About Omnisend

Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads on those platforms to deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales.

Collect subscriber information from their first visit to your online store using eye-catching forms such as popups, embedded forms, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, and discount coupon codes. Respond to customers using Omnisend’s attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back through personalized and timely automated emails, including order follow-ups, and customer reactivation.

Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry-leading revenue share for referred and managed accounts.

Pricing starting from:

US$16.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Omnisend

Sell while you sleep with pre-built workflows across Email, SMS, Push, and more.
Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce:

  • Abandoned cart recovery emails
  • Post-sales & order follow-up emails
  • Product & browse abandonment
  • New subscribers (welcome emails)
  • Customers likely to churn (win back, cross-sell & reactivation emails)
  • Birthday + Customer feedback
  • All Email and SMS messages, subject lines and workflow settings are pre-built, so you can get up and running in minutes.

    Create beautiful and professional email campaigns and newsletters in minutes with:

  • A drag & drop email builder
  • Ready-made, responsive email templates on any device
  • Unique coupon codes
  • Automatic product picker
  • Product recommender (up to 8 products)
  • Plus, resend campaigns without any tedious manual work!

    Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications & onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience.

    Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages across email, SMS, push and use the audience sync for Facebook & Google retargeting ads.

    Create segments for:

  • High-value (VIP) customers
  • Likely-to-churn customers
  • Specific category/product shoppers
  • First-time/repeat customers & many more data-driven types of audiences.
  • Combine email with SMS and push notifications
  • SMS available worldwide
  • Push notifications and SMS can be used in campaigns & omnichannel workflows
  • No need to pay for multiple apps anymore!

    Analyze your campaigns and your customers with real-time reporting:

  • Sales dashboard
  • Campaign, automation and form performance reports
  • Live view of store visitor activity
  • Customer Lifecycle Stage breakdowns

    We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to:

  • 24/7 live chat & email support
  • On-demand Omnisend Academy training & live webinars
  • Full help center with articles and guides.
  • Dedicated Customer Success managers are available on plans from $400 p/month
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Countries available

    Albania, Algeria, Andorra, Angola, Argentina and 103 others

    Supported Languages

    English

    Pricing starting from:

    US$16.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Product reviews - right next to email & SMS
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Award-winning customer support
    Omnisend Software - Start free, use everything
    View 10 more
    Omnisend video
    Omnisend video
    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Product reviews - right next to email & SMS
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Award-winning customer support
    Omnisend Software - Start free, use everything

    Features

    Total features of Omnisend: 108

    • 2-Way Messaging
    • A/B Testing
    • AI Content Creation
    • API
    • Abandoned Cart Saver
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Audience Targeting
    • Automated Responses
    • Automated Scheduling
    • Autoresponders
    • Behavior Analytics
    • Behaviour Tracking
    • Behavioural Targeting
    • CAN-SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management
    • Click Tracking
    • Compliance Management
    • Contact Database
    • Contact Management
    • Content Management
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customisable Branding
    • Customisable CTAs
    • Customisable Forms
    • Customisable Templates
    • Customizable Fields
    • Customization
    • Dashboard
    • Data Import/Export
    • Data Integration
    • Drag & Drop
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • For eCommerce
    • Form Builder
    • Forms Creation & Design
    • Forms Management
    • GDPR Compliance
    • HTML Editor
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • Lead Management
    • Lead Segmentation
    • List Management
    • Live Chat
    • Mailing List Management
    • Marketing Automation
    • Marketing Calendar
    • Mass Texting
    • Message Personalisation
    • Mobile Optimization
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Attribution
    • Multi-Channel Campaigns
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Marketing
    • Open Rate Tracking
    • Performance Metrics
    • Personalisation
    • Promotions Management
    • ROI Tracking
    • Real-Time Analytics
    • Real-Time Data
    • Real-Time Reporting
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • SMS Messaging
    • Sales Analytics
    • Scheduled Messaging
    • Search/Filter
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Subscriber Management
    • Subscription Management
    • Template Management
    • Text-to-Win
    • Third-Party Integrations
    • Unsubscribe Database
    • Visitor Tracking
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management

