Later

4.4 (391)
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Marketing and scheduling tool for Instagram

About Later

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time. The visual content calendar provides an at-a-glance view of upcoming posts and automatic publishing means that no manual work is required once the schedule is set up.

The visual Instagram planner within Later allows users to visualize their feed aesthetic and see how photos will look once published. The planner utilizes a drag and drop interface so that posts can be moved around until the user is happy with the look of the scheduled posts. Instagram stories can also be scheduled using the Later planner and optimization analytics help businesses to determine the best times for posting stories.

Other features of Later include media import from mobile devices, Google Drive, Dropbox, and more, multi-account management with the easy account switch functionality, user generated content management, performance analytics, and integration with Linkin.bio to monetize posts.


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Later Software - Later engagement tracking
Later Software - Later comment management
Later Software - Later Instagram post scheduling
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Later Software - Later engagement tracking
Later Software - Later comment management
Later Software - Later Instagram post scheduling
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Later

4.4 (391)
VS.

Starting Price

US$0.00
month
€49.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

17
55

Integrations

3
4

Ease of Use

4.4 (391)
4.4 (51)

Value for Money

4.3 (391)
4.1 (51)

Customer Service

4.3 (391)
4.5 (51)
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Reviews

Overall rating

4.4 /5
(391)
Value for Money
4.3/5
Features
4.2/5
Ease of Use
4.4/5
Customer Support
4.3/5

Already have Later?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 391
Julian
Julian
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Overall good program

Reviewed on 02/12/2021

Overall I would recommend later for most small/medium businesses as it is easy to use and most...

Overall I would recommend later for most small/medium businesses as it is easy to use and most functionalities needed are in place.

Pros

The content scheduler works great and is easy in use. It makes your social media marketing less time consuming. Later has most important social media accounts in house which is a big plus compared to some other competitors. Price is oke

Cons

Almost none analytics in the lower tiers. And to expensive to just upgrade for that aspect.

Darien
Darien
Overall rating
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Well designed Social Media Management platform with a fatal flaw

Reviewed on 21/01/2020

Overall, Later was an incredible platform that offers some incredible features at a price point...

Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products.

Pros

Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

Cons

While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted.

With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram.

As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.

Alternatives Considered

Buffer

Reasons for Switching to Later

Originally chose Later over Buffer for the features available and the easier user-interface
Andrea
Andrea
Overall rating
  • Industry: Broadcast Media
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Later has helped my Instagram become more dynamic.

Reviewed on 06/04/2023

The linkin.bio feature has become indispensable for my clients. It has even helped me get new...

The linkin.bio feature has become indispensable for my clients. It has even helped me get new clients for and online magazine.

Pros

The feature that I like the most about Later is the linkin.bio, I use it everyday. One of my accounts is a online magazine, so when users want to read the article featured on a post, they can click the link in bio and it will take them directly to the article, this is a very important feature and has helped me get new clients.

Cons

The "post block" dynamic for scheduling is very confusing.

Verified Reviewer
Overall rating
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Necessary Tool

Reviewed on 27/05/2022

Good piece of software that does it's job.

Good piece of software that does it's job.

Pros

The price point is good, the product is easy to learn and there has been minimum downtime. I can schedule out my social media posts a month in advance which is always a good thing.

The biggest reason I choose this software to be able to add a link in bio on every post. Since I do a lot of recipes, that was key.

Cons

Until recently, couldn't schedule carousels but that has been fixed. Now can't schedule reels which would be ideal.

Verified Reviewer
Overall rating
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

See Ya LATER, Competing Apps!

Reviewed on 27/09/2019

Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience...

Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience style. Later's made it easy for us to post on multiple accounts and customize the scheduled posts. Later's helped us maintain a consistent social media presence in my organization's off-season time when our programming is spread out but we wanna show our relevance in the community.

Pros

How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to.

Cons

The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily.

Showing 5 reviews of 391 Read all reviews

Later FAQs

Below are some frequently asked questions for Later.

Later offers the following pricing plans:

  • Starting from: US$0.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Later offers a free plan, which includes 10 posts per month per profile, 1 social profile per platform, including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and TikTok, and 1 User. Starter: $15/month (or $12.50/month when billed annually) for 1 User, 1 Social Set, and 30 posts per month per social platform. Growth: $25/month (or $20.83/month when billed annually) for 3 users, 3 Social Sets, and 150 posts per month per social platform. Advanced: $40/month (or $33.33/month when billed annually) for 6 users, 6 Social Sets, and unlimited posts across all social platforms.

Later has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Later supports the following languages:

English

Later supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Later integrates with the following applications:

Instagram, Meta for Business, Twitter/X

Later offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

See all software categories found for Later.