Whatagraph
About Whatagraph
Your marketing team manages campaigns across dozens of platforms, websites, or locations. Monitoring performance, gathering insights, and reporting results is challenging.
Your current process is tedious and frustrating. The tools are slow and hard to use. Your clients, stakeholders, and even teammates sometimes need help understanding the data and the value you provide.
Whatagraph integrates all your marketing data in one fast and easy-to-use platform.
First, it makes it easier to organize and analyze. Then, it helps teams track performance with internal dashboards and overviews and automates how they report externally. It also has excellent customer support at every step.
As a result, your team becomes more efficient, saving dozens of hours. Everyone—clients, stakeholders, or teammates—finally understands how marketing is doing. You get insights faster to optimize campaigns and provide more value.
Key benefits of Whatagraph
• Minimize manual work and focus on what really matters: Whatagraph automatically collects data from marketing channels, which reduces the amount of manual work needed and human errors involved. 50+ fully managed integrations and intuitive data transformation. Save and reuse filters, formulas, and transformations. Automate sharing via scheduled emails or live links. Automate and schedule data transfers. Edit multiple reports in bulk using the linked template feature.
• All your cross-channel data connected in one easy-to-use solution, making it easy to track performance, measure ROI, and present results. Effortlessly bring together cross-channel data in one transformation, blend, widget, or report.
• No-code data transformations: blend, unify, aggregate, and group data points at ease without a special skillset, coding, or advanced analytics knowledge. Reuse saved transformations and blends with different sources or proceed to instant visualization.
• Create high-level overviews to track multiple campaigns, locations, clients in one tab. Whatagraph will automatically highlight reaching targets or limits.
• Tell the visual story with your data in a way stakeholders can understand. Uncover the trends with visualizations that are easy to shuffle around to reflect the metrics most valuable to each business.
• A library of diverse pre-made widget types: goal widget, media, funnel, different chart types, and multi-source tables. Build and save your own widget as a building block. Custom formulas and filters.
• Highly customizable reports. Custom branding and custom domain. Text and image widgets. Rename metrics and dimensions on a report level. Edit widget titles and descriptions.
• Save almost anything as a template. Create and reuse your own templates, link multiple reports together to edit all at once, and other time-saving features that remove effort from data-related tasks.
• Intuitive data transfer setup. Create data flows from marketing sources to BigQuery warehouse in simple steps to own your data on your terms.
• A robust marketing data platform that is easy to scale. No limits on the length, depth, and amount of data displayed. Multiple features adapted for scaling, like linked reports, transformations, and automation. Add new sources with a few clicks. Quick and easy access and team role management.
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- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
They Hear Suggestions AND Implement Them!
Reviewed on 08/10/2019
Pros
When I have had questions or asked if an option was available and it wasn't, the Whatagraph team took actual interest in what I was trying to do and went above and beyond to help me and also added in the feature that I was specifically looking for to make my report even better for my clients. I've never felt more heard from a company in all my life, seriously, it was awesome that they took my suggestion and actually did it.
Cons
There were some small things that I didn't prefer when I first started to use this platform, but as time has gone on, everything that I didn't prefer was updated and is no longer an issue. This platform is very comparable to others in regards to features, however, this platform is the most budget and user-friendly.
Alternatives Considered
TapClicksResponse from Whatagraph
Thank you so much for the nice words, Theresa! Hope we'll continue to meet your expectations going forward :) And always feel free to reach out.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great reporting software
Reviewed on 07/10/2019
Overall is a great reporting system, not many similar alternatives, I can see Data Studio as an...
Overall is a great reporting system, not many similar alternatives, I can see Data Studio as an alternative but it's far more complex and technical.
It's easy when you design a simple report, but when you are looking to create something big, it becomes frustrating!
Pros
Great list of data sources to pull from,
Ability to drill down into the data, segmenting, sorting, etc.
Great customer services, always been helpful and were deploying almost every suggestion we have requested.
Cons
It could take hours to built reports, even if they are templated. We could spend hours on designing reports instead of analysing the data.
