HubSpot Marketing Overview

What is HubSpot Marketing?

HubSpot is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type. Furthermore, HubSpot Marketing acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing's Smart Content tool even enables users to personalize their website to each visitor.

HubSpot Marketing Overview

Pricing

Starting from
US$50.00/month

Pricing options

Free Trial
Free
Subscription
Value for money

FREE: $0
Website lead capture and tracking for solopreneurs and beginner marketers.

STARTER: $50 per month
Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers.

PROFESSIONAL: Starting at $800 per month (billed annually)
Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams.

ENTERPRISE: Starting at $3,200 per month (billed annually)
Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.


HubSpot Marketing Features

Devices
Business size
S M L
Markets
Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America
Supported Languages
English, French, German, Japanese, Portuguese, Spanish

Screenshots

HubSpot Marketing screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice
HubSpot Marketing screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO advice HubSpot Marketing screenshot: Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templates HubSpot Marketing screenshot: Connect HubSpot Marketing with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interaction HubSpot Marketing screenshot: Keep an eye on what customers are saying with HubSpot Marketing's social media monitoring tools HubSpot Marketing screenshot: Monitor performance from HubSpot's Marketing Dashboard HubSpot Marketing screenshot: Create, optimize and publish blog articles in order to convert readers into leads

HubSpot Marketing Reviews for UK Users

HubSpot Marketing Reviews for UK Users

Overall rating
4.5
/
5 3993 reviews
Excellent
2335

Very good
1343

Average
261

Poor
35

Terrible
19

Value for Money
4.2
Features
4.4
Ease of Use
4.3
Customer Support
4.4
92% recommended this app
Taylor D.

An integrated approach to deploy marketing materials and analyze performance.

We saw an initial bump in lead generation when implementing HubSpot. Then, over the course of six months, we saw steady growth - particularly in generating new contacts, leads, and conversions.

The blog integration with landing pages really increased our conversion rate of customers. This made it easy for audiences to learn about our services, then go to the landing page to sign up for a free meeting / demonstration of our services. This really moved the needle in terms of lead gen.

We also saw our social media following grow, not just in overall followers, but also the engagement rate of our followers. Also, HubSpot made it easy to see the most popular content, across every form of marketing. We used this info to shape our overall digital strategy, influencing the type of content we produce.

HubSpots CRM also helped us keep tabs on customers who were most likely to convert to sales. This was especially important, since our business needs truly qualified leads - not just contacts - that we can work through the sales funnel and the buyers journey.

The best benefit though? Keeping all our marketing materials in one place. No more jumping between multiple platforms, programs, and in-app designs. Just one platform. Saves a bunch of time and headaches.


Renee P.

Great as one-stop marketing toolkit but has plenty of headaches

This software is insanely complex to learn and use. If you're not technically facile, or if you hate logic puzzles, forget it. The learning curve is steep and they keep adding and changing things so it doesn't really level out. Once you figure out what you're doing, the software is great; it's very powerful and keeps everything really well organized and optimized. But it takes serious dedication and consistency of use across many months to become comfortable and have a level of competence. Their customer support is hit or miss as well. Sometimes you get lucky and there's a person who can quickly resolve your issue. Other times it seems like they have you running in circles and waiting for weeks on something that you can't move forward without. You have to stay on top of them with support tickets: keep nudging and reminding and asking more questions, otherwise things drag on.


Tyler F.

HubSpot Review

(1) Fluid trial integration between HubSpot and Salesforc, allowing our company to streamline the sales person to reach out quicker. (2) TONS of data cleanup


Avery T.

HubSpot: An Ecommerce Dumpster Fire And Living Nightmare

Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making.

The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it.

All ecommerce platforms MUST avoid signing any contract with HubSpot.


Greg H.

Knowledge is everything

Initially, we were just looking for a solution for sending emails, but Hubspot is much more than that. It is a complete business ecosystem but even more than that its a different way of looking at the way you do business. Now every decision we make, we consider if that decision is part of the 'Inbound Methodology'. Hubspot is literally the center (hub) of our business. We are absolutely customer-centric and for us, inbound is the way forward. We are a small team doing big things.


