---
description: Learn how Boulevard can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Boulevard.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Boulevard Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Massage Therapy Software](/directory/975/massage-therapy/software) > [Boulevard](/software/2009767/boulevard)

# Boulevard

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> Boulevard offers the only modern, intuitive client experience platform that streamlines bookings, payments, marketing, and business management. Make every moment matter with an easy-to-use platform that works as beautifully as you do.
> 
> Verdict: Rated **4.6/5** by 390 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of Boulevard

•        Give clients a fast, simple online booking experience &#10;•        Engage clients with true two-way messaging  &#10;•        Keep the spark alive with automated email and text marketing&#10;•        Empower your staff with Boulevard’s mobile app&#10;•        Streamline payments and reports with our all-in-one point of sale

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 390 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Boulevard Labs
- **Founded**: 2016

## Commercial Context

- **Starting Price**: US$159.00
- **Pricing model**: Other
- **Pricing Details**: Boulevard offers tailored software solutions for self-care businesses with four different pricing plans designed to meet varying operational needs. The plans—Essentials, Premier, Prestige, and Enterprise—are structured to accommodate &#10;small teams, growing businesses, sophisticated operations, and enterprises with bespoke requirements. Visit joinblvd.com/pricing to find the right plan for your business.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Automated Scheduling
- Availability Management
- Barcode/Ticket Scanning
- Before & After Pictures
- Billing & Invoicing
- Booking Management
- Booth Rental Management
- Calendar Management
- Calendar Sync
- Class Scheduling
- Client Database
- Client Management
- Client Portal
- Client Profiles

## Integrations (5 total)

- Google Calendar
- NetSuite
- Okta
- Vish
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- 24/7 (Live rep)
- Chat

## Category

- [Massage Therapy Software](https://www.getapp.co.uk/directory/975/massage-therapy/software)

## Related Categories

- [Massage Therapy Software](https://www.getapp.co.uk/directory/975/massage-therapy/software)
- [Barbershop Software](https://www.getapp.co.uk/directory/1567/barbershop/software)
- [Spa Software](https://www.getapp.co.uk/directory/69/spa-management/software)
- [POS Systems](https://www.getapp.co.uk/directory/195/point-of-sale/software)
- [Salon Software](https://www.getapp.co.uk/directory/212/salon/software)

## Alternatives

1. [Calendly](https://www.getapp.co.uk/software/102609/calendly) — 4.7/5 (4169 reviews)
2. [Google Calendar](https://www.getapp.co.uk/software/91461/google-calendar) — 4.8/5 (4349 reviews)
3. [Goldie](https://www.getapp.co.uk/software/2061688/goldie) — 4.8/5 (1173 reviews)
4. [Vagaro](https://www.getapp.co.uk/software/103275/vagaro) — 4.7/5 (3690 reviews)
5. [GlossGenius](https://www.getapp.co.uk/software/2034787/glossgenius) — 4.8/5 (351 reviews)

## Reviews

### "A Convenient and Reliable All-in-One Salon Management Tool" — 5.0/5

> **Catherine** | *20 August 2026* | Consumer Services | Recommendation rating: 10.0/10
> 
> **Pros**: Boulevard makes everything easy and convenient, from booking appointments and processing payments to tracking appointment history. It also keeps card information secure through encryption, which gives us peace of mind. Overall, it provides great value for money and helps keep our salon business organized and easy to track. The features allow us to access important client details, such as completed and cancelled appointments, payment history, membership history, and more. It’s a great tool that helps us provide efficient and effective customer support.
> 
> **Cons**: The biggest thing I dislike about Boulevard is that it doesn’t show when pricing changes were applied, who made the changes, or when a service was turned off. I think having this information visible in BLVD would be helpful so we can properly track and trace any changes that have been made.
> 
> Overall, it was a great experience. I’ve been using Boulevard for five years now, and I’ve really enjoyed seeing how much it has improved over time. The updates and new features have been great, and it continues to improve and become better overall.

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### "We love Boulevard\!" — 5.0/5

> **Leith** | *5 November 2025* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: Switching to boulevard was the best decision we’ve made for our business\! The UX is intuitive and seamless, managing and booking appointments is so easy, and the support staff is incredibly helpful\! It is also great to have payment processing integrated into our booking system. We love the texting feature as well.
> 
> **Cons**: We honestly don’t have any real cons, we have been extremely happy with it since we switched over and have no complaints\! They are happy to take requests on new features you’d like to see added which is nice.
> 
> Our experience with Boulevard has been amazing from the start. They had a team help us import all of our data and appointments from our old booking software which was very helpful, and it’s been smooth sailing ever since we started using it. It’s made managing our appointments so much easier, and our clients love it too\!

