--- description: Learn how G2 Marketing Solutions can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for G2 Marketing Solutions. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: G2 Marketing Solutions Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Buyer Intent Software](/directory/1795/buyer-intent/software) > [G2 Marketing Solutions](/software/176887/buyer-discovery) # G2 Marketing Solutions Canonical: https://www.getapp.co.uk/software/176887/buyer-discovery Page: 1 / 3\ Next: [Next page](https://www.getapp.co.uk/software/176887/buyer-discovery?page=2) > Cloud-based suite for B2B SaaS vendors to collect verified reviews, identify in-market buyers, and gain competitive intelligence via. > > Verdict: Rated **4.0/5** by 42 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of G2 Marketing Solutions \* Reduces wasted ad spend by surfacing proprietary real-time buyer intent data that identifies accounts actively researching a vendor's product, category, or competitors on G2, allowing marketing and sales teams to target only in-market accounts. \* Builds brand credibility and buyer trust through a branded G2 Profile featuring verified third-party customer reviews, satisfaction scores, and conversion-focused CTAs that turn profile traffic into pipeline. \* Supports demand generation and shortens sales cycles by licensing authentic voice-of-the-customer content, including G2 badges and reports, for use across marketing and sales enablement materials. \* Delivers competitive and category intelligence sourced from real user review data and category grid positioning, enabling benchmarking against rivals without reliance on traditional analyst reports. \* Maintains a high-volume, current review presence through automated email invitation and follow-up campaigns that collect verified customer reviews without requiring manual effort. \* Extends the reach of buyer intent signals by activating G2 data inside existing CRMs, marketing automation tools, ABM platforms, and LinkedIn Ads via native integrations and API connections with platforms including Salesforce, HubSpot, Bombora, and Snowflake. \* Monitors brand visibility across AI-powered search and discovery channels through an AI Visibility Snapshot that tracks citation share and identifies which AI models recommend which brands, supporting awareness in emerging software discovery environments. \* Provides analytics and reporting dashboards covering profile traffic, comparison activity, customer satisfaction scores, and revenue attribution to measure the impact of G2-sourced demand generation activity. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 42 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: G2 - **Location**: Chicago, US - **Founded**: 2012 ## Commercial Context - **Pricing Details**: Pricing information is provided by Gartner Digital Markets. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - AI/Machine Learning - API - Activity Tracking - Alerts/Notifications - B2B Lead Generation - Behaviour Tracking - CRM - Competitive Analysis - Content Management - Conversion Rate Optimisation - Customer Activity Tracking - Customer Segmentation - Customisable Reports - Customizable Fields - Data Enrichment - Data Import/Export - Data Synchronisation - Data Visualisation - Database Support - Demographic/Firmographic Data ## Integrations (82 total) - 6sense Revenue Marketing - 6sense Sales Intelligence - Adobe Marketo Engage - Agentforce - Apollo.io - AppDirect - Arcade - Awstats - Base - Chameleon - ChatGPT - Chili Piper - Claude - Consensus - Crayon Intel ... and 67 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Buyer Intent Software](https://www.getapp.co.uk/directory/1795/buyer-intent/software) ## Related Categories - [Buyer Intent Software](https://www.getapp.co.uk/directory/1795/buyer-intent/software) - [AI Sales Development Representatives (SDRs)](https://www.getapp.co.uk/directory/4992/ai-sales-development-representatives-sdrs/software) - [Survey Software](https://www.getapp.co.uk/directory/234/survey/software) - [AI Sales Assistant Software](https://www.getapp.co.uk/directory/3872/ai-sales-assistant/software) - [Chatbot Software](https://www.getapp.co.uk/directory/2795/chatbot/software) ## Alternatives 1. [TrustRadius](https://www.getapp.co.uk/software/2050354/trustradius) — 4.4/5 (91 reviews) 2. [Seamless](https://www.getapp.co.uk/software/2051061/seamless-ai) — 4.5/5 (592 reviews) 3. [Lead Forensics](https://www.getapp.co.uk/software/119211/lead-forensics) — 4.5/5 (262 reviews) 4. [Apollo.io](https://www.getapp.co.uk/software/122751/apollo) — 4.5/5 (398 reviews) 5. [ZoomInfo Sales](https://www.getapp.co.uk/software/174487/ZoomInfo-sales) — 4.1/5 (322 reviews) ## Reviews ### "Buyer Discovery Opened Many More Doors" — 5.0/5 > **Robert** | *6 May 2021* | Nonprofit Organization Management | Recommendation rating: 10.0/10 > > **Pros**: Gartner Buyer Discovery is very simple to set up and use. The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way. Knowing who is shopping around has allowed us to cross reference all of our outbound campaigns and find the companies that received our emails and began looking at our product, but maybe didn't reply back right away. > > **Cons**: Without a contact to know who is searching, we often have to spend time trying to find the right person to reach out to. This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced. ----- ### "Highly Recommended" — 5.0/5 > **Rola** | *7 March 2023* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: The team is really great in following up, the process is easy and the quality of data we get is awesome. > > **Cons**: Filtering through the data can take some time, but we do it weekly with ADRs and that keeps everyone involved and aware with real time reporting. > > Excellent Team\! ----- ### "Good tool, didn't work out for us" — 3.0/5 > **Tehreem** | *8 March 2023* | Computer Software | Recommendation rating: 4.0/10 > > **Pros**: Support was really good, Ike guided us through every step of the process > > **Cons**: Nothing really. It didn't work out for us ----- ### "Gain Competitive Advantage" — 4.0/5 > **Ahmed** | *7 March 2023* | Transportation/Trucking/Railroad | Recommendation rating: 8.0/10 > > **Pros**: easy to use with good features and filters, 7/10 times desired results were attained > > **Cons**: Integration was easy but more filters/information on customers could prove to be useful ----- ### "G2 Is a great resource" — 5.0/5 > **Emile** | *2 March 2021* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: I like that this software is easy to use and has a user-friendly interface. It's easy to search for other software and pull information about them. It's also easy to find different "articles" about each software, for example, a "top 10 easiest to use \_\_\_\_ software" which can be very beneficial for sending to prospects. > > **Cons**: I'd say the only thing I dislike about G2 is that occasionally, they do not have enough information to generate reviews on a given software. If they were able to pull more user-reviews, it would be more useful, but that's not the easiest thing to do. Overall, great. > > Overall, I really like G2. I use it on a regular basis to demonstrate where certain companies fall on certain scales. There's also a great feature that allows you to generate "reports" where you can show data a certain way, which can also be very useful. The fact that it's a third-party makes it very useful in sending unbiased information to clients/prospects. I highly recommend this software. ----- Page: 1 / 3\ Next: [Next page](https://www.getapp.co.uk/software/176887/buyer-discovery?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/176887/buyer-discovery) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data