AppsFlyer

4.5 (137)
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Mobile attribution and marketing analytics for app marketers

About AppsFlyer

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

The application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country.

AppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.


Images

AppsFlyer Software - Measure your campaign performance data from all channels, media sourced, and devices with unmatched data accuracy
AppsFlyer Software - Regain iOS visibility and recover ad spend with a single source of truth for all your SKAN campaigns
AppsFlyer Software - Fight ad fatigue and get unprecedented insight into creative performance to maximize ad spend
AppsFlyer Software - Deliver anywhere-to-app experiences across your owned media that convert  customers and increase revenue, powered by deep links
AppsFlyer Software - Connect with 11K+ partners
AppsFlyer Software - Join more than 100K brands growing with us
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AppsFlyer video
AppsFlyer Software - Measure your campaign performance data from all channels, media sourced, and devices with unmatched data accuracy
AppsFlyer Software - Regain iOS visibility and recover ad spend with a single source of truth for all your SKAN campaigns
AppsFlyer Software - Fight ad fatigue and get unprecedented insight into creative performance to maximize ad spend
AppsFlyer Software - Deliver anywhere-to-app experiences across your owned media that convert  customers and increase revenue, powered by deep links
AppsFlyer Software - Connect with 11K+ partners
AppsFlyer Software - Join more than 100K brands growing with us

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AppsFlyer

4.5 (137)
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Starting Price

No pricing found
US$25.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

42
44

Integrations

9
38

Ease of Use

4.5 (137)
4.1 (139)

Value for Money

4.3 (137)
4.2 (139)

Customer Service

4.3 (137)
4.2 (139)
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Reviews

Overall rating

4.5 /5
(137)
Value for Money
4.3/5
Features
4.4/5
Ease of Use
4.5/5
Customer Support
4.3/5

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Showing 5 reviews of 137
Suandi Pratama
Suandi Pratama
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A must have platform for marketer who wants to track and optimize campaign on multiple...

Reviewed on 26/07/2024

Pros

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Cons

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

Response from AppsFlyer

So glad to hear that you love the platform! Thanks for sharing such a positive review!

Rishabh
Rishabh
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Appsflyer: the backbone of marketing strategies

Reviewed on 28/07/2024

Pros

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

Cons

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

Response from AppsFlyer

Love that!
Thanks for sharing, Rishabh!

Alfonso
Alfonso
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Pricing Model extremely opaque

Reviewed on 01/02/2020

Very opaque and cannot do anything by yourself easily.

Very opaque and cannot do anything by yourself easily.

Pros

You cannot get the pricing model for this software

Cons

This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.

Hardik
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Review of Appsflyer

Reviewed on 05/08/2024

I would say Appsflyer for me is really a dope product. The customer support is amazing, the...

I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.

Pros

So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

Cons

So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Vikas
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Appsflyer review

Reviewed on 05/08/2024

So far Its good and I like it very much. Out of all MMPs, Appsflyer gives me more clarity and...

So far Its good and I like it very much. Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns.

Pros

The Dashboard and data is handy and convenient to understand the important data and Its very good for optimization. I also like the fraud prevention tool and the way it describe the data. Reports are very detailed. User experience is very good.

Cons

when Appsflyer does any update or changes its algo, Usually we do not know about this. so If Appsflyer will mention its reason also. It would be easier for us to take action accordingly.

Showing 5 reviews of 137 Read all reviews

AppsFlyer FAQs

Below are some frequently asked questions for AppsFlyer.

AppsFlyer offers the following pricing plans:

  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Contact AppsFlyer for pricing details.

AppsFlyer has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

AppsFlyer supports the following languages:

English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese

AppsFlyer supports the following devices:

AppsFlyer integrates with the following applications:

Adobe Campaign, Criteo, Google Ads, Meta for Business, Mixpanel, Snapchat, TikTok, Twitter/X, ironSource

AppsFlyer offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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