Omnisend
About Omnisend
Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.
Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads on those platforms to deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales.
Collect subscriber information from their first visit to your online store using eye-catching forms such as popups, embedded forms, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, and discount coupon codes. Respond to customers using Omnisend’s attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back through personalized and timely automated emails, including order follow-ups, and customer reactivation.
Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry-leading revenue share for referred and managed accounts.
Pricing starting from:
US$16.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of Omnisend
Sell while you sleep with pre-built workflows across Email, SMS, Push, and more.
Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce:
Create beautiful and professional email campaigns and newsletters in minutes with:
Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications & onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience.
Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages across email, SMS, push and use the audience sync for Facebook & Google retargeting ads.
Create segments for:
Analyze your campaigns and your customers with real-time reporting:
We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to:
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Supported Languages
English
Pricing starting from:
US$16.00/month
- Free Version
- Free Trial
- Subscription
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Features
Total features of Omnisend: 108
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Reviews
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Software buyers need your help! Product reviews help the rest of us make great decisions.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Save time & money with Omnisend
Reviewed on 17/10/2024
I've been using it for years with 20+ different clients for my email & SMS marketing agency and I...
I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday.
Pros
Ease of use, segmentation builder is great, overall the flow of working in Omnisend is much smoother than in other similar platforms. I can get stuff done fast and easy. Unique discount codes are easy to create and use in campaigns and automations. SMS is cost-effective with their Pro plan.
Cons
Omnisend lacks some advanced/situational features that you need once in a blue moon, but their team is very receptive to feedback so I use every chance I get to share feedback with them and help improve the product. The only major area where I feel it is lacking compared to other similar platforms is reporting & analytics - but as far as I know it is on their roadmap for Q4 to improve this.
Response from Omnisend
Thank you for your thoughtful review! We’re thrilled to hear that you find Omnisend easy to use and that our segmentation builder and unique discount codes are working well for you. We appreciate your feedback regarding the advanced features and reporting & analytics—your insights are invaluable as we continue to enhance our platform. It’s great to know that you’ve been successfully using Omnisend for your agency and with your clients. If you ever have more suggestions or need assistance, feel free to reach out. Happy marketing!
- Industry: Health, Wellness & Fitness
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Less money, more service
Reviewed on 08/10/2024
Great experience over the past 5 years working with Omnisend. Would highly recommend it for small...
Great experience over the past 5 years working with Omnisend. Would highly recommend it for small and medium-sized businesses.
Pros
I love to use Omnisend for small to medium-sized businesses! As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch given the affordable pricepoint.
Cons
There can be some bugs when building emails (nothing that would prevent use) but their team works hard to rectify them if you log them to support.
Alternatives Considered
KlaviyoReasons for Switching to Omnisend
Cost and the level of personalized support were the two main reasons we chose Omnisend over KlaviyoResponse from Omnisend
Thank you for the fantastic review! 🌟 We’re thrilled to hear that you love using Omnisend for your clients and appreciate our support and customization. Your feedback about the occasional bugs is valuable, and our team is always on standby to tackle those pesky little gremlins when you log them! If you ever have more ideas or questions, we’re just a message away. Here’s to many more years of successful email marketing together!
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Cost effective email marketing
Reviewed on 28/11/2022
I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has...
I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.
Pros
We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.
Cons
This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..
- Industry: Cosmetics
- Company size: 2–10 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy to use, lots of features for the cost
Reviewed on 17/10/2024
Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep...
Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great.
Pros
Omnisend has been a great ESP solution for my business. I have used several marketing & digital platforms in my professions career and overall, the ease of use and features for the cost are outstanding.
Cons
Inability to have more custom landing pages and use custom domains for landing pages
Reasons for Choosing Omnisend
Mailchimp stopped being integrated with Shopify and that’s the #1 requirement for usSwitched From
MailchimpReasons for Switching to Omnisend
Seemed robust for the cost and it has only gotten betterResponse from Omnisend
Thank you so much for sharing your experience! We’re thrilled that Omnisend has been a great fit for your business and that you’re finding our features to offer excellent value. We appreciate your feedback on custom landing pages, it’s always helpful as we continue to enhance the platform. We’re committed to adding more features and making your experience even better each year. If you ever need assistance with anything, don’t hesitate to reach out!
- Industry: Printing
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
A solid and effective email platform
Reviewed on 04/10/2024
Overall a very good platform for our email marketing and e-commerce transactional emailing needs....
Overall a very good platform for our email marketing and e-commerce transactional emailing needs. The platform is user-friendly and straightforward, and support has always been helpful and responsive when needed.
Pros
Ease of configuring and customizing emails, powerful automations, and excellent support anytime I've needed to reach out with a question or clarification.
Cons
Lack of SMTP support. Not a dealbreaker, but I've found most email marketing platforms also provide an SMTP integration for the websites they're connecting to. So we actually have to use a free tier of a competing email marketing service to handle this particular functionality. It would be nice to have this all under "one roof", so to speak.
Reporting is a bit basic on the standard plan, requiring a fairly significant cost-per-month increase to access what they call "advanced reporting" in their Pro plan. We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports.
Reasons for Choosing Omnisend
Trouble validating emails provided by our customers offline. We've been in business over 60 years (long before email was a thing), but we still had thousands of customer emails dating back some time. Because many of these emails weren't opted-in using an online form, we experienced many account issues trying to use these.Switched From
BrevoReasons for Switching to Omnisend
Price/feature set was solid, and the platform itself appeared to be modern and well designed.Response from Omnisend
Thanks for the kind words! 🌟 We’re glad to hear you’re enjoying the ease of use and our support team—it’s like having a trusty sidekick for all your email adventures! We appreciate your feedback about SMTP support and reporting. We’re always looking for ways to streamline your experience, so we’ll definitely take your thoughts into consideration. In the meantime, if there’s anything else we can do to make your life easier, just give us a shout. Here’s to keeping it solid and effective with Omnisend!
Omnisend FAQs
Below are some frequently asked questions for Omnisend.Q. What type of pricing plans does Omnisend offer?
Omnisend offers the following pricing plans:
- Starting from: US$16.00/month View Pricing Plans
- Pricing model: Free Version, Subscription
- Free Trial: Not Available
Q. Who are the typical users of Omnisend?
Omnisend has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Omnisend support?
Omnisend supports the following languages:
English
Q. Does Omnisend support mobile devices?
Omnisend supports the following devices:
Q. What other apps does Omnisend integrate with?
Omnisend integrates with the following applications:
29 Next, 99minds, Adobe Commerce, AfterShip, Alloy, Appy Pie, Argoid, BigCommerce, CartHook, ConvertFlow, Digioh, EComposer, Easyship, Ekoma, Elink.io, Fera, Fomo, Formidable Forms, Fyrebox, Gameball, Gatsby, GemPages, Getsitecontrol, Gleam AI, Gleam Apps, Glew, Glood.AI, GoAffPro, Gorgias, Gravity Forms, Growave, GrowthHero, Intercom, Involve.me, Judge.me, Justuno, Klaviyo, LateShipment.com, Lootly, Loox, LoyaltyLion, MESA, MailOptin, Mailchimp, Make, Manifest AI, Meta for Business, MiloTree, Nector, Nextsale, Nosto, Okendo, OpenCart, Opinew, OptiMonk, Owids, POWR, Pabbly Connect, PageFly, Personizely, Playable, Poptin, Postscript, PrestaShop, Privy, Quizell, REVIEWS.io, Re:amaze, Recart, Recharge, Reelevant, Retention.com, Rush, ShipStation, ShippingChimp, Shopify, Shopify Plus, Shoplazza, Smile.io, Stamped.io, Stripo.email, Supermetrics, Swell, SyncSpider, Tidio, TikTok, Trackingmore, Typeform, UpPromote: Affiliate Marketing, UpViral, VideoPeel, ViralSweep, Vitals, Volusion, WP Engine, WeSupply, Wheelio, Wisepops, Wix, WooCommerce, WooHoo, WordPress, Yotpo, Zapier, Zipify Pages
Q. What level of support does Omnisend offer?
Omnisend offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat
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