Missinglettr

Social media marketing software for content marketers

About Missinglettr

Missinglettr is a social media marketing software that helps bloggers and content marketers amplify content from existing blogs to create posts for social media. The solution allows managers to schedule posts across various social media handles to generate website traffic and leads.

The platform offers customizable templates, which help content creators to build personalized campaigns and follow a specific writing style or language to maintain brand consistency. It enables administrators to create content for automated email campaigns or drip marketing and schedule posts according to requirements. Missinglettr also lets professionals receive feedback from clients or colleagues and gain insight into campaign analytics.

Teams can utilize the platform to automatically detect published blogs, republish blog posts on Medium, receive suggestions for popular hashtags, and create backlinks to the original blog post while publishing content on social media handles. Missinglettr also provides a postbox module that helps bloggers create communities and add content to the library, which can be shared by other users to enhance post engagement levels.

Pricing starting from:

US$9.00/month

  • Free Version
  • Free Trial
  • Subscription

Devices

Business size

S M L

Markets

United Kingdom

Supported Languages

Not provided by vendor

Pricing starting from:

US$9.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Missinglettr Software - Missinglettr agency schedules
Missinglettr Software - Missinglettr dashboard
Missinglettr Software - Missinglettr reports
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Missinglettr video Missinglettr Software - Missinglettr agency schedules Missinglettr Software - Missinglettr dashboard Missinglettr Software - Missinglettr reports

Features

Total features of Missinglettr: 30

  • Activity Dashboard
  • Analytics/ROI Tracking
  • Automated Publishing
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Attribution
  • Content Library
  • Content Management
  • Conversion Tracking
  • Custom Domains
  • Customisable Branding
  • Customisable Templates
  • Dashboard
  • Drag & Drop
  • Email Marketing
  • For Marketing and Advertising
  • For Small Businesses
  • Link Analytics
  • Link Shortening
  • Multi-Account Management
  • Performance Metrics
  • Post Scheduling
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Monitoring
  • Third Party Integrations
  • UTM Builder/Tags

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Reviews

Overall rating

4.8 /5
(263)
Value for Money
4.8/5
Features
4.7/5
Ease of Use
4.7/5
Customer Support
4.9/5

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Showing 5 reviews of 263
Abigail N.
Overall rating
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Worth Every Penny!

Reviewed on 13/07/2018

Pros

Missinglettr is like a mix of Coschedule and Hootsuite. Let me explain, Like Hootsuite and other social media managers, Missinglettr lets you schedule social media posts.
Like Coschedule you can schedule you can share your blog posts to your social media accounts, MissingLettr takes this further by:
1. You can schedule each blog posts to share to your SM profile for a year. This means each blog post would be shared on social media for a year.
2. The process is not 100% automated which is great because I'd rather not share the same post with the same images and links for 10ish times a year. MissingLettr has some templates that you can customize to match your brand. You can choose to edit the copy of each post, you can choose what image in your blog post you want to be included in the post, you can also create "text bubbles" with a strong sentence from your blog post.
3. When you publish a new blog post, you get an email notification telling you that your "social media campaign is ready" you can then "review or reject" the campaign. This means you can go through the preselected social media post to edit how you want each post to look like for each social media profile.
4. This is not limited to new blog posts but works just the same with existing blog posts.
5. You can choose what kind of social media campaign you want (12 months evergreen, 6 months evergreen, 2 months blast or 2 weeks blast)
You can also publish your blog post on Medium (I'm yet to try this feature)

Cons

I don't have any major issue with MissingLettr, When I signed up I had one issue: How long it took for a campaign (A blog post) to become active.
My AppSumo deal only lets me have 10 campaigns a week (which is great), but I had tons of past blog posts and I couldn't decide on what posts to use that week for my SM campaign.
After selecting 10 "campaigns" I decided I wanted to replace one of the blog posts with another, so I deleted a campaign so I could have space to add another campaign.
However, I couldn't but instead, I got an "UPGRADE NEEDED" alert.
The issue was immediately resolved by chatting with the customer rep.
A similar issue I had was that I had approved two campaigns but my calendar was still blank, I reached out to the customer support to ask how long it took for my campaign to become active, they responded pretty fast and told me the delay was because of the volume of campaigns being queued
However, this was around Jan-Feb so I'm sure it's no longer an issue for anyone

Sebastian P.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Amazing tool to Automate my Social Networks

Reviewed on 01/03/2020

The tool has a very beautiful and elegant interface, it is very intuitive to use.

The most...

The tool has a very beautiful and elegant interface, it is very intuitive to use.

The most important thing: Missignlettr helps me save a lot of time!

Pros

It is very easy to use! I like that it allows me to review the campaigns before the posts are published on my social networks.

Also, it allows me to change the design and colors to match the branding of my brand.

Best of all, it allows you to connect the RSS / Feed of your blog to directly take an article that I publish in WordPress.

Cons

I wish Missinglettr could connect to more social profiles like Instagram (currently only allows LinkedIn, Facebook and Twitter).

Alternatives Considered

Buffer

Reasons for Switching to Missinglettr

For the artificial intelligence that I use to automatically create my posts on social networks
Verified Reviewer
Overall rating
  • Industry: Education Management
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Terrific Idea But Lots Problems with Execution

Reviewed on 24/01/2019

I was really hoping that this was *it* for me. I am seriously considering switching to something...

I was really hoping that this was *it* for me. I am seriously considering switching to something else because, so far, it has been a major time-suck.

