---
description: Learn how OneSignal can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for OneSignal.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: OneSignal Reviews, Prices & Ratings | GetApp UK 2026
---

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# OneSignal

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> OneSignal is a customer engagement platform that powers email, push notifications, SMS, and in-app messages for product teams, developers and marketers. Designed for engagement and data collection, OneSignal offers customer journeys, A/B testing, analytics, personalization, and segmentation.
> 
> Verdict: Rated **4.7/5** by 106 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of OneSignal

Customize Customer Journeys at Scale: OneSignal's intuitive customer journey tool enables the creation of cross-channel messaging flows specific to their customers’ lifecycles and preferences to improve onboarding, engagement, upsells, retention, and more. &#10;&#10;Unify Your Customer Messaging: Bring all of your channels into one platform to save time and increase the cohesiveness of your customer messaging by understanding who your users are across channels, and communicating with them via the best channel at the best time.&#10;&#10;Improve Personalization and Segmentation: Label users by activity, preferences, location, and more and then send them messages based on that information. &#10;&#10;Optimize Through Testing \&amp; Analytics: Run A/B tests with up to 10 variations of your message to ensure you're sending only the best-performing content to your users. Continuously iterate and improve automated messages to drive more engagement. Use the intuitive, built-in analytics to gauge the success of your messaging and build custom conversion events to understand the impact on your business.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 106 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.6/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: OneSignal
- **Location**: Mountain View, US
- **Founded**: 2015

## Commercial Context

- **Starting Price**: US$9.00
- **Pricing model**: Usage Based (Free version available)
- **Pricing Details**: OneSignal offers a free plan with limited features, after which paid plans start at $9/month and scale based on the channel usage.&#10;&#10;Free: Includes 1 Journey (with 2 steps), 6 Segments, and 2 Data Tags.&#10;&#10;Growth (from $9/month) - Includes  3 Journeys (with 6 steps, 10 Segments, and 10 Data Tags.&#10;&#10;Pro: Custom annual plan - includes 20 Journeys (with 50 steps), 20 Segments and 100 Data Tags.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Andorra, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bhutan, Bosnia & Herzegovina, Brazil, Brunei, Bulgaria, Cambodia, Canada, China, Croatia and 86 more

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Behaviour Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Churn Management
- Click Tracking
- Communication Management
- Contact Database
- Contact Management
- Conversion Tracking

## Integrations (13 total)

- Adobe Analytics
- Amplitude
- Blueshift
- Bubble
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- Microsoft Visual Studio
- Mixpanel
- Segment
- Shopify
- WordPress
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software)
- [Push Notifications Software](https://www.getapp.co.uk/directory/1297/push-notifications/software)
- [Customer Engagement Software](https://www.getapp.co.uk/directory/650/customer-engagement/software)
- [Customer Communications Management Software](https://www.getapp.co.uk/directory/1139/customer-communications-management/software)
- [SMS Marketing Software](https://www.getapp.co.uk/directory/1291/sms-marketing/software)

## Alternatives

1. [Xtremepush](https://www.getapp.co.uk/software/104257/xtremepush) — 4.5/5 (55 reviews)
2. [Braze](https://www.getapp.co.uk/software/2052401/appboy) — 4.7/5 (168 reviews)
3. [CleverTap](https://www.getapp.co.uk/software/107179/clevertap) — 4.4/5 (59 reviews)
4. [Customer.io](https://www.getapp.co.uk/software/91556/customer-io) — 4.7/5 (87 reviews)
5. [SendPulse](https://www.getapp.co.uk/software/104173/sendpulse) — 4.6/5 (772 reviews)

## Reviews

### "Best site for marketing email" — 5.0/5

> **Krunal** | *18 March 2023* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: The Onesignal app is used to send small or push notifications to mobile, email, or the web; this is useful software in the company. I think, because of its marketing purpose, it is excellent. We also try this, which gives us perfect marking options like email marketing and some app marketing; with this, we send some additional information to the user for using our app or site and make more interest in our service. It is basically API based, so we start with a trial version, and I think it is perfect to create our new site or app marking with the help OneSignal. I recommend it
> 
> **Cons**: I think our company is significantly related to it, but at this time we do not find any dislike from it, it is effortless to use and gives us very related information about users also
> 
> It is sending needy information to the user who used to take an interest in our app or site, and this is trying to back our users to the site and app, so it is very problem-solving for the company, which needs marketing and continues to make the interest of the user in our product, that's it, and use of API is straightforward to make our products more, and this is also a part of this

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### "Great to get started but expensive if you want to use all features" — 4.0/5

> **Hannes** | *14 September 2020* | Information Technology & Services | Recommendation rating: 7.0/10
> 
> **Pros**: It's really easy to set up push notifications for small projects with limited requirements. Implementation of the SDK is also well documented and done within 1-2 hours.
> 
> **Cons**: Recently they reduced features and push you to move to the paid plan (e.g. limited amount of segments, GDPR compliance only for paid users). This had a huge impact and pricing for apps with lots of active users get's expensive quickly.
> 
> Push integration for small-medium projects are easily done and quickly integrated. Helps getting started and reduces development time.

-----

### "The perfect copywriter tool, but lacks the power of some competitors." — 4.0/5

> **João** | *18 July 2024* | Gambling & Casinos | Recommendation rating: 6.0/10
> 
> **Pros**: It's super easy to use from a copywriter's perspective. You get good and accurate previews of what'll be shown, CTA's work very well too. The setup was easy and customer support has always been fast and helpful.
> 
> **Cons**: Some of the configurations regarding segmentation and subscriber management aren't exactly the best or most detailed. My colleagues from IT also reported quite a few issues with API and setting up the pop-ups for acquiring subscribers to push notifications didn't always work perfectly.

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### "Great push notification service \!" — 5.0/5

> **Julien** | *19 March 2024* | Hospitality | Recommendation rating: 10.0/10
> 
> **Pros**: Using OneSignal simplify the implementation of push notifications inside a mobile app as you only need to implement one sdk and then use one API to send your push
> 
> **Cons**: The stats are basically useless, you need to track push performance elsewhere

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### "Best and feature-packed tool for push notification" — 5.0/5

> **Prabhakar** | *21 May 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I use it to send push notifications to my website visitors. Using OneSignal, I collect notifications from subscribers and send them notifications related to new posts, offers, and updates.&#10;The best thing about this tool is that it is very easy to set up. You can customize and set it for different platforms like chrome, safari, android, ios, edge, etc. The analytics feature is also very good which allows me to view the customer journey, notification history, etc. It also supports multiple CMS like WordPress, Shopify, Blogger, Magento, Wix, Squarespace, Joomla, etc.
> 
> **Cons**: It should have a feature to remove inactive and duplicate subscribers.
> 
> Overall, I'm very satisfied with this tool. It has all the features that I need for push notifications and sending offers to my audience.

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