---
description: Learn how Drip can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Drip.
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title: Drip Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Drip](/software/108541/drip1)

# Drip

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> Meet Drip: the world’s first direct-to-people platform that enables community-driven brands to take direct control of each stage of their customer’s journey. From collecting a new visitor’s email to rewarding repeat buyers, Drip helps brand-focused marketers automate their growth stress-free.
> 
> Verdict: Rated **4.4/5** by 188 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Drip

 Pricing starts at $39 per month&#10; 14 day free trial (no credit card required)&#10; Connect with thousands of third-party apps with a few clicks of a mouse&#10; Send unlimited emails regardless of plan&#10; Get the data you need to make informed decisions about your top campaigns and how to optimize them over time&#10; Use our advanced rule engine to collect emails from first-time visitors and hide from existing subscribers or returning customers&#10; Customize our prebuilt email templates to match the look and feel of your brand&#10; Use a prebuilt workflow based on goal (e.g., welcome series, post-first-purchase, cart recovery, etc.)&#10; Use our simple and intuitive drag-and-drop builder to design stylish emails that are on-brand&#10; A/B test your top emails and optimize each element to boost conversions over time&#10; Contact our five-star customer support over phone, email, or live chat &#10; Save time switching with our free migration service&#10; Up to 100 days money-back guarantee

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 188 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Drip
- **Location**: Minneapolis, US
- **Founded**: 2013

## Commercial Context

- **Starting Price**: US$39.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Pricing is based on the size of your list. Consult Drip's website for specific pricing options.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria and 105 more

## Features

- A/B Testing
- API
- Activity Tracking
- Alerts/Notifications
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Management
- Content Management
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Segmentation
- Customer Surveys
- Customisable Branding

## Integrations (94 total)

- 1ShoppingCart
- Acuity Scheduling
- Adobe Commerce
- BigCommerce
- BigMarker
- Bonjoro
- Calendly
- Call Loop
- ClickFunnels
- Close
- Continually
- ConvertFlow
- Crowdcast
- CustomerLabs CDP
- Deadline Funnel

... and 79 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software)
- [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software)
- [Real Estate CRM Software](https://www.getapp.co.uk/directory/767/real-estate-crm/software)
- [Mobile Marketing Software](https://www.getapp.co.uk/directory/309/mobile-marketing/software)
- [Multi-Channel eCommerce Software](https://www.getapp.co.uk/directory/1065/multi-channel-ecommerce/software)

## Alternatives

1. [Brevo](https://www.getapp.co.uk/software/91466/brevo) — 4.6/5 (3439 reviews)
2. [Mailchimp](https://www.getapp.co.uk/software/8268/mailchimp) — 4.5/5 (17600 reviews)
3. [ActiveCampaign](https://www.getapp.co.uk/software/2348/activecampaign) — 4.6/5 (2561 reviews)
4. [Constant Contact](https://www.getapp.co.uk/software/90578/constant-contact) — 4.3/5 (2923 reviews)
5. [MailerLite](https://www.getapp.co.uk/software/10156/mailerlite) — 4.7/5 (2259 reviews)

## Reviews

### "Drip is the best email/marketing automation software on the planet\! I know as I have tested them all" — 5.0/5

> **Mark** | *5 December 2017* | Recommendation rating: 10.0/10
> 
> **Pros**: Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform.&#13;&#10;&#13;&#10;Out of the box, Drip doesn't need 3rd party apps to format data like making sure names are capitalized.&#13;&#10;&#13;&#10;I am a marketing automation geek, and Drip allows you to add just about any other type of marketing software layer like surveys, onsite retargeting, send text messages, and even integrate Facebook messenger and Facebook ads just to name a few. (Some 3rd party apps required)&#13;&#10;&#13;&#10;Using Drip and a few items I mentioned above,  you can passively profile and lead score all of your prospects to see:&#13;&#10;&#13;&#10;- which ones are hot (Drip can send an email to your sales team so they make contact), &#13;&#10;- which ones are still in research mode (send these leads more content to help them make a decision via email, SMS or a Facebook message), &#13;&#10;- and which ones are just tire kickers.&#13;&#10;&#13;&#10;No sense running paid ads to tire kickers, right?&#13;&#10;&#13;&#10;You can even personalize your website so that people who downloaded your freebie, don't get asked to download it again. That is powerful\! (3rd party app needed)&#13;&#10;&#13;&#10;I have moved all of my clients over to Drip from 3 other platforms and we are seeing much better results.&#13;&#10;&#13;&#10;If you are considering email \&amp; marketing automation automation software for your business, take a good look at Drip.&#13;&#10;&#13;&#10;They have a certification program, so you might want to check out graduates to lend you a hand if needed.
> 
> Drip integrates with just about everything and it is pretty easy to use. &#13;&#10;&#13;&#10;The future of marketing from your website is "website personalization" which will create a unique experience for each and every person.&#13;&#10;&#13;&#10;Your business also needs to track prospect/customer activity across multiple channels  and deliver a customized experience.&#13;&#10;&#13;&#10;Nothing makes me leave a website faster than when a website asks me to download something i have already downloaded.&#13;&#10;&#13;&#10;The days of one size fits all marketing have come and gone.&#13;&#10;&#13;&#10;With Drip, and a few 3rd party apps, I believe you can deliver an online experience like no other that will surely get you noticed and help you stand above your competition.

