About Instagram

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android.

Instagram includes a range of filters and editing tools which users can apply to their photos and videos before posting. The exposure, brightness, contrast, saturation, warmth, fade, and other aspects of photos can be adjusted, and users can also add text and drawings on top of their photos and videos. Up to 10 photos and videos can be published in a single post, and filters can be applied in bulk across a whole post, or to individual images. Videos can be shared with or without audio, and users can control which frame of a video is presented as the cover image. Captions, hashtags, and locations can be added to posts, enabling users to search for relevant content.

The Stories feature allows users to post photos and videos which are displayed at the top of their followers’ feeds, and disappear after 24 hours. Users can send direct messages to each other, containing their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Disappearing photos and videos can also be sent directly to other users, which can be viewed twice before they disappear.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Instagram

  • Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

  • Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

  • Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

  • Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

  • Users can add locations and hashtags to their posts, enabling other users to find their content through searches.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Images

    Instagram Software - Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the app
    Instagram Software - A range of filters and editing tools are built into Instagram
    Instagram Software - Drawings and text can be added on top of photos and videos
    Instagram Software - All posts published by a user are visible on their profile
    Instagram Software - Stories appear at the top of each users' Instagram feed, and disappear after 24 hours
    Instagram Software - Users can broadcast live on Instagram
    Instagram Software - Users can send one another direct messages on Instagram
    Instagram Software - Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and more
    Instagram Software - Instagram automatically recommends content to users, based on who they follow and which posts they have liked
    Instagram Software - Users are notified of new followers, likes and comments on their posts, and direct messages
    View 11 more
    Instagram Software - Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the app Instagram Software - A range of filters and editing tools are built into Instagram Instagram Software - Drawings and text can be added on top of photos and videos Instagram Software - All posts published by a user are visible on their profile Instagram Software - Stories appear at the top of each users' Instagram feed, and disappear after 24 hours Instagram Software - Users can broadcast live on Instagram Instagram Software - Users can send one another direct messages on Instagram Instagram Software - Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and more Instagram Software - Instagram automatically recommends content to users, based on who they follow and which posts they have liked Instagram Software - Users are notified of new followers, likes and comments on their posts, and direct messages

    Features

    Total features of Instagram: 23

    • @mentions
    • Alerts/Notifications
    • Automated Publishing
    • Brand Tracking
    • Campaign Management
    • Chat/Messaging
    • Collaboration Tools
    • Commenting/Notes
    • Content Import/Export
    • Content Management
    • Content Sharing
    • Customer Engagement
    • Drag & Drop
    • For Small Businesses
    • Live Chat
    • Multi-Account Management
    • Real Time Editing
    • Real Time Notifications
    • Reporting/Analytics
    • Search/Filter
    • Social Media Monitoring
    • Tagging
    • User Profiles

    Alternatives

    Facebook for Business

    4.4
    #1 Alternative to Instagram
    Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

    Twitter

    4.5
    #2 Alternative to Instagram
    Established in 2006, Twitter has grown into a real-time, short messaging service with a multi-sectoral, global network...

    Workplace by Facebook

    4.4
    #3 Alternative to Instagram
    Workplace from Facebook is a simple and secure way for people to share knowledge, work together and build connected...

    Snapchat

    4.6
    #4 Alternative to Instagram
    Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical...

    Reviews

    Overall rating

    4.7 /5
    (2,539)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.7/5
    Customer Support
    4.1/5

    Already have Instagram?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 2,539
    Tobel A.
    Overall rating
    • Industry: Law Practice
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Instagram review

    Reviewed on 16/12/2021

    Am an artist art lover, Instagram offers the best platform to display my art work and reach further...

    Am an artist art lover, Instagram offers the best platform to display my art work and reach further audience... They give positive reactions and free advert without even using professional Instagram features.

    Pros

    Did you know that you can edit photos using Instagram without actually posting them.! Putting multiple pictures in a singles post is quiet a big deal.

