About Aha!

Aha! is the world's #1 product development software. We help more than 1 million product builders bring their strategy to life. Our suite of tools includes Aha! Roadmaps, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, and Aha! Develop.

Product teams rely on our expertise, guided templates, and training programs via Aha! Academy to be their best. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. Learn more at www.aha.io.

Get everything your product team needs to achieve your best and be happy doing it.

Aha! Roadmaps
Aha! Roadmaps is the complete product management solution — set strategy, prioritize features, and share visual plans.

Aha! Ideas
Aha! Ideas is the comprehensive idea management solution — crowdsource feedback, engage your community, and prioritize what drives revenue.

Aha! Whiteboards
Aha! Whiteboards is the visual space for product innovation — define user flows, create mockups, and collaborate on roadmaps.

Aha! Knowledge
Aha! Knowledge is the AI-powered product information hub — share all of your documents in a central place.

Aha! Develop
Aha! Develop is the agile tool that links strategy to delivery — ensure product and engineering seamlessly work together.

Aha! Academy
Aha! Academy is the best way to learn about product management and Aha! software. Get certified and be recognized as an expert.

Pricing starting from:

US$59.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Aha!

Streamline your product development process. The Aha! suite of tools provides everything you need to imagine, plan, build, and deliver lovable software — in one centralized place. Each Aha! product provides best-in-class functionality. When multiple products are combined, they form a seamlessly integrated environment, empowering teams to collaborate effectively and deliver the greatest product value.

Create and share product roadmaps
Set brilliant product strategy. Then define exactly what needs to get done and when based on estimated product value. Build visual roadmaps to showcase your plans.

Capture bright ideas
Crowdsource feedback in an ideas portal. Engage your community, analyze trends with AI, and prioritize what drives revenue.

Drive product innovation
Use virtual whiteboards to brainstorm and refine product concepts. Define user flows, create mockups, and collaborate on roadmaps.

Centralize product information
Manage all of your product documents in a central place. Set up internal wikis and create product knowledges to share information with colleagues and customers.

Manage agile development
Connect technical work to the product roadmap, optimize workloads, and streamline reporting. It is ideal for scrum, kanban, and SAFe® organizations.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Countries available

Australia, Canada, Germany, India, Israel and 5 others

Supported Languages

English

Pricing starting from:

US$59.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Aha! Software - Set goals
Aha! Software - Capture ideas
Aha! Software - Prioritize features in a collaborative whiteboard
Aha! Software - Plan product launches
Aha! Software - Establish key phases and milestones
Aha! Software - Showcase your strategic progress
Aha! Software - Present your roadmap
Aha! Software - Track progress in an interactive dashboard
View 9 more
Aha! video
Aha! Software - Set goals
Aha! Software - Capture ideas
Aha! Software - Prioritize features in a collaborative whiteboard
Aha! Software - Plan product launches
Aha! Software - Establish key phases and milestones
Aha! Software - Showcase your strategic progress
Aha! Software - Present your roadmap
Aha! Software - Track progress in an interactive dashboard

