---
description: Learn how G2 Buyer Intent can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for G2 Buyer Intent.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: G2 Buyer Intent Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Buyer Intent Software](/directory/1795/buyer-intent/software) > [G2 Buyer Intent](/software/177131/g2-buyer-intent)

# G2 Buyer Intent

Canonical: https://www.getapp.co.uk/software/177131/g2-buyer-intent

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> G2 Intent Data helps sales, marketing, and customer success teams identify high-intent prospects as well as customers that are actively researching competitor profiles on G2. This solution tracks category page views, product profile views, product comparisons, number of visitors, and more.
> 
> Verdict: Rated **4.0/5** by 9 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 9 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 3.7/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: G2

## Commercial Context

- **Pricing Details**: Please contact G2 directly for pricing information.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Activity Tracking
- B2B Lead Generation
- Behaviour Tracking
- CRM
- Competitive Analysis
- Content Marketing Software
- Customer Activity Tracking
- Customer Profiles
- Data Visualisation
- Intent Data
- Lead Capture
- Lead Generation
- Lead Notifications
- Lead Qualification
- Multi-Channel Attribution
- Real-Time Data
- Sales Management
- Web Traffic Reporting

## Integrations (4 total)

- HubSpot Marketing Hub
- LinkedIn for Business
- Marketo Engage
- Terminus

## Support Options

- Email/Help Desk

## Category

- [Buyer Intent Software](https://www.getapp.co.uk/directory/1795/buyer-intent/software)

## Alternatives

1. [TrustRadius](https://www.getapp.co.uk/software/2050354/trustradius) — 4.4/5 (91 reviews)
2. [Seamless](https://www.getapp.co.uk/software/2051061/seamless-ai) — 4.5/5 (520 reviews)
3. [ZoomInfo Sales](https://www.getapp.co.uk/software/174487/zoominfo) — 4.1/5 (318 reviews)
4. [Apollo.io](https://www.getapp.co.uk/software/122751/apollo-io) — 4.5/5 (391 reviews)
5. [B2B Intent](https://www.getapp.co.uk/software/176887/b2b-intent) — 4.1/5 (33 reviews)

## Reviews

### "Generating deals from software reviews" — 5.0/5

> **Verified Reviewer** | *20 July 2022* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: - G2 is one of the biggest platforms for software reviews and comparison and hence a big amount of companies looking for software are active there&#10;- Getting insights who of these companies are searching for services similar to ours is really valuable in  pushing our sales representatives to call companies with concrete buying intent&#10;- Luckily, this also shows in our sales success and we were already able to sign some deals based on the buyer intent data from G2
> 
> **Cons**: We are also addressing rather small and localized companies who seem to not use G2 often times - most buyers we receive are bigger and international ones.

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### "G2 Buyer Intent" — 5.0/5

> **Bruno** | *1 May 2026* | Computer & Network Security | Recommendation rating: 3.0/10
> 
> **Pros**: G2 Buyer Intent is widely regarded for its ability to pull back the curtain on the "dark funnel" the research phase where potential customers are evaluating solutions before they ever talk to a salesperson.
> 
> **Cons**: While G2 Buyer Intent is a powerhouse for identifying "in-market" accounts, it isn't without its hurdles. If you’re weighing the investment, these are the most common pain points users encounter: The "Traffic-Dependent" Bottleneck, Lack of Contact-Level Data, Cost and ROI Pressure.
> 
> The overall experience with G2 Buyer Intent is best described as having a "high-definition window" into a very specific, high-value part of the buyer's journey. It doesn't show you the whole world, but what it does show is usually incredibly actionable.

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### "Egregiously overpriced + inaccurate data. Pushy sales. Stay away." — 1.0/5

> **Verified Reviewer** | *30 May 2025* | Computer Software | Recommendation rating: 0.0/10
> 
> **Pros**: It's nice to get some insight into whose visiting your page, however the insights are not 100% accurate which mean they're quite useless. G2 is not allowed to give you the actual account data, they use third party applications like ZoomInfo to guess what this person might be due to their privacy policy.
> 
> **Cons**: This tool is egregiously overpriced, especially since they don't tell you exactly who your lead might be. Just to save you time this is their pricing structure in USD:&#10;&#10;1) Core = 10,000/year&#10;2) Review Growth = $18,000 (Must buy Core to get the review package, plus you must pay even more for review incentives.)&#10;3) Buyer Intent = $40,000-$50,000&#10;&#10;At most this should cost closer to $250/month, and that's a stretch.
> 
> We bought the Core package, and got an extended free trial of Buyer Intent. I got to use this tool for 2 months. Do not waste your money on this. You're better off just paying for ZoomInfo who they use for this information. Or cheaper companies like Cognism, Apollo, Lusha. or LeadIQ.

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### "Great\!\! Highly Recommend" — 4.0/5

> **Keleigh** | *8 June 2025* | Computer Games | Recommendation rating: 8.0/10
> 
> **Pros**: Great for comprehensive buying guides for software as well as clear, skimmable review formats that help aid in quick decision making. Verified reviews also ensure credibility and trust
> 
> **Cons**: I don't like that it only covers software and services but not hardware and also some of the reviews on the site are surface level and lack depth, therefore making comparisons harder to do.

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### "Best place to get genuine software reviews" — 5.0/5

> **Verified Reviewer** | *26 April 2022* | Higher Education | Recommendation rating: 9.0/10
> 
> **Pros**: 1. It is very easy to use and user friendly software.&#10;2. User can search software according to his requirements from thousands of software available on platform and get required information. &#10;3. It is very easy to compare between two software so as to finalize best software. &#10;4. All reviews available are genuine, detailed and to the point.&#10;5. Each software review contains both pros and cons so buyer can get clear idea about software.
> 
> **Cons**: No any cons noticed so far. G2 should invite more reviewers to submit their genuine opinion about products as this platform is not much famous in India so I feel G2 should increase its reach via social media platforms so as to get more engagement.
> 
> I came to know about this site via LinkedIn. After that before purchasing/ using any software I first visit G2 to get more information about software which helps me to get best software as per my requirement. Apart from reading reviews now I am also continuously posting my opinions about software's, applications, websites which I often uses so as help others as well.

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/177131/g2-buyer-intent)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/g2-buyer-intent/> |
| en-AE | <https://www.getapp.ae/software/177131/g2-buyer-intent> |
| en-AU | <https://www.getapp.com.au/software/177131/g2-buyer-intent> |
| en-CA | <https://www.getapp.ca/software/177131/g2-buyer-intent> |
| en-GB | <https://www.getapp.co.uk/software/177131/g2-buyer-intent> |
| en-IE | <https://www.getapp.ie/software/177131/g2-buyer-intent> |
| en-NZ | <https://www.getapp.co.nz/software/177131/g2-buyer-intent> |
| en-SG | <https://www.getapp.sg/software/177131/g2-buyer-intent> |
| en-ZA | <https://www.getapp.za.com/software/177131/g2-buyer-intent> |

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