    Cons

    Some filters skew viewers’ perception of reality

    Nalutaaya P.
    Overall rating
    • Industry: Design
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easy to Use and Earn Money

    Reviewed on 04/01/2022

    I used to use alot of money in marketing but it's now easy to market my business via Instagram

    I used to use alot of money in marketing but it's now easy to market my business via Instagram

    Pros

    Sharing videos and photos is more impactful you can also earn real money through monetization when you're consistent with Instagram it's easy to use you can upload your videos and photos about your business

    Cons

    Instagram is a bit expensive if you're using mobile data

    Alternatives Considered

    WhatsApp

    Reasons for Choosing Instagram

    Because Instagram has the highest number of people using it with seriousness in business than Facebook

    Reasons for Switching to Instagram

    Because marketing on WhatsApp is bit slow because the people in your contacts are the only one to see your status in case you're marketing something which is not the way with Instagram
    Sylvia C.
    Overall rating
    • Industry: Restaurants
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    I like to use it.

    Reviewed on 27/12/2021

    Most of it I would like it. It's interesting.

    Most of it I would like it. It's interesting.

    Pros

    I can share my photos and videos. I can text my friends and share our stories.

    Cons

    Sometimes I like another's pictures or videos But I can't unload it.

    Verified Reviewer
    Overall rating
    • Industry: Media Production
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Mixed feelings but mostly good

    Reviewed on 07/11/2021

    My overall experience with using Instagram is pretty great, I really enjoy posting my work online...

    My overall experience with using Instagram is pretty great, I really enjoy posting my work online so others can critique it and it's just a really it's just a fun and creative space in my opinion I definitely recommend if you're a creative, artistic photographic person.

    Pros

    I really love this software application it's very futuristic and modern, it has a very intuitive design and is just hands down easy to use, it helps me tremendously throughout my career as a [SENSITIVE CONTENT] because I'm able to post the best work from my personal brand or my small business, my most favorite feature on Instagram is the photo editor feature before posting and the paid promotion just in case I'd love for my post to reach a wider audience.

    Cons

    I'd say my least favorite thing about Instagram is based on the fact that it's easy to receive unwanted messages from Bots and also how somewhat easy it is to hack someone else's account, I strongly believe that Instagram definitely needs a higher and stronger security system than what it is now

    Alternatives Considered

    Twitter

    Reasons for Switching to Instagram

    I chose Instagram over those alternatives because Instagram just has a more modern and clean look to it. It's way more controlled, artistic and very creative and it's way easier to Showcase your talent on there.
    Andile A.
    Overall rating
    • Industry: Computer Software
    • Company size: 501-1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Instagram Is Not Just Pictures And Videos

    Reviewed on 15/12/2021

    In overall, with the advertising feature that's there, I have able to advertise my book that I had...

    In overall, with the advertising feature that's there, I have able to advertise my book that I had written and had many people going to purchase it amazon kindle. I am able to reach out to friends from all over the world, including long lost friends whose contact numbers I had lost.

    Pros

    I like that you can connect with the world at large, being able to create a community of people you have never met in person but share common interests and appreciating what one posts, leaving a comment and liking. I love the tag feature that has no restrictions at all, the person you tag to a post will receive a notification that they were tagged. You can easily tag famous people like Dwayne Johnson and they will see it, its now up to them to react and show that they have seen it. Moreover, Instagram now allows one to advertise their products and services through posting, and the post appearing to people that don't even follow you. That is a great tool for marketing.

    Cons

    I hate the impact Instagram has on people. It is not just posting pictures and videos but it has become more intense, people are starting to seek validation on the platform, validation from people they know nothing about, feeling like they are important because they have more likes or have a blue check. It s really taking a stroll on mental health and I am speaking form experience. Spending hours and hours to scrolling, looking at "beautiful" people, lives you wish you had and you start feeling insignificant, low self esteem, loss of self worth. I hate how people ridicule those that do not like that app for these reasons, making them feel like they are boring people. We need to take care of our mental health. this is just a con but I don't think it's the software's fault.

    Showing 5 reviews of 2,539 Read all reviews

    Instagram FAQs

    Below are some frequently asked questions for Instagram.

    Instagram offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Instagram's apps are free to download and use.

    Instagram has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Instagram supports the following languages:

    English

    Instagram supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Instagram integrates with the following applications:

    Facebook for Business, Twitter

    Instagram offers the following support options:

    FAQs/Forum, Knowledge Base

    Related categories

    See all software categories found for Instagram.