About EmailOctopus

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. Though there’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.

Key benefits of EmailOctopus

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.

  • Devices

    Business size

    S M L

    Markets

    United States, Canada, United Kingdom, Australia

    Supported Languages

    English

    Images

    Drag and drop templates make it easy for you to create a beautiful campaign
    Use hosted forms, embedded forms, or the Wordpress plugin to collect subscriber information such as email addresses, without any complex integrations or code
    Monitor the performance of each and every campaign and track each click and open alongside the bounces and unsubscribes
    EmailOctopus offers simple yet powerful automation to create time-based onboarding and drip sequences
    View 5 more
    EmailOctopus screenshot: Drag and drop templates make it easy for you to create a beautiful campaign EmailOctopus screenshot: Use hosted forms, embedded forms, or the Wordpress plugin to collect subscriber information such as email addresses, without any complex integrations or code EmailOctopus screenshot: Monitor the performance of each and every campaign and track each click and open alongside the bounces and unsubscribes EmailOctopus screenshot: EmailOctopus offers simple yet powerful automation to create time-based onboarding and drip sequences

    Features

    Total features of EmailOctopus: 19

    • API
    • Activity Tracking
    • Campaign Analysis
    • Campaign Management
    • Contact Management
    • Custom Forms
    • Customer Segmentation
    • Customisable Branding
    • Drip Marketing
    • Email Marketing Management
    • Email Templates
    • Email Tracking
    • Engagement Analytics
    • Performance Management
    • Performance Reports
    • Real Time Analytics
    • Subscription Management
    • Third Party Integration
    • Website Integration

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    Reviews

    Overall rating

    4.6 /5
    (112)
    Value for Money
    4.8/5
    Features
    4.2/5
    Ease of Use
    4.6/5
    Customer Support
    4.7/5

    Already have EmailOctopus?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 112
    Brian S.
    Overall rating
    • Industry: Writing & Editing
    • Company size: Self Employed
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    KISS for email marketing

    Reviewed on 01/09/2020

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips'...

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

    Pros

    What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

    Cons

    I would love it if they supported markdown.

    Mikey C.
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Reliable and cost-effective

    Reviewed on 31/08/2020

    Overall I've been very pleased. I have tried several other providers and found that this service is...

    Overall I've been very pleased. I have tried several other providers and found that this service is excellent and compares well with other providers who charge a lot more for similar features.

    Pros

    EmailOctopus offers a reliable platform at an excellent price, and the level of customer support is particularly good. Questions are answered promptly and efficiently. The platform is easy to use and has a good range of features.

    Cons

    I'd like to see the drag and drop email editor improved. It works well enough and the emails look good, but it is not as slick as other editors I've used.

    Jargon D.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    This is the one!

    Reviewed on 17/02/2021

    10/10

    10/10

    Pros

    EmailOctopus was SOOOOOO easy to use! I love it. I came over discouraged AF from trying MailChimp. Anyone whoever used MailChimp either has a degree in the software or hired someone. It is ridiculously difficult to use and it embeds itself into everything. EmailOctopus is so simple and effective. I got real-time results and I ended up making quite a bit of money emailing old customers. I will definitely be using EmailOctobus from here on out.

    Cons

    The only thing I didn't like is that I didn't find it sooner.

    Jan sigetty B.
    Overall rating
    • Industry: Publishing
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Unfair comparison with Mailchimp

    Reviewed on 28/09/2018

    I like it, but that's because I found workarounds.

    Fx. I design the NewsLetter in MailChimp and...

    I like it, but that's because I found workarounds.

    Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

    Pros

    I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

    Cons

    1. A better interface to make your own template/design. Limitations in fonts, sizes, etc

    2. List features are limited. No way to create segments or groups based on subscriber data.

    3. Regarding reports: A graphic overview of where the clicks are placed.

    Response from EmailOctopus

    Hi Jan,

    Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.

    It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.

    More updates to come based on your feedback, too.

    Thanks again,

    Tom

    Sumeet C.
    Overall rating
    • Industry: Retail
    • Company size: 2-10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best Email Marketing System

    Reviewed on 05/11/2020

    Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very...

    Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very satisfied with their product and haven't found any other service which gives me such good features at this price point. All the best to their team and hoping they take EmailOctopus to new heights.

    Pros

    I have been using this since it was a very small product. I have seen it grow and add new features with time. They have definitely grown for the better and added some really nice automated marketing features without increasing the cost too much.

    Cons

    Amazon SES reputation management is the biggest issue I have faced. Though, it's not their part of the product directly but there should be some way of managing the reputation and fixing those issues from within their product. Whenever I had doubts, their team did help me out a lot.

    Showing 5 reviews of 112 Read all reviews

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    EmailOctopus offers the following pricing plans:

    • Starting from: US$20.00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    Free for up to 2,500 subscribers Over 2,500 subscribers from $20/month 20% discount for non-profit organizations.

    EmailOctopus offers the following features:

    • Behavior driven rules
    • Bounce handling
    • Campaign analysis
    • Campaign management
    • Developer API
    • Drip campaigns
    • Email automation
    • GDPR compliance
    • Newsletters
    • Performance monitoring
    • Pre-designed responsive templates
    • Real-time analytics on campaigns
    • Third party integration
    • White label
    • Wordpress plugin

    EmailOctopus has the following typical customers:

    Small Business, Large Enterprises, Non Profit, Mid Size Business

    EmailOctopus supports the following languages:

    English

    We do not have any information about what devices EmailOctopus supports

    EmailOctopus integrates with the following applications:

    Campaign Monitor, Eventbrite, Gravity Forms, Mailchimp, Pixifi, Salesforce Sales Cloud, Shopify, VYPER, Wordpress, Wufoo

    EmailOctopus offers the following support options:

    Online Support, Knowledge Base, Video Tutorials

    Related categories

    See all software categories found for EmailOctopus.