Xero

Professional double entry software at a very affordable price
Accommodates both cash and accrual accounting
Links to financial institutions to get transactions
Uses standard importer recognized by the financial institutions instead of just trying to log in remotely (and triggering fraud alerts)
Can match multiple invoices to a single deposit transaction imported from bank
Can keep using Xero as company grows

Pre-existing expense categories/descriptions don't map 1:1 with IRS definitions, so I'm having to go back to all my receipts to make sure expenses are entered in proper accounts because I didn't realize this when I switched
More difficult to focus on specific expense categories to check transactions
Have not been able to import historic data from previous app (possibly because it's not double entry) so I am still paying the subscription on that software to retain access to my data
No integration with Craftybase, so I have to enter supply purchases and customer invoices there independently

With most clients abroads, we find its best to bill them in their local currency. Luckily for us, Xero is there to help sort our books out and keep them in order. It integrates with many bank feeds & popular wallets/fintechs like PayPal, Payoneer & TransferWise so accounts are upto date - always.

Another feature we really use is their tracking fields. Xero allows users to setup 2 tracking fields that can be added to invoices, expenses, bills and assigned to each line. This helps us keep track of project based work and has been our way since before Xero ventured into Project based accounting (that users need to pay additional fee for)

It also integrates with online payment gateways such as PayPal, Stripe, GoCardless, and a few others; thus payments are a breeze for clients.

As a non-accountant, Xero is easy to use even when you get into all the features it provides.

They have made some changes to their UI esp where invoices and expenses are concerned. Luckily for older users, expenses are still free however, for new users it isnt and each person filing expenses on it needs to pay a small fee. I think it should be free for a small number of users (atleast 2) and then charged.

I loved the usability of this software. It was super easy to set up relatively sophisticated accounting with no accounting background. I thought the bank reconciliation was dynamite, and while they still had it, I loved the payroll. When I would eventually get triaged to tech support, the person was so patient, and so helpful it was really great, and they never seemed to mind spending a long time helping to fix some oddball problems that I'd made. Oh yes, loved it that they did the quarterly tax filings for me, but that also went away with the payroll

One thing about this accounting software - when you have a question their first response is to tell you to have your accountant look at it. I was using this software as a replacement for an accountant, in order to save money, so that advice didn't help much. When you do a google for help, you run into a problem: Xero seems to be doing accounting software for all the english speaking countries,e.g. new zealand, australia, UK, USA and canada. each of these countries has different business formations/corporations, different taxation rules, etc, as well as meaningfully different accounting vernacular. I would end up mnost of the time getting somewhere only to realize I'd pulled up the UK instructions to solve a problem.

- Affordable and cost less for startups and small businesses
- Includes fixed assets and inventory management in all of its plans
- Very user-friendly especially during migration or conversion of data
- Allows unlimited users
- Friendly 24/7 customer support

- Some countries lack a built-in payroll option.
- Customized reporting options are still limited. I wish Xero can allow you to create your own report.
- The contact list of customers and suppliers is mixed together and needs to set-up manually to organize.