Loomly

About Loomly

Loomly is an easy-to-use social media management platform that helps you create and schedule content for social media networks including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

Through an intuitive interface, you can get ideas for social posts, enjoy live post optimization tips, preview social media posts, manage approval workflows, boost posts with ads, moderate comments and messages, automate post scheduling, measure success with advanced analytics, and more!

Loomly is available as a web platform, with native mobile applications for iOS & Android.

Pricing starting from:

US$43.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Loomly

  • Manage all social media platforms from a central dashboard in Loomly, and get notified when team members update or comment upon content.

  • Maximize the organic ROI of content by composing social media posts based on best practices.

  • Use Loomly's preview mode to see what social media posts will look like on various social networks before they go live.

  • Submit each social media post to a client or manager for approval before publishing.

  • Increase your posts' reach with post promotions.

  • Save hours per week by scheduling your posts with Loomly.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Countries available

    Albania, American Samoa, Andorra, Anguilla, Antigua & Barbuda and 170 others

    Supported Languages

    English, French

    Pricing starting from:

    US$43.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Loomly Software - Loomly Dashboard
    Loomly Software - Loomly Calendar View
    Loomly Software - Loomly Post View
    Loomly Software - Loomly Post View
    Loomly Software - Loomly Interactions
    Loomly Software - Loomly Analytics
    Loomly Software - Loomly Analytics - Facebook
    Loomly Software - Loomly Library
    Loomly Software - Mobile app: calendar views
    Loomly Software - Mobile app: post management
    Loomly Software - Mobile app: post previews
    Loomly Software - Mobile app: publishing
    Loomly Software - Mobile app: real-time notifications
    View 14 more
    Loomly video
    Loomly Software - Loomly Dashboard
    Loomly Software - Loomly Calendar View
    Loomly Software - Loomly Post View
    Loomly Software - Loomly Post View
    Loomly Software - Loomly Interactions
    Loomly Software - Loomly Analytics
    Loomly Software - Loomly Analytics - Facebook
    Loomly Software - Loomly Library
    Loomly Software - Mobile app: calendar views
    Loomly Software - Mobile app: post management
    Loomly Software - Mobile app: post previews
    Loomly Software - Mobile app: publishing
    Loomly Software - Mobile app: real-time notifications

    Features

    Total features of Loomly: 80

    • @mentions
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Advertising Management
    • Alerts/Notifications
    • Approval Process Control
    • Audience Targeting
    • Automated Publishing
    • Automated Scheduling
    • Brand Tracking
    • Calendar Management
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Categorisation/Grouping
    • Charting
    • Click Tracking
    • Collaboration Tools
    • Commenting/Notes
    • Content Library
    • Content Management
    • Customer Engagement
    • Customer Segmentation
    • Customisable Branding
    • Customisable Reports
    • Customisable Templates
    • Dashboard
    • Dashboard Creation
    • Data Import/Export
    • Data Visualisation
    • Digital Asset Management
    • Drag & Drop
    • Editorial Calendar
    • Engagement Tracking
    • File Management
    • Filtering
    • For Small Businesses
    • Image Editing
    • Image Library
    • Keyword Filtering
    • Keyword Tracking
    • Metadata Management
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multiple Output Formats
    • Performance Metrics
    • Post Scheduling
    • Project Management
    • Publish Scheduling
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Role-Based Permissions
    • Search/Filter
    • Sentiment Analysis
    • Social Advertising
    • Social Media Integration
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Tagging
    • Template Management
    • Third Party Integrations
    • Trend Analysis
    • Version Control
    • Visual Analytics
    • Workflow Management

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    Reviews

    Overall rating

    4.7 /5
    (487)
    Value for Money
    4.6/5
    Features
    4.4/5
    Ease of Use
    4.6/5
    Customer Support
    4.7/5

    Already have Loomly?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 487
    Jordanna
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Tried every SMM tool and landed on this one

    Reviewed on 11/02/2021

    I literally tried every single social media management tool on the market (Hootsuite, buffer,...

