About FullStory

FullStory is a digital intelligence platform that helps industry leading eCommerce and SaaS Companies understand and improve their digital experiences. By leveraging FullStory’s analytics, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools, customers are able to reduce user struggle, and capture more revenue.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of FullStory

- Illuminate hidden causes of lost revenue. Poor user experiences are impacting your company’s bottom line in ways you might not even realize. FullStory automatically discovers, analyzes, and ranks these opportunities so your teams can confidently focus on the improvements that will yield the greatest benefits.

- Craft an ideal experience with cutting-edge methods.

-Get the big picture while protecting user privacy. While FullStory collects an unprecedented amount of experience data, we do it while holding end-user privacy preeminent. We’ve taken the time to design and implement privacy into every aspect of our platform so you can use FullStory responsibly, knowing your users’ trust is well-placed.

- Empower your team with ground-truth data.

Devices

Business size

S M L

Markets

Australia, Belgium, Canada, Switzerland, Germany, Denmark, Spain, Finland, France, United Kingdom, Ireland, Italy, Japan, Luxembourg, Netherlands, Norway, New Zealand, Sweden, United States

Supported Languages

English

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Images

FullStory Software - View a timeline of website visits
FullStory Software - A full visitor history is recorded
FullStory Software - Sessions are recorded to monitor how visitors navigate the website
FullStory Software - Reports are generated on metrics such as total number of visits, visits by customer segment, conversions, devices used, and more
FullStory Software - The highlights page provides an overview of important events and feedback
View 6 more
FullStory video
FullStory Software - View a timeline of website visits FullStory Software - A full visitor history is recorded FullStory Software - Sessions are recorded to monitor how visitors navigate the website FullStory Software - Reports are generated on metrics such as total number of visits, visits by customer segment, conversions, devices used, and more FullStory Software - The highlights page provides an overview of important events and feedback

Features

Total features of FullStory: 75

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Augmented Analytics
  • Behaviour Tracking
  • Behavioural Analytics
  • Campaign Analytics
  • Campaign Segmentation
  • Channel Attribution
  • Collaboration Tools
  • Compliance Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Segmentation
  • Customization
  • Dashboard
  • Data Aggregation
  • Data Capture and Transfer
  • Data Import/Export
  • Data Visualisation
  • Dynamic Content
  • Element Analytics
  • Email Alerts
  • Engagement Tracking
  • Event Logs
  • For Mobile
  • For Websites
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Keyword Research Tools
  • Keyword Tracking
  • Knowledge Management
  • Link Management
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Problem Area Alerts
  • Product Data Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting/Analytics
  • Scorecards
  • Screen Activity Recording
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Site Search Tracking
  • Summary Reports
  • Third Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • Usability Testing
  • User Interaction Tracking
  • User Journeys
  • Visitor Tracking
  • Visual Analytics
  • Website Analytics
  • Widgets

Alternatives

Hotjar

4.7
#1 Alternative to FullStory
Hotjar makes it easy to go beyond traditional web analytics & understand what people are really doing on your site.

Smartlook

4.7
#2 Alternative to FullStory
Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps,...

Lucky Orange

4.6
#3 Alternative to FullStory
Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the...

Contentsquare

4.8
#4 Alternative to FullStory
Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and...

Reviews

Overall rating

4.6 /5
(61)
Value for Money
4.1/5
Features
4.5/5
Ease of Use
4.4/5
Customer Support
4.4/5

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Showing 5 reviews of 61
Frank R. Frank R.
Overall rating
  • Industry: Hospitality
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Fullstory ushers in a new era of live data analytics

Reviewed on 29/01/2019

The ability to see exactly how your users are struggling with a particular element of your website...

The ability to see exactly how your users are struggling with a particular element of your website whether in real-time or not makes this a truly revolutionary product. It's really easy to set up and has the added benefit of an API that we've recently incorporated into our admin portal to aid in diagnosing customer issues. Just a solid product all around.

