Zoho Marketing Automation

Zoho Marketing Automation

4.5 (13)
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All-in-one marketing automation software.

About Zoho Marketing Automation

Zoho Marketing Automation is an all-in-one marketing automation software that helps businesses manage their marketing activities across multiple channels.

It helps marketers orchestrate tailored campaigns through email, web, social, mobile, and even offline channels, delivering a complete holistic experience.

Enhance cross-team collaboration with a 360-degree lead view and break down data silos. Know who your real buyers are with extensive lead profiling and tailor-make content to bring them closer to conversion.

You can easily create and manage websites with drag-and-drop editors and ready-to-use templates, personalize pages with dynamic content and engage visitors with forms, pop-ups, polls, surveys, and more.

Zoho Marketing Automation's powerful journey creators let you weave amazing brand moments with your top prospects and convert them into loyal customers.

Businesses can track lead growth over time, monitor different avenues of lead generation, and optimize conversions by investing in the right channel. With the marketing planner you can plan, budget, and measure campaigns end-to-end and track ROI for each campaign.

Zoho Marketing Automation readily integrates with Zoho CRM, Salesforce, SugarCRM, Hubspot, MS Dynamic 365 and other business apps such as Google, LinkedIn, Twitter, and Facebook.


Key benefits of Zoho Marketing Automation

A unified lead ecosystem with a 360-degree lead view.

Single Platform for multichannel lead acquisition and attribution.

Automated lead qualification and workflows.

Out-of-the-box ROI analysis and campaign dashboards.

Send SMS directly without any third-party integrations.


