--- description: Learn how Thematic can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Thematic. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Thematic Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Customer Experience Software](/directory/601/customer-experience/software) > [Thematic](/software/116287/thematic) # Thematic Canonical: https://www.getapp.co.uk/software/116287/thematic Page: 1 / 2\ Next: [Next page](https://www.getapp.co.uk/software/116287/thematic?page=2) > Thematic unlocks rich insights from unstructured feedback to help you build better products, reduce churn and drive growth. Without coding. Add data from all channels for the full customer view. Build a product strategy off customer understanding and impact. See emergent issues as they arise. > > Verdict: Rated **4.9/5** by 15 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Thematic • Uncover undiagnosed customer issues in minutes, and respond faster • Understand what's working and what doesn't • Align your team on what matters to customers • Save time on analysis ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 15 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.9/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Thematic - **Location**: San fransisco, US - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$2,000.00 - **Pricing model**: Other (Free Trial) - **Pricing Details**: Choose the plan that fits your feedback volume and analytics needs. All plans include: -The full set of Thematic features -Dataset-specific themes discovery -Ongoing accuracy review -SOC2, Enterprise Grade Security -Existing integrations The Starter plan at $2000/month analyzes up to 2 sources of data, and up to 2,000 pieces of feedback. 3 Users get full platform access, with unlimited viewing usage. The team plan is perfect for combining experience and operational data with NPS, CSAT, store, or online reviews to build rigor into your feedback analysis. The plan provides up to 50,000 pieces of feedback, 4 data sets, 8 user accounts and unlimited viewing usage. The Enterprise plan is ideal if you have an organization that is mature in feedback analytics. It includes a dedicated success manager, and starts with 100,000 comments, and 8 data sets. We have cost-effective overage fees, for bigger comment packages. Teams and Enterprise plans can be customized to your team and data needs. - **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) - **Supported Languages**: Chinese, Danish, Dutch, English, French, German, Italian, Japanese, Norwegian, Russian, Spanish, Swedish - **Available Countries**: Australia, Canada, New Zealand, United Kingdom, United States ## Features - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Analysis - Alerts/Notifications - Boolean Search - Categorisation/Grouping - Chat/Messaging - Collaboration Tools - Commenting/Notes - Complaint Monitoring - Contextual Search - Customer Profiles - Customer Segmentation - Customisable Reports - Customisable Templates - Dashboard - Data Analysis Tools ## Integrations (24 total) - Alchemer - AskNicely - Confirmit - Delighted - Discord - Google Sheets - InMoment - Intercom - Jotform - Medallia Experience Cloud - Pendo - QuestionPro - Slack - Snowflake - SurveyMonkey ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Customer Experience Software](https://www.getapp.co.uk/directory/601/customer-experience/software) ## Related Categories - [Customer Experience Software](https://www.getapp.co.uk/directory/601/customer-experience/software) - [Text Mining Software](https://www.getapp.co.uk/directory/1161/text-mining/software) - [Qualitative Data Analysis Software](https://www.getapp.co.uk/directory/1487/qualitative-data-analysis/software) - [Customer Satisfaction Software](https://www.getapp.co.uk/directory/1029/customer-satisfaction/software) ## Alternatives 1. 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Having very little experience reviewing large amounts of data, such as open ended user comments, Thematic and the team were able to help us easily digest product information in order to identify product issues and easily resolve them. The software also helped my company and client when it came to deciding what marketing messaging would most resonate with our clientele by pulling out key words from the reviews our customers were actually saying about our product. I would absolutely recommend Thematic and the team to anyone looking for a software that can quickly analyze large amounts of consumer data. > > **Cons**: Though the Thematic team did do a lot of heavy lifting getting the software setup, there is a fair amount of work the client needs to do in the beginning in order to make sure the software picks-up on certain factors that you may want to measure, such as 'branded terms.' You'll likely be making updates for a while to get the software to recognize key words you need it to pick-up on/how the software pools data into different sections, but lucky the UI is extremely easy to navigate and the Thematic team is super helpful when it comes to this\! ----- ### "Thematic has opened our eyes to a whole new world" — 5.0/5 > **Desmond** | *25 March 2021* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: We selected Thematic to be our partner after reviewing and assessing multiple vendors and options over a 3 year period. Cost, value for money, accuracy, reliability, service and support were critical and on those points, Thematic delivers. We especially like how transparent the solution is. Our clients shy away from "black boxes" and need to understand (and trust) the science behind the art. With Thematic, we've been able to add significant value to our existing client relationships. We've found new (and often surprising) insights. And most importantly, we've been able to demonstrate, with real evidence, exactly how much of an