---
description: Learn how Google Forms can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Google Forms.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Forms Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Forms Automation Software](/directory/589/forms-automation/software) > [Google Forms](/software/112857/google-forms)

# Google Forms

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> Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information
> 
> Verdict: Rated **4.7/5** by 11619 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Google Forms

 Keep forms private by adjusting the sharing settings for each Google form and control who is able to view and edit information.&#10;&#10; Set up a questionnaire, send it to customers, and watch as the responses are recorded in real time into a spreadsheet.&#10;&#10;  Create questions and analyze results with the team with features for real-time collaboration, and create forms quicker without having to send multiple versions of the file.&#10;&#10; Google Forms' smart data validation rules help ensure that email addresses are properly formatted, data is correct, and that people receive the appropriate questions based on previous answers.&#10;&#10; All Google forms are responsive, meaning that users can create, edit, and respond to forms using any device such as a smartphone, tablet, or desktop computer.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 11619 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**:  (Free version available)
- **Pricing Details**: Google Forms is free as part of Google's online suite of tools, Google Workspace.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, German
- **Available Countries**: Canada, Germany, United States

## Features

- API
- Access Controls/Permissions
- Anonymous Feedback
- Autofill
- Collaboration Tools
- Conditional Logic
- Customisable Branding
- Customisable Forms
- Customisable Questions
- Customisable Templates
- Customizable Fields
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Visualisation
- Drag & Drop
- Dynamic Content
- Email Marketing
- Email Reminders
- Forms Creation & Design

## Integrations (106 total)

- ABC Trainerize
- AWeber
- Accredible
- Acuity Scheduling
- Agile CRM
- Airtable
- Asana
- Basecamp
- Bitly
- Box
- Brevo
- Calendly
- Chat for Jira Service Desk
- Chatwork
- ClickFunnels

... and 91 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Forms Automation Software](https://www.getapp.co.uk/directory/589/forms-automation/software)

## Related Categories

- [Forms Automation Software](https://www.getapp.co.uk/directory/589/forms-automation/software)
- [Data Collection Software](https://www.getapp.co.uk/directory/707/data-collection/software)
- [Survey Software](https://www.getapp.co.uk/directory/234/survey/software)
- [Form Builder Software](https://www.getapp.co.uk/directory/3893/form-builder/software)

## Alternatives

1. [Cognito Forms](https://www.getapp.co.uk/software/107881/cognito-forms) — 4.8/5 (268 reviews)
2. [Apify Custom Web Scraping & RPA Solutions](https://www.getapp.co.uk/software/2048414/apify) — 4.8/5 (625 reviews)
3. [Jotform](https://www.getapp.co.uk/software/10191/jotform-4-0) — 4.7/5 (2934 reviews)
4. [FormAssembly](https://www.getapp.co.uk/software/118119/formassembly) — 4.5/5 (103 reviews)
5. [Zoho Forms](https://www.getapp.co.uk/software/101885/zoho-forms) — 4.5/5 (148 reviews)

## Reviews

### "Simple and Useful Tool for Online Surveys" — 5.0/5

> **Mosab** | *15 March 2026* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: I really appreciate how easy Google Forms is to use. The interface is intuitive, and creating surveys only takes a few minutes. Data collection is automatic and well-organized, which saves a lot of time. I also like the variety of features available, such as question types, sections, and automatic charts, making survey design flexible and simple.
> 
> **Cons**: One downside is that advanced customization options are limited. While the tool works great for basic surveys, more complex layouts or professional branding options are restricted. Additionally, Google Forms doesn’t offer dedicated customer support, which can be frustrating if you encounter an issue.
> 
> Overall, my experience has been very positive. Google Forms provides excellent value for money as it is completely free while offering essential features needed for surveys. It is easy to use, effective for data collection, and suitable for both personal and professional use. Employee scheduling or feedback collection can also be handled simply, making it a versatile tool for teams.

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### "Google Forms simplifies data collection and feedback intake for engineering teams" — 5.0/5

> **Estrella** | *18 September 2026* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Google Forms enables fast Form Creation and flexible Survey Design for beta testing feedback. Seamless Google Sheets integration simplifies automated Data Collection for engineering retrospectives.
> 
> **Cons**: Advanced logic branching feels basic for complex intake, and managing manual Employee Scheduling workflows in spreadsheets lacks native calendar integration.
> 
> Google Forms delivers high Value for Money and exceptional Ease of Use. Reliable Customer Support resources make collecting team feedback effortless for engineers.