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Zoho Marketing Automation Software - Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.
Zoho Marketing Automation Software - Craft beautiful emails that resonates with your brand with easy to use email builder, advanced segmentation and highly personalised content. You can schedule campaigns for the optimal open time and measure each campaign performance.
Zoho Marketing Automation Software - Send bulk WhatsApp marketing campaigns to your target audience globally. Create and schedule messages with templates, personalize with emojis, images, videos, or documents, and target users with smart segments, and engage in 1:1 personal conversations.
Zoho Marketing Automation Software - Analyze and optimise your WhatsApp campaigns based on user behaviour and run retargeting campaigns to drive 10x conversions based on your previous campaigns.
Zoho Marketing Automation Software - Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.
Zoho Marketing Automation Software - Analyse your brand's online footprint and measure your complete website performance. Set Goals, track sources and devices, and target your audience with advanced segments. A perfect alternative for Google Analytics.
Zoho Marketing Automation Software - Reach your target audience at their preferred channels and preferred time. Manage your brand's voice over social media channels and generate quality leads with a higher purchase intent.
Zoho Marketing Automation Software - Attract quality leads online using highly intuitive and customisable sign up forms. Design form from scratch or chose from templates, configure submit button actions and more.
Zoho Marketing Automation Software - A/B test your campaigns for an optimised performance. Know whats working, what's best and things to avoid while running a campaign.
Zoho Marketing Automation Software - Over 267 computed fields to create advanced segments. You can slice and dice data based on numerous criteria and run highly targeted campaigns.
Zoho Marketing Automation Software - Analyse your lead stages from a single window and know your leads. Organise campaigns based on what stage of the funnel your contacts are and nudge them to conversion with strategic campaigns.
Zoho Marketing Automation Software - Run SMS campaigns and reach your target audience at their fingertips. Zoho Marketing Automation has its own SMS Gateway for campaigns.
Zoho Marketing Automation Software - Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.
Zoho Marketing Automation Software - Connect your e-store, run promotions and manage your e-business with Zoho Marketing Automation. Grow your online business with e-commerce specific campaigns, revive shopping from abandoned carts and automate post purchase follow ups.
Zoho Marketing Automation Software - Get detailed Analytics of your e-store and plan your next campaign to bring back more visitors to your store.
Zoho Marketing Automation Software - Visualize your customer's path to conversion with Journey X-rays. Know the most and least engaged path plus action components for optimising your customer journeys.
Zoho Marketing Automation Software - Analyse your website performance, Know where your traffic comes from and what do they do on your website. A complete view of your website's performance.
Zoho Marketing Automation Software - Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.
Zoho Marketing Automation Software - Build and deploy amazing landing pages using pre-built business oriented templates and create amazing conversion funnels on the go.
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Zoho Marketing Automation video
Zoho Marketing Automation Software - Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.
Zoho Marketing Automation Software - Craft beautiful emails that resonates with your brand with easy to use email builder, advanced segmentation and highly personalised content. You can schedule campaigns for the optimal open time and measure each campaign performance.
Zoho Marketing Automation Software - Send bulk WhatsApp marketing campaigns to your target audience globally. Create and schedule messages with templates, personalize with emojis, images, videos, or documents, and target users with smart segments, and engage in 1:1 personal conversations.
Zoho Marketing Automation Software - Analyze and optimise your WhatsApp campaigns based on user behaviour and run retargeting campaigns to drive 10x conversions based on your previous campaigns.
Zoho Marketing Automation Software - Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.
Zoho Marketing Automation Software - Analyse your brand's online footprint and measure your complete website performance. Set Goals, track sources and devices, and target your audience with advanced segments. A perfect alternative for Google Analytics.
Zoho Marketing Automation Software - Reach your target audience at their preferred channels and preferred time. Manage your brand's voice over social media channels and generate quality leads with a higher purchase intent.
Zoho Marketing Automation Software - Attract quality leads online using highly intuitive and customisable sign up forms. Design form from scratch or chose from templates, configure submit button actions and more.
Zoho Marketing Automation Software - A/B test your campaigns for an optimised performance. Know whats working, what's best and things to avoid while running a campaign.
Zoho Marketing Automation Software - Over 267 computed fields to create advanced segments. You can slice and dice data based on numerous criteria and run highly targeted campaigns.
Zoho Marketing Automation Software - Analyse your lead stages from a single window and know your leads. Organise campaigns based on what stage of the funnel your contacts are and nudge them to conversion with strategic campaigns.
Zoho Marketing Automation Software - Run SMS campaigns and reach your target audience at their fingertips. Zoho Marketing Automation has its own SMS Gateway for campaigns.
Zoho Marketing Automation Software - Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.
Zoho Marketing Automation Software - Connect your e-store, run promotions and manage your e-business with Zoho Marketing Automation. Grow your online business with e-commerce specific campaigns, revive shopping from abandoned carts and automate post purchase follow ups.
Zoho Marketing Automation Software - Get detailed Analytics of your e-store and plan your next campaign to bring back more visitors to your store.
Zoho Marketing Automation Software - Visualize your customer's path to conversion with Journey X-rays. Know the most and least engaged path plus action components for optimising your customer journeys.
Zoho Marketing Automation Software - Analyse your website performance, Know where your traffic comes from and what do they do on your website. A complete view of your website's performance.
Zoho Marketing Automation Software - Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.
Zoho Marketing Automation Software - Build and deploy amazing landing pages using pre-built business oriented templates and create amazing conversion funnels on the go.

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Zoho Marketing Automation

4.5 (13)
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US$19.00
month
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Reviews

Overall rating

4.5 /5
(13)
Value for Money
4.5/5
Features
4.5/5
Ease of Use
4.2/5
Customer Support
4.2/5

Already have Zoho Marketing Automation?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 13
Mehandi
Mehandi
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert

Reviewed on 24/03/2022

Problems which I am solving/helping my clients to solve with Marketing Automation are as such:-

1)...

Problems which I am solving/helping my clients to solve with Marketing Automation are as such:-

1) Running Email Campaigns.
2) Running Automated Email Campaigns / Drip Campaigns.
3) Understanding the Visitor's behaviour, how they are interacting with the website.

The benefits which I got from Zoho Marketing Automation are as such:-

1) Inexpensive Pricing - less load on the pocket to use the software.
2) Running Affordable email campaigns.
3) Campaign Management is easy.
4) Running and Managing Automated Email Campaigns.
5) Saving a lot of our time by creating templates and using them later again and again.

Pros

Features which I like most about this software are:-

1) Inexpensive Pricing.
2) A Variety of Features ( though it is not fully reliable)
3) Lead Management
4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website)
5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.

