About EmailOctopus

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.

Pricing starting from:

US$9.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of EmailOctopus

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • Send highly targeted messages to your audience with segmentation based on custom fields and campaign activity.

  • Create landing pages to host your sign-up form and add attractive inline and pop-up forms to your website to turn more visitors into subscribers.

  • EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Countries available

    Afghanistan, Albania, Algeria, American Samoa, Andorra and 223 others

    Supported Languages

    English

    Pricing starting from:

    US$9.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    EmailOctopus Software - Drag and drop email editor with a library of templates
    EmailOctopus Software - Automations with emails, conditions and actions, triggered by a specific event
    EmailOctopus Software - Sign-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Real-time campaign reports
    View 6 more
    EmailOctopus video
    EmailOctopus Software - Drag and drop email editor with a library of templates
    EmailOctopus Software - Automations with emails, conditions and actions, triggered by a specific event
    EmailOctopus Software - Sign-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Real-time campaign reports

    Features

    Total features of EmailOctopus: 60

    • API
    • Activity Dashboard
    • Activity Tracking
    • Automated Scheduling
    • Autoresponders
    • CAN-SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management
    • Content Management
    • Customer Journey Mapping
    • Customer Segmentation
    • Customisable Branding
    • Customisable CTAs
    • Customisable Forms
    • Customisable Templates
    • Customizable Fields
    • Customization
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management
    • Email Marketing
    • Email Sequences
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • GDPR Compliance
    • HTML Editor
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • Lead Management
    • Lead Nurturing
    • List Management
    • Marketing Automation
    • Mobile Optimization
    • Newsletter Management
    • Personalisation
    • Preview Functionality
    • Real-Time Analytics
    • Real-Time Data
    • Real-Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Subscriber Management
    • Template Management
    • Third-Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Workflow Management

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    Reviews

    Overall rating

    4.8 /5
    (539)
    Value for Money
    4.8/5
    Features
    4.5/5
    Ease of Use
    4.7/5
    Customer Support
    4.8/5

    Already have EmailOctopus?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 539
    Jasmine
    Jasmine
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2–10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    EmailOctopus: A Great Email Marketing Solution for Small Businesses and Non-Profits

    Reviewed on 11/06/2024

    The cost to value with EmailOctopus has been incredible. Reaching out when you need help is easy,...

    The cost to value with EmailOctopus has been incredible. Reaching out when you need help is easy, and the response is fast. I am glad we made the switch and would recommend more small companies to give them a try.

    Pros

    EmailOctopus has a robust template system that makes it easy for anyone to create marketing emails that look nice. The branding template is smooth enough to upload your brand colors, and the tagging, segmenting, and contact field sections allow for customizing demographics for specific emails. EmailOctopus is user-friendly and a wonderful tool at a wonderful price.

    Cons

    I would like to see more flexibility in custom reporting, especially when comparing campaigns. In addition, email automation is not intuitive and needs more work.

    Alternatives Considered

    HubSpot Marketing Hub and Mailchimp

    Reasons for Choosing EmailOctopus

    The cost was prohibitive for the number of emails we were sending out. In addition, many of out emails were not being opened.

    Switched From

    Constant Contact

    Reasons for Switching to EmailOctopus

    The cost of EmailOctopus ultimately won us over. However, EmailOctopus' features were equal to those of the other products.
    Sondra
    Overall rating
    • Industry: Publishing
    • Company size: Self Employed
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Excellent support, professional & friendly service

    Reviewed on 30/12/2024

    My overall experience has been easy and smooth, and everyone I've had contact with has been...

    My overall experience has been easy and smooth, and everyone I've had contact with has been knowledgable and helpful.

    Pros

    Excellent and personal responsiveness by the support team. Elegant interface and easy to use. The team has their eye on the details and stays up to date with data privacy matters, which takes the stress out of my email communications.

    Cons

    Payment options are limited to credit cards, but that was easily accounted for, and when I changed payment options it was seamless.

    Alternatives Considered

    Amazon SES, ActiveCampaign and MailerLite

    Reasons for Choosing EmailOctopus

    Price point for functionality and support became disproportionate.

    Switched From

    MailerLite

    Reasons for Switching to EmailOctopus

    European base of operations, look and feel of the interface, sliding price function.

    Response from EmailOctopus

    Hi Sondra, thank you so much for taking the time to share this lovely review, it really made our day! We’re thrilled to hear that you’ve had such a smooth experience and that our team (and focus on data privacy) have helped take some of the stress out of email marketing for you. If you need anything along the way, just give us a shout – we’re always here to help!

    Harshit
    Overall rating
    • Industry: Education Management
    • Company size: 201–500 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Cost Effective Email Marketing Tools

    Reviewed on 11/03/2023

    Pros

    Used email octopus for more than two year. It is a cost effective email marketing tool which allows basic functionality of contact management along with email marketing setup.

    Cons

    Not much of the customization is possible in email octopus when it comes to email templates.

    Jenna
    Overall rating
    • Industry: Arts & Crafts
    • Company size: 2–10 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Stuck on You

    Reviewed on 23/11/2024

    It has been a great tool and asset for our tiny organization that has seen some hardships. But I...

    It has been a great tool and asset for our tiny organization that has seen some hardships. But I appreciate email octopus and would continue using them for any current and future venture.

    Pros

    I like the vetting process to ensure lower risk of spam. The ease of use of the UI is also wonderful, and I enjoy the customization options.

    Cons

    I cannot think of anything that would be considered unlikeable about email octopus, to be honest.

    Alternatives Considered

    Mailchimp

    Reasons for Switching to EmailOctopus

    I preferred their platform; it was more appealing and the cost was much fairer.

    Response from EmailOctopus

    Hi Jenna,

    Thank you for such a candid review! We're thrilled to hear we share similar values when it comes to compliance. And it's a pleasure to see people enjoy our UI and customisation options – I'll make sure to share your feedback with our product team ;)

    Thank you for supporting and recommending us. We're here if you need anything!

    Magdalena
    Customer Success Manager

    Cel
    Overall rating
    • Industry: Music
    • Company size: Self Employed
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Good Tool for Small Business Owners

    Reviewed on 24/01/2025

    Pros

    The ease of use and interface is an enjoyable experience!

    Cons

    I don't have any major complaints about the website at this time.

    Response from EmailOctopus

    Thank you for recommending us, Cel! Glad to see your experience with EmailOctopus has been enjoyable ;) We're here if you need anything along the way.

    Showing 5 reviews of 539 Read all reviews

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    EmailOctopus offers the following pricing plans:

    • Starting from: US$9.00/month View Pricing Plans
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    EmailOctopus has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    EmailOctopus supports the following languages:

    English

    EmailOctopus supports the following devices:

    EmailOctopus integrates with the following applications:

    Campaign Monitor by Marigold, Carrd, Devart ODBC Drivers, Digioh, Dorik, Emailable, Eventbrite, Getsitecontrol, Gravity Forms, GrowSurf, Lnk.Bio, MailOptin, Mailchimp, Make, NiftyImages, Ninja Forms, OptinMonster, Pabbly Connect, Paved, Payhip, Pipedream, Pixifi, Poptin, Popupsmart, Salesforce Sales Cloud, SendPulse, Shopify, Skyvia, Ticket Tailor, WooCommerce, Woorise, WordPress, Wufoo, YesInsights, Zapier

    EmailOctopus offers the following support options:

    Email/Help Desk, Knowledge Base, Chat

    Related categories

    See all software categories found for EmailOctopus.