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### "Convenient for busy work" — 3.0/5

> **Verified Reviewer** | *27 July 2026* | E-Learning | Recommendation rating: 6.0/10
> 
> **Pros**: Easy to send out as mass communication, very easy to customize to needs of the organization, user-friendly, does not need to be filled out by people using software other than the G-suite, making it more accessible and global in nature
> 
> **Cons**: They are often not able to be edited after submission, which makes it difficult for users to change their answers later on. The legal bindingness of the form is also questionable to me.
> 
> My organization often uses google forms for teachers and students to obtain feedback and gather data. Data presentation is particularly well done in this program.

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### "Simple to use, great functionality" — 5.0/5

> **Verified Reviewer** | *18 August 2026* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: I like that Google Forms is easy to use and beginner friendly. I also like that you do not need to have a Google account to fill out a Google form. I also really like the data collection and visualization options after collecting data from the forms.
> 
> **Cons**: There is not a default option to collect a name/identifying data, so if you do not require an email sign-in you NEED to make sure you add that space yourself.
> 
> I use Google Forms constantly both for personal and professional use. Personally, I use Google Forms to collect address updates, information about birthdays, RSVPs for events, and more. Professionally, I use Google Forms to collect survey data and visualize trends in my community.

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### "Google Forms – Simple, Smart, and Surprisingly Useful\!" — 5.0/5

> **Sudeep** | *23 October 2026* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: What I like most about Google Forms is how easy it is to create surveys, collect responses, and organize information without needing any special technical skills. I have found it useful for creating questionnaires, gathering feedback, and sharing forms with others. I also like that responses can be viewed in one place and connected to Google Sheets for easier analysis. The fact that it is free makes it even better.
> 
> **Cons**: One thing I would like to see improved is the design customization. While the available themes are useful, they can feel a little limited when I want to create a more professional-looking form. I also think more advanced survey features and better options for employee scheduling would make the platform more useful for business purposes.
> 
> My overall experience with Google Forms has been very positive. I find it convenient, reliable, and easy to use whenever I need to collect information or get feedback from people. It saves me time because I do not have to collect responses manually or organize everything from scratch. I also appreciate how easily it works with other Google tools. Although it could offer more customization options, it does an excellent job for everyday surveys and data collection. For a free tool, it certainly makes life easier\!

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/112857/google-forms)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/112857/google-forms> |
| de-AT | <https://www.getapp.at/software/112857/google-forms> |
| en | <https://www.getapp.com/website-ecommerce-software/a/google-forms/> |
| en-AE | <https://www.getapp.ae/software/112857/google-forms> |
| en-AU | <https://www.getapp.com.au/software/112857/google-forms> |
| en-CA | <https://www.getapp.ca/software/112857/google-forms> |
| en-GB | <https://www.getapp.co.uk/software/112857/google-forms> |
| en-IE | <https://www.getapp.ie/software/112857/google-forms> |
| en-NZ | <https://www.getapp.co.nz/software/112857/google-forms> |
| en-SG | <https://www.getapp.sg/software/112857/google-forms> |
| en-ZA | <https://www.getapp.za.com/software/112857/google-forms> |
| es | <https://www.getapp.es/software/112857/google-forms> |
| es-CL | <https://www.getapp.cl/software/112857/google-forms> |
| es-CO | <https://www.getapp.com.co/software/112857/google-forms> |
| es-MX | <https://www.getapp.com.mx/software/112857/google-forms> |
| fr | <https://www.getapp.fr/software/112857/google-forms> |
| fr-BE | <https://fr.getapp.be/software/112857/google-forms> |
| fr-CA | <https://fr.getapp.ca/software/112857/google-forms> |
| nl | <https://www.getapp.nl/software/112857/google-forms> |
| nl-BE | <https://www.getapp.be/software/112857/google-forms> |
| pt | <https://www.getapp.com.br/software/112857/google-forms> |
| pt-PT | <https://www.getapp.pt/software/112857/google-forms> |

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