    I literally tried every single social media management tool on the market (Hootsuite, buffer, later, Zoho Social, YOU NAME IT). It took months but I couldn't find one that managed BOTH Instagram and Google My Business (in addition to Facebook, and Twitter) and provided a robust analytics platform. Finally I tried Loomly and WOW it has everything I was looking for! All of the social media platforms, the ability to create different calendars for my clients, calendar views which I use for planning, post suggestions, hashtag management, direct publishing to Instagram without having to use a third party like Zapier. It's the dream and I'm happy to pay the price tag for peace of mind.

    Pros

    You can setup multiple calendars with multiple accounts for each (I use this for client management) and you get to switch between a calendar view and a list view for planning content. They have an ideas section that just lists different ideas for posts which is super useful if you're planning your month and what to see what special days are coming up, etc. They also have a hashtag suggestion feature which is outstanding. Not only can you store groups of hashtags you use frequently, but they actually show the reach of each hashtag you use so you can judge its effectiveness before using it. The best newest feature? YOU CAN PUBLISH DIRECTLY TO INSTAGRAM! (No Zapier integration! YAY!) Total gamechanger.

    Cons

    I wish there was a way to organize media files. Right now you can assign them to categories you create or arrange them by published and not published. But folders would be nice to move evergreen stuff into its own place or filter out content that's time dependent and won't be used again for a year.

    Alternatives Considered

    Zoho Social, SocialPilot, Sprout, Buffer, Later and Hootsuite

    Switched From

    Zoho Social

    Response from Loomly

    Hi Jordanna, Thank you so much for your review. It means the world to read that you are enjoying Loomly so far. I hear you regarding organizing assets into folders in Library and I confirm this is something we are looking into. Please let us know if we can assist you with anything. Sincerely, Thibaud, CEO of Loomly.

    Verified Reviewer
    Overall rating
    • Industry: Information Services
    • Company size: 201–500 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Makes you feel like a social media pro

    Reviewed on 22/09/2020

    Despite the limitation of viewing analytics on our current plan, we're pleased with the features...

    Despite the limitation of viewing analytics on our current plan, we're pleased with the features that are available to us. The recommendations that are placed throughout the dashboard are helpful to beef up your social media postings and are things we wouldn't consider had it not been for them. Loomly makes us feel as if we're social media gurus simply by giving us tips on how to use their platform.

    Pros

    Major benefit of Loomly is the ability to preview your post before it publishes. You'll see the draft text, image preview and link so that you know exactly what will be posted. In addition, before you post, it has indicators or suggestions below the preview to let you know if you need to cut back on text, add an image, when the best time and day to post is and how to increase engagement. Loomly allows you to create individual calendars of accounts you'll be posting content to. With several social media profiles we manage, it's a convenient feature to view all published posts with all accounts or a single one.

    Cons

    You need to upgrade your plan to the next level (Standard) in order to view any analytics. While we are on the Base plan, it isn't a part of our subscription which you'd think would be a standard for any paid account.

    Response from Loomly

    Hello, Thank you very much for your review, this is immensely helpful. I am glad to read that you are enjoying Loomly so far. I would like to help you regarding the cost of Advanced Analytics, but I do not have access to your contact details through this review: if you don't mind sending me an email at [email protected] about this, I will ask our support team to see what we can do. Please also let me know if I can help with anything else. Sincerely, Thibaud, CEO of Loomly.

    Fahim Shahriar
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Surprisingly Good!

    Reviewed on 14/07/2022

    This enables users to work with multiple accounts very smoothly. The idea section provides...

    This enables users to work with multiple accounts very smoothly. The idea section provides absolutely amazing ideas which saves a lot of time. It is one of the best options on the market for a small business.

