Hootsuite

Social Media Management & Scheduling for SMBs and Enterprise

About Hootsuite

Hootsuite powers social media for over 21 million users in 175+ countries around the world—from the smallest businesses to the largest enterprises. Build your brand, strengthen connections with customers, and drive results that business leaders care about by integrating social seamlessly across your whole organization.

With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard.

As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.

Pricing starting from:

US$49.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Hootsuite

Key benefits of Hootsuite

  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.
  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Arabic, Catalan, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish

    Pricing starting from:

    US$49.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Hootsuite

    Images

    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
    View 9 more
    Hootsuite video
    Hootsuite video
    Hootsuite video
    Hootsuite video
    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

    Features

    Total features of Hootsuite: 141

    • @mentions
    • AB Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Activity/News Feed
    • Advertising Management
    • Alerts / Escalation
    • Alerts/Notifications
    • Approval Process Control
    • Assignment Management
    • Audience Targeting
    • Automated Publishing
    • Automated Scheduling
    • Behaviour Tracking
    • Benchmarking
    • Brand Tracking
    • Calendar Management
    • Calendar/Reminder System
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Categorisation/Grouping
    • Chat/Messaging
    • Collaboration Tools
    • Commenting/Notes
    • Communication Management
    • Competitive Analysis
    • Competitor Monitoring
    • Compliance Management
    • Configurable Alerts
    • Contact Database
    • Contact Management
    • Content Creation
    • Content Discovery
    • Content Library
    • Content Management
    • Conversion Tracking
    • Customer Database
    • Customer Engagement
    • Customer Experience Management
    • Customer History
    • Customer Segmentation
    • Customer Social Profiles
    • Customer Support
    • Customisable Branding
    • Customisable Forms
    • Customisable Reports
    • Customisable Templates
    • Customizable Fields
    • Dashboard
    • Dashboard Creation
    • Data Import/Export
    • Data Security
    • Data Visualisation
    • Digital Asset Management
    • Drag & Drop
    • Editorial Calendar
    • Email Alerts
    • Employee Advocacy
    • Employee Database
    • Employee Engagement Software
    • Engagement Tracking
    • Event Triggered Actions
    • Feedback Management
    • Filtering
    • Image Editing
    • Image Library
    • Impact Measurement
    • Influencer Tracking
    • KPI Monitoring
    • Keyword Filtering
    • Keyword Tracking
    • Lead Engagement
    • Live Chat
    • Marketing Automation
    • Media Library
    • Mobile Access
    • Mobile Alerts
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multi-Channel Social Integration
    • Multi-Language
    • Performance Metrics
    • Post Scheduling
    • Pre-Approved Content Library
    • Predictive Analytics
    • Progress Tracking
    • Project Management
    • Publish Scheduling
    • ROI Tracking
    • Real Time Analytics
    • Real Time Comparisons
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Real-Time Chat
    • Real-time Updates
    • Reporting & Statistics
    • Reporting/Analytics
    • Reputation Management
    • Response Management
    • Review Monitoring
    • Role-Based Permissions
    • Search/Filter
    • Sentiment Analysis
    • Single Sign On
    • Social Advertising
    • Social Listening
    • Social Media Integration
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Social Sharing
    • Survey/Poll Management
    • Surveys & Feedback
    • Tag Management
    • Tagging
    • Task Management
    • Task Planning
    • Task Progress Tracking
    • Template Management
    • Text Analysis
    • Third Party Integrations
    • Trend Analysis
    • User Management
    • User Profiles
    • Visual Analytics
    • Web Traffic Reporting
    • Website Analytics
    • Workflow Management

    Alternatives

    Buffer

    4.5
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    4.4
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    Later

    4.4
    #3 Alternative to Hootsuite
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    AgoraPulse

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    Reviews

    Overall rating

    4.4 /5
    (3,131)
    Value for Money
    4.2/5
    Features
    4.2/5
    Ease of Use
    4.3/5
    Customer Support
    4.2/5

    Already have Hootsuite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 3,131
    Brock P.
    Overall rating
    • Industry: Retail
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great for businesses and distributed teams

    Reviewed on 11/06/2022

    This is a great tool that has enormously helped our content team stay organized and post on a...

    This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

    Pros

    Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

    Cons

    We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

    Alternatives Considered

    Sprout Social and Sked Social

    Reasons for Choosing Hootsuite

    We have actually held onto SKED but we made the switch because more of our content contributors were familiar with hootsuite than sprout.

    Switched From

    Sked Social and Sprout
    Shaheer M.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    It's Easy and Good

    Reviewed on 01/06/2022

    As the number of social media users grows, Hootsuite has become an indispensable part of business...

    As the number of social media users grows, Hootsuite has become an indispensable part of business operations. It integrates with tens of social networks and has a 30-day free trial. It is easy to use and affordable. With millions of users, it's easy to see why Hootsuite has millions of users. It's no wonder, then, that it's the number one social media management tool for small businesses.

    Pros

    Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations.

    Cons

    Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.

    Alternatives Considered

    Buffer

    Reasons for Switching to Hootsuite

    If you're on the go, a social media management app such as Hootsuite can be an invaluable tool. This program can centralize your social media profiles and messages so you can manage them all in one place. You can reply to messages, see analytics, and collaborate with team members without leaving the app. Hootsuite also lets you view multiple social networks at once and schedule posts to each.
    Maya G.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Essential Social Media Management Platform

    Reviewed on 17/05/2022

    I work for a digital marketing agency who manages the social media pages for over 40+ businesses in...