Pros

It's a great idea. If you have a blog or a website with, say, 30 pieces of content, you can create multiple campaigns from *each* piece of content that drips out to the many social media channels like Linkedin, Facebook, and Twitter. Each "drip" contains a snippet or a quote from the piece of content in an attractive, branded format that gives the author the credit and makes her visible. The big idea is that piece of content is dripped out up to 10 times over a year with the frequency much higher in the beginning but less as the time goes on. This way, you create a sustained storm of high-quality "quotes" posted regularly on your social media channels. Each campaign is created *once* and then left alone to do its thing. That's the real value-add of this software.

Cons

Scheduling campaigns has been a huge struggle thus far, fraught with glitches that has sucked a lot of time in trying to schedule and reschedule each campaign. For each campaign, the number of social media channels, even when "turned on," shut off randomly so that when I look at the schedule created, many of the channels are not included. "Pausing" the campaign and rescheduling sometimes works but most often does not. I have to keep going back again and again and eventually the campaign gets scheduled the way I wanted. On my latest campaign, it has taken me 5 such trial and I am still hoping that it will work. I documented all of this to their customer support - including screenshots and video clips - but the problems persists. They opened the ticket and seem convinced the problems are fixed but they persist - each and every one of them. No difference. I am about to give up.

Response from Missinglettr

Hi there. Thanks for the review. I¿m really sorry to hear you¿ve had some struggles recently. I¿ve had a chat with our support team and they said that what you¿rte describing has since been resolved. But just to be on the safe side, can I please ask you to reach out to our team once more to make sure. They remembered your case and wanted to make sure you were now up and running.

Unfortunately I don¿t have access to your email address here so i¿m unable to put you in touch with them directly.

Thanks,

Ben

Warwick B.
Overall rating
  • Industry: Hospitality
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Why make things hard for yourself?

Reviewed on 03/11/2018

I can't recommend Missinglettr highly enough. I would be at a loss without it and it has taken all...

I can't recommend Missinglettr highly enough. I would be at a loss without it and it has taken all the burden and energy out of creating social media posts to promote blog content. Literally a few clicks and a years' worth are scheduled in advance.

The support has been fantastic (I had some issues early on with the workflow with multiple social media accounts but they showed me a work around and it's since been resolved). They're also releasing new features all the time and are great at communicating what's new (there's a dedicated link with "latest changes" on the menu.

Missinglettr is a game-changer and a life saver.

Pros

Missinglettr takes ALL the hard work out of social media marketing for blogs. It monitors my website for new articles and automatically creates a social media campaign for me to review.

I can choose from a default evergreen (6 or 12 months) or blast (2 weeks or 2 months) campaign or create my own based on number of posts, duration and posting days.

Add your hashtags and then let the generator create your social media posts, including random images and quotes from your article. You can customise each post by clicking on arrows to cycle through different post content quotes and images, or edit the text directly.

If you prefer more control than the random text posts, Missinglettr has a new feature which gives you a list of all the text suggestions it found (on my last blog post it came up with 103 quotes). Just pick your favourites and it'll use these to create your campaign.

You may also upload new images to each post and they have a neat feature which creates quote bubbles which are customised to your brand colours.

Simply approve your campaign and it will schedule your posts for you. It literally takes minutes to schedule out a year's worth of social media posts and squeeze as much juice as you can from your content.

Incredible and I couldn't live without it.

Cons

There's not a lot - I pretty much love everything about it. The analytics however are very weak and definitely need improvement - but I don't really use it to track stats and you can setup utm parameters so it's easy to get data elsewhere.

I would like to see support for YouTube channels. There's other software around (e.g. RiteTag) that will generate social media posts from YouTube channels and scrape the video for the thumbnail as the image. That would be a very useful feature.

The hashtag research tool isn't great either. You type in a hashtag hit enter and then wait for it to return a popularity score from 1 to 5 (5 being the most popular). I wish it offered suggestions because you waste a lot of time entering hashtags to find out they are worthless. I have to do my hashtag research somewhere else, so I feel this feature doesn't add much value right now unless it's developed further.

All minor considerations given the robust functionality and sheer power of the platform and what it delivers in terms of productivity and consistency.

Mark L.
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Missinglettr for the Win!

Reviewed on 26/10/2018

I have a news website with huge aspirations and scope and a limited budget and team supporting it....

I have a news website with huge aspirations and scope and a limited budget and team supporting it. Missinglettr has been an excellent tool for moving story links, snippets and images out to social media platforms and driving relevant readership back to my website. The way it manages drip promotion is sensible and easy to follow and the responsiveness of the team to issues that arise has been the most reassuring feature of the software. Where other promotional systems have taken weeks or months to get alignment with social media platform API changes, Missinglettr has often responded effectively within days. It's really useful working with a team that operates as if they were part of my business.

Pros

Missinglettr impressed me from its earliest incarnation with its clear focus on promoting editorial content across a broad range of social media platforms. I am constantly impressed with the quiet evolution of the product, which has changed not only to meet the varied demands of individual social media, but also to serve the needs of content creators to craft interesting promotional pieces that drive readers back to the source websites.

Cons

I can't think of anything I don't really like. There have been a couple of design missteps, but the team is responsive to feedback and have always brought things back on track within a week or two. There's never been anything I'd describe as a dealbreaker and some of the changes actually grew on me after I worked with them for a bit.

Showing 5 reviews of 263 Read all reviews

Missinglettr FAQs

Below are some frequently asked questions for Missinglettr.

Missinglettr offers the following pricing plans:

  • Starting from: US$9.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Missinglettr is offered across three pricing plans, outlined below. A 14-day free trial is available and a discount is given for annual commitments. Free: $0 per month Solo: $9 per month (billed monthly) and $7 per month (billed annually) Pro: $39 per month (billed monthly) and $32 per month (billed annually)

Missinglettr has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

We do not have any information about what languages Missinglettr supports

Missinglettr supports the following devices:

Missinglettr integrates with the following applications:

Bitly, PixelMe

Missinglettr offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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