Response from Whatagraph
Hey, Guy! Thanks so much for your feedback. I'd love to help you speed up the process with report building, I'm sure we can find ways to speed up the process for you. Please reply to my email and we'll be able to figure something out.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Good value for your money.
Reviewed on 01/10/2019
Pros
- User-friendly interface.
- Easy to add accounts and various channels.
- Ability to increase the number of sources for your team without the need to contact support (upgrade your membership).
- Automated reports.
- Email notifications in case one of the sources get disconnected.
Cons
- The company is located in Europe and doesn't have 24/7 support. For someone working from Canada's West Coast, it is incredibly hard to get a timely response and support.
- Troubles with connecting social media channels due to various APIs. Even if the source is connected, there is no guarantee that it will not be disconnected for no reason.
Response from Whatagraph
Thanks so much for your feedback, Adina! A 24/7 support is definitely something that we've been considering and will hopefully implement next year as the company grows. As for the API disconnects working super hard on fixing that as we know how much frustration it causes. It's hard to control what happens on the third-party's side, eg. Facebook, but we're absolutely aware of the issue as are trying to find other ways to prevent it from happening.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Time-saving agency reporting with fantastic customer service
Reviewed on 31/08/2022
Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media...
Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media channels. Whatagraph has easily reduced the amount off time we spend on reports each week and month, allowing us to focus on insights and recommendations.
Pros
Integrations with all the main social media channels we use for clients has provided some fantastic time-savings. This, alongside incredible customer service and relative ease of use, is what I like most about it.
Cons
Having to manually download some data and use spreadsheets for some channel metrics (Twitter specifically) is very annoying but I understand that is an API issue that Whatagraph probably can't do much about. I'd also like to have slightly more flexibility on report design.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The COMPLETE Reporting Solution
Reviewed on 07/10/2019
Overall, Whatagraph continues to serve my reporting needs better than anything else available. And...
Overall, Whatagraph continues to serve my reporting needs better than anything else available. And I regularly research... Love it!
Pros
Connecting all my client systems into one, high quality report is a huge time-saver.
Cons
I would like more control over my reports - Moving into separate client folders would be appreciated.
Alternatives Considered
Google CloudReasons for Choosing Whatagraph
Scope of integrations, flexibility of design and the support available is fantastic!Response from Whatagraph
Amazing to hear that, Kevin! Working hard on meeting your expectations and delivering something new and more powerful so you'd enjoy Whatagraph even more.
Whatagraph FAQs
Below are some frequently asked questions for Whatagraph.Q. What type of pricing plans does Whatagraph offer?
Whatagraph offers the following pricing plans:
- Free Trial: Available
Whatagraph's flexible pricing is designed to fit your unique needs. Our marketing data platform can be customized to fit the needs of your marketing team - whether you want an easy way to monitor the performance of your marketing campaigns, automate client reporting or transfer data to a BigQuery warehouse. The best way to understand our pricing is to get in touch so that we can provide a quote tailored to your team's needs.
Q. Who are the typical users of Whatagraph?
Whatagraph has the following typical customers:
11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Whatagraph support?
Whatagraph supports the following languages:
English
Q. Does Whatagraph support mobile devices?
Whatagraph supports the following devices:
Q. What other apps does Whatagraph integrate with?
Whatagraph integrates with the following applications:
AccuRanker, ActiveCampaign, AdRoll, Adform Ad Server, Adform FLOW, Ahrefs, Amazon API Gateway, Basis, BigCommerce, CallRail, CallTrackingMetrics, Campaign Monitor by Marigold, Criteo, Facebook Business Suite, Google Ads, Google Analytics 360, Google Cloud BigQuery, Google Search Ads 360, Google Search Console, Google Sheets, HubSpot CRM, HubSpot Marketing Hub, Instagram, Klaviyo, LinkedIn for Business, Magento BI, Mailchimp, Matomo, Meta for Business, Microsoft Advertising, Pinterest, Piwik PRO, SE Ranking, SEOmonitor, Salesforce CMS, Semrush, Shopify, Simpli.fi, Snapchat, Taboola, TikTok, TradeDesk, Twitter/X, WooCommerce, YouTube
Q. What level of support does Whatagraph offer?
Whatagraph offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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