--- description: Learn how Klaviyo can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Klaviyo. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Klaviyo Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [Klaviyo](/software/105931/klaviyo) # Klaviyo Canonical: https://www.getapp.co.uk/software/105931/klaviyo Page: 1 / 23\ Next: [Next page](https://www.getapp.co.uk/software/105931/klaviyo?page=2) > Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels. > > Verdict: Rated **4.6/5** by 539 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Klaviyo " Personalize email and SMS marketing at scale: Powered by a unified customer data profile that captures every click, order, and chat, Klaviyo delivers real-time insights that allow you to orchestrate and personalize campaigns across all your channels (email, SMS, push, WhatsApp, reviews, forms, and ads). Easy to use: With 400+ native integrations, 160+ templates, and 80+ pre-built flows, you can get set up instantly. AI to drive personalization: Klaviyo AI can build segments, craft subject lines and copy, predict what customers want to buy next, and optimize when to send the message for each customer — ensuring you'll send the right message at the right moment. Full-funnel analytics: Understand what's actually driving revenue with attribution that credits every channel. Built-in A/B testing, benchmarks, and AI-driven recommendations lets you see what's working and how to improve with no extra BI tools needed. Grow email and SMS lists: Klaviyo's dynamic web forms capture email and SMS consent and additional customer data to grow subscribers and segment lists." ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 539 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, French, German, Italian, Korean, Polish, Portuguese, Spanish, Swedish - **Available Countries**: Afghanistan, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, Bolivia, Brazil, British Virgin Islands and 98 more ## Features - 2-Way Messaging - A/B Testing - AI Copilot - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Archiving & Retention - Artwork Management - Audience Targeting - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behaviour Tracking - Behavioural Analytics - Brand Guidelines - Brand Tracking - CAN-SPAM Compliance ## Integrations (88 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... and 73 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Related Categories - [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.getapp.co.uk/directory/310/online-marketing/software) - [Lead Generation Software](https://www.getapp.co.uk/directory/1047/lead-generation/software) - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Alternatives 1. [Brevo](https://www.getapp.co.uk/software/91466/brevo) — 4.6/5 (3523 reviews) 2. [Gmail](https://www.getapp.co.uk/software/91602/gmail) — 4.8/5 (13563 reviews) 3. [MailerLite](https://www.getapp.co.uk/software/10156/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.getapp.co.uk/software/2348/activecampaign) — 4.6/5 (2570 reviews) 5. [Constant Contact](https://www.getapp.co.uk/software/90578/constant-contact) — 4.3/5 (2953 reviews) ## Reviews ### "Best in Class Software but Best for Larger Companies" — 4.0/5 > **Charlotte** | *5 August 2026* | Business Supplies & Equipment | Recommendation rating: 9.0/10 > > **Pros**: Klayvio is one of the best in class for email softwares that is a one click integration with most other complimentary software providers. Their email software is extremely easy to use. > > **Cons**: Compared to other email providers, Klayvio does not offer a lot of account management and support to their customers. I ended up moving to another software that provided more strategy and account management which was beneficial for our small marketing team. > > Overall, I would highly recommend Klayvio to any marketing teams with established strategy and more senior teams. If you are working with more of a junior team or have minimal marketing resources, another provider that offers more in depth support could benefit you. ----- ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" — 5.0/5 > **Kevin** | *14 November 2025* | Leisure, Travel & Tourism | Recommendation rating: 8.0/10 > > **Pros**: Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. > > **Cons**: The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. > > My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6 April 2025* | Retail | Recommendation rating: 2.0/10 > > **Pros**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Cons**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- ### "It’s a solid email tool, but the pricing adds up pretty fast." — 5.0/5 > **Andy** | *3 August 2026* | Sporting Goods | Recommendation rating: 9.0/10 > > **Pros**: We needed something that could handle our B2B and retail customer split without manual lists everywhere. The segmentation lets me separate bulk buyers from individual customers, which helps when our reps follow up on abandoned carts or push new product lines. Open rates improved about 15% once we got the timing right. Integration with our store was straightforward enough that IT didn't need to get too involved. > > **Cons**: Cost jumps quick once your contact list grows past 5,000. We hit that threshold faster than expected and the invoice nearly doubled. The reporting gives you plenty of data but I still export to Excel for my sales meetings because the dashboard doesn't show conversions the way I need. Phone support would be nice when campaigns break. > > Does what we need for customer emails and some basic automation. For a sporting goods outfit our size it works, though I keep an eye on the monthly cost versus what we actually get back in sales. Not perfect but better than the previous platform we used. Gets the job done without requiring a dedicated marketing person to run it daily. ----- ### "Great email platform" — 5.0/5 > **Hannah** | *15 September 2025* | Publishing | Recommendation rating: 10.0/10 > > **Pros**: I think Klaviyo is great because it makes it really easy to create personalised campaigns. The automation has helped our numbers grow by double and detailed insights has been great for analytics. > > **Cons**: Klaviyo has become quite expensive as our list has grown, it was quite tricky to learn it straight away, compared to simpler email tools. > > Overall, I’ve found Klaviyo really powerful for creating personalised, data-driven campaigns and our automations have increased yoy. It can feel a bit complex at times and the cost does go up as you grow. ----- Page: 1 / 23\ Next: [Next page](https://www.getapp.co.uk/software/105931/klaviyo?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/105931/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data