Hootsuite

Hootsuite

Social Media Management & Scheduling for SMBs and Enterprise

About Hootsuite

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.

With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard.

As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.


Key benefits of Hootsuite

  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.

  • Images

    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
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    Hootsuite video
    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

    Not sure about Hootsuite? Compare with a popular alternative

    Hootsuite

    4.4 (3,603)
    VS.
    Most reviewed

    Starting Price

    US$49.00
    month
    US$0.00

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    139
    82

    Integrations

    115
    205

    Ease of Use

    4.3 (3,603)
    4.4 (3,955)

    Value for Money

    4.2 (3,603)
    4.3 (3,955)

    Customer Service

    4.2 (3,603)
    4.4 (3,955)

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    Reviews

    Overall rating

    4.4 /5
    (3,603)
    Value for Money
    4.2/5
    Features
    4.3/5
    Ease of Use
    4.3/5
    Customer Support
    4.2/5

    Already have Hootsuite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 3,603
    Brock
    Overall rating
    • Industry: Retail
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great for businesses and distributed teams

    Reviewed on 11/06/2022

    This is a great tool that has enormously helped our content team stay organized and post on a...

    This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

    Pros

    Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

    Cons

    We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

    Alternatives Considered

    Sprout Social and Sked Social

    Reasons for Choosing Hootsuite

    We have actually held onto SKED but we made the switch because more of our content contributors were familiar with hootsuite than sprout.

    Switched From

    Sked Social and Sprout
    Langston
    Overall rating
    • Industry: Music
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Among-the-best Content Managers

    Reviewed on 30/10/2023

    Pros

    I've been using Hootsuite for the past 3 years. The ability to schedule posts weeks in advance is what makes it a necessary software. It also has the ability to grant log-in access to my employees.

    Cons

    Added features could be zooming in on photos to post, and better tagging functionality. Tagging both inside the post, and the caption. An internal video & photo editor would be great too.

    Alternatives Considered

    Sprout and Canva
    Joaquin
    Overall rating
    • Industry: Accounting
    • Company size: Self Employed
    • Used Weekly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    A useful tool for social media management

    Reviewed on 30/10/2023

    Hootsuite can be useful for a company that wants to publicize a product on different social...

    Hootsuite can be useful for a company that wants to publicize a product on different social networks because it makes it much easier to manage the accounts that you want to link to the tool.

    Pros

    The ease and security provided by having several social networks connected in the same place makes their management easier and is useful to know if any product you offer has been made known.

    Cons

    Hootsuite contains several plans with different prices, which fits a person's budget, but I feel that the packages that offer many tools are very high prices.

    Gilmer
    Overall rating
    • Industry: Food & Beverages
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    I highly recommend

    Reviewed on 18/09/2023

    It managed to be one step ahead in my social media strategy by allowing me to easily manage and...

    It managed to be one step ahead in my social media strategy by allowing me to easily manage and publish content on multiple social networks from a single interface. The statistical reports are also very complete. However, I missed some features exclusive to the paid version. In summary, for those who are just starting out and mainly use a network, the free version is functional, but to get the most out of it, I recommend having one of the plans that include more advanced tools.

    Pros

    I mainly liked the way Hootsuite makes it easy to publish content to multiple social networks on a schedule and in one place. The interface is very intuitive and allows you to create an easy-to-manage content strategy. With their calendars I can plan posts in advance, assign hashtags, and mention users. I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on reach and interaction. It is undoubtedly a great tool for those who must manage several profiles and do not want to constantly publish manually

    Cons

    What I liked least is that some features such as message alerts are only available on the paid plan. While I understand that it is a way for the company to earn income, for those just starting out with a small budget, those alerts could be useful. Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary. In general I feel that the free plan is somewhat limited and to get the most out of it it would be better to have the premium versions

    Tyler
    Overall rating
    • Industry: Automotive
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    Great product but so many more affordable options

    Reviewed on 15/11/2023

    Great experience. I have absolutely no problems with the product and how it works and their...

    Great experience. I have absolutely no problems with the product and how it works and their customer service is even quite awesome. If cost is not important, use it... if you're looking to get the same job done with another platform, its easy to find one.

    Pros

    The functionality of Hootsuite is great. Used it for years at other companies, it was the first to the table with what it does and im sure since i used it last, it does even more. The problem with it is that there are SO many smaller and more affordable options that get the job done.

    Cons

    The over all price point of the product is just to high for smaller business.

    Showing 5 reviews of 3,603 Read all reviews

    Hootsuite FAQs

    Below are some frequently asked questions for Hootsuite.

    Hootsuite offers the following pricing plans:

    • Starting from: US$49.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Hootsuite has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Hootsuite supports the following languages:

    Arabic, Catalan, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish

    Hootsuite supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Hootsuite integrates with the following applications:

    123FormBuilder, Adobe Analytics, Adobe Commerce, Adobe Experience Manager, Airtable, Audiense, Basecamp, Batchbook, Blogger, Box, BrandMaxima, Brandwatch, Bynder, Canva, Celum, Chat for Jira Service Desk, Chatfuel, Chatkit, ClickDesk, Cloohawk, Constant Contact, Data Dwell Digital Asset Management, Data Dwell Sales Enablement, Digimind, Disqus, Dropbox Business, E-DEAL CRM, Episerver, Feedly, Freshdesk, Get Satisfaction, Gmail, Google Analytics 360, Google Calendar, Google Drive, Google Translate, Higher Logic Vanilla, HipChat, HubSpot CMS Hub, HubSpot CRM, HubSpot Marketing Hub, IBM Connections, Influitive, Instagram, Interact, Issuu, JIRA Service Management, Kapost, Kontest, LeadSift, LiftMetrix, LinkedIn for Business, Lucidya, Mailchimp, Marketo Engage, MediaValet, Meltwater, Mentionlytics, Meta for Business, Microsoft Dynamics CRM - dupe, Microsoft SharePoint, Microsoft Teams, Mintent, MobileMonkey, NetBase Quid, NetX, Newslit, Nimble, OneDrive, Oracle Eloqua Marketing Automation, Outgrow, PhotoShelter for Brands, PromoRepublic, Radarly, Reputology, ReviewInc, ReviewTrackers, Salesforce Sales Cloud, Scoop.it, ScribbleLive, Shopseen, Silverpop Engage, Simple Sales Tracking, Slack, SnapEngage, Social Hub, SocialFlow, Socialcast, Stackla, StoreYa, Storify Enterprise, SugarCRM, SurveyMonkey, TINT, Tagboard, Tailwind TMS, Talkwalker, Trello, Trustpilot, Twitter/X, Uberflip, VidCaster, Vidyard, Webdam, WordPress, Yammer, Zapier, Zendesk Suite, ZeroFOX, Zift Solutions, Zyncro, pixx.io, simplebooklet, uberVU, webCRM

    Hootsuite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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