impact specific issues customers mention have on their experiences and care. Thematic has enabled us to turn questions into answers within seconds. We've been able to tell our clients EXACTLY what they need to focus on and they've been able to measure EXACTLY what the impact of their work / initiatives has been. Understanding / analysing comments "at scale" has been a perennial challenge and the focus (pre Thematic) was on the squeaky wheel (i.e. whichever manager / client moaned the most / loudest). With Thematic, we have an evidence-based framework so the right things get done at the right time for the right reasons. That's been huge. > > **Cons**: It took us longer than we would have liked to "train" the software in the initial setup phase. It also took a lot of "hands on" time for us to fully appreciate the value the solution has and being able to share this knowledge with time poor customers so they can use the platform independently has been challenging at times. Thematic have improved the interface and knowledge base significantly since we started and are always on hand to help so even though we had these challenges, they've been manageable and worth the "pain" to get where we are at today. > > The team at Thematic have been a pleasure to deal with, start to finish. They are passionate about their product (most are former clients / users). They believe in what they are doing. And they are always on the lookout for new areas to improve. Being part of the Thematic "ecosystem" has been a great help for me personally. I've tapped into new networks and learned about things I never would have before. The software makes sense. It is easy to use (after you spend time learning it properly\!). It can be deployed stand alone or it can be integrated with other solutions (V important for us). Overall, a great solution backed by an amazing team. Very happy we found it\! ----- ### "Thematic makes scattered verbatim data meaningful and visual for decision makers." — 5.0/5 > **William** | *20 November 2020* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: It automates and repeats the already good work by a UX researcher the first time around. Plus puts the results in the face of the decision-makers (PMs \& DMs) asap and monitor those insights over time. I loved the out of the box nature to visualise data in a way that enables meaning and insights immediately. The ability to drill down into themes for further analysis enables almost live decision making with product and development managers on the areas that most matter to customers. > > **Cons**: There isn't much to not like here. Additional would be to include Google or other Analytics data integration to provide confidence to marketers and executives in the organisation. I believe there is a way to do this and look forward to testing this approach more in the future. > > the team are awesome and the \[SENSITIVE CONTENT HIDDEN\] actively joins and follows up on calls and equally passionate about organisations making better use of data (Quant and Qual) and in turn make better decisions. For a product development context, Thematic does more than just assist with prioritisation. It helps inspire people to take things into the development pipeline with the data and justification of the prioritisation. ----- ### "Fantastic platform - highly recommend\!" — 5.0/5 > **Verified Reviewer** | *26 January 2019* | Oil & Energy | Recommendation rating: 10.0/10 > > **Pros**: Thematic is the first verbatim analysis platform I've used that has been able to quantify the impact of addressing a customer verbatim theme on the overall metric score. This means we are able to easily differentiate between verbatim themes that are noise (no impact to an overall metric) and those which are seriously impacting our CX metrics. Also, the filter functionality allows us to drill down to a depth that gives us confidence that we are shifting the score for right customer segments or other moments that matter to the business. The team at Thematic are also really open to customer feedback on their platform - and are continually improving the functionality to meet the needs of their users. > > **Cons**: Not a lot to dislike. The team at Thematic are really open about their product roadmap, and using customer feedback to inform their priorities. This has meant that any painpoints we had were usually resolved in their next release. > > Thematic enabled me to quantify the impact of our verbatim themes on our overall CX Metrics - and separate the "noise" from those verbatim themes that the business needed to take action on. It made it easy to justify recommendations, and measureably track the impact over time. ----- ### "AI + Human Touch to Improve Efficiency & Generate Deeper Insights" — 5.0/5 > **Verified Reviewer** | *7 June 2020* | Internet | Recommendation rating: 9.0/10 > > **Pros**: Team is easy to work with - very responsive and open to feedback to customize the tool to our needs. Appreciate their willingness to partner on adjustments to their roadmap and to work through ways that our team can get even more out of our use of Thematic. Quick and seamless upload process from taking our raw data and getting it into the portal in a digestible fashion so that teams can begin analysis. > > **Cons**: Initial codeframe set-up required a bit more time and input from my end than expected, but they have since streamlined the process and the time spent was a worthwhile investment in the long-term. > > Making sense of thousands of open-end comments to understand what is driving NPS - helps tell a cohesive narrative between quantitative + qualitative data. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.co.uk/software/116287/thematic?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/116287/thematic) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Structured Data