Taylor D.
Company size: 13-50 Employees

An integrated approach to deploy marketing materials and analyze performance.

Used Daily for 1+ year
Reviewed on 01/08/2018
Review Source: Capterra

We saw an initial bump in lead generation when implementing HubSpot. Then, over the course of six months, we saw steady growth - particularly in generating new contacts, leads, and conversions.

The blog integration with landing pages really increased our conversion rate of customers. This made it easy for audiences to learn about our services, then go to the landing page to sign up for a free meeting / demonstration of our services. This really moved the needle in terms of lead gen.

We also saw our social media following grow, not just in overall followers, but also the engagement rate of our followers. Also, HubSpot made it easy to see the most popular content, across every form of marketing. We used this info to shape our overall digital strategy, influencing the type of content we produce.

HubSpots CRM also helped us keep tabs on customers who were most likely to convert to sales. This was especially important, since our business needs truly qualified leads - not just contacts - that we can work through the sales funnel and the buyers journey.

The best benefit though? Keeping all our marketing materials in one place. No more jumping between multiple platforms, programs, and in-app designs. Just one platform. Saves a bunch of time and headaches.

Pros

The true value of HubSpot Marketing is the integration of every marketing platform. Blogs, email, landing pages, workflows and more can easily be created - and integrated - for an easy to use, all in one marketing portal.

Primarily, my company uses HubSpot to quickly build and publish blog posts. With the built-in social media tool, you can easily share the blog post to your audiences. Then, you can repurpose the content you already created for an email campaign.

Another favorite feature: the landing page builder. With this, you can create beautiful landing pages that make it easy for customers to convert to a sale, or marketing qualified lead.

Another great feature is the analytics tool. You can see the performance of every marketing element in one detailed dashboard. This helps you see what's working - and what's not. This really helped my company put their marketing dollars where they're most influential and impactful.

Cons

There's only a few drawbacks to HubSpot, from my perspective.

HubSpot works best when you can produce a large amount of content. HubSpot is great at making your content beautiful and effective, but if you're not producing content, you won't get the full value.

Second, the pricing-tier for HubSpot can be a little steep for small businesses without discretionary income. I'd say the service is still worth it, but the investment requires discussion and commitment from the team to be a great investment.

Lastly, HubSpot requires an on boarding fee with each new contract. Now, this on boarding fee isn't huge, but this was a barrier for entry for my company when we first joined. The on boarding process definitely helped my team get the most out of HubSpot, but, as I said, it was a slight hurdle for the team when considering HubSpot.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Renee P.
Industry: Industrial Automation
Company size: 13-50 Employees

Great as one-stop marketing toolkit but has plenty of headaches

Used Daily for 1+ year
Reviewed on 12/12/2019
Review Source: Capterra

This software is insanely complex to learn and use. If you're not technically facile, or if you hate logic puzzles, forget it. The learning curve is steep and they keep adding and changing things so it doesn't really level out. Once you figure out what you're doing, the software is great; it's very powerful and keeps everything really well organized and optimized. But it takes serious dedication and consistency of use across many months to become comfortable and have a level of competence. Their customer support is hit or miss as well. Sometimes you get lucky and there's a person who can quickly resolve your issue. Other times it seems like they have you running in circles and waiting for weeks on something that you can't move forward without. You have to stay on top of them with support tickets: keep nudging and reminding and asking more questions, otherwise things drag on.

Pros

I love the dashboards and that they're fully customizable to what I need to see. The software is clear and easy to use, easy to navigate. There are many built-in tips that serve as great reminders as I'm moving through tasks. The blog and email features are so intuitive in terms of their ability to help you make decisions about SEO and building optimization right into your marketing collateral.