Features

Total features of Aha!: 189

  • @mentions
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Ad hoc Reporting
  • Agile Methodologies
  • Alerts/Notifications
  • Annotations
  • Approval Process Control
  • Approval Workflow
  • Archiving & Retention
  • Assignment Management
  • Backlog Management
  • Bar Chart
  • Brainstorming
  • Budget Management
  • Budgeting/Forecasting
  • Business Plan Templates
  • Business Process Automation
  • Business Process Control
  • Calendar Management
  • Capacity Management
  • Catalogue Management
  • Categorisation/Grouping
  • Change Management
  • Charting
  • Chat/Messaging
  • Client Portal
  • Collaboration Tools
  • Color Codes/Icons
  • Commenting/Notes
  • Communication Management
  • Configurable Workflow
  • Content Library
  • Content Management
  • Cost Tracking
  • Crowdsourcing
  • Customer Journey Mapping
  • Customisable Branding
  • Customisable Dashboard
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Security
  • Data Visualisation
  • Deadline Management
  • Decision Support Systems
  • Deliverables Management
  • Dependency Tracking
  • Design Management
  • Diagramming
  • Digital Canvas
  • Discussions/Forums
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Due Date Tracking
  • Email Management
  • Engagement Tracking
  • Evaluation Management
  • Feedback Management
  • File Management
  • File Sharing
  • Financial Modeling
  • Financial Templates
  • For Developers
  • For Small Businesses
  • Forms Automation
  • Full Text Search
  • Gantt/Timeline View
  • Goal Management
  • Goal Setting/Tracking
  • Graphical Workflow Editor
  • Guest Access
  • Idea Management
  • Idea Ranking
  • Ideation
  • Innovation Management
  • Issue Management
  • Iteration Management
  • KPI Monitoring
  • Kanban Board
  • Knowledge Base Management
  • Knowledge Management
  • Lifecycle Management
  • Meeting Management
  • Meeting Notes
  • Milestone Tracking
  • Mind Maps
  • Mobile Access
  • Modeling & Simulation
  • Multi-Department/Project
  • Multi-Device Support
  • Multi-board
  • Multiple Projects
  • Negative Feedback Management
  • No-Code
  • Notes Management
  • Performance Metrics
  • Pitch Presentation
  • Planning Tools
  • Polls/Voting
  • Portfolio Management
  • Predictive Analytics
  • Presentation Tools
  • Prioritisation
  • Process Change Tracking
  • Process Modeling & Designing
  • Product Data Management
  • Product Lifecycle Management
  • Product Roadmapping
  • Progress Reports
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Planning/Scheduling
  • Project Scheduling
  • Project Templates
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Projections
  • Ratings/Reviews
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Release Management
  • Release Planning
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Request Management
  • Requirements Management
  • Requirements Review
  • Resource Management
  • Retrospectives Management
  • Roadmapping
  • Role-Based Permissions
  • Rules-Based Workflow
  • Scenario Planning
  • Scorecards
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Sketching and Annotation Tools
  • Sprint Planning
  • Stakeholder Defined Attributes
  • Status Tracking
  • Step-by-Step Wizard
  • Strategic Planning
  • Supports Scrum
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Task Scheduling
  • Task Tagging
  • Team Management
  • Template Management
  • Templates
  • Text Editing
  • Third-Party Integrations
  • Time Tracking
  • Timeline Management
  • To-Do List
  • Traceability
  • Traditional Methodologies
  • Trend Analysis
  • User Management
  • Version Control
  • Visual Analytics
  • Visual Workflow Management
  • Visualisation
  • Web-based Deployment
  • Whiteboard
  • Wiki
  • Workflow Management

Alternatives

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4.3
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ManageEngine ServiceDesk Plus

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Reviews

Overall rating

4.7 /5
(540)
Value for Money
4.6/5
Features
4.7/5
Ease of Use
4.4/5
Customer Support
4.8/5

Already have Aha!?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 540
Ryan
Ryan
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Product Manager's Bible

Reviewed on 27/11/2019

Portfolio planning made easy. We had a pretty big disconnect between business, product and...

Portfolio planning made easy. We had a pretty big disconnect between business, product and development up until discovering Aha! The tool we are actively using for our development sprints is not well-liked by the business/product heads so using Aha! has made a significant difference on how we plan our portfolio of products, visualize them on a shared roadmap, attribute market strategies to them and ultimately prioritize items from Aha! as the source of truth and push the "ready for development" items into Aha!

Pros

The breadth and depth of its functionality. You can really tell this is a platform built BY product managers FOR product managers.

Cons

The ramp up time took a little longer than we would've liked but thats the nature of the beast when you are working with a tool this powerful. Once I, as the power user, got the hang of everything, I was able to hold a few lunch and learn sessions with the rest of the team to get them up to speed as well.

Alternatives Considered

Strategic Roadmaps and Asana

Reasons for Choosing Aha!

Not nearly enough power for what we require.

Switched From

Productboard

Reasons for Switching to Aha!

Better roadmap functionality, much bigger emphasis on planning and external facing capability to allow our customers to share their feedback on our roadmaps.
Matt
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Best End-to-End Product Management Software Available

Reviewed on 02/02/2023

I have implemented and used Aha! across several companies and have seen it grow for nearly a...

I have implemented and used Aha! across several companies and have seen it grow for nearly a decade. It keeps only getting better.

Pros

Aha!'s data model is robust and flexible to account for our unique way of running our business. The reporting and notes/collaboration tools allow us to consolidate all of our PM-based efforts into a single system. This helps keep everyone aligned, organized and efficient.

Cons

Because the application is so robust, there are some workflows sub-optimal user experiences (e.g. accessing views and report versions, creating capacity plans) that make onboarding new users cumbersome.

Alternatives Considered

monday.com, Asana and ProdPad

Reasons for Switching to Aha!

Flexible data model, custom fields/tables, and great reporting/roadmapping.

Response from Aha! Labs

Hi Matt,
Thank you for your positive review! It is great to hear how Aha! is helping your organization (and past organizations!) achieve success — especially with reporting and notes. For new users, we have a great overview (https://www.aha.io/support/roadmaps/strategic-roadmaps/introduction/get-started-with-aha) on getting started with Aha! Roadmaps. As always, if you ever need any help at all, our Customer Success team are all former product managers and would love to answer any questions ([email protected]) you may have.

