---
description: Learn how Instagram can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Instagram.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Instagram Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Instagram](/software/107131/instagram)

# Instagram

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> Instagram is a social networking app which lets users share photos \&amp; videos from their mobile phones, like posts, comment, send private messages, and more
> 
> Verdict: Rated **4.7/5** by 5136 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Instagram

 Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.&#10;&#10; Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.&#10;&#10; Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.&#10;&#10; Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.&#10;&#10; Users can add locations and hashtags to their posts, enabling other users to find their content through searches.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 5136 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.1/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Meta
- **Founded**: 2018

## Commercial Context

- **Pricing model**:  (Free version available)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- @mentions
- Activity/News Feed
- Alerts/Notifications
- Automated Publishing
- Automated Scheduling
- Blogs
- Brand Tracking
- Campaign Analytics
- Campaign Management
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Content Import/Export
- Content Management
- Content Sharing
- Customer Engagement
- Customisable Branding
- Discussions/Forums
- Drag & Drop
- Engagement Tracking

## Integrations (9 total)

- Canva
- Facebook Apps and Tabs
- Facebook Business Suite
- Hootsuite
- Meta for Business
- TikTok
- Twitter/X
- WhatsApp
- Workplace from Meta

## Support Options

- FAQs/Forum
- Knowledge Base

## Category

- [Social Media Marketing Tools](https://www.getapp.co.uk/directory/104/social-media/software)

## Related Categories

- [Social Media Marketing Tools](https://www.getapp.co.uk/directory/104/social-media/software)
- [Social Networking Tools](https://www.getapp.co.uk/directory/105/social-networking/software)
- [Community Software](https://www.getapp.co.uk/directory/585/online-community/software)
- [Social Media Management Tools](https://www.getapp.co.uk/directory/927/social-media-management/software)
- [Photo Editing Software](https://www.getapp.co.uk/directory/3775/photo-editing/software)

## Alternatives

1. [Twitter/X](https://www.getapp.co.uk/software/1535/twitter) — 4.5/5 (1792 reviews)
2. [Meta for Business](https://www.getapp.co.uk/software/91327/facebook) — 4.4/5 (2372 reviews)
3. [monday.com](https://www.getapp.co.uk/software/91734/monday-com) — 4.6/5 (5713 reviews)
4. [NiceJob](https://www.getapp.co.uk/software/110189/nicejob) — 4.9/5 (202 reviews)
5. [Snapchat for Business](https://www.getapp.co.uk/software/109331/snapchat) — 4.6/5 (1133 reviews)

## Reviews

### "Easy to use and stay connected." — 5.0/5

> **Sasha** | *3 September 2025* | Photography | Recommendation rating: 10.0/10
> 
> **Pros**: So easy to use with great editing tools. I only use Instagram for my personal life, because I have family across the world it's so easy to share my holiday pics with everyone. I also love how quick and easy it is for me to see what my friends and family are posting.
> 
> **Cons**: Hard to think of anything other than the App going down a couple of times over the last few years, like any other App. Reinstalling the App worked for me.
> 
> Great for keeping in touch with friends, family, businesses and my community. I love looking at photos and videos, it's an enjoyable and quick way to stay connected.  I have several family members that are small business owners that use Instagram and I am able to keep current with everything that is going on and also share my life (mainly travel and family) with them. In our busy lives it's great to have an app that we can all share together on.

-----

### "Great for Marketing" — 5.0/5

> **Verified Reviewer** | *15 February 2025* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: The ease of access, everything is setup to be super efficient and streamlined. The use of the app for marketing is perfect, it combines the best parts of other social media apps such as TikTok and X into one multi-tasking platform.
> 
> **Cons**: The Reels feature as useful as it is for promotion it is also easy to get distracted on and loose time. But that's more of an individuals self-discipline at the end of the day.
> 
> I'm really happy with the app, it's got a little bit of everything which I love.

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### "Instagram review" — 4.0/5

> **Colin** | *25 February 2026* | Health, Wellness & Fitness | Recommendation rating: 8.0/10
> 
> **Pros**: Algorithm updates in response to what I have searched or spent time viewing. Video content is short but sufficient for needs.
> 
> **Cons**: Have to be careful not to compare self or situation to others - instagram is designed to showcase things in a way may be unrealistic to achieve.
> 
> Generally good. Has allowed me to look for content and utilize algorithm to find content automatically

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### "Fun to use, But could be better" — 3.0/5

> **Koushik** | *7 January 2026* | Financial Services | Recommendation rating: 7.0/10
> 
> **Pros**: Easy to use and we can connect with friends and family. There's lot of entertaining and interesting content to gain knowledge.
> 
> **Cons**: Too many updates and features which aren't always useful and sometimes feed feels repetitive and overly controlled by the algorithm.
> 
> Overall, it's a good application with lots of engaging content, but the experience feels less consistent and user-controlled than before.

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### "Make YOUR content" — 5.0/5

> **Dalton** | *1 December 2025* | Arts & Crafts | Recommendation rating: 9.0/10
> 
> **Pros**: I love that I can post my content and hashtag what my art means to me along with tagging communities of people in my city that may find my work and engage  with it. Also having the helpful tabs where I can go and view and managing my profile performance and seeing what kinda of people are liking and view my content. Instagram has always been one of the easiest social media sites to navigate and as someone who is new to building a following it has been encouraging to see my profile’s grow
> 
> **Cons**: The only dislike I have about Instagram is not really Instagram’s fault but the iTunes service charge to any in app purchasing has been very frustrated
> 
> Been using Instagram for a very long time for my personal profile page only recently have I switched over to making content on my own, but so far my past experience with the app has been amazing to keep up with friends and family and for my personal content in my art it has been eye-opening and I’ve loved my experience so far with it

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/107131/instagram)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/107131/instagram> |
| de-AT | <https://www.getapp.at/software/107131/instagram> |
| en | <https://www.getapp.com/website-ecommerce-software/a/instagram/> |
| en-AE | <https://www.getapp.ae/software/107131/instagram> |
| en-AU | <https://www.getapp.com.au/software/107131/instagram> |
| en-CA | <https://www.getapp.ca/software/107131/instagram> |
| en-GB | <https://www.getapp.co.uk/software/107131/instagram> |
| en-IE | <https://www.getapp.ie/software/107131/instagram> |
| en-NZ | <https://www.getapp.co.nz/software/107131/instagram> |
| en-SG | <https://www.getapp.sg/software/107131/instagram> |
| en-ZA | <https://www.getapp.za.com/software/107131/instagram> |
| es | <https://www.getapp.es/software/107131/instagram> |
| es-CL | <https://www.getapp.cl/software/107131/instagram> |
| es-CO | <https://www.getapp.com.co/software/107131/instagram> |
| es-MX | <https://www.getapp.com.mx/software/107131/instagram> |
| fr | <https://www.getapp.fr/software/107131/instagram> |
| fr-BE | <https://fr.getapp.be/software/107131/instagram> |
| fr-CA | <https://fr.getapp.ca/software/107131/instagram> |
| nl | <https://www.getapp.nl/software/107131/instagram> |
| nl-BE | <https://www.getapp.be/software/107131/instagram> |
| pt | <https://www.getapp.com.br/software/107131/instagram> |
| pt-PT | <https://www.getapp.pt/software/107131/instagram> |

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