---
description: Learn how CleverTap can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for CleverTap.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: CleverTap Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [CleverTap](/software/107179/clevertap)

# CleverTap

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> CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.
> 
> Verdict: Rated **4.4/5** by 59 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of CleverTap

The power and scalability of the CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.&#10;&#10;Connect with us to discover how CleverTap can fuel your organization’s growth and drive customer retention with&#10;Omnichannel campaigns,  actionable analytics, individualization at scale, customer lifecycle optimization and predictive engagement. &#10;&#10;  Understand every individual user better with rich user profiles containing demographic data, interactions, transaction history and user actions. Integrate data from other sources such as Facebook and Google+ to build a more detailed user profile.&#10;&#10; Schedule campaigns for optimum user targeting or automate your marketing with CleverTap’s Clever Campaigns which allows targeted marketing towards specific user groups based on user activity and behavior. &#10;&#10; Launch various campaigns and assess which is the most effective with each target group with CleverTap’s A/B testing. Run experiments with different versions of the same campaign and use analytics to see which has the best results based on your goals. &#10;&#10; Watch as user profiles update in real-time based on completed actions and certain behaviours with user segmentation. Users can be automatically grouped together based on the way that they interact with the app. &#10;&#10; Utilize CleverTap’s personalization API to build your own CleverTap experience - import or export data and trigger backend workflows with ‘Webhooks’ without the need to develop code.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 59 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: CleverTap
- **Location**: Sunnyvale, US
- **Founded**: 2013

## Commercial Context

- **Pricing model**:  (Free Trial)
- **Pricing Details**: Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs.&#10;&#10;CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Bahrain, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel, Japan, Kuwait, Oman, Qatar, Saudi Arabia, Singapore, South Africa, Türkiye, United Arab Emirates, United Kingdom and 1 more

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Automated Scheduling
- Behaviour Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Cohort Analysis
- Communication Management

## Integrations (7 total)

- Adobe Commerce
- Gmail
- Google Ads
- SendGrid
- Shopify
- Twilio
- WooCommerce

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Web Analytics Tools](https://www.getapp.co.uk/directory/109/web-analytics/software)

## Related Categories

- [Web Analytics Tools](https://www.getapp.co.uk/directory/109/web-analytics/software)
- [Customer Engagement Software](https://www.getapp.co.uk/directory/650/customer-engagement/software)
- [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software)
- [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software)
- [Mobile Analytics Software](https://www.getapp.co.uk/directory/1041/mobile-analytics/software)

## Alternatives

1. [Zoho CRM](https://www.getapp.co.uk/software/9908/zoho-crm) — 4.3/5 (6964 reviews)
2. [Xtremepush](https://www.getapp.co.uk/software/104257/xtremepush) — 4.5/5 (55 reviews)
3. [Intercom](https://www.getapp.co.uk/software/91379/intercom) — 4.5/5 (1131 reviews)
4. [Braze](https://www.getapp.co.uk/software/2052401/appboy) — 4.7/5 (168 reviews)
5. [EZ Texting](https://www.getapp.co.uk/software/20491/ez-texting) — 4.4/5 (245 reviews)

## Reviews

### "One stop solution for all marketing needs" — 5.0/5

> **Verified Reviewer** | *15 November 2022* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: Good software helps in sending SMS Push Email and customer based messages to customers based on the set campaigns
> 
> **Cons**: The UI is bit complex and it is hard to located the required reports sometime

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### "It enables us to find the right path to deliver campaigns to customers" — 5.0/5

> **Sara** | *26 July 2024* | Food & Beverages | Recommendation rating: 10.0/10
> 
> **Pros**: CleverTap is considered the best campaign design tool because of its easy-to-edit templates that make it quick to formulate and launch targeted campaigns across different communication channels. I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently. CleverTap provides the visualization tools needed to manage customer relationship continuity, as the retargeting function within a specific time frame contributes to enabling us to get customers’ attention, and capture important data full of details that we need.
> 
> **Cons**: No negatives, but I like the enhancement of CleverTap’s ability to direct across social media and capture more data.
> 
> With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we create with it are designed and sent in line with the correct communication channels used by the targeted customers.

-----

### "To successfully get the most effective and productive Business Intelligence Software for your work." — 3.0/5

> **Nikhil** | *14 January 2018* | Computer Software | Recommendation rating: 5.0/10
> 
> **Pros**: Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.
> 
> **Cons**: The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.
> 
> The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand, you should be equipped to make an informed buying decision that you won't regret.Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

-----

### "CleverTap- The Future of Growth Engineering, Reviewed" — 5.0/5

> **Minal** | *29 July 2022* | Banking | Recommendation rating: 8.0/10
> 
> **Pros**: The spontaneity and capability of sending lacs of notifications in one go\! Also, the power to communicate with users with personalized content helps audience connect with the brand in a better way.
> 
> **Cons**: We are ye to explore a lot many features on the UI hence can't say of any cons.

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### "using Clevertap, easier everything" — 5.0/5

> **Rodrigo** | *2 August 2022* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: it is easy to use when you already have the practice and knowledge, and also of all the insights it gives you to know your customers better
> 
> **Cons**: in general everything is good, only when you have to delete events should be done by the tech team and not yourself
> 
> customer awareness, increased conversion from download to full log, journey tracking, etc.

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## Links

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## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/107179/clevertap> |
| de-AT | <https://www.getapp.at/software/107179/clevertap> |
| en | <https://www.getapp.com/marketing-software/a/clevertap/> |
| en-AE | <https://www.getapp.ae/software/107179/clevertap> |
| en-AU | <https://www.getapp.com.au/software/107179/clevertap> |
| en-CA | <https://www.getapp.ca/software/107179/clevertap> |
| en-GB | <https://www.getapp.co.uk/software/107179/clevertap> |
| en-IE | <https://www.getapp.ie/software/107179/clevertap> |
| en-NZ | <https://www.getapp.co.nz/software/107179/clevertap> |
| en-SG | <https://www.getapp.sg/software/107179/clevertap> |
| en-ZA | <https://www.getapp.za.com/software/107179/clevertap> |
| es | <https://www.getapp.es/software/107179/clevertap> |
| es-CL | <https://www.getapp.cl/software/107179/clevertap> |
| es-CO | <https://www.getapp.com.co/software/107179/clevertap> |
| es-MX | <https://www.getapp.com.mx/software/107179/clevertap> |
| fr | <https://www.getapp.fr/software/107179/clevertap> |
| fr-BE | <https://fr.getapp.be/software/107179/clevertap> |
| fr-CA | <https://fr.getapp.ca/software/107179/clevertap> |
| nl | <https://www.getapp.nl/software/107179/clevertap> |
| nl-BE | <https://www.getapp.be/software/107179/clevertap> |
| pt | <https://www.getapp.com.br/software/107179/clevertap> |
| pt-PT | <https://www.getapp.pt/software/107179/clevertap> |

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