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    Reviews

    Overall rating

    4.7 /5
    (806)
    Value for Money
    4.5/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support
    4.6/5

    Already have Omnisend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 806
    Aleksej
    Aleksej
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Save time & money with Omnisend

    Reviewed on 17/10/2024

    I've been using it for years with 20+ different clients for my email & SMS marketing agency and I...

    I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday.

    Pros

    Ease of use, segmentation builder is great, overall the flow of working in Omnisend is much smoother than in other similar platforms. I can get stuff done fast and easy. Unique discount codes are easy to create and use in campaigns and automations. SMS is cost-effective with their Pro plan.

    Cons

    Omnisend lacks some advanced/situational features that you need once in a blue moon, but their team is very receptive to feedback so I use every chance I get to share feedback with them and help improve the product. The only major area where I feel it is lacking compared to other similar platforms is reporting & analytics - but as far as I know it is on their roadmap for Q4 to improve this.

    Response from Omnisend

    Thank you for your thoughtful review! We’re thrilled to hear that you find Omnisend easy to use and that our segmentation builder and unique discount codes are working well for you. We appreciate your feedback regarding the advanced features and reporting & analytics—your insights are invaluable as we continue to enhance our platform. It’s great to know that you’ve been successfully using Omnisend for your agency and with your clients. If you ever have more suggestions or need assistance, feel free to reach out. Happy marketing!

    Paul
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Less money, more service

    Reviewed on 08/10/2024

    Great experience over the past 5 years working with Omnisend. Would highly recommend it for small...

    Great experience over the past 5 years working with Omnisend. Would highly recommend it for small and medium-sized businesses.

    Pros

    I love to use Omnisend for small to medium-sized businesses! As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch given the affordable pricepoint.

    Cons

    There can be some bugs when building emails (nothing that would prevent use) but their team works hard to rectify them if you log them to support.

    Alternatives Considered

    Klaviyo

    Reasons for Switching to Omnisend

    Cost and the level of personalized support were the two main reasons we chose Omnisend over Klaviyo

    Response from Omnisend

    Thank you for the fantastic review! 🌟 We’re thrilled to hear that you love using Omnisend for your clients and appreciate our support and customization. Your feedback about the occasional bugs is valuable, and our team is always on standby to tackle those pesky little gremlins when you log them! If you ever have more ideas or questions, we’re just a message away. Here’s to many more years of successful email marketing together!

    Eli
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11–50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Cost effective email marketing

    Reviewed on 28/11/2022

    I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has...

    I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.

    Pros

    We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

    Cons

    This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

    Verified Reviewer
    Overall rating
    • Industry: Cosmetics
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easy to use, lots of features for the cost

    Reviewed on 17/10/2024

    Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep...

    Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great.

    Pros

    Omnisend has been a great ESP solution for my business. I have used several marketing & digital platforms in my professions career and overall, the ease of use and features for the cost are outstanding.

    Cons

    Inability to have more custom landing pages and use custom domains for landing pages

    Alternatives Considered

    HubSpot Marketing Hub, Klaviyo, Zoho Mail and Mailchimp

    Reasons for Choosing Omnisend

    Mailchimp stopped being integrated with Shopify and that’s the #1 requirement for us

    Switched From

    Mailchimp

    Reasons for Switching to Omnisend

    Seemed robust for the cost and it has only gotten better

    Response from Omnisend

    Thank you so much for sharing your experience! We’re thrilled that Omnisend has been a great fit for your business and that you’re finding our features to offer excellent value. We appreciate your feedback on custom landing pages, it’s always helpful as we continue to enhance the platform. We’re committed to adding more features and making your experience even better each year. If you ever need assistance with anything, don’t hesitate to reach out!

