Google Data Studio

Google Data Studio

Interactive dashboard reporting and data visualization tool

4.6/5 (25 reviews)

Google Data Studio Overview

Google Data Studio, a free and cloud-hosted application, allows users to create interactive dashboards and professionally styled reports from a wide variety of data sources. Deployed with a view to presenting the kind of insights useful for informing business decisions, the solution provides built-in and partner connectors that facilitate connections to most data sources. Data Studio reports are therefore able to leverage data from one or more possible sources. Possible data sets include Google Analytics, Google Sheets, Google Ads, Google Cloud Storage, Google Search Console, Google Attribution 360, and YouTube, with Google Drive also used to store generated reports for broader sharing purposes. Additional connectors cover BigQuery, SQL databases, Campaign Manager, plus CSV upload for Excel spreadsheets.

Data Studio's web-based reporting tools allow data to be transformed into "visualization art" and used to build interactive, real-time reports or dashboards. The drag-and-drop report editor offers configurable charts and tables such as line charts, bar charts, pie charts, geo maps, area/bubble graphs, paginated data tables, pivot tables, and more. Viewer filters and date range controls make reports interactive, while report templates can be created from standard reports through the data control tool. Custom text and images allow reports to be rebranded or annotated along with the application of links, clickable images, styles and color themes. Sharing and collaboration features are supported by centralized Google Drive storage of saved reports and data sources, with reports also able to be embedded within websites. When users elect to share a particular report or a data source with other editors, those authorized users are able to work on the same file together in real time.

Pricing

Starting from
US$0.00
Pricing options
Free Trial
Free
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported Languages

English

Google Data Studio Reviews for UK Users

Overall rating
4.6/5
88% positive reviews
17
Excellent
5
Very good
3
Average
0
Poor
0
Terrible
Shruti S.

Google Data Studio: Pretty Awesome

Used Daily for 1-5 months
Reviewed on 24/07/2019
Review Source: Capterra

This for me is a phenomenal product. Since I have found this, I've introduced it to multiple people at work. This has been very helpful in depicting data in a simple and easy way to variety of audiences. I wish they advertised it better.

Pros

1. It is free
2. It connects to your Google account
3. It can connect to a whole variety of data sources, I have been using several Google spreadsheets
4. The ease of inserting a table, a graph, scorecard, heatmap etc
5. It is visually pleasing
6. It can serve as a live dashboard with custom and malleable date ranges
7. It allows you to easily switch around different chart versions
8. You can embed a Google spreadsheet! and scroll through the live Data Studio file!
9. All sorts of sharing settings
10. Can also download as a static PDF file
11. They have a basic training online, and there is a world of articles and youtube videos to help you
12. You can create new fields, rename them etc

Cons

1. You have to link by tab for each spreadsheet, which is tedious. It would be nice to be able to link multiple tabs and spreadsheets at once.
2. There is no option for an automatic refresh if there is a change in the base file -- you have to go to View and hit refresh (not intuitive either).
3. The legend text often gets hidden and is not easy to resize and move around.
4. I couldn't find any option for inserting headers or page numbers automatically.

Rating breakdown

Ease of Use

Likelihood to recommend

10.0/10
Verified Reviewer

Perfect for a ad hoc analysis

Used Other for 2+ years
Reviewed on 21/08/2019
Review Source: Capterra

Pros

It has built in integrations for every Google product, so when Data Studio came out it enabled us to deprecate another tool and helped us to keep it simple.

Cons

It's not so straightforward to do some specific analysis, setting filters for example. The tool is limited for more complex analysis.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10
Verified Reviewer

Best free reporting tool

Used Daily for 1+ year
Reviewed on 13/03/2019
Review Source: GetApp

Pros

The best part of it is that I no longer have to spend hours on making reports for our clients. You just make a template, create a data source and it's done. It's one of the best tools Google came up with in the last years.

It's very easy to use and extremely intuitive.

Cons

Could use a couple more integration (Facebook for exemple) but hey it's FREE and it's very very good.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

10.0/10
Zohaib A.

An Exceptional Tool To Create Reports Using Your Own Data Sources

Used Weekly for 1+ year
Reviewed on 25/07/2019
Review Source: Capterra

Loved having the ability to add our data sources to create intelligent and aesthetically pleasing charts. 10/10!