    Pros

    It provides great ideas and makes content creation very fast and smooth. The interface is very user friendly. Managing multiple accounts is very easy with it. Having the option of previewing before posting is a great help cause it gives a proper view of how the post would be like.

    Cons

    There are only two things that I did not like. Firstly their customer support is really bad. Secondly for reports and analytics the plan needs to be upgraded. And another matter, since they don't let users post on their Instagram account it is a big issue.

    Verified Reviewer
    Overall rating
    • Industry: Entertainment
    • Company size: 2–10 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Wanted this to be our choice for social media management

    Reviewed on 10/09/2023

    Pros

    We love how many options there are, we could connect ALL our socials and get data and insights back, often even more than are available in the native app (how do you do that Loomly? very clever).

    Cons

    This is unfortunately a result of the biggest pro--because we could connect so many socials, the whole interface is very complicated to look at it was extremely difficult to train some of our less tech savvy staff on how to use it. If there was a way we could isolate an individual user to just see one aspect (eg our video editor to just see youtube) that would be very helpful.

    Delia
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Why I use Loomly for my social media posts

    Reviewed on 30/07/2019

    Very friendly emails, quick response to problems. The software is stable and continuously being...

    Very friendly emails, quick response to problems. The software is stable and continuously being enhanced.

    Payment integrations for Instagram campaigns are (I believe) currently possible.

    Pros

    Loomly has a very straightforward workflow, it is easy to learn and use, and is very affordable.

    You can give your posts different labels to keep tap on your different content types ie podcast, recycled old post, video.

    You see recommendations on how good (or not) the day and time you have selected is, for your social media site.

    Graphics can be added. A link shortener is part of the software. You go from selecting calendar, content type, social media platform, time and date and review or publish with great ease.

    Even better, it now integrates with Facebook paid campaigns. You can set up and deliver your Facebook ads all from the Loomly dashboard.

    For the single blogger who just runs one set of social media sites for their blog/business, it's a sweet deal.

    Cons

    I'm not aware of how you would be able to republish the same post, multiple times. However that is not something I like to do, as I feel it gets 'spammy'.

    This software is best for the small blogger. But, hey, that's the majority of us!

    Alternatives Considered

    CoSchedule Marketing Suite

    Reasons for Choosing Loomly

    I found Hootsuite difficult to learn and had an over complicated dashboard to look at. While the freemium version was limited I found the paid version to be expensive.

    Switched From

    Hootsuite

    Reasons for Switching to Loomly

    I also found CoSchedule more complex to learn and use, and more expensive as well. For the single blogger, I believe Loomly is the best option.

    Response from Loomly

    Dear Delia, Thank you so much for your incredible review: this is immensely appreciated. It means a lot to read that you are enjoying Loomly so far. When you need to publish the same post multiple times, you can take advantage of the "Duplicate Post" feature, although it is indeed highly recommended to tweak a post when republishing it to avoid duplicated content and spam, you are perfectly right here! Please let our team know if we can help in any way. Sincerely, Thibaud, CEO of Loomly.

    Showing 5 reviews of 487 Read all reviews

    Loomly FAQs

    Below are some frequently asked questions for Loomly.

    Loomly offers the following pricing plans:

    • Starting from: US$43.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Base (2 user + up to 10 social accounts): $43/month (or $32/month when paid annually) Standard (up to 6 users + up to 20 social accounts): $85/month (or $64/month when paid annually) Advanced (up to 14 users + up to 35 social accounts): $175month (or $131/month when paid annually) Premium (up to 30 users + up to 50 social accounts): $369/month (or $277/month when paid annually) Enterprise (31+ users + up to 51+ social accounts): contact us!

    Loomly has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Loomly supports the following languages:

    English, French

    Loomly supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Loomly integrates with the following applications:

    Google My Business Post Scheduler, Instagram, LinkedIn for Business, Meta for Business, Microsoft Teams, Pinterest, Slack, Snapchat, TikTok, Twitter/X, Zapier

    Loomly offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

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