--- description: Learn how Impel can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Impel. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Impel Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Car Dealer Software](/directory/201/auto-dealers/software) > [Impel](/software/119523/spincar) # Impel Canonical: https://www.getapp.co.uk/software/119523/spincar Page: 1 / 2\ Next: [Next page](https://www.getapp.co.uk/software/119523/spincar?page=2) > Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire shopper \& customer journey. > > Verdict: Rated **4.7/5** by 20 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Impel Impel’s AI Operating System unifies sales, service, marketing, and merchandising into one coordinated system—so dealers and OEMs convert more demand, move faster, and operate with less friction. For Dealers Sales: Convert More, Faster - Respond instantly with VIN-specific, context-aware conversations 24/7 - Increase lead-to-appointment conversion through persistent, intelligent long-term follow-up - Book more qualified appointments while reducing low-intent handoffs - Handle trade-in, financing, and inventory questions without tying up staff Service: Retain More Customers, Drive More ROs - Capture missed calls with Voice AI and convert them to scheduled appointments - Proactively engage and seamlessly schedule customers based on individual driving behavior and service history - Leverage conversational scheduling to drive appointments via email, SMS, and chat - Increase service retention, repair orders, and lifetime value - Reduce customer leakage to independents with always-on, concierge-level engagement Marketing: Turn Outreach Into Revenue - Activate every customer segment with personalized, behavior-driven campaigns - Re-engage lapsed owners automatically—at scale - Align messaging, timing, and offers across channels - Turn marketing from volume-based outreach into conversion-focused execution Merchandising: Engage Shoppers Where Decisions Happen - Bring inventory to life with immersive, interactive experiences on VDPs and websites - Answer buyer questions instantly—availability, features, pricing, next steps - Reduce bounce rates and increase shopper engagement - Convert digital interest into real appointments, not dead ends Operational Efficiency \& Productivity - Automate repetitive work across sales and service without losing control - Reduce manual follow-up, context-switching, and administrative drag - Increase customer velocity—moving shoppers and owners through journeys faster - Give teams time back to focus on closing, service, and relationships For OEMs - Stronger Brand Execution - Ensure consistent, compliant messaging across all dealer touchpoints - Maintain brand standards without slowing dealer operations - Higher network performance - Increase lead response, appointment rates, and conversion across the network - Improve service retention and customer lifetime value - Reduce variability between top-performing and struggling stores Actionable Insights at Scale - Gain visibility into customer engagement, demand capture, and follow-through - Identify gaps, trends, and opportunities across regions and rooftops - Equip dealers with an AI Operating System—not disconnected point solutions - Support modern customer expectations without increasing operational burden The Impel Advantage - One shared AI brain across sales, service, marketing, and merchandising - AI Agent Knowledge Bank ensures dealer-specific accuracy, compliance, and brand voice - Autonomous execution with human oversight - Built to scale—across rooftops, regions, and global OEM programs The result: more appointments, higher conversion, increased revenue, stronger retention, and a dealership operation that runs faster, smoother, and smarter. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 20 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Impel - **Location**: Syracuse, US - **Founded**: 2013 ## Commercial Context - **Starting Price**: US$99.00 - **Pricing model**: Per Feature - **Pricing Details**: Contact Impel for pricing information. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English, Spanish - **Available Countries**: Argentina, Australia, Austria, Bolivia, Brazil, British Virgin Islands, Canada, Chile, Colombia, Ecuador, Falkland Islands, France, French Guiana, Germany, Guam, Guyana, India, Ireland, Israel, Italy and 22 more ## Features - AI Copilot - API - Activity Dashboard - Activity Tracking - Automated Scheduling - Barcode/Ticket Scanning - Communication Management - Customer Database - Customer History - Customisable Reports - For Automotive Dealerships - Generative AI - Inventory Management - Lead Capture - Lead Management - New Car Dealer - Performance Metrics - Quotes/Estimates - Real-Time Analytics - Real-Time Reporting ## Integrations (14 total) - CDK Global - Dealer Lead Track - Dealer Solutions Software - Dealer.com - DealerFire - DealerPeak CRM Center - DealerSocket CRM - Dealerlogix - Dealership Software - Dealersip - Dealertrack DMS - Google Analytics 360 - Meta for Business - Xtime ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support - Chat ## Category - [Car Dealer Software](https://www.getapp.co.uk/directory/201/auto-dealers/software) ## Alternatives 1. [Zoho CRM](https://www.getapp.co.uk/software/9908/zoho-crm) — 4.3/5 (6964 reviews) 2. [Pipedrive](https://www.getapp.co.uk/software/90507/pipedrive) — 4.5/5 (3042 reviews) 3. [monday.com](https://www.getapp.co.uk/software/91734/monday-com) — 4.6/5 (5730 reviews) 4. [Marketing 360](https://www.getapp.co.uk/software/104247/marketing-360) — 4.5/5 (1133 reviews) 5. [Salesforce Sales Cloud](https://www.getapp.co.uk/software/90378/salesforce) — 4.4/5 (18768 reviews) ## Reviews ### "Internet Managers thoughts on Impel" — 5.0/5 > **Jeffrey** | *29 December 2022* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: It is very easy to use. It walks you through each picture. It is fool proof and easy to train to use. > > **Cons**: Often the app is a bit glitchy when taking photos. Adjusting settings to make the pictures better is spotty at best. > > Overall the software is easy to use and train. It sets us apart from our competition and puts us on a different level. ----- ### "Best Photography & Retargetting System\!" — 5.0/5 > **Allison** | *21 February 2019* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: The amount of time the dealership can save taking photos with the system is astonishing and the retargetting is so in depth that it is vin specific and can even focus on the specific features the custom was interested in and integrate that information into the ad, causing the ads to be extremely effective. The retargetting alone has accounted for over 1/3 of my VDP views on my new \& used inventory\! > > **Cons**: The only issues I have ever had have been resolved by support team\! When I think the app needs an update or change, they do their best to accommodate that. This is the same for the display ads. This company is here for you to succeed. > > Spincar has made my customer's shopping experience a truly unique one. The detailed hotspots as well as the 360 view both inside and out of the vehicle gives a true, realistic look at that vehicle and has helped a lot with sales, as the customer sees that we are being completely transparent about the vehicle and showing all of its features. The retargetting is above all else. The amount of data Spincar can collect from my customers and then use to bring them back o the site via multiple channels is amazing. My web traffic, VDP vies and leads are up all thanks to Spincar\! ----- ### "They take your money without permission" — 1.0/5 > **Omniah** | *16 March 2018* > > **Pros**: I like the idea/concept and looking for a company that can deliver on this technology, but SpinCar has a long way to go. > > **Cons**: It screwed up my website and wiped out the original high quality photos with professional camera. The process that I would have to adopt to implement this system was very cumbersome. My request for refund of the money they took out BEFORE even going live or any approval of SEM has been ignored and its like they dropped off the face of the earth. I feel like I have been scammed pretty good... whatever you do, don't give them your financial information. ----- ### "Good product, poor execution and reporting." — 4.0/5 > **Katie** | *18 May 2021* | Automotive | Recommendation rating: 3.0/10 > > **Pros**: I like the ease of setup and integration of this product. It was easy for our photographer to understand, set up, and use to change up some of our systems and processes in inventory intake. > > **Cons**: However, their analytics were inflated, in my opinion. We would look at our site metrics in GA and it would simply not line up with what we were seeing from SpinCar's reporting. That seemed very shady to us. > > We would've stayed with SpinCar perhaps, if we had been given more info on what drove their numbers and analytics so much higher than what we were seeing on our end. It is a good product, overall. But I also value trustworthiness \& transparency in a company. ----- ### "Problems Solved" — 5.0/5 > **Ben** | *9 May 2019* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: We had constant problems with consistency and quality. SpinCar solved both. In the digital age, customers visit countless websites vs. dealerships. SpinCar allows our customers to shop more thoroughly from home. We utilize their retargeting capabilities as well. The support team is hyper responsive and follows up on issues. Best bang for your buck in the automotive picture world. > > **Cons**: My only request would be the figure out a way to make feature add on's retroactive to the rest of the inventory. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.co.uk/software/119523/spincar?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/119523/spincar) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | ----- ## Structured Data