Pros

Great job to Google's team for making this wonderful tool! Data studio is an amazing platform that helps us in terms of creating data reports that are otherwise quite difficult to create on your own when you have multiple data sources at once, this solves that problem rather efficiently. Now we just assign the source for our tables or charts into the data studio and it makes professional reports for us on the go!

Cons

Nothing to dislike as this has only helped in creating reports that are rather time consuming if you were to create them manually in excel or word

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

10.0/10
Dee O.

Great for integrating with Google Analytics for client reporting!

Used Daily for 1+ year
Reviewed on 06/08/2019
Review Source: Capterra

Would definitely recommend for agencies! There's a lot more that Google Data Studio can do - we haven't scratched the surface yet!

Pros

Ability to create custom reports from Google Analytics data.
Ability to style/format reports as you wish - fonts/colours/graphics etc.

Cons

Can be tricky to pull in the right data at a first glance.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Google Data Studio Pricing

Starting from
US$0.00
Pricing options
Free Trial
Free
Value for money

Google Data Studio is available for free.

Google Data Studio Features

  • Charting
  • Collaboration Tools
  • Customisable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Visualisation
  • Drag & Drop Interface
  • Graphical Data Presentation
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Visual Analytics

  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Business Intelligence
  • Data Import/Export
  • Monitoring
  • Real Time Data
  • Third Party Integration

Additional information for Google Data Studio

Key features of Google Data Studio

  • Charting
  • Collaboration tools
  • Customizable branding
  • Customizable reporting
  • Customizable templates
  • Dashboard creation
  • Data connectors
  • Data filtering
  • Data visualization
  • Database integration
  • Drag-and-drop interface
  • Graphical data presentation
  • Interactive reporting
  • Real-time analytics
  • Real-time reporting
  • Report sharing
  • Synchronous editing
  • Text editing
  • Visual analytics
  • Website integration

Benefits

  • Google Data Studio offers a free online solution for connecting multiple data sources to create interactive dashboards and stylized professional reports leveraging a variety of visualizations including graphs and pie charts.

  • Users can generate reports wholly from scratch or utilize a gallery selection of customizable report templates for popular data visualization purposes.

  • CSV file upload allows Excel spreadsheet data to be imported and incorporated, with generated reports stored centrally on Google Drive for convenient sharing.

  • Google Data Studio also connects to data sets including Google Analytics, Google Sheets, Google Ads, and Google Drive, along with BigQuery and other SQL databases, Search Console, Campaign Manager, Attribution 360 and YouTube.

  • Google Data Studio's Data Sources tool promises to facilitate those data connections without requiring any programming or specialist knowledge.

  • Google Data Studio FAQs

    Below are some frequently asked questions for Google Data Studio.

    Q. What type of pricing plans does Google Data Studio offer?

    Google Data Studio offers the following pricing plans:

    Starting from: US$0.00

    Pricing model: Free

    Free Trial: Not Available

    Google Data Studio is available for free.

    Q. What are the main features of Google Data Studio?

    Google Data Studio offers the following features:

    • Charting
    • Collaboration tools
    • Customizable branding
    • Customizable reporting
    • Customizable templates
    • Dashboard creation
    • Data connectors
    • Data filtering
    • Data visualization
    • Database integration
    • Drag-and-drop interface
    • Graphical data presentation
    • Interactive reporting
    • Real-time analytics
    • Real-time reporting
    • Report sharing
    • Synchronous editing
    • Text editing
    • Visual analytics
    • Website integration

    Q. Who are the typical users of Google Data Studio?

    Google Data Studio has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Google Data Studio support?

    Google Data Studio supports the following languages:

    English

    Q. What type of pricing plans does Google Data Studio offer?

    Google Data Studio has the following pricing plans:

    Free

    Q. Does Google Data Studio support mobile devices?

    We do not have any information about what devices Google Data Studio supports

    Q. What other apps does Google Data Studio integrate with?

    Google Data Studio integrates with the following applications:

    AccuRanker, AuthorityLabs, Blendo, CallRail, Collect, EZ-MES, Fulcrum, Integromat, Jet Interactive, Toky

    Q. What level of support does Google Data Studio offer?

    Google Data Studio offers the following support options:

    Knowledge Base, Online Support, Video Tutorials