Loomly

Loomly helps us create and organize all of our social media posts in one easy-to-use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag-and-drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto-posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

I don't love that Loomly doesn't integrate with Instagram. Loomly can automatically publish your social posts to Facebook, Twitter, and Linkedin, but it doesn't connect to Instagram. You have to go through another 3rd party website called Zapier which costs money and is a little complicated to set up (it's also very glitchy in our experience). So we still have to manually publish our Instagram posts each day.

The ease of setup and use and ability to view posts in a month view easily were the biggest factors in selecting Loomly for our social media management. Loomly has proven to be a key tool for our social media manager, who exclaimed yesterday, months into use, "I just LOVE Loomly!" Being able to setup a post for both Instagram and Facebook with optimized customizations for each, in one screen is fantastic.

I really can't think of any cons for Loomly. I suppose it can't cook us dinner... but that's really not a fair ask.

-Visual calendar to see current and upcoming posts
-Multi-team use, can control who has specific access but that requires more money
-Library to keep all assets in with information

-Nothing to run ads through; FB allows to drop a pin in which you want to run ads-this app cannot do that type of heavy lifting.
-Loomly ends up deleting analytics at any moment. Make sure you write them down or print before they're lost, but this is the reason you're paying for more, right?
-Does not post to Instagram nor YouTube. Must manual post everything for those sites
-Any third parties they use for posting, they change it every year. So you need to register with those companies to get anything posted to Instagram.
-Don't rely on any help from the platform. No customer service or support to speak of. Often times you're ignored or allowed to try and figure out their platform issues. In the end, it's not convenient to use.

The collaboration and ability to manage multiple accounts within one platform is critical for our work as a social media agency. We need to be able to collaborate and communicate internally as well as with our clients to be able to work effectively. This is the perfect solution for us and we love that our client is able to approve a post and we get a notification on our phone that allows us to schedule the post immediately. This makes us so much more efficient.

Scheduling posts is a bit clunky because you have to have absolutely everything ready to go in order to schedule the post. It would make much more sense if you were able to start a post as an idea and then come back later to flesh it out. Although you technically can do that within the platform, there is no way to indicate that the post is incomplete which can confuse other collaborators. Overall, this is not a huge deal but it is inconvenient.