Sprout Social

4.4 (594)
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Social Media Management Software for Business

About Sprout Social

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing.

Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team

Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream.

Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business.

Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features.

CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions.

HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform.

Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.


Key benefits of Sprout Social

- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.

- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.

- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.

- Make content creation a team effort with Sprout's collaborative publishing calendar.

- Access to Sprout's ViralPost® Send Time Optimization technology.

- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.


Images

Sprout Social Software - Customer engagement
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Sprout Social Software - Customer engagement
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Sprout Social

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Starting Price

US$249.00
month
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month

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Ease of Use

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Reviews

Overall rating

4.4 /5
(594)
Value for Money
3.9/5
Features
4.2/5
Ease of Use
4.4/5
Customer Support
4.3/5

Already have Sprout Social?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 594
Michael
Michael
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the industry standards, but too pricey for us

Reviewed on 01/03/2024

it was great and I did not take long to understand all of the functionalities. Very simple to use...

it was great and I did not take long to understand all of the functionalities. Very simple to use and learn!

Pros

It was able to accomplish any of my social media management needs and were always some of the first to hit the market with updates when social pages release new API's.

Cons

There wasn't much I didn't like, but ultimately we could not agree on a pricepoint that made sense for my organization.

Greg
Greg
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Sprout Social is a social media management tool.

Reviewed on 06/10/2022

Overall our experience has been very positive. We've found Sprout Social to be easy to setup and...

Overall our experience has been very positive. We've found Sprout Social to be easy to setup and use, and also easy to teach to some of our less tech savvy customers. They really like the ability to login and review posts all at once from a single screen.

Pros

We most like the ability to manage multiple accounts easily. We manage over 20 social media accounts across several platforms using Sprout Social and we have always found it very intuitive and easy to use. Adding new accounts is easy and there are several features that add value to the product that we use regularly.

Cons

Pricing when you're adding multiple additional accounts is confusing, especially for agencies who may want to use Sprout to manage all agency accounts. Single accounts can only manage 10 profiles without upgrading which for an agency is a limit we hit very quickly.

Alternatives Considered

Hootsuite

Reasons for Choosing Sprout Social

Pricing and features.

Switched From

Hootsuite

Reasons for Switching to Sprout Social

We chose Sprout primarily because it allowed us to draft posts and then send inside the software to others in the organization for review, notes, and approval.
☞ Matt
☞ Matt
Overall rating
  • Industry: Accounting
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Worst decision we have made for a marketing platform

Reviewed on 20/03/2024

Terrible. One of the worst decisions we have made. Now that they are still charging us, we asked...

Terrible. One of the worst decisions we have made. Now that they are still charging us, we asked for support and they said they can only send articles and videos. Nobody can talk to us.

Pros

The "pros" didn't turn out to be pros at all. We wanted our clients to be able to use the link from Sprout and review posts. Turns out, they had trouble with it and never used it. Every other feature can be found in systems 1/10 the price.

Cons

They will not let me out of the contract. They auto-renewed me after a year for another year and we have since moved all our accounts elsewhere but they are still charging us $400/ month.

Joe
Overall rating
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great tool for business who do a lot of social content

Reviewed on 23/11/2024

Pros

Loved this tool, very easy to use and great insights into our socials performance

Cons

The support wasn't as helpful, and the cost for more than one user was more expensive than you would htink

Response from Sprout Social

Thank you for your review! We're glad Sprout has been a useful tool for you and that it's been easy to use. I understand your concerns about pricing and lack of support, and I will pass these onto our teams.

Marie Jeanne
Marie Jeanne
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Sprout social best social media management software.

Reviewed on 26/08/2022

Sprout social allowed me to optimize the customer relationship, and to be more visible on social...

Sprout social allowed me to optimize the customer relationship, and to be more visible on social networks.

Pros

What I liked the most about this software is the ability it gives us to be more present on social networks.

Cons

What I liked least about this software is that many are not interested in it yet and beginners find it difficult to immerse themselves.

Alternatives Considered

BuzzSumo and Hootsuite

Reasons for Switching to Sprout Social

I have sprout social because it is an effective tool for my deployment on social networks.
Showing 5 reviews of 594 Read all reviews

Sprout Social FAQs

Below are some frequently asked questions for Sprout Social.

Sprout Social offers the following pricing plans:

  • Starting from: US$249.00/month
  • Pricing model: Subscription
  • Free Trial: Available

It is available across four pricing plans, outlined below: Standard: $199 per user/month (billed annually) Professional: $299 per user/month (billed annually) Advanced: $399 per user/month (billed annually) Enterprise: Contact Sprout Social for pricing details. A 30-day free-trial is also available.

Sprout Social has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Sprout Social supports the following languages:

Brazilian Portuguese, English, French, Italian, Spanish

Sprout Social supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Sprout Social integrates with the following applications:

Adobe Experience Manager, Bynder, Canva, Dropbox Business, Feedly, Glassdoor, Google Analytics 360, Google Drive, Google My Business Review Manager, HubSpot CRM, Instagram, LinkedIn for Business, Meta for Business, Microsoft Teams, Opal, Pinterest, Salesforce Marketing Cloud, Salesforce Sales Cloud, Salesforce Service Cloud, Shopify, Slack, Slate, Tableau, TikTok, Trustpilot, Twitter/X, UserVoice, WooCommerce, Yelp Guest Manager, YouTube, Zendesk Suite

Sprout Social offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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