klaviyo supports the following languages:
English, French, German, Italian, Korean, Portuguese, Spanish
Q. Does Klaviyo support mobile devices?
Klaviyo supports the following devices:
Q. What other apps does Klaviyo integrate with?
Klaviyo integrates with the following applications:
Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Boulevard, Canva, Chargebee, Criteo, DonorPerfect, Eventbrite, Getsitecontrol, GoFundMe Pro, GoTab POS, Gorgias, Help Scout, Jebbit, Judge.me, Justuno, KickoffLabs, Lightspeed Retail, Malomo, Meta for Business, Mindbody, Movable Ink, Narvar, Neon CRM, Nosto, Okendo, Olark, Olo, Omneo, OpenCart, OptinMonster, OrderGroove, PAR Punchh, Pinterest, Postscript, PrestaShop, Privy, Recharge, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, ShipStation, Shogun, Shopify, Shopify Plus, Smile.io, Square Online, Stripe, Sumo, Triple Whale, Trustpilot, Typeform, Unbounce, UserVoice, Volusion, Wisepops, Wix, WooCommerce, Wufoo, Yotpo, ZENOTI, Zendesk Suite, Zoho CRM, commercetools
Q. What level of support does Klaviyo offer?
Klaviyo offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
Related categories
See all software categories found for Klaviyo.
Email Marketing Software