Pros

The first time you see a live view of a user browsing/struggling on your website is almost magical. It turns what could routinely be a maddening experience into a fun activity. It's very easy to filter out sessions to land on a particular session of interest and also allows you to save searches that you've identified for whatever reason. Analyzing the customer experience through Fullstory has almost replaced the need to give out giftcards at a random Starbucks to view customers in action.

Cons

There's not really anything I can knock this product for. It's exceptional.

Thomas C. Thomas C.
Overall rating
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

State of the art product, but poor customer service and retention, unjustified price increase

Reviewed on 21/11/2019

Everything about the software itself was great, unfortunately the service and pricing packages...

Everything about the software itself was great, unfortunately the service and pricing packages ruined my day.

Pros

It was very easy to use, and very useful to debug issues, and trace or track usage abuse.

Cons

Customer service was poor. Price for minimum package was increased from USD $199 to $899. When I raised a concern, that I have recommended a new client, they did not consider my case as an existing partner introducing a customer to them, did not make any adjustments or gave me the old price as a one-time exception.

First, a price increase of 450% does not make any sense. Secondly, no exception granted from a loyal customer and partner.

Alternatives Considered

Hotjar

Reasons for Switching to FullStory

It was easy to go onboard, and was able to identify users by passing in some parameters.
Bharath A. Bharath A.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Too pricey for the features and functionality it supports

Reviewed on 18/08/2017

Pros

Gives a nice overview of how website visitors are browsing the site and how they are moving from one page to the next page. We can also see where they are clicking, where they are spending more time etc.

Cons

For the price it demands, I feel the ROI is very low. Of all the features, I only found website session recording to be the only useful one. That too, after seeing a few sessions, you can get a sense of what to optimize. After that, more recorded sessions won't really help. Also, it's not practically possible to go thru all recorded sessions.

Prakhar G. Prakhar G.
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Mind blowing product, but a little expensive

Reviewed on 29/09/2021

I use the free tier and sample data myself to work around the pricing. Would have loved if they...

I use the free tier and sample data myself to work around the pricing. Would have loved if they gave an option to decide whether to keep a recording or not, so that i can cut down on my number of recordings and still use them.

Pros

As a fast growing startup, we make a lot of decisions in an adhoc manner and go live. A lot of times this means no time for setting up analytics, and thus having no insights on google analytics etc. Fullstory acts as a catch-all analytics tool for me, where in I can restropectively go and see what impact my changes made. 0 effort needs to be spent on analytics since it is automatically collecting all data required to make a heatmap, session and what-not.

Cons

It is very expensive for a bootstrapped startup

Alternatives Considered

Hotjar

Reasons for Switching to FullStory

Fullstory had many more features.
Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

FullStory is the leader in session replay on the web

Reviewed on 07/07/2021

FullStory is a central part of the analytics story. Sessions generally "just work" and provide a...

FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in.

Pros

The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner.

Cons

The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth.

Showing 5 reviews of 61 Read all reviews

FullStory FAQs

Below are some frequently asked questions for FullStory.

FullStory offers the following pricing plans:

  • Pricing model: Free Version
  • Free Trial: Available

Contact FullStory for pricing details.

FullStory has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

FullStory supports the following languages:

English

FullStory supports the following devices:

FullStory integrates with the following applications:

Amazon Redshift, Appcues, BigCommerce, Bugsnag, Chameleon, Convert Experiences, Delacon, Desk.com, Drift, Firebase, Gainsight PX, Google Analytics, Help Scout, HipChat, Intercom, Invoca, Iterate, JIRA Service Management, Jira, Kustomer, LOU, Magento Commerce, Mixpanel, Mixpanel Export Tool, New Relic One, Olark, Optimizely, Pendo, Productboard, Qualaroo, Qualtrics 360-Degree Feedback, Salesforce Sales Cloud, Salesforce Service Cloud, Segment, Sentry, Shopify, SiteSpect, Slack, Split, Squarespace, Survicate, Tealium Customer Data Hub, Tray.io, Trello, Unbounce, Unbound Commerce, Usabilla, UserVoice, WooCommerce, WordPress, Zendesk, interCOMM, mParticle

FullStory offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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