About Instagram

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android.

Instagram includes a range of filters and editing tools which users can apply to their photos and videos before posting. The exposure, brightness, contrast, saturation, warmth, fade, and other aspects of photos can be adjusted, and users can also add text and drawings on top of their photos and videos. Up to 10 photos and videos can be published in a single post, and filters can be applied in bulk across a whole post, or to individual images. Videos can be shared with or without audio, and users can control which frame of a video is presented as the cover image. Captions, hashtags, and locations can be added to posts, enabling users to search for relevant content.

The Stories feature allows users to post photos and videos which are displayed at the top of their followers’ feeds, and disappear after 24 hours. Users can send direct messages to each other, containing their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Disappearing photos and videos can also be sent directly to other users, which can be viewed twice before they disappear.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Instagram

  • Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

  • Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

  • Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

  • Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

  • Users can add locations and hashtags to their posts, enabling other users to find their content through searches.
  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Images

    Instagram Software - Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the app
    Instagram Software - A range of filters and editing tools are built into Instagram
    Instagram Software - Drawings and text can be added on top of photos and videos
    Instagram Software - All posts published by a user are visible on their profile
    Instagram Software - Stories appear at the top of each users' Instagram feed, and disappear after 24 hours
    Instagram Software - Users can broadcast live on Instagram
    Instagram Software - Users can send one another direct messages on Instagram
    Instagram Software - Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and more
    Instagram Software - Instagram automatically recommends content to users, based on who they follow and which posts they have liked
    Instagram Software - Users are notified of new followers, likes and comments on their posts, and direct messages
    View 10 more
    Instagram Software - Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the app
    Instagram Software - A range of filters and editing tools are built into Instagram
    Instagram Software - Drawings and text can be added on top of photos and videos
    Instagram Software - All posts published by a user are visible on their profile
    Instagram Software - Stories appear at the top of each users' Instagram feed, and disappear after 24 hours
    Instagram Software - Users can broadcast live on Instagram
    Instagram Software - Users can send one another direct messages on Instagram
    Instagram Software - Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and more
    Instagram Software - Instagram automatically recommends content to users, based on who they follow and which posts they have liked
    Instagram Software - Users are notified of new followers, likes and comments on their posts, and direct messages

    Features

    Total features of Instagram: 23

    • @mentions
    • Alerts/Notifications
    • Automated Publishing
    • Brand Tracking
    • Campaign Management
    • Chat/Messaging
    • Collaboration Tools
    • Commenting/Notes
    • Content Import/Export
    • Content Management
    • Content Sharing
    • Customer Engagement
    • Drag & Drop
    • For Small Businesses
    • Live Chat
    • Multi-Account Management
    • Real Time Editing
    • Real Time Notifications
    • Reporting/Analytics
    • Search/Filter
    • Social Media Monitoring
    • Tagging
    • User Profiles

    Alternatives

    Meta for Business

    4.4
    #1 Alternative to Instagram
    Facebook for Business provides personalized marketing plans, industry insights, step-by-step guidance, and more.

    Twitter

    4.5
    #2 Alternative to Instagram
    Established in 2006, Twitter has grown into a real-time, short messaging service with a multi-sectoral, global network...

    Workplace from Meta

    4.4
    #3 Alternative to Instagram
    Workplace from Facebook is a simple and secure way for people to share knowledge, work together and build connected...

    Snapchat

    4.6
    #4 Alternative to Instagram
    Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical...

    Reviews

    Overall rating

    4.7 /5
    (2,826)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.7/5
    Customer Support
    4.1/5

    Already have Instagram?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 2,826
    Rick K.
    Overall rating
    • Industry: Construction
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Instagram is an easy way to keep up with colleagues/friends

    Reviewed on 11/05/2022

    Overall I really like using Instagram because it's more based around a picture then just some words...

    Overall I really like using Instagram because it's more based around a picture then just some words like Twitter. Like they say a picture is worth a thousand words and Twitter won't let me put a thousand words in a post so Instagram is much more fun and useful.

