Loomly

Loomly helps us create and organize all of our social media posts in one easy-to-use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag-and-drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto-posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

I don't love that Loomly doesn't integrate with Instagram. Loomly can automatically publish your social posts to Facebook, Twitter, and Linkedin, but it doesn't connect to Instagram. You have to go through another 3rd party website called Zapier which costs money and is a little complicated to set up (it's also very glitchy in our experience). So we still have to manually publish our Instagram posts each day.

Loomly does a great job of helping simplify and manage multiple social media platforms, providing a great experience for planning and executing your brands social media plans. I love the ease of use that Loomly provides in having multiple team members manage social media calendars, and how incredibly simple it is to create posts & plan out your posting strategy. Top that all off with very competitive and simple pricing options, this platform offers a good user experience & interface for all your social media needs.

Loomly is missing a few key features that you would expect on a Social Media Management Platform, but none are more important than the ability to automatically post to your brands Instagram account. This is a feature that they are working on, but it is the main feature that I wish they would add soon. Furthermore, if they were to add an Instagram story option to their software & eventually automatic posting to Instagram stories, this platform would improve 100x.

Apart from those things, there are a number of simple UI issues that I wish they would remedy; including:
(1) Quickly adding a post from the calendar Month view ignores your preset posting schedule times (defaults to 3:00pm, you have to manually change it)
(2) Manually changing scheduled times from the "Add Post" option in Month won't allow you to type in a time - you have to obnoxiously click an arrow to get the proper time
(3) Manually posting to Instagram does not support multiple images - even though you can schedule multiple images to be posted. To post multiple images, you have to go into the Loomly library from their mobile site (the app won't let you do it) & download each image individually - which isn't terrible, except...
(4) The Loomly Mobile Website is not fully optimized for mobile devices, as the "Help"/"Contact us" button blocks parts of the bottom menu that appears when selecting an image in the library to download, making me have to use the desktop site to download images on mobile.

It provides great ideas and makes content creation very fast and smooth. The interface is very user friendly. Managing multiple accounts is very easy with it. Having the option of previewing before posting is a great help cause it gives a proper view of how the post would be like.

There are only two things that I did not like. Firstly their customer support is really bad. Secondly for reports and analytics the plan needs to be upgraded. And another matter, since they don't let users post on their Instagram account it is a big issue.

I have used almost every social media management platform under the sun and Loomly is by far my favorite. When I started my own business I had a robust checklist of items I needed in a platform and Loomly fit 95% of those. Some of the features I love include:
A schedule of upcoming holidays and important dates
Advanced scheduling features like being able to move a post from one date to the next using the calendar feature. You would be surprised how many platforms don't offer this.
The ability to schedule one post across platforms and edit the content for that specific platform. This to me is HUGE.
The support - the support is amazing, I always receive relevant, friendly responses in a timely manner.
The collaborators feature. My client love being able to log in and approve posts. It's simple and easy for them.
The Library- I love being able to store ideas for later, saves a lot of time!

These are just a few of the amazing tools Loomly offers.

Loomly doesn't offer direct posting to Instagram although I know it's in the works.