    Verified Reviewer
    Overall rating
    • Industry: Printing
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    A solid and effective email platform

    Reviewed on 04/10/2024

    Overall a very good platform for our email marketing and e-commerce transactional emailing needs....

    Overall a very good platform for our email marketing and e-commerce transactional emailing needs. The platform is user-friendly and straightforward, and support has always been helpful and responsive when needed.

    Pros

    Ease of configuring and customizing emails, powerful automations, and excellent support anytime I've needed to reach out with a question or clarification.

    Cons

    Lack of SMTP support. Not a dealbreaker, but I've found most email marketing platforms also provide an SMTP integration for the websites they're connecting to. So we actually have to use a free tier of a competing email marketing service to handle this particular functionality. It would be nice to have this all under "one roof", so to speak.

    Reporting is a bit basic on the standard plan, requiring a fairly significant cost-per-month increase to access what they call "advanced reporting" in their Pro plan. We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports.

    Alternatives Considered

    Campaign Monitor by Marigold, MailerLite and Klaviyo

    Reasons for Choosing Omnisend

    Trouble validating emails provided by our customers offline. We've been in business over 60 years (long before email was a thing), but we still had thousands of customer emails dating back some time. Because many of these emails weren't opted-in using an online form, we experienced many account issues trying to use these.

    Switched From

    Brevo

    Reasons for Switching to Omnisend

    Price/feature set was solid, and the platform itself appeared to be modern and well designed.

    Response from Omnisend

    Thanks for the kind words! 🌟 We’re glad to hear you’re enjoying the ease of use and our support team—it’s like having a trusty sidekick for all your email adventures! We appreciate your feedback about SMTP support and reporting. We’re always looking for ways to streamline your experience, so we’ll definitely take your thoughts into consideration. In the meantime, if there’s anything else we can do to make your life easier, just give us a shout. Here’s to keeping it solid and effective with Omnisend!

    Showing 5 reviews of 806 Read all reviews

    Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Omnisend offers the following pricing plans:

    • Starting from: US$16.00/month View Pricing Plans
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Omnisend has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Omnisend supports the following languages:

    English

    Omnisend supports the following devices:

    Omnisend integrates with the following applications:

    29 Next, 99minds, Adobe Commerce, AfterShip, Alloy, Appy Pie, Argoid, BigCommerce, CartHook, ConvertFlow, Digioh, EComposer, Easyship, Ekoma, Elink.io, Fera, Fomo, Formidable Forms, Fyrebox, Gameball, Gatsby, GemPages, Getsitecontrol, Gleam AI, Gleam Apps, Glew, Glood.AI, GoAffPro, Gorgias, Gravity Forms, Growave, GrowthHero, Intercom, Involve.me, Judge.me, Justuno, Klaviyo, LateShipment.com, Lootly, Loox, LoyaltyLion, MESA, MailOptin, Mailchimp, Make, Manifest AI, Meta for Business, MiloTree, Nector, Nextsale, Nosto, Okendo, OpenCart, Opinew, OptiMonk, Owids, POWR, Pabbly Connect, PageFly, Personizely, Playable, Poptin, Postscript, PrestaShop, Privy, Quizell, REVIEWS.io, Re:amaze, Recart, Recharge, Reelevant, Retention.com, Rush, ShipStation, ShippingChimp, Shopify, Shopify Plus, Shoplazza, Smile.io, Stamped.io, Stripo.email, Supermetrics, Swell, SyncSpider, Tidio, TikTok, Trackingmore, Typeform, UpPromote: Affiliate Marketing, UpViral, VideoPeel, ViralSweep, Vitals, Volusion, WP Engine, WeSupply, Wheelio, Wisepops, Wix, WooCommerce, WooHoo, WordPress, Yotpo, Zapier, Zipify Pages

    Omnisend offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

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