Matthew
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

A good option for maintaing a backlog of features and defects

Reviewed on 30/09/2020

Aha has been a good product for us, however we would like to see some updates or find a better long...

Aha has been a good product for us, however we would like to see some updates or find a better long term solution.

Pros

Aha! is great for keeping a running backlog of features and defects to be seen across the organization and with external clients if desired. It makes voting on ideas easy and sharing those ideas out simple.

Cons

Aha! can sometimes be buggy when typing up a new idea, the admin portal is messy and hard to navigate. It is difficult to search for particular items in the portal from the back end. I wish there were more options to customize what fields people could and couldn't see.

Mike
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Aha is the choice for power users

Reviewed on 12/06/2024

Overall I love it. I've moved more and more of my companies planning and roadmapping discipline...

Overall I love it. I've moved more and more of my companies planning and roadmapping discipline into Aha and will continue pushing for more use of the tool.

Pros

The ability to customize almost all aspects of Aha make it the choice for power users. If I can imagine it, I can probably do it. And when I can't figure out how to do it, Aha's team of professionals are there to help you out every time. The company isn't sitting on their laurels either, the engagement with customers on the Ideas portal is very active and features are constantly being added and improved.

Cons

Integration with other tools can be complex to set up, or missing for many tools. Jira integration is very important for my company, but it doesn't always have the capabilities I'd like. I'd also like to see better integration with collaboration tools like Slack, LucidSpark and PowerPoint. I realize Aha is building competitive tools for most of those, but they are not, as of yet, mature enough to make the switch to using them.

Ryan
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Finally A Product Management Application That Solves All Needs

Reviewed on 28/06/2022

From the moment our trial started, I was impressed by the software and support we were provided. We...

From the moment our trial started, I was impressed by the software and support we were provided. We weren't provided a sales pitch to later lead to a demo with no direction as is the case with most new application onboarding. Our sales person was also our technical advisor with a background in product management. They were able to answer all questions during our initial call. They demoed the product as it related to our experiences. And, they provided technical support throughout our trial. It truly was an excellent experience.

Pros

Aha! solves nearly every need we have for product management. It easily integrates with systems we've found difficult to connect in the past and it provides a straightforward, easy-to-use interface for stakeholders to provide Ideas and Requirements. One or both of these have been a major struggle for other applications we've tested. On top of this, Aha! provides a structure to our product management and future roadmap that we've not had in the past. This is important as a single user may work across multiple workspaces managing a multitude of products.

Cons

If you are not familiar with the technical setup, there are some complexities to work through, especially if integrating with other systems. However, once done correctly, these integrations work flawlessly. Also, if you are new to agile product management or you've never worked in a rigid product roadmap structure in the past, there is a learning curve. With this said, once learned, it will make you a better product manager while making you far more productive.

Alternatives Considered

Lucidchart, Azure DevOps Services and Smartsheet

Reasons for Switching to Aha!

They solved for nearly all of our use cases and provided an experience and product that will allow use to grow over time.

Response from Aha! Labs

Hi Ryan,
Many thanks for sharing your review. I am so glad to hear that our Customer Success team was able to help you get set up. Every member of our customer success team has deep product management expertise — and our primary purpose is to increase the happy use of Aha! products. We are available 24/7 and respond to everyone globally within a couple of hours. Please do not hesitate to contact us at [email protected] if you have any other questions.

Showing 5 reviews of 540 Read all reviews

Aha! FAQs

Below are some frequently asked questions for Aha!.

Aha! offers the following pricing plans:

  • Starting from: US$59.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Aha! offers a range of pricing plans tailored to different aspects of product management, providing features suited to various needs in the product development process. Pricing begins with Aha! Develop and Aha! Create, each starting at $9 per user per month, which offer agile delivery tools and creative collaborative environments, respectively. Aha! Ideas starts at $39 per user per month and focuses on idea management and customer feedback integration, while Aha! Knowledge, also starting at $39 per user per month, acts as a centralized hub for product documentation and collaborative content creation. The most comprehensive offering is Aha! Roadmaps, beginning at $59 per user per month, integrating strategic planning, idea management, and more complex roadmapping and release planning features.

Aha! has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Aha! supports the following languages:

English

Aha! supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Aha! integrates with the following applications:

Asana, Bitbucket, Box, Confluence, Dropbox Business, FogBugz, GitHub, GitLab, Google Analytics 360, Google Calendar, Google Chat, Google Drive, Google Workspace, Jira, Microsoft Azure, Microsoft Outlook, Microsoft Teams, Okta, OneDrive, OneLogin, Pivotal Tracker, Redmine, Salesforce Sales Cloud, Slack, Trello, ValueOps, Zapier, Zendesk Suite

Aha! offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Aha!.