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### "It has potential but it isn't there yet" — 3.0/5

> **John** | *13 May 2025* | Health, Wellness & Fitness | Recommendation rating: 5.0/10
> 
> **Pros**: The look and functionality is better that A/R where I was.   Most of it makes more sense as far as location of things within the platform
> 
> **Cons**: Inventory tracking is not the best for clinics that use medications like GLP-1s.   You can't input quantities in decimals so there really is no way to keep up with inventory levels.  I tried work around like adding 2 zeros to quantities and then I learn that the app has quantity restrictions where I can't input bigger numbers.      Also, support could be better.  For things that should take a few minutes to resolve you have to spend long periods of time just to get them to resolve something that should have taken a minute with a quick adjustment.   I am an IT person myself with the military so I am more aware of these things.   They should add a phone number that people can call for faster interactions.
> 
> So far it has been a struggle to get basic things done.   They told me that the transition from A/R to their platform would be fairly flawless, yet I have had multiple issues and still trying to resolve them after a couple of months.    The app has potential but if they don't listen to their users and make adjustments that are vital in a business then they won't ever get to 5 stars.

-----

### "One Platform, Endless Possibilities" — 5.0/5

> **Sue** | *3 November 2025* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: I love that Boulevard is a fully integrated platform\! It truly covers all the bases — scheduling, HIPAA compliance, charting, marketing, inventory management, and Point of Sale — all in one seamless system. The team is constantly improving functionality, which makes a huge difference in daily operations. Over the past 18 months, I’ve especially appreciated the enhancements to the voucher system for client packages and the improved membership management and processing. Boulevard just keeps getting better\!
> 
> **Cons**: The reporting tools work well for standard insights, but creating customized reports can be a bit tricky. I’d love to see more flexibility and an easier way to tailor reports to specific business needs in the future.
> 
> My overall experience with Boulevard has been outstanding\! It’s truly an all-in-one platform that streamlines every aspect of running our MedSpa — from scheduling and charting to marketing, memberships, and POS. The system is intuitive, beautifully designed, and continues to evolve with thoughtful updates that make our daily operations smoother and more efficient. The support team is responsive and genuinely listens to user feedback. Boulevard has become an essential part of our business success\!

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### "Upscale integrated system to move my business forward.  Still learning but promising thus far\!" — 5.0/5

> **Wendy** | *5 November 2025* | Medical Practice | Recommendation rating: 9.0/10
> 
> **Pros**: Boulevard’s integration with “the whole package” is lovely.  Already gotten compliments on how easy it is for clients to book.  Love being able to view the client’s total profile, including avg spend, products purchased, photo gallery of all pics on profile page, etc.  Ability to compare photos so easily in gallery is AWESOME\!  GAMECHANGER\!  I am still playing with some features and learning the system.  It is thorough.  Looking forward to the future as I get more and more out of the system.  Also, getting help is not too difficult. The AI integration to provide help is actually HELPFUL and on point.  Was able to schedule a phone call for help as well w/ease.  LOVE this. Seems that managing appointments is easy\! Company is consistently implementing upgrades to make system perform as best as possible.
> 
> **Cons**: Not being able to simply change price of a tox unit easily to do so when I desire is frustrating.  Learning the go around.  ALSO, med spa MUST know up front:  Definitely NEED TWO iPads, one client facing and one for practitioner to use.  I was told definitely need ONE ipad but really need two, otherwise it becomes confusing.  Start w/TWO\!  ONE dedicated to client and ONE for practice for charting etc.  Little frustrating check out must be done on computer and can’t process all way through w/ipad.  Not sure why this is but again, getting used to it. &#10;Service is not cheap.  MUCH more expensive than the competitor.  Once I am fluid with system I think I will not mind.  Not fluid yet so bit frustrating at times.  &#10;I will look forward to doing another review in a year.  I suspect I will be much further along in my understanding and use of entire system.  &#10;Am now trying to tweak my forms and such and having hard time.  System not allowing me.  Will figure that out today on phone call.
> 
> On boarding was systematic and nice.  Launch was bit hairy as had not figured out some things prior, like all charting is done on ipad b/c as aesthetics practice THIS is where pics must be taken\!  Would LOVE to see a BIG follow up say 2 mos after launch.  This meeting would be say 45 min long and allow practitioner to cover all the pop up issues that occurred after launch.  Questions answered etc.  THEN another follow up at 3 mos to again ask questions etc. &#10;I think of Bouldvard as Nordstroms (and I like NORDSTROM because I can ALWAYS get help.  THIS is what is most important to me\!)&#10;I will pay extra to have great service\!

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/2009767/boulevard)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/retail-consumer-services-software/a/boulevard/> |
| en-AE | <https://www.getapp.ae/software/2009767/boulevard> |
| en-AU | <https://www.getapp.com.au/software/2009767/boulevard> |
| en-CA | <https://www.getapp.ca/software/2009767/boulevard> |
| en-GB | <https://www.getapp.co.uk/software/2009767/boulevard> |
| en-IE | <https://www.getapp.ie/software/2009767/boulevard> |
| en-NZ | <https://www.getapp.co.nz/software/2009767/boulevard> |
| en-SG | <https://www.getapp.sg/software/2009767/boulevard> |
| en-ZA | <https://www.getapp.za.com/software/2009767/boulevard> |
| pt | <https://www.getapp.com.br/software/2009767/boulevard> |
| pt-PT | <https://www.getapp.pt/software/2009767/boulevard> |

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