--- description: Learn how Instagram can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Instagram. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Instagram Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/104/social-media/software) > [Instagram](/software/107131/instagram) # Instagram Canonical: https://www.getapp.co.uk/software/107131/instagram Page: 1 / 210\ Next: [Next page](https://www.getapp.co.uk/software/107131/instagram?page=2) > Instagram is a social networking app which lets users share photos \& videos from their mobile phones, like posts, comment, send private messages, and more > > Verdict: Rated **4.7/5** by 5223 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Instagram Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post. Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects. Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another. Users can add locations and hashtags to their posts, enabling other users to find their content through searches. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 5223 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Meta Platforms, Inc - **Location**: Menlo Park, Cape Verde - **Founded**: 2008 ## Commercial Context - **Pricing model**: (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - @mentions - Activity/News Feed - Alerts/Notifications - Automated Publishing - Automated Scheduling - Blogs - Brand Tracking - Campaign Analytics - Campaign Management - Chat/Messaging - Collaboration Tools - Commenting/Notes - Content Creation - Content Import/Export - Content Management - Content Sharing - Customer Engagement - Customisable Branding - Discussions/Forums - Drag & Drop ## Integrations (9 total) - Canva - Facebook Apps and Tabs - Facebook Business Suite - Hootsuite - Meta for Business - TikTok - Twitter/X - WhatsApp - Workplace from Meta ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Media Marketing Tools](https://www.getapp.co.uk/directory/104/social-media/software) ## Related Categories - [Social Media Marketing Tools](https://www.getapp.co.uk/directory/104/social-media/software) - [Social Networking Tools](https://www.getapp.co.uk/directory/105/social-networking/software) - [Community Software](https://www.getapp.co.uk/directory/585/online-community/software) - [Social Media Management Tools](https://www.getapp.co.uk/directory/927/social-media-management/software) - [Photo Editing Software](https://www.getapp.co.uk/directory/3775/photo-editing/software) ## Alternatives 1. [Twitter/X](https://www.getapp.co.uk/software/1535/twitter) — 4.5/5 (1812 reviews) 2. [Meta for Business](https://www.getapp.co.uk/software/91327/facebook) — 4.4/5 (2374 reviews) 3. [Snapchat for Business](https://www.getapp.co.uk/software/109331/snapchat) — 4.6/5 (1141 reviews) 4. [NiceJob](https://www.getapp.co.uk/software/110189/nicejob) — 4.9/5 (203 reviews) 5. [monday AI Work Platform](https://www.getapp.co.uk/software/91734/monday-com) — 4.6/5 (6121 reviews) ## Reviews ### "Instrumental part of our small business growth" — 4.0/5 > **Kassidy** | *19 February 2026* | Health, Wellness & Fitness | Recommendation rating: 10.0/10 > > **Pros**: We love the ability to create a lot of content for free and reach local and non local audiences. We use it to advertise \& keep our current customers engaged > > **Cons**: The algorithms seem to change frequently and it seems like our content doesn’t get shown to most of our followers > > Overall it has been a huge piece of growing our small business. There are some nuances to figure out (such as views and making sure we reach our target market) but overall great product ----- ### "Good platform for small businesses" — 4.0/5 > **Stephanie** | *8 March 2026* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: I like that instagram is free, easy to use, integrates with my Facebook page, and works great as social media for promoting my business. It is also a great way to discover and connect with other professionals in my area. > > **Cons**: I find the algorithms show me the same content over and over again. I would also prefer to see more of the content of people I choose to follow and less influencer content. > > Instagram helps me immensely with gaining exposure to new clients and other professionals for my business as a petsitter/dogwalker. ----- ### "Bridges the gap between business and target customer" — 5.0/5 > **Trey** | *4 August 2026* | Sports | Recommendation rating: 6.0/10 > > **Pros**: What I like most about Instagram is being able to connect with my target audience. As a producer of content I love the ability to hit my target audience and draw new people in of similarities. > > **Cons**: The think I like least about Instagram is the amount of ads, I get it’s a business but the promotional side of things is getting a lot it’s not just organic anymore their is a ton of paid ads right in your face. ----- ### "Insta Break Glass" — 3.0/5 > **Verified Reviewer** | *16 December 2025* | Entertainment | Recommendation rating: 6.0/10 > > **Pros**: At first the fact that u could post multiple pics or videos quickly and easily and do it all in one area > > **Cons**: It was by far way n to easy to get hacked like myself i was hacked and now can't even use the account and lost all my pictures of my son. > > My over all experience with Instagram is honestly the middle ground area almost the perfect in between. ----- ### "Great for Building an Online Presence" — 4.0/5 > **Andrea** | *27 July 2026* | Translation & Localization | Recommendation rating: 9.0/10 > > **Pros**: What I like most about Instagram is how easy it is to connect with people and discover new content. It's a great platform for sharing updates, promoting brands, and engaging with communities through posts, Stories, and Reels. The interface is intuitive, and the built-in editing tools make it simple to create visually appealing content without needing additional software. For businesses, it's especially valuable as it offers a wide range of features for marketing and audience engagement, from analytics to messaging and advertising. While customer support can sometimes be difficult to access, the platform itself is reliable and constantly evolving with new features. Overall, Instagram is an excellent tool for both personal use and business communication. > > **Cons**: One of the biggest drawbacks of Instagram is that the algorithm can make it difficult for content to reach followers consistently, especially for business accounts. Frequent changes to the platform also mean it's necessary to keep adapting content strategies. In addition, the amount of advertising and sponsored content has increased over time, which can sometimes affect the overall user experience. While these issues can be frustrating, they don't take away from the platform's value as a communication and marketing tool. > > Overall, my experience with Instagram has been very positive. It's a platform that's easy to use and constantly evolving, making it a great place to share content, connect with people, and build an online presence. For businesses, it's particularly useful for engaging with audiences, promoting products or services, and staying connected with customers. Although the algorithm and increasing amount of sponsored content can sometimes be challenging, Instagram remains one of the most effective and versatile social media platforms available today. ----- Page: 1 / 210\ Next: [Next page](https://www.getapp.co.uk/software/107131/instagram?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/107131/instagram) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data