    I work for a digital marketing agency who manages the social media pages for over 40+ businesses in Egypt and the Middle East, We run an incredible amount of pages on different social networks because they are too many nowadays, Almost 6/7 Pages/Profiles for each account and this is the hardest part to keep everything under control and collaboration with the right monitoring tools and to have a seamless post schedule for the whole month without a single fail, I like the fact that through all the years Hootsuite never pushed anyone to subscribe or pay for a personal use through limiting the capabilities and this makes us, We pay because we're an agency handling many accounts but for others they don't have to.

    Pros

    I like their easy-to-use interface with the user-friendly publishing tools to create and schedule posts to multiple social networks with the ability to collaborate in real-time with your team members and being able to assign permissions with my organization and with/for clients for a seamless access and maximum monitoring, I also like the deep insights we're able to gain through their in-depth analysis, It enables us to measure our performance across different channels to stay on top of trends and to drive the highest value of our organic/paid reach.

    Cons

    We needed a functional mobile application because it's 2022, And the reporting capabilities still not smart or bringing any difference between it and the social networks built-in reporting tools, Also adding some algorithms and AI/ML for the whole platform would be good specially for the content recommendation part.

    Alberto L.
    Overall rating
    • Industry: Education Management
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    A Great Tool For Social Scheduling - But Others Offer More For Less

    Reviewed on 28/04/2022

    Overall the product has served us well; we're still using it daily and are able to plan campaigns...

    Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.

    Pros

    Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look.

    Cons

    The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature.

    Alternatives Considered

    Sprout Social and Buffer

    Reasons for Switching to Hootsuite

    At the time, Hootsuite provided better analytics tools than were available to any of their direct competitors.
    Antoine W.
    Overall rating
    • Industry: Environmental Services
    • Company size: 10,000+ Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    A perfect tool! But quite pricey.

    Reviewed on 19/05/2022

    Productwise a pleasure! It works and delivers on the promise. I compared it, and honestly,...

    Productwise a pleasure! It works and delivers on the promise. I compared it, and honestly, Hootsuite is the best of all the ones I've tried. It just has a price tag that goes along with its quality.

    Pros

    Almost everything: it integrates smoothly with platforms, it is easy to use, visually well done and the UI/UX is pleasant. You really get an enjoyable and reliable service!

    Cons

    The only con for me was Hootsuite's price. For my use, it was quite expensive per social post, which at some point decided me to switch off to an alternative (which I ended up regretting for different reasons). I get that the price is the reason why it's so good, but maybe an entry level plan with less features could be an interesting in-between solution.

    Alternatives Considered

    AgoraPulse and CoSchedule

    Reasons for Choosing Hootsuite

    Hootsuite was simply better!

    Switched From

    Later

    Reasons for Switching to Hootsuite

    I liked the interface, and of all these expensive alternatives, it was the most affordable (even if still, expensive for a "simple" user like me)
    Showing 5 reviews of 3,131 Read all reviews

    Hootsuite FAQs

    Below are some frequently asked questions for Hootsuite.

    Hootsuite offers the following pricing plans:

    • Starting from: US$49.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Hootsuite has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Hootsuite supports the following languages:

    Arabic, Catalan, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish

    Hootsuite supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Hootsuite integrates with the following applications:

    123FormBuilder, Adobe Analytics, Adobe Commerce, Adobe Experience Manager, Airtable, Audiense, Basecamp, Batchbook, Blogger, Box, BrandMaxima, Brandwatch, Bynder, Canva, Celum, Chat for Jira Service Desk, Chatfuel, Chatkit, ClickDesk, Cloohawk, Constant Contact, Data Dwell Digital Asset Management, Data Dwell Sales Enablement, Digimind, Disqus, Dropbox Business, E-DEAL CRM, Episerver, Feedly, Freshdesk, Get Satisfaction, Gmail, Google Analytics 360, Google Calendar, Google Drive, Google Translate, Higher Logic Vanilla, HipChat, HubSpot CMS Hub, HubSpot CRM, HubSpot Marketing Hub, IBM Connections, Influitive, Instagram, Interact, Issuu, JIRA Service Management, Kapost, Kontest, LeadSift, LiftMetrix, LinkedIn for Business, Lucidya, Mailchimp, Marketo Engage, MediaValet, Meltwater, Mentionlytics, Meta for Business, Microsoft Dynamics CRM - dupe, Microsoft SharePoint, Microsoft Teams, Mintent, MobileMonkey, NetBase Quid, NetX, Newslit, Nimble, OneDrive, Oracle Eloqua, Outgrow, PhotoShelter for Brands, PromoRepublic, Radarly, Reputology, ReviewInc, ReviewTrackers, Salesforce Sales Cloud, Scoop.it, ScribbleLive, Shopseen, Silverpop Engage, Simple Sales Tracking, Slack, SnapEngage, Social Hub, SocialFlow, Socialcast, Stackla, StoreYa, Storify Enterprise, SugarCRM, SurveyMonkey, TINT, Tagboard, Tailwind TMS, Talkwalker, Trello, Trustpilot, Twitter, Uberflip, VidCaster, Vidyard, Webdam, WordPress, Yammer, Zapier, Zendesk, ZeroFOX, Zift Solutions, Zyncro, pixx.io, simplebooklet, uberVU, webCRM

    Hootsuite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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