Cons

The Feature which I like least about this software:-

1) Overall speed of the Software at which it refreshes/loads.
2) Very Few Integrations with 3rd party Software.
3) If they can make their "Qualification" Feature more robust and easy to use.

Not Reliable to run a business

Alternatives Considered

EmailOctopus, ActiveCampaign, MailerLite and AWeber

Reasons for Choosing Zoho Marketing Automation

I made the switch from Mailchimp to Zoho Marketing Automation because the cost of using MailChimp is very high and I am getting more features here in Zoho Marketing Automation then why not switch. we have also bought the Zoho One Package and Zoho Marketing Automation comes under that package and I know that Zoho works with their software very well.

Switched From

Mailchimp

Reasons for Switching to Zoho Marketing Automation

Choose Zoho Marketing Automation over ActiveCampaign, AWeber, EmailOctopus and MailerLite because of the cost.
Lamia
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Useful tool but could be sharper

Reviewed on 27/12/2023

Generally positive to start with then I found it a little wanting or lacking in tools for data...

Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation

Pros

It's easy to incorporate into existing working functionality

Cons

It needs more refinement as a marketing automation tool with more options for tagging and crm management

Swadesh
Swadesh
Overall rating
  • Industry: Environmental Services
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Zoho Campaigns is better

Reviewed on 31/03/2022

Not a very good experience, was hoping for more.

Not a very good experience, was hoping for more.

Pros

Didn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.

Cons

We weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.

Kiran
Kiran
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Email Automation Software

Reviewed on 12/02/2023

I have been using Zoho products for more than 10 years. Zoho email marketing automation pricing is...

I have been using Zoho products for more than 10 years. Zoho email marketing automation pricing is perfect. There are so many templates to choose from and email automation is easy to use.

Pros

1. Ease of use2. Campaign Dashboard3. Email Automation4. Email Templates

Cons

1. Customer Support2. Pricing 3. Reports customization can get better

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Marketing Automation

Ease of use and pricing
Monica
Overall rating
  • Industry: Cosmetics
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

emails templates exist to get you started

Reviewed on 22/10/2022

Pros

I like the email templates that make you get started easily by customizing and delivers emails faster with real-time analytics of who opened, who opened the link so you can resend to those who did not open the open.

Cons

It is hard to verify the DKIM and CNAME for custom email sending from direct admin panel, we have tried several times but still the DNS records have not gotten verified until we gave up since the customer support team are hard to get in touch with

Showing 5 reviews of 13 Read all reviews

Zoho Marketing Automation FAQs

Below are some frequently asked questions for Zoho Marketing Automation.

Zoho Marketing Automation offers the following pricing plans:

  • Starting from: US$19.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD for 1000 contacts per month billed annually, Professional Plan is priced at 29 USD for 1000 contacts per month billed annually and Enterprise Plan is priced at 59 USD for 1000 contacts per month. For more details, visit: https://www.zoho.com/marketingautomation/pricing.html

Zoho Marketing Automation has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Zoho Marketing Automation supports the following languages:

Arabic, Brazilian Portuguese, Bulgarian, Croatian, Czech, Danish, Dutch, English, French, German, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese

Zoho Marketing Automation supports the following devices:

Zoho Marketing Automation integrates with the following applications:

BULK SMS, Clickatell, Dropbox Business, Eventbrite, Evernote Teams, GoToWebinar, Google Apps for Work, Google Drive, Google Photos, LinkedIn Sales Navigator, Meta for Business, OneDrive, PayPal, PayPal Commerce Platform, SMS-Magic, Salesforce Platform, Shopify, SugarCRM, SurveyMonkey, Twilio, Twitter/X, WhatsApp, WhatsApp API, Wistia, Zendesk Suite, Zoho Analytics, Zoho Backstage, Zoho Books, Zoho CRM, Zoho Commerce, Zoho Creator, Zoho Docs, Zoho Forms, Zoho Invoice, Zoho Meeting, Zoho Recruit, Zoho Survey

Zoho Marketing Automation offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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