---
description: Learn how Google Forms can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Google Forms.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Forms Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Forms Automation Software](/directory/589/forms-automation/software) > [Google Forms](/software/112857/google-forms)

# Google Forms

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> Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information
> 
> Verdict: Rated **4.7/5** by 11522 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Google Forms

 Keep forms private by adjusting the sharing settings for each Google form and control who is able to view and edit information.&#10;&#10; Set up a questionnaire, send it to customers, and watch as the responses are recorded in real time into a spreadsheet.&#10;&#10;  Create questions and analyze results with the team with features for real-time collaboration, and create forms quicker without having to send multiple versions of the file.&#10;&#10; Google Forms' smart data validation rules help ensure that email addresses are properly formatted, data is correct, and that people receive the appropriate questions based on previous answers.&#10;&#10; All Google forms are responsive, meaning that users can create, edit, and respond to forms using any device such as a smartphone, tablet, or desktop computer.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 11522 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**:  (Free version available)
- **Pricing Details**: Google Forms is free as part of Google's online suite of tools, Google Workspace.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, German
- **Available Countries**: Canada, Germany, United States

## Features

- API
- Access Controls/Permissions
- Anonymous Feedback
- Autofill
- Collaboration Tools
- Conditional Logic
- Customisable Branding
- Customisable Forms
- Customisable Questions
- Customisable Templates
- Customizable Fields
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Dynamic Content
- Email Marketing
- Email Reminders
- Forms Creation & Design

## Integrations (107 total)

- ABC Trainerize
- AWeber
- Accredible
- Acuity Scheduling
- Agile CRM
- Airtable
- Asana
- Basecamp
- Bitly
- Box
- Brevo
- Calendly
- Chat for Jira Service Desk
- Chatwork
- ClickFunnels

... and 92 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Forms Automation Software](https://www.getapp.co.uk/directory/589/forms-automation/software)

## Related Categories

- [Forms Automation Software](https://www.getapp.co.uk/directory/589/forms-automation/software)
- [Data Collection Software](https://www.getapp.co.uk/directory/707/data-collection/software)
- [Survey Software](https://www.getapp.co.uk/directory/234/survey/software)

## Alternatives

1. [Forms On Fire](https://www.getapp.co.uk/software/104465/forms-on-fire-mobile-forms) — 5.0/5 (3 reviews)
2. [UmfrageOnline](https://www.getapp.co.uk/software/131259/enquetes-maken) — 4.6/5 (1753 reviews)
3. [Jotform](https://www.getapp.co.uk/software/10191/jotform-4-0) — 4.7/5 (2917 reviews)
4. [SurveyMonkey](https://www.getapp.co.uk/software/2371/surveymonkey) — 4.6/5 (10483 reviews)
5. [123FormBuilder](https://www.getapp.co.uk/software/90668/123contactform) — 4.4/5 (175 reviews)

## Reviews

### "Simple and Useful Tool for Online Surveys" — 5.0/5

> **Mosab** | *15 March 2026* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: I really appreciate how easy Google Forms is to use. The interface is intuitive, and creating surveys only takes a few minutes. Data collection is automatic and well-organized, which saves a lot of time. I also like the variety of features available, such as question types, sections, and automatic charts, making survey design flexible and simple.
> 
> **Cons**: One downside is that advanced customization options are limited. While the tool works great for basic surveys, more complex layouts or professional branding options are restricted. Additionally, Google Forms doesn’t offer dedicated customer support, which can be frustrating if you encounter an issue.
> 
> Overall, my experience has been very positive. Google Forms provides excellent value for money as it is completely free while offering essential features needed for surveys. It is easy to use, effective for data collection, and suitable for both personal and professional use. Employee scheduling or feedback collection can also be handled simply, making it a versatile tool for teams.

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### "Fantastic Resource\!" — 5.0/5

> **Kate** | *21 July 2026* | Machinery | Recommendation rating: 10.0/10
> 
> **Pros**: Google Forms is very easy to use and makes creating surveys, forms, and questionnaires quick and straightforward. I like how simple it is to share forms, collect responses in real time, and automatically organize the data. The integration with Google Sheets also makes it easy to analyze results and collaborate with others.
> 
> **Cons**: While Google Forms works well for basic surveys and data collection, it could offer more advanced customization and design options. It would also be helpful to have more built-in features for complex forms, reporting, and logic without relying on additional tools.
> 
> Overall, my experience with Google Forms has been very positive. It's a simple, reliable, and efficient tool for creating forms, collecting responses, and organizing data. The interface is intuitive, sharing forms is easy, and the integration with other Google Workspace tools makes collaboration and data analysis seamless. While it could benefit from more advanced customization features, it's an excellent solution for most everyday form and survey needs.

