---
description: Learn how CleverTap can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for CleverTap.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: CleverTap Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/602/marketing-analytics/software) > [CleverTap](/software/107179/clevertap)

# CleverTap

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> CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.
> 
> Verdict: Rated **4.4/5** by 68 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of CleverTap

The power and scalability of the CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.&#10;&#10;Connect with us to discover how CleverTap can fuel your organization’s growth and drive customer retention with&#10;Omnichannel campaigns,  actionable analytics, individualization at scale, customer lifecycle optimization and predictive engagement. &#10;&#10;  Understand every individual user better with rich user profiles containing demographic data, interactions, transaction history and user actions. Integrate data from other sources such as Facebook and Google+ to build a more detailed user profile.&#10;&#10; Schedule campaigns for optimum user targeting or automate your marketing with CleverTap’s Clever Campaigns which allows targeted marketing towards specific user groups based on user activity and behavior. &#10;&#10; Launch various campaigns and assess which is the most effective with each target group with CleverTap’s A/B testing. Run experiments with different versions of the same campaign and use analytics to see which has the best results based on your goals. &#10;&#10; Watch as user profiles update in real-time based on completed actions and certain behaviours with user segmentation. Users can be automatically grouped together based on the way that they interact with the app. &#10;&#10; Utilize CleverTap’s personalization API to build your own CleverTap experience - import or export data and trigger backend workflows with ‘Webhooks’ without the need to develop code.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 68 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: CleverTap
- **Location**: Sunnyvale, US
- **Founded**: 2013

## Commercial Context

- **Pricing model**:  (Free Trial)
- **Pricing Details**: Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs.&#10;&#10;CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Bahrain, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel, Japan, Kuwait, Oman, Qatar, Saudi Arabia, Singapore, South Africa, Türkiye, United Arab Emirates, United Kingdom and 1 more

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Automated Scheduling
- Behaviour Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Cohort Analysis
- Communication Management

## Integrations (7 total)

- Adobe Commerce
- Gmail
- Google Ads
- SendGrid
- Shopify
- Twilio
- WooCommerce

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software)

## Related Categories

- [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software)
- [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software)
- [Mobile Analytics Software](https://www.getapp.co.uk/directory/1041/mobile-analytics/software)
- [Push Notifications Software](https://www.getapp.co.uk/directory/1297/push-notifications/software)
- [Mobile Marketing Software](https://www.getapp.co.uk/directory/309/mobile-marketing/software)

## Alternatives

1. [Amplitude](https://www.getapp.co.uk/software/102815/amplitude) — 4.6/5 (68 reviews)
2. [Mixpanel](https://www.getapp.co.uk/software/90837/mixpanel) — 4.5/5 (146 reviews)
3. [Databox](https://www.getapp.co.uk/software/106007/databox) — 4.6/5 (205 reviews)
4. [Fullstory](https://www.getapp.co.uk/software/116603/fullstory) — 4.6/5 (67 reviews)
5. [Pendo](https://www.getapp.co.uk/software/107315/pendo-platform) — 4.5/5 (238 reviews)

## Reviews

### "Great software for mobile push notifications" — 5.0/5

> **Verified Reviewer** | *9 March 2018* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.
> 
> **Cons**: The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns.&#13;&#10;&#13;&#10;Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.

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### "A perfect guarantee to enhance engagement and customer loyalty" — 5.0/5

> **Moran** | *11 December 2024* | Consumer Services | Recommendation rating: 10.0/10
> 
> **Pros**: CleverTap I love all its features, its analytics to track user behavior in real time are more than amazing, it always produces visualizations that help gain customer loyalty. I love CleverTap's ready-made templates that always make starting campaigns smoother. I like the ease of setting up custom advertising messages and integrating them with push notifications, which contributes significantly to achieving precise and double targeting.
> 
> **Cons**: CleverTap's simplicity of the interface and the smoothness of all the setup steps makes the small negatives disappear.
> 
> CleverTap has contributed greatly to making a positive transformation in our marketing campaigns, enabling us to maintain the momentum of engagement with customers and enhance their loyalty continuously.

-----

### "THIS COMPANY SCAMED ME" — 1.0/5

> **Kim** | *5 May 2024* | Apparel & Fashion | Recommendation rating: 0.0/10
> 
> **Pros**: I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this.
> 
> **Cons**: I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer \[sensitive content hidden\] should be held responsible as well as the customer service girl \[sensitive content hidden\]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap.
> 
> This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people.

-----

### "Terrific product: Analytics 👉 Re-iterate 👉 Deliver 🔁" — 4.0/5

> **Verified Reviewer** | *28 July 2022* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: A goto tool for measuring/performing the day to day statistics/analysis for Dev, PMs, Engg Leaders to plan/re-iterate the next set of items to done gracefully. Impact could be easily visualised from the very first day itself. Moreover, campaign management/optimization is fairly good, enabling better targeting, leading the better conversion.
> 
> **Cons**: Though it serves the purpose pretty well, documentation could be enhanced, beta Doc UI is good initiative.&#10;Expecting things to be more fast and furious 😅 (being greedy).

-----

### "One stop solution for all marketing needs" — 5.0/5

> **Verified Reviewer** | *15 November 2022* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: Good software helps in sending SMS Push Email and customer based messages to customers based on the set campaigns
> 
> **Cons**: The UI is bit complex and it is hard to located the required reports sometime

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/107179/clevertap)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/107179/clevertap> |
| de-AT | <https://www.getapp.at/software/107179/clevertap> |
| en | <https://www.getapp.com/marketing-software/a/clevertap/> |
| en-AE | <https://www.getapp.ae/software/107179/clevertap> |
| en-AU | <https://www.getapp.com.au/software/107179/clevertap> |
| en-CA | <https://www.getapp.ca/software/107179/clevertap> |
| en-GB | <https://www.getapp.co.uk/software/107179/clevertap> |
| en-IE | <https://www.getapp.ie/software/107179/clevertap> |
| en-NZ | <https://www.getapp.co.nz/software/107179/clevertap> |
| en-SG | <https://www.getapp.sg/software/107179/clevertap> |
| en-ZA | <https://www.getapp.za.com/software/107179/clevertap> |
| es | <https://www.getapp.es/software/107179/clevertap> |
| es-CL | <https://www.getapp.cl/software/107179/clevertap> |
| es-CO | <https://www.getapp.com.co/software/107179/clevertap> |
| es-MX | <https://www.getapp.com.mx/software/107179/clevertap> |
| fr | <https://www.getapp.fr/software/107179/clevertap> |
| fr-BE | <https://fr.getapp.be/software/107179/clevertap> |
| fr-CA | <https://fr.getapp.ca/software/107179/clevertap> |
| nl | <https://www.getapp.nl/software/107179/clevertap> |
| nl-BE | <https://www.getapp.be/software/107179/clevertap> |
| pt | <https://www.getapp.com.br/software/107179/clevertap> |
| pt-PT | <https://www.getapp.pt/software/107179/clevertap> |

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