Hootsuite

4.4 (3,786)
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Social Media Management & Scheduling for SMBs and Enterprise

About Hootsuite

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place.

With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard.

As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, and customer care. Push your results further and get more from social faster with Hootsuite.


Key benefits of Hootsuite

  • Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
  • Fine-tune how your teams collaborate by assigning tasks, managing approvals, and monitoring team performance.
  • Reach more customers, grow your engagement, and drive conversions by automating your posts to reach your audience at the best times.
  • Turn real-time data into strategic insights by monitoring mentions of your brand, key industry topics, and your competitors.
  • Streamline how you deliver customer care and support by sending incoming messages across your social profiles to the right people in your organization.
  • Get a better understanding of what your customers want with analytics and easily gather those insights into customizable reports.
  • Reach beyond your dedicated followers and drive new customers to your brand by managing and reviewing your social advertising performance.
  • Level up your skills with industry leading certifications, training, and strategic coaching with our experts.
  • Seamlessly manage and maintain your social presence from anywhere, at any time, with the Hootsuite mobile app.
  • Discover new tools—or connect your existing technology—with 200+ best-of-breed technology partners and applications in our ecosystem.

  • Images

    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
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    Hootsuite video
    Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
    Hootsuite Software - Scheduling: Plan social content as a team with an intuitive, shared calendar that features collaborative post drafts and built-in approval workflows.
    Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
    Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
    Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

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    Reviews

    Overall rating

    4.4 /5
    (3,786)
    Value for Money
    4.1/5
    Features
    4.3/5
    Ease of Use
    4.3/5
    Customer Support
    4.2/5

    Already have Hootsuite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 3,786
    Sammantha
    Sammantha
    Overall rating
    • Industry: Real Estate
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great Social Media Management Software

    Reviewed on 18/10/2024

    Great experience so far! Been several months and they’ve been so helpful.

    Great experience so far! Been several months and they’ve been so helpful.

    Pros

    Hootsuite’s training resources for their platform and social media marketing are top notch!

    Cons

    I do wish posting stories through Hootsuite was easier. I wish the app had more to offer.

    Alternatives Considered

    Brandwatch

    Reasons for Switching to Hootsuite

    The academy and training resources are the best in the market
    Jason
    Overall rating
    • Industry: Education Management
    • Company size: 2–10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Powerful, Time-Saving Social Media Solution for Serious Users

    Reviewed on 31/10/2024

    Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a...

    Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy.

    Pros

    The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place.

    Cons

    The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it.

    Alternatives Considered

    Sprout Social, Buffer and Later

    Reasons for Switching to Hootsuite

    I chose Hootsuite because of its comprehensive feature set, which combines scheduling, analytics, and social listening tools in one platform. While Buffer and Later are great for scheduling, they don’t offer the same level of analytics and multi-platform support. Sprout Social was also a consideration, but Hootsuite’s pricing and user-friendly interface suited my needs better.
    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: 1,001–5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 6.0 /10

    We switched away from Hootsuite!

    Reviewed on 30/04/2024

    Pros

    We used to like Hootsuite, it has a nice UI and UX but simply lacks features that we need to maintain our social media presence.

    Cons

    The cost of the software. So much software out there offers the same platform with more features for less.

    Aaron
    Overall rating
    • Industry: Management Consulting
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Robust social media management with a price tag.

    Reviewed on 15/09/2024

    Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights,...

    Hootsuite is excellent for managing multiple social media profiles and gaining valuable insights, but it may be too expensive for individuals, freelancers, and small businesses.

    Pros

    Hootsuite allowed us to schedule posts across multiple platforms, providing analytics and insights to track the post performance.

    Cons

    The cost was high, starting at $99 per month, that is why we changed to another service.

    Alternatives Considered

    Buffer and Woofy

    Reasons for Switching to Hootsuite

    Curious to try alternatives to discover what platform worked best for us.
    Elle
    Elle
    Overall rating
    • Industry: Design
    • Company size: 2–10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    If only it were cheaper!

    Reviewed on 18/10/2024

    Easy to use and does exactly what it describes.

    Easy to use and does exactly what it describes.

    Pros

    Hootsuite is super simple to set up and use. It enables me to run several Social Networks on behalf of clients.

    Cons

    The price. €99 per month is a lot of money.

    Alternatives Considered

    SmarterQueue

    Reasons for Switching to Hootsuite

    I didn't. I use both because they offer different things that suit different clients.
    Showing 5 reviews of 3,786 Read all reviews

    Hootsuite FAQs

    Below are some frequently asked questions for Hootsuite.

    Hootsuite offers the following pricing plans:

    • Starting from: US$99.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Free - 1 user / 2 social accounts Professional: $49/month - 1 user / 10 social accounts Team: $129/month - 3 users / 20 social accounts Business: Starting at $739/month - 5 users / 35 social accounts Enterprise: Contact Hootsuite Media for pricing - unlimited users / 50+ social accounts

    Hootsuite has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Hootsuite supports the following languages:

    English, French, German, Italian, Portuguese, Spanish

    Hootsuite supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Hootsuite integrates with the following applications:

    123FormBuilder, Adobe Analytics, Adobe Commerce, Adobe Experience Manager, Airtable, Audiense, Basecamp, Batchbook, Blogger, Box, BrandMaxima, Brandwatch, Bynder, CELUM, Canva, Chat for Jira Service Desk, Chatfuel, Chatkit, ClickDesk, Cloohawk, Constant Contact, Data Dwell Digital Asset Management, Data Dwell Sales Enablement, Digimind, Disqus, Dropbox Business, Feedly, Freshdesk, Get Satisfaction, Gmail, Google Analytics 360, Google Calendar, Google Drive, Google Translate, Higher Logic Vanilla, HubSpot CMS Hub, HubSpot CRM, HubSpot Marketing Hub, Influitive, Instagram, Interact, Issuu, JIRA Service Management, Kapost, LeadSift, LinkedIn for Business, Lucidya, Mailchimp, Marketo Engage, MediaValet, Meltwater, Mentionlytics, Meta for Business, Microsoft SharePoint, Microsoft Teams, Microsoft Viva Engage, Mintent, NetX, Newslit, Nimble, OneDrive, Oracle Eloqua Marketing Automation, Outgrow, PhotoShelter for Brands, PromoRepublic, Quid, Radarly, ReviewInc, ReviewTrackers, Salesforce Sales Cloud, Scoop.it, Simple Sales Tracking, Slack, Social Hub, SocialFlow, Stackla, StoreYa, SugarCRM, SurveyMonkey, TINT, Tagboard, Tailwind TMS, Talkwalker, Trello, Trustpilot, Twitter/X, Uberflip, Vidyard, Webdam, WordPress, Zapier, Zendesk Suite, ZeroFOX, Zift Solutions, pixx.io, simplebooklet, webCRM

    Hootsuite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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