Later
About Later
Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time. The visual content calendar provides an at-a-glance view of upcoming posts and automatic publishing means that no manual work is required once the schedule is set up.
The visual Instagram planner within Later allows users to visualize their feed aesthetic and see how photos will look once published. The planner utilizes a drag and drop interface so that posts can be moved around until the user is happy with the look of the scheduled posts. Instagram stories can also be scheduled using the Later planner and optimization analytics help businesses to determine the best times for posting stories.
Other features of Later include media import from mobile devices, Google Drive, Dropbox, and more, multi-account management with the easy account switch functionality, user generated content management, performance analytics, and integration with Linkin.bio to monetize posts.
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- Industry: Furniture
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Great for social media management
Reviewed on 11/08/2022
I've used Later almost daily to schedule and manage my organization's social media presence. It is...
I've used Later almost daily to schedule and manage my organization's social media presence. It is a very useful tool with many great features that is available for a price I haven't seen offered by any competitors. It is extremely detailed in its support for Instagram and Tik Tok as well (especially when scheduling stories), so if you're primarily using those platforms, you're sure to find Later to be extremely helpful.
Pros
It was extremely easy to schedule posts on several different accounts and manage media assets. Instagram analytics were also helpful in growing the company's following. It offers a lot of useful features for a relatively low price.
Cons
It could certainly use more detailed analytics for platforms other than Instagram and TikTok. I also wish there was a way to duplicate/clone posts. When managing pictures and images, it does not store the original file, and when editing pictures for different platform, there is no way to save custom settings.
Reasons for Switching to Later
Amazing value for what it offers.- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Later is great for individuals and small businesses
Reviewed on 02/12/2020
I'm a big fan of Later just from an ease of use point of view. Whilst it's not as feature-packed as...
I'm a big fan of Later just from an ease of use point of view. Whilst it's not as feature-packed as other, more complicated platforms I think if you're a creator or small business with a single set of accounts it's probably one of the best value schedulers on the market.
Pros
I recommend Later to all of my social media clients who don't have a lot of time or money because it makes publishing to Instagram really easy. Add in all of your content, drag it into the time of the week you want it to be published and voila you're done. You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts. It's also a platform that looks really good which is always a bonus.
Cons
It can get expensive really quickly if you're a social media manager with a lot of clients. It doesn't publish to LinkedIn and its publishing to Twitter and Facebook isn't great, so if you're a business that isn't focussed around Instagram, Pinterest or TikTok then you'll struggle with Later.
- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
would be great, if only it worked flawlessly
Reviewed on 13/04/2023
Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more...
Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more functions than e.g. meta business suite or canva. I was however dissappointed as it didn't allow for quite a few things and a lot of the things only work on the higher premium plans, and a lot of glitches. So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan, which is affordable, as the free plan in the end did not give me much convenience and time-saving over other tools. But they should then definitely integrate Canva for media creation.
Pros
easy to use , allows to schedule insta, Facebook AND LinkedIn in one tool. integrated hashtag tool, can save captions for later use.
Cons
it's still not a one-in-all solution I was hoping for. Still have do use multyiple tools to manage linkedIn, FB and Insta for one account. No proposed scheduling times for LinkedIn, no canva integration. no proposed scheduling times for linkedIn, scheduled posts repeatedly didn't show up on the calendar, a saved draft is only accessible after a couple of days , an automatic post didn't show the uploaded media when it appeared on linkedIn, the analytics were non-existent/only available for higher paid plans, etc. I was doing my head in to figure out what is going wring, so I didn't really dave time,
- Industry: Photography
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
The best scheduler for instagram and twitter posts
Reviewed on 05/08/2021
I have to batch create content. I work for a photographer and I do one post a day for him. Later...
I have to batch create content. I work for a photographer and I do one post a day for him. Later has helped grow the following by scheduling posts at good times of day to get a lot of engagement and it offers hashtag suggestions too. the best solution for a social media content creator.
Pros
I love how easy it is on Later either via browser or mobile app to simply upload your media and drag it into a day and write the post. it's easy to add a link in bio. you can also see the best times to post, and put the posts in that slot. it has been helpful to batch create weeks worth of posts at a time.
Cons
sometimes later "loses connection" with the social profiles for no reason and you need to reconnect and every now and then, the reconnect fails.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
Great for Instagram, If that is your only social media platform...
Reviewed on 22/08/2019
It helps my business save time by posting to Instagram automatically. I block out an hour or two...
It helps my business save time by posting to Instagram automatically. I block out an hour or two per month and create my content and schedule it with later, so it is a great tool for my business.
Pros
I love the easy set up when you sign up for an account and the fact that it saves you so much time scheduling posts for Instagram! The basic account is also FREE which is amazing! Also, they have a great blog full of valuable content!
Cons
I wish it had a way to integrate with more apps, like google drive, canva or adobe. It would just make it easier to create posts and send them over through some sort of integration. I would also like to be able to post to Facebook, Twitter, LinkedIn, Pinterest etc. with Later, For now they are just and Instagram platform.
Alternatives Considered
HootsuiteReasons for Choosing Later
Buffer does cover all platforms, but it wasn't as up to date when I made the switch.Switched From
BufferReasons for Switching to Later
I went with both actually. Hootsuite was also not as up to date with Instagram installations. But it was still a time save fr the other social media platforms I use for my business.Later FAQs
Below are some frequently asked questions for Later.Q. What type of pricing plans does Later offer?
Later offers the following pricing plans:
- Starting from: US$0.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Later offers a free plan, which includes 10 posts per month per profile, 1 social profile per platform, including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and TikTok, and 1 User. Starter: $15/month (or $12.50/month when billed annually) for 1 User, 1 Social Set, and 30 posts per month per social platform. Growth: $25/month (or $20.83/month when billed annually) for 3 users, 3 Social Sets, and 150 posts per month per social platform. Advanced: $40/month (or $33.33/month when billed annually) for 6 users, 6 Social Sets, and unlimited posts across all social platforms.
Q. Who are the typical users of Later?
Later has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Later support?
Later supports the following languages:
English
Q. Does Later support mobile devices?
Later supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Later integrate with?
Later integrates with the following applications:
Instagram, Meta for Business, Twitter/X
Q. What level of support does Later offer?
Later offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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