Instagram

Instagram

Capture, edit, and share photos, videos, and messages

About Instagram

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android.

Instagram includes a range of filters and editing tools which users can apply to their photos and videos before posting. The exposure, brightness, contrast, saturation, warmth, fade, and other aspects of photos can be adjusted, and users can also add text and drawings on top of their photos and videos. Up to 10 photos and videos can be published in a single post, and filters can be applied in bulk across a whole post, or to individual images. Videos can be shared with or without audio, and users can control which frame of a video is presented as the cover image. Captions, hashtags, and locations can be added to posts, enabling users to search for relevant content.

The Stories feature allows users to post photos and videos which are displayed at the top of their followers’ feeds, and disappear after 24 hours. Users can send direct messages to each other, containing their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Disappearing photos and videos can also be sent directly to other users, which can be viewed twice before they disappear.


Key benefits of Instagram

  • Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

  • Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

  • Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

  • Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

  • Users can add locations and hashtags to their posts, enabling other users to find their content through searches.

  • Images

    Instagram Software - Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the app
    Instagram Software - A range of filters and editing tools are built into Instagram
    Instagram Software - Drawings and text can be added on top of photos and videos
    Instagram Software - All posts published by a user are visible on their profile
    Instagram Software - Stories appear at the top of each users' Instagram feed, and disappear after 24 hours
    Instagram Software - Users can broadcast live on Instagram
    Instagram Software - Users can send one another direct messages on Instagram
    Instagram Software - Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and more
    Instagram Software - Instagram automatically recommends content to users, based on who they follow and which posts they have liked
    Instagram Software - Users are notified of new followers, likes and comments on their posts, and direct messages
    View 10 more
    Instagram Software - Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the app
    Instagram Software - A range of filters and editing tools are built into Instagram
    Instagram Software - Drawings and text can be added on top of photos and videos
    Instagram Software - All posts published by a user are visible on their profile
    Instagram Software - Stories appear at the top of each users' Instagram feed, and disappear after 24 hours
    Instagram Software - Users can broadcast live on Instagram
    Instagram Software - Users can send one another direct messages on Instagram
    Instagram Software - Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and more
    Instagram Software - Instagram automatically recommends content to users, based on who they follow and which posts they have liked
    Instagram Software - Users are notified of new followers, likes and comments on their posts, and direct messages

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    Pricing Options

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    Features

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    Integrations

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    Ease of Use

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    Value for Money

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    Reviews

    Overall rating

    4.7 /5
    (4,387)
    Value for Money
    4.6/5
    Features
    4.6/5
    Ease of Use
    4.7/5
    Customer Support
    4.1/5

    Already have Instagram?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 4,387
    Miranda Estefanía
    Overall rating
    • Industry: Entertainment
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    I can't believe it's free!!

    Reviewed on 19/06/2021

    I really like Instagram, it's one of my favorite social media. I love how easy is to find places to...

    I really like Instagram, it's one of my favorite social media. I love how easy is to find places to go, information about different topics, even educate yourself since there are many educational accounts out there. i love how anyone can share their passions, a lot of people are amazing at painting and they get to share their creations with their followers, some others dance, others may write... it's a plataform full of different things and that's what make it special

    Pros

    I like how you can capture your best moment with or without filter. You can make boomerangs, take videos and photos and also go live if there's something you want to share with anyone who follows you. Also, I like how you can connect with people all around the world; you can see different locations, discover places and even go and search of certain words in Hashtags and see not only pictures but accounts that helps you to learn more about any topic you want. I can't get enough of Instagram

    Cons

    Maybe that you can't send stickers like in WhatsApp, but you can send gifs and other type of stickers so it isn't that bad

    Nzer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    I loved using this app

    Reviewed on 06/10/2023

    Use it to edit photos, advertisements, and shoppingI also use it to follow some happy moments of my...

    Use it to edit photos, advertisements, and shoppingI also use it to follow some happy moments of my favorite teamsBring match summaries too

    Pros

    Ease of useSmooth browsingPost high quality photosMultiple filters optionsHuge user baseEase of deploymentA short and clear profileSupport high quality videos

    Cons

    The message button is still at the top of the screenDifficulty distinguishing between the name of the publisher and the comment

    Julie
    Overall rating
    • Industry: Alternative Medicine
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 5.0 /10

    Why oh why can't we add links in our posts

    Reviewed on 21/12/2020

    Overall, again I use this program because I have to. I am not a fan of posting 'stories' that go...

    Overall, again I use this program because I have to. I am not a fan of posting 'stories' that go away within 24 hours... to me this seems like a waste of time to use (but again I have to). There is so much hype around instagram, but I would love to hear some of the great things about it I fail to see as a Business Owner.

    Pros

    I think the biggest thing I like is that so many of my customers use Instagram, so being on there and posting daily helps with bookings.