Cons

You have to keep track of 17 things at once: everything is contingent on something else. Maybe I want to change my CTA but it's embedded on my website, being used in a drip, pulling from a landing page, and connected to 6 blog posts. God help you if you need to make any changes because every element has multiple connections and fixing one thing means upending several others. I usually need to have 4 or 5 HubSpot tabs open at once because I have to keep switching back and forth between them in order to do the piece I'm working on.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Tyler F.
Industry: Computer Software
Company size: 201-500 Employees

HubSpot Review

Used Daily for 2+ years
Reviewed on 02/10/2019
Review Source: Capterra

(1) Fluid trial integration between HubSpot and Salesforc, allowing our company to streamline the sales person to reach out quicker. (2) TONS of data cleanup

Pros

Intuitiveness. We've had several interns throughout the last 2 years of working in HubSpot and they've picked it up easily because of this.

Cloning. Makes it simple if you're only changing one or 2 conditions/criteria in a list or email.

GoToWebinar integration. Key for our monthly webinars.

Variety of ways to create a list/workflow. We work on many different nurture campaigns with different qualifiers for each.

Cons

It does tend to get buggy from time to time - for example right now I'm experiencing an issue in email when I go to replace a link, it won't paste to the text box, it'll paste outside of the hyperlinked words in the actual email, quite weird.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Avery T.
Industry: Health, Wellness & Fitness
Company size: 13-50 Employees

HubSpot: An Ecommerce Dumpster Fire And Living Nightmare

Used Daily for 1+ year
Reviewed on 02/10/2019
Review Source: Capterra

Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making.

The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it.

All ecommerce platforms MUST avoid signing any contract with HubSpot.

Pros

Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.

Cons

HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform.

Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Greg H.
Industry: Information Technology & Services
Company size: 13-50 Employees

Knowledge is everything

Used Daily for 1+ year
Reviewed on 03/10/2019
Review Source: Capterra

Initially, we were just looking for a solution for sending emails, but Hubspot is much more than that. It is a complete business ecosystem but even more than that its a different way of looking at the way you do business. Now every decision we make, we consider if that decision is part of the 'Inbound Methodology'. Hubspot is literally the center (hub) of our business. We are absolutely customer-centric and for us, inbound is the way forward. We are a small team doing big things.

Pros

It's power. Hubspot gives you total visibility over the buyer's journey. You can easily track the efficacy of your marketing spend. Automations allow a small business to punch above their weight and allows a large business to deal with lots of data. I couldn't imagine our business now without Hubspot.

Cons

It can seem overwhelming at first. It is not the kind of thing you can just try, dip into and out of. You need to commit and dive in deep. We found it was not great at dealing with multiple brands and the landing page builder sucked.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.4/10
Based on 3,993 user ratings
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HubSpot Marketing Pricing

HubSpot Marketing Pricing

Starting from
US$50.00/month
Free Trial
Free
Subscription
Value for money

FREE: $0
Website lead capture and tracking for solopreneurs and beginner marketers.

STARTER: $50 per month
Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers.

PROFESSIONAL: Starting at $800 per month (billed annually)
Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams.

ENTERPRISE: Starting at $3,200 per month (billed annually)
Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

FREE: $0
Website lead capture and tracking for solopreneurs and beginner marketers.

STARTER: $50 per month
Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers.

PROFESSIONAL: Starting at $800 per month (billed annually)
Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams.

ENTERPRISE: Starting at $3,200 per month (billed annually)
Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

Value for Money
4.2/5
Based on 3,993 user ratings
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HubSpot Marketing Features

HubSpot Marketing Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4.4/5
Based on 3,993 user ratings
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Categories