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### "User friendly tool with better exam security" — 3.0/5

> **Sneha** | *14 January 2026* | Education Management | Recommendation rating: 6.0/10
> 
> **Pros**: It is very easy and convenient to use. Even beginners can create Forms and surveys without any technical knowledge. It is very helpful for surveys and reasearch works as we can collect data easily. It saves a lot of time.
> 
> **Cons**: The thinng i least like about google form is the lack of strong anti cheating features during online test. Participant can easily switch tabs, copy paste answers without any detection. This makes it less reliable for conducting serious or competitive exams.
> 
> Overall my experience with google forms was good especially during covid-19 as it helped us a lot  and made our studies easier.

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### "Google Forms - Input At Your Fingertips" — 5.0/5

> **Alexandra** | *13 April 2026* | Wholesale | Recommendation rating: 10.0/10
> 
> **Pros**: Google Forms has been a streamlined tool to help our team get feedback across the organization. We utilize Forms to for our engagement surveys, as well as employee engagement and culture initiatives. It is easy to create and complete as an end-user. The ability to modify and create different forms for different needs and purposes has been a huge benefit for our team. You can easily track results and export into Sheets or Excel to create more visual graphs and use when reporting.
> 
> **Cons**: The main components of Google Forms are easy to customize and navigate, but it would be nice to have more design features and graph options within the forms. You can change the font, questions, upload graphics, etc., but it would be great to utilize more of a drag \&amp; drop ability to freely design the form as needed. It is more of a cosmetic recommendation, but still would add visual value to the platform.

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### "Efficient tool to accurately gather data in a short amount of time." — 5.0/5

> **Tim** | *24 July 2026* | Human Resources | Recommendation rating: 9.0/10
> 
> **Pros**: It is a great go to for creating a survey or form without the in-depth tech skills. It's a small business and we use it for feedback, scheduling, even for the induction process. One can easily share with the team and feedback is received in a neat order. Not to mention it's free, which helps a lot with our low income.
> 
> **Cons**: The variety of designs is basic and can be quite limited. For instance, there's not a lot of flexibility to match our branding, or make it look more refined which would be good from an external point of view. Additionally, grouping or categorizing multiple forms for individual projects can become tedious as the number of forms increases, if it is not possible to do so.
> 
> It offers us exactly what we need: quick and easy data collection without any charge, which is important for a small company like ours. It is great for internal use, to gather feedback from the team or to make a quick survey, but it is not the most professional looking tool to work with externally. A low cost option that is practical for startups who are not well resourced.

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/112857/google-forms)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/112857/google-forms> |
| de-AT | <https://www.getapp.at/software/112857/google-forms> |
| en | <https://www.getapp.com/website-ecommerce-software/a/google-forms/> |
| en-AE | <https://www.getapp.ae/software/112857/google-forms> |
| en-AU | <https://www.getapp.com.au/software/112857/google-forms> |
| en-CA | <https://www.getapp.ca/software/112857/google-forms> |
| en-GB | <https://www.getapp.co.uk/software/112857/google-forms> |
| en-IE | <https://www.getapp.ie/software/112857/google-forms> |
| en-NZ | <https://www.getapp.co.nz/software/112857/google-forms> |
| en-SG | <https://www.getapp.sg/software/112857/google-forms> |
| en-ZA | <https://www.getapp.za.com/software/112857/google-forms> |
| es | <https://www.getapp.es/software/112857/google-forms> |
| es-CL | <https://www.getapp.cl/software/112857/google-forms> |
| es-CO | <https://www.getapp.com.co/software/112857/google-forms> |
| es-MX | <https://www.getapp.com.mx/software/112857/google-forms> |
| fr | <https://www.getapp.fr/software/112857/google-forms> |
| fr-BE | <https://fr.getapp.be/software/112857/google-forms> |
| fr-CA | <https://fr.getapp.ca/software/112857/google-forms> |
| nl | <https://www.getapp.nl/software/112857/google-forms> |
| nl-BE | <https://www.getapp.be/software/112857/google-forms> |
| pt | <https://www.getapp.com.br/software/112857/google-forms> |
| pt-PT | <https://www.getapp.pt/software/112857/google-forms> |

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