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### "True, Choices have consequences. Chosing Drip has turned tables." — 5.0/5

> **Oliver** | *20 September 2023* | Management Consulting | Recommendation rating: 10.0/10
> 
> **Pros**: Drip is a simple tool yet it means the world to me. On the part of it's functionality, Drip is an easy to use software, easy to launch, easy to integrate, easy to train through customization and most importantly, industrious software. It is a user friendly simple software with endless benefits. As a matter of fact, we are not even close to completely exhausting the benefits Drip carries with it. Am determined to achieve more with it.
> 
> **Cons**: Drip has the most helpful help desk. They tackle question thoroughly well in case we have problems. They have handled all our issues.
> 
> Very resourceful and industrious. I look forward to achieving more with Drip. It is an all in one software.

-----

### "State of Drip - post LeadPages acquisition" — 1.0/5

> **Eugen** | *8 November 2018* | E-Learning | Recommendation rating: 2.0/10
> 
> **Pros**: The automation is top-notch. When it works.
> 
> **Cons**: The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice. &#10;And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.
> 
> Drip used to be great. Really great. I've been with them since the very early days and I never had any problems. Plus, their support was excellent. &#10;Unfortunately, after the LeadPages acquisition, things started getting progressively worse. Not right away, but slowly, automation started failing, workflows would get stuck, or simply not fire for no particular reason, etc. And support times got slowly worse until the crazy point we're at today, with support getting back with feedback after more than a week almost each and every time. &#10;I never thought I'd be writing a negative review for Drip of all things. But, here I am, planning my migration.

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### "Drip: Epitome of excellence" — 5.0/5

> **Arika** | *9 October 2022* | Financial Services | Recommendation rating: 9.0/10
> 
> **Pros**: 1. You can send email sequences and understand who opened, clicked, or subscribed to your campaign.&#10;2. You can also get a list of emails who unsubscribed from your campaign&#10;3. You can always add a delay between two email sequence&#10;4. It is possible to send bulk emails using their broadcast feature
> 
> **Cons**: 1. It is not the best when it comes to non-ecommerce category&#10;2. They can help with a cookie to give analytics of people who visited your website&#10;3. Pricing is on a little higher side
> 
> We have tried using Drip for a little less than a year. We have loved the innovation that Drip bring to the marketing world. Allowing to send personalized emails and get in-depth analytics using their dashboards. They also allow you to create free account with limited accessibility to test the tool. We feel this is a good ROI tool.

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### "Automates ALL THE THINGS in my e-commerce business" — 5.0/5

> **Joshua** | *23 October 2018* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: It's very simple create workflows for automating email flow. This has allowed us to completely transform the way we do our email marketing in our digital product e-commerce business.&#10;&#10;I also like how simple it is to setup a new campaign. Most other tools put you through complicated settings to setup new sequences. In Drip you just see a list of the emails on the campaign and you can quickly and easily adjust the days/timing of when people receive those emails after subscribing to the campaign.&#10;&#10;There is no over the top process for editing the actual emails and you have a choice between a simple editor (which I like as it gets great engagement) or for more visual promotions you can use the graphical editor which is really just as simple to use.
> 
> **Cons**: I found it better to utilise a third party software like Optinmonster to handle the actual signup forms because I get more flexibility surrounding the design of the popup. That is one area in which I think Drip could improve by offering more control surrounding that popup editing experience.
> 
> Overall, it has been a game changer for our digital products e-commerce business.&#10;&#10;Instead of just sending out bi-monthly email blasts to all of our audience, we're now able to put people through specific sequences of emails with relative ease.&#10;&#10;We can then separate people based on their activities and run specific promotions to those groups only.&#10;&#10;We have a long way to go and are only scratching the surface of what we can do in Drip, but already it has been a huge improvement in the way we handle our email marketing.

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## Links

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