About Sprout Social

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Engagement - The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Publishing - Drafts feature in Sprout helps you capture your thoughts for future social publishing.

Sprout's shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team

Monitoring- Sprout's Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream.

Analytics - Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business.

Collaboration - Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features.

CRM - Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions.

HelpDesk - Turn social media conversations into customer service tickets and easily capture your customers' queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform.

Mobile - Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Sprout Social

- Publish & schedule updates across social channels with a single click
- Monitor your brand & competition across social channels and the web
- Connect with highly targeted customers through our Discovery tools
- Measure success with robust reporting and analytics
- Collaborate with our team, tasks and permissions tools
- Monitor Check-Ins and Visitor Loyalty
- Manage it all on the go with Sprout Social For Mobile
- Create custom branded reports on your social media efforts in just a few clicks.

- Capture and measure data right in your browser, or export to PDF format for sharing. There is a robust set of analytics for Twitter, Google Analytics and Facebook Fan Pages.

- Sprout Social's contact manager also keeps track of all of your communication history, user profile information, notes, reminders and more.

- Make content creation a team effort with Sprout's collaborative publishing calendar.

- Access to Sprout's ViralPost® Send Time Optimization technology.

- Post from desktop, iOS (including iPhone and iPad), Android and Browser Extension.

Devices

Business size

S M L

Markets

Austria, Australia, Brazil, Canada, Switzerland, China, Germany, Denmark, Finland, France, United Kingdom, Ireland, India, Italy, Malta, Norway, New Zealand, Portugal, Sweden, United States

Supported Languages

English, French, Italian, Spanish, pt-br

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Images

Sprout Social Software - social media analytics
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Features

Total features of Sprout Social: 85

  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Assignment Management
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Categorisation/Grouping
  • Channel Attribution
  • Charting
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customisable Branding
  • Customisable Reports
  • Dashboard
  • Data Security
  • Data Visualisation
  • Editorial Calendar
  • Engagement Tracking
  • Feedback Management
  • Group Management
  • Image Editing
  • Image Library
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Media Library
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Negative Feedback Management
  • Performance Metrics
  • Post Scheduling
  • Publish Scheduling
  • Real Time Analytics
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Real-Time Chat
  • Real-time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Visual Analytics
  • Workflow Management

Alternatives

Hootsuite

4.3
#1 Alternative to Sprout Social
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Buffer

4.5
#2 Alternative to Sprout Social
Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on...

CoSchedule

4.4
#3 Alternative to Sprout Social
CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects,...

SocialPilot

4.4
#4 Alternative to Sprout Social
SocialPilot is a social media marketing management solution for social media professionals & digital agencies, offering...

Reviews

Overall rating

4.4 /5
(465)
Value for Money
4.0/5
Features
4.1/5
Ease of Use
4.4/5
Customer Support
4.3/5

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Showing 5 reviews of 465
Lila S.
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great social post scheduler

Reviewed on 05/12/2021

Much better than Hootsuite!

Much better than Hootsuite!

Pros

Spout Social is the easiest social media post scheduler out there. It's simple and organized and works great for teams, especially the approval feature for content.

Cons

The mobile app was glitchy and did not allow saving edits to scheduled posts.

Loretta B.
Overall rating
  • Industry: Consumer Electronics
  • Company size: 5,001-10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Good Software for Data Analytics

Reviewed on 23/11/2021

We have been bounced around from account manager to account manager which has been unfortunate as...

We have been bounced around from account manager to account manager which has been unfortunate as we haven't been able to optimize things very well or probably get the most out of the product. We don't really use the listening tools and I think that is partly because we don't quite know how to set it up. That seems to be a BIG selling point for them but we aren't big on Twitter so that appears to not help us much. As a community manager I would prefer better ways to track sentiment, track engagement metrics, and pull better insights per post on engagement % to see how that effects reach and other data points. But since we don't use Twitter at the moment we seem to miss out on a lot of their focus areas.

Pros

The data we are able to get from Sprout is fantastic. They recently added an inbox activity tracker which has been a game changer for engagement management. Being able to get an export of all of our post data too is phenomenal. WAY better than trying to pull things directly from each app.

Cons

Not being able to pull YouTube comment data is a big detractor. You also aren't able to not include some posts in reporting (for example we did a giveaway post on Instagram which skewed our entire metrics for the month). No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all).

Alternatives Considered

Khoros Marketing, Later and Hootsuite

Reasons for Choosing Sprout Social

The previous manager did not know how to use the tool and it was not used. For the cost, mangement nixed it.

Switched From

Hootsuite
Cassie S.
Overall rating
  • Industry: Automotive
  • Company size: 5,001-10,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Idea is great, follow through not so much..

Reviewed on 02/12/2019

I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind...

I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

Pros

I manage 13 different social media accounts so I need scheduling software to keep up with everything!

The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Cons

We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove.
In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

Lindsey L.
Overall rating
  • Industry: Hospitality
  • Company size: 201-500 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

SproutSocial makes social media more manageable

Reviewed on 14/10/2021

We use Sprout Social to manage all our social media for 19+ boutique hotels. Without this platform,...

We use Sprout Social to manage all our social media for 19+ boutique hotels. Without this platform, I would probably go crazy trying to manage all of our guest comments and planning effective campaigns.

Pros

First of all the customer support is absolutely outstanding. They are extremely responsive and helpful. When you call you actually get a person and they are knowledgeable and quick to help resolve any issues you may have. Second of all the platform is very user-friendly and actually makes social media way more manageable. Whether you are posting, sharing, commenting, or planning an entire year's worth of content, Sprout Social is absolutely outstanding.

Cons

Sprout Social is a bit more expensive than other platforms but you truly do get what you pay for. My only wish was that you could schedule Instagram stories from the desktop, but the app does make it really easy.

Tara C.
Overall rating
  • Industry: Defense & Space
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Dashboard Metrics and Report Generation Make My Job Easy

Reviewed on 29/04/2021

I really like the customer service experience I've had here. I'm very new to YouTube from a...

I really like the customer service experience I've had here. I'm very new to YouTube from a marketing standpoint, and Sprout gave me a lot of resources to learn.

Pros

I work in marketing and report to professionals who don't have as much marketing expertise as me. Having a dashboard view of the social media statistics really helps me explain and analyze the significance of changes.

Cons

The software itself is tough to navigate. Things change around a lot, and that makes it difficult if you present metrics on screen share.

Alternatives Considered

CoSchedule

Reasons for Choosing Sprout Social

Dashboard metrics, budget of company was significant enough to use it.

Switched From

CoSchedule

Reasons for Switching to Sprout Social

It is the easiest option for me to generate reports.
Showing 5 reviews of 465 Read all reviews

Sprout Social FAQs

Below are some frequently asked questions for Sprout Social.

Sprout Social offers the following pricing plans:

It is available across three pricing plans, outlined below: Standard: $89 per user/month (billed annually) or $99 month-to-month Professional: $149 per user/month (billed annually) or $169 month-to-month Advanced: $249 per user/month (billed annually) or $279 month-to-month

Sprout Social has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Sprout Social supports the following languages:

English, French, Italian, Spanish, pt-br

Sprout Social supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Sprout Social integrates with the following applications:

Facebook for Business, Feedly, Glassdoor, Google Analytics, Google My Business Review Manager, HubSpot CRM, Instagram, LinkedIn for Business, Shopify, Twitter, UserVoice, Zendesk

Sprout Social offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Sprout Social.