Klaviyo
About Klaviyo
Klaviyo powers smarter digital relationships through its intelligent marketing automation and customer data platform that helps over 100,000 brands accelerate revenue using the channels they own like email, SMS, in-app notifications, product reviews, and web.
Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications.
And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why innovative companies like Unilever, Custom Ink and Glossier to sell more with Klaviyo.
With Klaviyo’s custom web tracking technology and ability to easily ingest data in real-time from over 300 integrations, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email and SMS autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.
Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.
Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.
Key benefits of Klaviyo
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- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great option if budget is no concern
Reviewed on 01/11/2023
Klaviyo def helped me grow my email marketing revenue and helped grow my business overall. It syncs...
Klaviyo def helped me grow my email marketing revenue and helped grow my business overall. It syncs well with many platforms, like Shopify, which makes rolling out campaigns super quick and easy.
Pros
Klaviyo was super easy to use. Platform was straightforward and easy to navigate. Customer service was always very responsive and helpful on any and every issue that I had. Findining freelancers to work on Klaviyo was also very easy.
Cons
It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account. Bento is a much better option and a much better value, which is what I use now.
Alternatives Considered
MailchimpReasons for Choosing Klaviyo
Bento is better, cheaper, and the customer support is superb.Switched From
BentoReasons for Switching to Klaviyo
Klaviyo offered a much more robust set of solutions compared to mailchimp but that may have changed now. It seems like the playing field has leveled out in recent times.- Industry: Apparel & Fashion
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Klaviyo is an absolute necessity if you own a growing/scaling brand.
Reviewed on 25/03/2024
Overall, very good and central if you are selling ecommerce and have a decent email list growing.
Overall, very good and central if you are selling ecommerce and have a decent email list growing.
Pros
Segmentation, strong integration with Shopify, Campaign and Flow management
Cons
Pricing structure is confusing. Auto upgrades after hitting a certain amount of sends, but then also charges based on number of active profiles. If it were a straight up Cost Per Send, it would be easier to manage as a budget expense.
Alternatives Considered
OmnisendReasons for Choosing Klaviyo
Stronger integration with Shopify; more ecommerce based.Switched From
MailchimpReasons for Switching to Klaviyo
Klaviyo is ecommerce focused, so that gave it a initial leg up over competitors.- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Klaviyo Lost It's Edge
Reviewed on 05/10/2023
It started off great, however, over time we noticed some severe issues with email deliverability,...
It started off great, however, over time we noticed some severe issues with email deliverability, and pair that with an outrageous pricing structure that seemed to increase every quarter, it makes for a very bad experience. The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients.
Pros
Their platform is robust, but their pricing plans are over the top, and it's no longer a good value.
Cons
The cost and the lack of human support are two of the biggest dislikes about Klaviyo.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Klaviyo is must-have for product-based businesses wanting advanced segmentation
Reviewed on 01/11/2024
Overall, I love working in Klaviyo. I've used it as a solopreneur and also with a larger team.
Overall, I love working in Klaviyo. I've used it as a solopreneur and also with a larger team.
Pros
Klaviyo's integration with Shopify and ability to create complex segments and flows is critical to maximizing marketing efforts and something that is very easy and powerful with Klaviyo.
Cons
Sometimes the support was lacking. It could take a while for the support team to understand what I was asking for help with.
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great ecommerce focused email marketing platform
Reviewed on 18/09/2024
Pros
its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily import and segment customers for custom flows and email marketing campaigns
Cons
Probably the price, but its still definitely worth it and has a positive ROI
Alternatives Considered
MailchimpReasons for Switching to Klaviyo
better ecommerce functionality and integrationsKlaviyo FAQs
Below are some frequently asked questions for Klaviyo.Q. What type of pricing plans does Klaviyo offer?
Klaviyo offers the following pricing plans:
- Starting from: US$20.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Not Available
Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email & SMS pricing: Starting from $35/month for 251+ contacts
Q. Who are the typical users of Klaviyo?
Klaviyo has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Klaviyo support?
Klaviyo supports the following languages:
English
Q. Does Klaviyo support mobile devices?
Klaviyo supports the following devices:
Q. What other apps does Klaviyo integrate with?
Klaviyo integrates with the following applications:
Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Boulevard, Canva, Chargebee, Classy, Criteo, DonorPerfect, Eventbrite, Getsitecontrol, GoTab POS, Gorgias, Help Scout, Jebbit, Judge.me, Justuno, KickoffLabs, Lightspeed Retail, Malomo, Meta for Business, Mindbody, Movable Ink, Narvar, Neon CRM, Nosto, Okendo, Olark, Olo, Omneo, OpenCart, OptinMonster, OrderGroove, PAR Punchh, Pinterest, Postscript, PrestaShop, Privy, Recharge, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, ShipStation, Shogun, Shopify, Shopify Plus, Smile.io, Square Online, Stripe, Sumo, Triple Whale, Trustpilot, Typeform, Unbounce, UserVoice, Volusion, Wisepops, Wix, WooCommerce, Wufoo, Yotpo, ZENOTI, Zendesk Suite, Zoho CRM, commercetools
Q. What level of support does Klaviyo offer?
Klaviyo offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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