Campaigner

This program was already in use when I joined the company and the learning curve was minimal. It has all the standard templates, contacts, and reports that you would need. Every time I have called customer service, they have been helpful.

Working with the templates can be really finicky. It can be difficult to get it to do what you want at times. It is also not as user friendly as MailChimp, for instance. Their reporting is there but you have to do click more time to get to it and comparing email sends can be annoying the way it's laid out.

It is a simple-to-use solution that includes the essential feature for running email marketing campaigns and A/B testing. The media library is faultless and allows you to manage your data quickly. The email designs are well-designed and simple to modify. You may also submit your HTML-based email template. We can prioritize our follow-up by seeing who has opened the email and how often they have clicked the email we sent. This is amazing!

I don't like the dashboard design, especially when navigating the menus and settings. By default, you will be sent back to the main menu and must use the arrow keys to navigate the various menus until you reach an item you want again. Additional information on what has been clicked and by whom would have been more beneficial. Alternatively, a record of each connection and their email behavior might be helpful.

Campaigner is intuitive and easy to navigate. Our team primarily uses the platform for transactional emails and it does a good job meeting the demands.

Enhanced data reporting & exporting options would be an improvement. More robust support documentation would also be beneficial.