About CleverTap

Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and grow their mobile apps.

With CleverTap you can
- Build an omnichannel customer experience that retains your users.
- Deliver incredible user experiences with hyper-personalized campaigns and indiviadualization.
- Create delightful & personalized omnichannel engagement campaigns

CleverTap’s online signup provides the opportunity for businesses to signup online and integrate with CleverTap without interfacing with sales or customer success. Businesses can buy the CleverTap platform directly from the website’s pricing page; the Growth and Advanced plans are available for up to 100K MAUs.

Get access to true real-time engagement - with analytics and engagement tools in one platform, there’s no delay from syncing different systems.
- Remove the hassle and cost of integrating and maintaining multiple platforms with CleverTap’s all-in-one solution.
- Signup for the Growth Plan for all the tools a business needs to analyze and engage users across web and mobile.
- Signup for the Advanced Plan for additional engagement channels, advanced personalization, and advanced
segmentation tools to take your engagement strategy to the next level.
- Flexible billing is available with monthly or annual options; an annual subscription comes with a 20% discount.
- Try for free for 14 days. Easily cancel at any time, and export your data before you go.
- Get customer support directly on the dashboard as soon as the account is activated.
- Access data for meaningful insights.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of CleverTap

The power and scalability of the CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

Connect with us to discover how CleverTap can fuel your organization’s growth and drive customer retention with
Omnichannel campaigns, actionable analytics, individualization at scale, customer lifecycle optimization and predictive engagement.

  • Understand every individual user better with rich user profiles containing demographic data, interactions, transaction history and user actions. Integrate data from other sources such as Facebook and Google+ to build a more detailed user profile.

  • Schedule campaigns for optimum user targeting or automate your marketing with CleverTap’s Clever Campaigns which allows targeted marketing towards specific user groups based on user activity and behavior.

  • Launch various campaigns and assess which is the most effective with each target group with CleverTap’s A/B testing. Run experiments with different versions of the same campaign and use analytics to see which has the best results based on your goals.

  • Watch as user profiles update in real-time based on completed actions and certain behaviours with user segmentation. Users can be automatically grouped together based on the way that they interact with the app.

  • Utilize CleverTap’s personalization API to build your own CleverTap experience - import or export data and trigger backend workflows with ‘Webhooks’ without the need to develop code.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Countries available

    Australia, Brazil, Canada, China, Germany and 8 others

    Supported Languages

    English

    Pricing starting from:

    Not provided by vendor

    • Free Version
    • Free Trial
    • Subscription

    Images

    CleverTap Software - Lifecycle Optimizer
    CleverTap Software - Journey
    CleverTap Software - RFM
    CleverTap Software - Retention Cohort
    CleverTap Software - Custom Dashboard
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    CleverTap Software - Lifecycle Optimizer
    CleverTap Software - Journey
    CleverTap Software - RFM
    CleverTap Software - Retention Cohort
    CleverTap Software - Custom Dashboard

    Features

    Total features of CleverTap: 83

    • A/B Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • App Notifications
    • Automated Scheduling
    • Behaviour Tracking
    • CRM
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management
    • Churn Management
    • Cohort Analysis
    • Communication Management
    • Contextual Targeting
    • Conversion Rate Optimisation
    • Conversion Tracking
    • Customer Activity Tracking
    • Customer Database
    • Customer Experience Management
    • Customer History
    • Customer Journey Mapping
    • Customer Segmentation
    • Customisable Branding
    • Customisable CTAs
    • Customisable Reports
    • Customisable Templates
    • Customizable Fields
    • Dashboard
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Management
    • Email Marketing
    • Engagement Tracking
    • Event Triggered Actions
    • Funnel Analysis
    • Geotargeting
    • In-App Events Tracking
    • Landing Pages/Web Forms
    • Lead Nurturing
    • Location-Based Marketing
    • Marketing Automation
    • Mobile Access
    • Mobile Alerts
    • Multi-Campaign
    • Multi-Channel Attribution
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Multivariate Testing
    • Notification Scheduling
    • Performance Metrics
    • Predictive Analytics
    • Push Notifications
    • ROI Tracking
    • Real-Time Analytics
    • Real-Time Data
    • Real-Time Monitoring
    • Real-Time Notifications
    • Real-Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Retention Tracking
    • Revenue Tracking
    • SMS Messaging
    • SMS Notifications
    • Segmentation
    • Social Marketing
    • Social Media Monitoring
    • Template Management
    • Third-Party Integrations
    • Trend Analysis
    • Uninstall Tracking
    • Web Notifications
    • Website Analytics
    • Website Visitor Tracking
    • Workflow Management

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    Reviews

    Overall rating

    4.4 /5
    (56)
    Value for Money
    4.1/5
    Features
    4.4/5
    Ease of Use
    4.3/5
    Customer Support
    4.3/5

    Already have CleverTap?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 56
    Anirban
    Anirban
    Overall rating
    • Industry: Education Management
    • Company size: 501–1,000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    The perfect communications platform for all our marketing needs

    Reviewed on 08/01/2024

    With CleverTap, we can not only send communication but we also actively use it to build segments,...

    With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.

    Pros

    The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.

    Cons

    The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.

    Akshata
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great tool for tracking user activity and real-time user database

    Reviewed on 26/08/2022

    Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics...

    Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

    Pros

    User tracking, campaign management, notifications,user activity tracking,

    Cons

    1.Fcm token of some user are missing.
    2. Not supported for web applications.

    Alternatives Considered

    Firebase

    Reasons for Switching to CleverTap

    It's provide greater features as compared to firebase
    Kim
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    THIS COMPANY SCAMED ME

    Reviewed on 05/05/2024

    This has been a horrible experience, in a 4 day time span. They have scammed me and they should not...

    This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people.

    Pros

    I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this.

    Cons

    I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer [sensitive content hidden] should be held responsible as well as the customer service girl [sensitive content hidden]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap.

    Verified Reviewer
    Overall rating
    • Industry: Market Research
    • Company size: 201–500 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    CleverTap Highly Advance and Analytics Engagement platform

    Reviewed on 19/06/2021

    With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more...

    With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

    Pros

    CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.

    Cons

    WhatsApp integration is not available. It take more time to segment data when you work on large database.

    Sara
    Overall rating
    • Industry: Food & Beverages
    • Company size: 1,001–5,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    It enables us to find the right path to deliver campaigns to customers

    Reviewed on 26/07/2024

    With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we...

    With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we create with it are designed and sent in line with the correct communication channels used by the targeted customers.

    Pros

    CleverTap is considered the best campaign design tool because of its easy-to-edit templates that make it quick to formulate and launch targeted campaigns across different communication channels. I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently. CleverTap provides the visualization tools needed to manage customer relationship continuity, as the retargeting function within a specific time frame contributes to enabling us to get customers’ attention, and capture important data full of details that we need.

    Cons

    No negatives, but I like the enhancement of CleverTap’s ability to direct across social media and capture more data.

    Showing 5 reviews of 56 Read all reviews

    CleverTap FAQs

    Below are some frequently asked questions for CleverTap.

    CleverTap offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Available

    Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs. CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

    CleverTap has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    CleverTap supports the following languages:

    English

    CleverTap supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    CleverTap integrates with the following applications:

    Adobe Commerce, Gmail, Google Ads, SendGrid, Shopify, Twilio, WooCommerce

    CleverTap offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

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