    Pros

    The fact that I can do it all on my phone.

    Cons

    It's not easy to search for past conversations with people in the DM's.

    Evelyn F.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Not as good as it should be having such a big users community.

    Reviewed on 17/05/2022

    Instagram is both good and bad at the same time. It does provide a channel to deploy information...

    Instagram is both good and bad at the same time. It does provide a channel to deploy information and advertisement, but it does no offer clear rules to do it. The new argued "inclusive" guidelines of their working algorithm foster or not the distribution of your publications, then, many of your followers will or won't see what you have to show.

    Pros

    Does have a lot of active users worldwide.
    It allows integrating with platforms like Facebook.
    The app is fairly simple to use

    Cons

    Does not have defined game rules
    The algorithm shows your content or hides you despite your follower's amount but their interest.
    The customer service is a shame, it is almost no existent.

    Alternatives Considered

    Pinterest, LinkedIn for Business and Meta for Business

    Reasons for Choosing Instagram

    The users' community is broader than those other platforms, and it does provide on a paper a bigger audience for any publication made.

    Switched From

    Pinterest

    Reasons for Switching to Instagram

    Instagram used to be a platform to portray instant fast-paced content, then it offered a better chance to deploy publications to a broader audience.
    Gustavo B.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Necessary but not good.

    Reviewed on 08/06/2022

    Our experience with the platform is good, but it could be fairly better if they address several...

    Our experience with the platform is good, but it could be fairly better if they address several aspects of the software.

    Pros

    This software is a necessity of any marketing company and many other business lines. Notwithstanding, it is not a good software. What I can assure is, this platform does allows people from around the world to connect.

    Cons

    Managing different accounts is not optimized at all. In fact, for some accounts, it does have a glitch that makes the app show different user interface versions for each account even when they are being managed from the same device.

    That algorithm the software employs does not allow the people to reach their max potential, it is actually pretty biased according to Instagram needs.

    Paúl Ó.
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Instagram - An alternative for business exposure?

    Reviewed on 02/03/2022

    You should be aware that to perform SEO on the platform you will have to invest a large amount of...

    You should be aware that to perform SEO on the platform you will have to invest a large amount of time daily in interaction with profiles to maintain an acceptable visibility and have a favourable response to each post and not to base your structure on advertisements.

    Pros

    Social network that allows a fast and fluid interaction by DM (direct message), the constant updating for the creation of audiovisual content (short videos in vertical form) takes over the timeline day by day. Regarding the KPI's presented, they are basic but enough to have a judgement regarding the profile engagement.

    Cons

    - The tool has a lack of action to root out spam accounts as well as inappropriate audiovisual content.

    - Poor targeting in paid advertising (Instagram Ads) is a potential problem in the timeline, leading to saturation of the timeline with content that has nothing to do with the user.

    Fabien L.
    Overall rating
    • Industry: Sports
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Influencer not that happy with how instagram is becoming

    Reviewed on 10/06/2022

    I was very happy but now it's very very difficult to make it worth it ...

    I was very happy but now it's very very difficult to make it worth it ...

    Pros

    I really was happy 2-3 years ago before instagram became a platform with an algorithm which just makes your experience a nightmare... I have 60K followers and now only 1% of them see my posts.
    It's very frustrating ... I try to pay to promote my post and it's even worst ...

    Cons

    Algorithm sucks a lot, it gives you low visibility for users who are already following you ..

    Showing 5 reviews of 2,826 Read all reviews

    Instagram FAQs

    Below are some frequently asked questions for Instagram.

    Instagram offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Instagram's apps are free to download and use.

    Instagram has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Instagram supports the following languages:

    English

    Instagram supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Instagram integrates with the following applications:

    Facebook for Business, Twitter

    Instagram offers the following support options:

    FAQs/Forum, Knowledge Base

    Related categories

    See all software categories found for Instagram.