---
description: Learn how Taboola can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Taboola.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Taboola Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Content Marketing Software](/directory/607/content-marketing/software) > [Taboola](/software/106099/taboola)

# Taboola

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> Taboola is a web-based content marketing platform for freelance content writers, publishers, and marketing agencies to drive traffic and monetize their content
> 
> Verdict: Rated **4.5/5** by 68 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Taboola

•&#9;Taboola helps businesses to connect with the right audience, facilitating better engagement with the right readers.&#10;&#10;•&#9;The solution helps businesses publish content on some of the world’s most renowned websites and minimize their dependency on social networks.&#10;&#10;•&#9;Taboola offers comprehensive reporting tools that help businesses monitor live performance of their content across web channels.&#10;&#10;•&#9;Businesses can efficiently target their B2C and B2B audiences and run separate advertising campaigns for these platforms.&#10;&#10;•&#9;Taboola uses an advanced predictive engine that can process inputs from multiple sources to match readers with the type of content they like.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 68 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Taboola

## Commercial Context

- **Pricing Details**: Contact Taboola for detailed pricing information or a quote.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Brazilian Portuguese, Chinese, English, European Portuguese, French, German, Hebrew, Italian, Japanese, Portuguese, Spanish, Thai, Traditional Chinese
- **Available Countries**: American Samoa, Andorra, Argentina, Australia, Austria, Belgium, Bolivia, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic and 64 more

## Features

- A/B Testing
- API
- Activity Dashboard
- Advertising Management
- Audience Targeting
- Behavioural Targeting
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Collaboration Tools
- Content Library
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates

## Integrations (15 total)

- AppsFlyer
- Claude
- ClickBank
- Google Analytics
- Hyros
- Klaviyo
- Microsoft Power BI
- RedTrack
- Ringba
- Shopify
- Triple Whale
- Unanet ERP GovCon
- Voluum
- WooCommerce
- financeAds

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Content Marketing Software](https://www.getapp.co.uk/directory/607/content-marketing/software)

## Related Categories

- [Content Marketing Software](https://www.getapp.co.uk/directory/607/content-marketing/software)
- [Affiliate Software](https://www.getapp.co.uk/directory/300/affiliate-marketing/software)
- [Display Advertising Software](https://www.getapp.co.uk/directory/612/display-advertising/software)
- [Advertising Agency Software](https://www.getapp.co.uk/directory/299/advertising/software)
- [Ad Server Software](https://www.getapp.co.uk/directory/298/ad-serving/software)

## Alternatives

1. [Adalysis](https://www.getapp.co.uk/software/126355/adalysis) — 4.6/5 (119 reviews)
2. [Teamwork.com](https://www.getapp.co.uk/software/90672/teamwork-projects) — 4.5/5 (941 reviews)
3. [Xnurta](https://www.getapp.co.uk/software/2079177/xmars) — 4.7/5 (52 reviews)
4. [Bannerflow](https://www.getapp.co.uk/software/100263/bannerflow) — 4.5/5 (16 reviews)
5. [Hibu](https://www.getapp.co.uk/software/2070570/hibu) — 4.4/5 (150 reviews)

## Reviews

### "Untargeted, worthless traffic" — 1.0/5

> **Verified Reviewer** | *8 February 2018* | Internet
> 
> **Pros**: It's easy to get your new campaign up and running and approved with Taboola. The interface is pretty slick.

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### "Blancheporte & Schwartz Consulting" — 5.0/5

> **Fabien** | *10 March 2025* | Public Relations & Communications | Recommendation rating: 6.0/10
> 
> **Pros**: Taboola’s AI-driven optimization and S2S tracking allowed us to significantly enhance campaign performance, doubling our ROAS while reducing CPA by 43%. The platform’s reach and seamless integration into premium publisher sites make it a powerful acquisition channel.
> 
> **Cons**: While the platform delivers strong performance, initial campaign setup and optimization require close monitoring to maximize efficiency. However, once fine-tuned, results are highly scalable
> 
> Our experience with Taboola has been excellent. The combination of AI-powered bidding, audience targeting, and robust analytics helped us turn native advertising into a key revenue driver. We look forward to exploring even more features to continue scaling

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### "Greg's review - 5 stars" — 3.0/5

> **Greg** | *5 March 2024* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use, with complete transparency.  Thats all I have to say about that.
> 
> **Cons**: There are a lot of bugs in the UI.  Thats all I have to say about that
> 
> Overall it has been great compared to other marketing partners I work with.  The account team at Taboola is really great to work with.  I cant say enough about that.&#10;&#10;Additionally, the Yahoo transition has been a huge success for us.  yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess.  Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.

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### "All Star Team" — 5.0/5

> **Leela** | *11 March 2025* | Package/Freight Delivery | Recommendation rating: 10.0/10
> 
> **Pros**: The team makes optimizing my campaigns very easy and they provide great results.
> 
> **Cons**: Nothing bad to say about the team or products
> 
> Collaborating with the team, learning about new products and working together has been such a pleasure

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### "Taboola review" — 5.0/5

> **Alexander** | *11 March 2025* | Medical Practice | Recommendation rating: 10.0/10
> 
> **Pros**: Ease of use, low cost traffic, great results
> 
> **Cons**: The platform lacks a google ads editor style bulk uploader
> 
> 8/10, We have seen tremendous success on taboola

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/106099/taboola)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/106099/taboola> |
| de-AT | <https://www.getapp.at/software/106099/taboola> |
| en | <https://www.getapp.com/marketing-software/a/taboola/> |
| en-AE | <https://www.getapp.ae/software/106099/taboola> |
| en-AU | <https://www.getapp.com.au/software/106099/taboola> |
| en-CA | <https://www.getapp.ca/software/106099/taboola> |
| en-GB | <https://www.getapp.co.uk/software/106099/taboola> |
| en-IE | <https://www.getapp.ie/software/106099/taboola> |
| en-NZ | <https://www.getapp.co.nz/software/106099/taboola> |
| en-SG | <https://www.getapp.sg/software/106099/taboola> |
| en-ZA | <https://www.getapp.za.com/software/106099/taboola> |
| es | <https://www.getapp.es/software/106099/taboola> |
| es-CL | <https://www.getapp.cl/software/106099/taboola> |
| es-CO | <https://www.getapp.com.co/software/106099/taboola> |
| es-MX | <https://www.getapp.com.mx/software/106099/taboola> |
| fr | <https://www.getapp.fr/software/106099/taboola> |
| fr-BE | <https://fr.getapp.be/software/106099/taboola> |
| fr-CA | <https://fr.getapp.ca/software/106099/taboola> |
| nl | <https://www.getapp.nl/software/106099/taboola> |
| nl-BE | <https://www.getapp.be/software/106099/taboola> |

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