Video Tutorials

Video Tutorials

Additional information for HubSpot Marketing

Additional information for HubSpot Marketing

Key features of HubSpot Marketing

  • A/B testing of email & landing pages
  • Analytics
  • As-you-type SEO advice
  • Business blogging
  • CRM integration
  • CTA reporting
  • Campaign management
  • Campaign planning
  • Click-through tracking
  • Contact database
  • Content creation & repository
  • Content management
  • Conversion rate optimization
  • Conversion tracking
  • Custom landing pages
  • Customer segmentation
  • Customizable landing page & email templates
  • Data sync
  • Drag & drop interface
  • Drip campaigns
  • Email campaign management
  • Email integration
  • Email marketing
  • Email nurturing
  • Email templates
  • Event-triggered email
  • Full-funnel Analytics
  • Keyword tracking
  • Landing page templates
  • Lead analytics dashboard
  • Lead generation
  • Lead management
  • Market segmentation
  • Marketing automation
  • Marketing channel analytics
  • Mobile app
  • Multi-campaign
  • Multi-channel marketing
  • Predictive lead scoring
  • Publishing calendar management
  • SEO
  • Sales notifications
  • Social media management
  • Social media monitoring, publishing & analytics
  • Third party integrations
  • Traffic reporting
  • Web contact forms
  • Workflows

Benefits

Why have seven different accounts to manage your marketing — and for that matter, seven different passwords to remember? With HubSpot, your entire marketing arsenal is in one place.

Because everything is integrated, each component goes further. Marketing automation goes beyond email. SEO tools give you more than keywords. Integration means everything is more powerful.

With HubSpot every customer gets fully supported. You won’t get boxed out of support if you’re not an enterprise customer. And you won’t have to wait endlessly on hold. In fact, we’ll call you — in about 5 min.

HubSpot Marketing FAQs

HubSpot Marketing FAQs

Below are some frequently asked questions for HubSpot Marketing.

Q. What type of pricing plans does HubSpot Marketing offer?

HubSpot Marketing offers the following pricing plans:

Starting from: US$50.00/month

Pricing model: Free, Subscription

Free Trial: Available

FREE: $0 Website lead capture and tracking for solopreneurs and beginner marketers. STARTER: $50 per month Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers. PROFESSIONAL: Starting at $800 per month (billed annually) Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams. ENTERPRISE: Starting at $3,200 per month (billed annually) Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

Q. What are the main features of HubSpot Marketing?

HubSpot Marketing offers the following features:

  • A/B testing of email & landing pages
  • Analytics
  • As-you-type SEO advice
  • Business blogging
  • CRM integration
  • CTA reporting
  • Campaign management
  • Campaign planning
  • Click-through tracking
  • Contact database
  • Content creation & repository
  • Content management
  • Conversion rate optimization
  • Conversion tracking
  • Custom landing pages
  • Customer segmentation
  • Customizable landing page & email templates
  • Data sync
  • Drag & drop interface
  • Drip campaigns
  • Email campaign management
  • Email integration
  • Email marketing
  • Email nurturing
  • Email templates
  • Event-triggered email
  • Full-funnel Analytics
  • Keyword tracking
  • Landing page templates
  • Lead analytics dashboard
  • Lead generation
  • Lead management
  • Market segmentation
  • Marketing automation
  • Marketing channel analytics
  • Mobile app
  • Multi-campaign
  • Multi-channel marketing
  • Predictive lead scoring
  • Publishing calendar management
  • SEO
  • Sales notifications
  • Social media management
  • Social media monitoring, publishing & analytics
  • Third party integrations
  • Traffic reporting
  • Web contact forms
  • Workflows

Q. Who are the typical users of HubSpot Marketing?

HubSpot Marketing has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does HubSpot Marketing support?

HubSpot Marketing supports the following languages:

English, French, German, Japanese, Portuguese, Spanish

Q. What type of pricing plans does HubSpot Marketing offer?

HubSpot Marketing has the following pricing plans:

Free, Subscription

Q. Does HubSpot Marketing support mobile devices?

HubSpot Marketing supports the following devices:

Android, iPhone, iPad

Q. What other apps does HubSpot Marketing integrate with?

HubSpot Marketing integrates with the following applications:

1CRM, Bitium, Bizible, Oktopost, Pipeliner CRM, SalesforceIQ, SeamlessGov, Unbounce, Velocify, ion interactive

Q. What level of support does HubSpot Marketing offer?

HubSpot Marketing offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials