Hootsuite

Social Media Management & Scheduling for SMBs and Enterprise

About Hootsuite

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Build your brand, strengthen connections with customers, and drive business results business leaders care about by integrating social seamlessly across your whole organization.

With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard.

As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.

Pricing starting from:

US$49.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Hootsuite

Key benefits of Hootsuite

  • Save time by crafting and scheduling posts for Instagram, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers and grow your engagement by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, Turkish

    Pricing starting from:

    US$49.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Hootsuite

    Images

    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.
    View 6 more
    Hootsuite video
    Hootsuite video
    Hootsuite video
    Hootsuite video
    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand. Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows. Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels. Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses. Hootsuite Software - Analytics & Reporting: Measure the impact of your social media content and gather meaningful insights about your followers in order to make more informed strategic decisions. Create and distribute customizable reports in a variety of formats.

    Features

    Total features of Hootsuite: 134

    • @mentions
    • AB Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Activity/News Feed
    • Advertising Management
    • Alerts / Escalation
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Approval Process Control
    • Assignment Management
    • Audience Targeting
    • Automated Publishing
    • Automated Scheduling
    • Behaviour Tracking
    • Benchmarking
    • Brand Management
    • Brand Tracking
    • Calendar Management
    • Calendar/Reminder System
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Categorisation/Grouping
    • Chat/Messaging
    • Collaboration Tools
    • Commenting/Notes
    • Communication Management
    • Competitive Analysis
    • Competitor Monitoring
    • Compliance Management
    • Configurable Alerts
    • Contact Database
    • Contact Management
    • Content Creation
    • Content Discovery
    • Content Library
    • Content Management
    • Conversion Tracking
    • Customer Database
    • Customer Engagement
    • Customer Experience Management
    • Customer Segmentation
    • Customer Social Profiles
    • Customer Support
    • Customisable Branding
    • Customisable Forms
    • Customisable Reports
    • Customisable Templates
    • Customizable Fields
    • Dashboard
    • Dashboard Creation
    • Data Import/Export
    • Data Security
    • Data Visualisation
    • Digital Asset Management
    • Drag & Drop
    • Editorial Calendar
    • Email Alerts
    • Employee Advocacy
    • Employee Database
    • Employee Engagement Software
    • Engagement Tracking
    • Filtering
    • Image Editing
    • Image Library
    • Impact Measurement
    • Keyword Filtering
    • Keyword Tracking
    • Lead Engagement
    • Media Library
    • Mobile Access
    • Mobile Alerts
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multi-Channel Social Integration
    • Performance Metrics
    • Post Scheduling
    • Pre-Approved Content Library
    • Predictive Analytics
    • Progress Tracking
    • Project Management
    • Publish Scheduling
    • Real Time Analytics
    • Real Time Comparisons
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Real-time Updates
    • Reporting & Statistics
    • Reporting/Analytics
    • Reputation Management
    • Response Management
    • Review Monitoring
    • Role-Based Permissions
    • Search/Filter
    • Sentiment Analysis
    • Single Sign On
    • Social Advertising
    • Social Listening
    • Social Media Integration
    • Social Media Management
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Social Sharing
    • Survey/Poll Management
    • Surveys & Feedback
    • Tagging
    • Task Management
    • Task Planning
    • Task Progress Tracking
    • Template Management
    • Text Analysis
    • Third Party Integrations
    • Trend Analysis
    • User Management
    • User Profiles
    • Video Management
    • Visual Analytics
    • Web Traffic Reporting
    • Website Analytics
    • Workflow Management

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    #3 Alternative to Hootsuite
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    Reviews

    Overall rating

    4.3 /5
    (2,795)
    Value for Money
    4.2/5
    Features
    4.2/5
    Ease of Use
    4.3/5
    Customer Support
    4.2/5

    Already have Hootsuite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 2,795
    Charity R.
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Impressive free plan

    Reviewed on 12/12/2019

    Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social...

    Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

    Pros

    As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

    Cons

    "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

    Anji K.
    Overall rating
    • Industry: Hospitality
    • Company size: 11-50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Great social sharing features at a reasonable price.

    Reviewed on 22/12/2021

    We love Hootsuite for its ability to create and share content across multiple social channels from...

    We love Hootsuite for its ability to create and share content across multiple social channels from the one dashboard. We've looked at other software but Hootsuite seems to be the most cost-effective for SMEs.
    Before we downsized we had several users and it was easy to assign tasks to users, as well as assign roles to team members who could curate content before publishing.
    It's also great for social listening, with the ability to assign keywords to be notified about when they are mentioned across social channels. Great for competitor analysis. 😀

    Pros

    As an agency, we primarily use the software for the ability to automate social media posts for multiple companies, and to publish the posts on dates in the future, across multiple social channels.

    Cons

    Recent upgrades have meant that it is not possible to see previews of social posts, when you select multiple social channels to post to. Especially when you have a link to an external web page.

    Alternatives Considered

    Falcon.io

    Reasons for Switching to Hootsuite

    We looked at Falcon.io but it was just too cost-prohibitive for us as a small team with one or two users.
    Steve T.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 1.0 /10

    Used To Be Great...

    Reviewed on 09/09/2021

    Pros

    I've been using Hootsuite for a long time for multiple businesses/clients and I have loved the capability they offer for a reason able price, but unfortunately that recently changed. So I'll get to that in the cons section.

    I do still love how easy it is to schedule but that is about it. Everything else, I'm no longer a fan of.

    Cons

    1. When you schedule something if you need to go back and make an edit it is very time consuming and cumbersome.

    2. You used to be able to have something like 5 profiles connected on the free plan and schedule out 20 posts but now you can only have 2 profiles and 5 posts.

    3. The paid plans are way too expensive in my opinion for what you get compared to other platforms like Later.

    4. The analytics are not that helpful in my opinion. I can get more information on Facebook directly than Hoostuite.

    5. I have had a lot of technical problems lately. Getting a lot of random errors and having to redo a post or getting errors connecting a profile, etc. All making it pretty hard to use the software anymore.

    Alternatives Considered

    Later, Buffer and Loomly

    Reasons for Choosing Hootsuite

    Hoosuite had a free plan. Otherwise I love Sprout Social so so so much more in every way except the price. Sprout Social is way too expensive in my opinion so I switched to Hoostuite because it was the most cost effective at the time, not so much anymore.

    Switched From

    Sprout Social

    Reasons for Switching to Hootsuite

    It was the cheapest at the time.
    Salvatore P.
    Overall rating
    • Industry: Education Management
    • Company size: 10,000+ Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Almost perfect!

    Reviewed on 15/11/2021

    Overall, my experience with Hootsuite has been very positive. Scheduling posts across multiple...

    Overall, my experience with Hootsuite has been very positive. Scheduling posts across multiple platforms simultaneously works flawlessly, and it is easy to give multiple team members access under the business account. My only negative is the lack of alt text, which limits the usability for my organization.

    Pros

    I love Hootsuite's feed view, which allows me to see the social media feed for all of my organization's accounts in one place. The previews are effective and true to each social media platform. the scheduling features work very well, and it is easy to post simultaneously across various platforms. Having multiple team members schedule social media posts work flawlessly, and various types of media all post seamlessly.

    Cons

    As a public organization, we are required to include alternate text for all images posted to be in compliance with laws for accessibility. I have contacted customer support, and though they were very friendly and helpful, we were unfortunately unable to work it out, as it seemed alt text is not currently supported by all platforms.

    Alternatives Considered

    Sprinklr and Loomly

    Reasons for Switching to Hootsuite

    Many of our uses are not savvy with technology and social media. The ease of using Hootsuite was our primary motivation.
    Elizabeth B.
    Overall rating
    • Industry: Public Relations & Communications
    • Company size: 11-50 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great switch to program

    Reviewed on 02/12/2021

    Pros

    How much easier it was to post to multiple social media platforms and to switch from campaign to campaign. As a designer, who typically doesn't have to schedule the posts for our form, this was easy to use and figure out.

    Cons

    I have no complaints about this software so far.

    Showing 5 reviews of 2,795 Read all reviews

    Hootsuite FAQs

    Below are some frequently asked questions for Hootsuite.

    Hootsuite offers the following pricing plans:

    • Starting from: US$49.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team - $129/month - 3 users / 20 social accounts Business - starting @ $599/month - 5, up to 10 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50 social accounts

    Hootsuite has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Hootsuite supports the following languages:

    Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish, Turkish

    Hootsuite supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Hootsuite integrates with the following applications:

    123FormBuilder, Adobe Experience Manager, Airtable, Audiense, Basecamp, Batchbook, Blogger, Box, BrandMaxima, Brandwatch, Bynder, Canva, Celum, Chat for Jira Service Desk, Chatfuel, Chatkit, ClickDesk, Cloohawk, Constant Contact, Data Dwell Digital Asset Management, Data Dwell Sales Enablement, Digimind, Disqus, Dropbox Business, E-DEAL CRM, Episerver, Facebook for Business, Feedly, Freshdesk, Get Satisfaction, Gmail, Google Calendar, Google Drive, Google Translate, HipChat, HubSpot CMS Hub, HubSpot CRM, HubSpot Marketing Hub, IBM Connections, Influitive, Instagram, Interact, Issuu, JIRA Service Management, Kapost, Kontest, LeadSift, LiftMetrix, LinkedIn for Business, Lucidya, Mailchimp, Marketo Engage, MediaValet, Meltwater, Mentionlytics, Microsoft 365, Microsoft Dynamics CRM - dupe, Microsoft SharePoint, Mintent, MobileMonkey, NetBase Quid, NetX, Newslit, Nimble, OneDrive, Oracle Eloqua, Outgrow, PhotoShelter for Brands, PromoRepublic, Radarly, Reputology, ReviewInc, ReviewTrackers, Salesforce Sales Cloud, Scoop.it, ScribbleLive, Shopseen, Silverpop Engage, Simple Sales Tracking, Slack, SnapEngage, Social Hub, SocialFlow, Socialcast, Stackla, StoreYa, Storify Enterprise, SugarCRM, SurveyMonkey, TINT, Tagboard, Tailwind TMS, Trello, Trustpilot, Twitter, Uberflip, Vanilla, VidCaster, Vidyard, Webdam, WordPress, Yammer, Zapier, Zendesk, Zift Solutions, Zyncro, pixx.io, simplebooklet, uberVU, webCRM

    Hootsuite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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