    Cons

    For me, I am not a huge fan of Instagram. I use it because I have to use it. My number one beef is that in posts you cannot add links. So instead what I try to do is copy articles I like or have written, and put as many words as I can in the post. Or... I say "click link in profile for more info" and have that linking to my blog. In this day and age it is silly to not have that option, and I struggle to understand why Instagram chose this. The only thing I can think of is that they want you to stay 100% on Instagram, and not get sidetracked.
    The other thing I dislike is actually gaining followers. I feel like no matter how great the posts are that I put up.. I have sat at the same amount forEVER. So... I will continue to use it, even though I would prefer not to, because it seems like so many people out there do love it.

    Alternatives Considered

    Twitter/X, LinkedIn for Business and Meta for Business

    Reasons for Switching to Instagram

    I ended up having to use all of them to broaden my Customer base.
    Verified Reviewer
    Overall rating
    • Industry: Pharmaceuticals
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The Social Media Platform for Everyone

    Reviewed on 10/08/2023

    My overall experience with Instagram has been positive. I like the way it allows me to connect with...

    My overall experience with Instagram has been positive. I like the way it allows me to connect with friends and family, as well as discover new people and interests. I also appreciate the creative tools that Instagram offers, which allow me to express myself visually.Here are some of the things I like about Instagram:* The ability to connect with friends and family: I enjoy seeing what my friends and family are up to, and I love sharing my own photos and videos with them. Instagram makes it easy to stay connected with the people I care about.* The discovery of new people and interests: I've found some great new friends and interests through Instagram. I follow people from all over the world, and I'm always learning about new things.* The creative tools: Instagram offers a variety of creative tools that allow me to express myself visually. I love using filters and stickers to add a personal touch to my photos and videos.Of course, no platform is perfect, and Instagram has its share of flaws. Here are a few things I don't like about Instagram:* The algorithm: Instagram's algorithm can be frustrating at times. It can be hard to get your content seen by people who actually want to see it.* The pressure to look perfect: Instagram can be a breeding ground for insecurity. It can be easy to compare yourself to the seemingly perfect images that people post.

    Pros

    I liked Instagram for many reasons, but here are some of my favorites:* **The focus on visuals.** Instagram is a visual platform, and I love that. I can scroll through my feed and see beautiful photos and videos from all over the world. It's a great way to be inspired and to learn about different cultures.* **The community.** I found a great community of people on Instagram who share my interests. I can connect with other photographers, foodies, travelers, and more. It's a great way to make friends and to learn from others.* **The creativity.** Instagram is a great platform for creativity. I love seeing how people use the app to express themselves. There are endless possibilities for creating beautiful and engaging content.* **The fun factor.** Instagram is just plain fun to use. It's a great way to pass the time and to connect with people. I always find myself laughing at the funny videos or being inspired by the beautiful photos.Overall, I think Instagram is a great social media platform. It's visually appealing, it has a strong community, it's creative, and it's just plain fun. I'm glad I got to experience it.

    Cons

    I think the thing I liked least about Instagram was the pressure to create perfect content. There is always a pressure on social media to present the best version of ourselves, and Instagram is no exception. This can lead to people feeling insecure about their own lives and comparing themselves to others. It can also lead to people spending a lot of time and energy curating their feeds, which can be draining and time-consuming.Another thing I didn't like about Instagram was the amount of spam and fake accounts. There are a lot of people who use Instagram to promote their businesses or products, and some of them will use spammy tactics to get people to follow them. This can be annoying and disruptive to the user experience.Finally, I didn't like the way Instagram can be addictive. It's easy to get sucked into scrolling through your feed for hours, and it can be hard to disconnect from the platform. This can lead to problems with productivity and mental health.Overall, I think Instagram is a great platform for connecting with friends and sharing photos, but it's important to be aware of the potential downsides. If you find yourself feeling stressed or anxious about Instagram, it might be time to take a break.

    Saraf
    Overall rating
    • Industry: Education Management
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    One of the best social media i have ever used

    Reviewed on 20/10/2023

    Thanks to the Instagram for keeping me connected with the outside world. I would love to recommended...

    Thanks to the Instagram for keeping me connected with the outside world. I would love to recommended it to everyone.

    Pros

    Instagram is mostly use social media and I also use it. Because it provide a great filter tool for photo. It also keep myself connected with the community I love.

    Cons

    I love using instagram. But now, they are use to show very much ads . That's why sometimes i get annoyed with the ads.

    Showing 5 reviews of 4,387 Read all reviews

    Instagram FAQs

    Below are some frequently asked questions for Instagram.

    Instagram offers the following pricing plans:

    • Starting from: US$0.00
    • Pricing model: Free Version
    • Free Trial: Not Available

    Instagram has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Instagram supports the following languages:

    English

    Instagram supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Instagram integrates with the following applications:

    Facebook Business Suite, Meta for Business, Twitter/X

    Instagram offers the following support options:

    FAQs/Forum, Knowledge Base

    Related categories

    See all software categories found for Instagram.