About Braze

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.


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Braze

4.7 (98)
VS.
Most reviewed

Starting Price

US$500.00
US$20.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

27
87

Integrations

No integrations found
63

Ease of Use

4.6 (98)
4.4 (423)

Value for Money

4.4 (98)
4.3 (423)

Customer Service

4.6 (98)
4.3 (423)
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Reviews

Overall rating

4.7 /5
(98)
Value for Money
4.4/5
Features
4.6/5
Ease of Use
4.6/5
Customer Support
4.6/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 98
Kristijan
Kristijan
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Best Customer Engagement Platform for Mobile-First Businesses

Reviewed on 21/03/2023

User-friendly interface, lots of capabilities, always innovating and following the latest trends,...

User-friendly interface, lots of capabilities, always innovating and following the latest trends, amazing customer support, great educational materials and certifications programs, thriving user community, and much more!

Pros

Braze has all you need to run engage, retain, and convert your mobile app users - from detailed segmentation to running workflows and multivariate testing with multiple messages across Email, Push Notifications, In-App Messages, News Feed Cards, SMS, and more. It also has an amazing customer support team and a thriving user community on Slack which is active daily with helping each other with various use cases!

Cons

The only drawback is the lack of detailed reporting in some areas like general Email statistics for which you would need to export your data to an external BI / Analytics solution in order to get in-depth reporting.

Matei
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A comprehensive tool for our mobile marketing stack

Reviewed on 24/03/2023

Our overall experience with the product is good, was also nice seeing that they are continuously...

Our overall experience with the product is good, was also nice seeing that they are continuously developing the solution. Of course, it can also be better.

Pros

Braze helps us deploy multi-channel campaigns with ease. and we are therefore orchestrating push notifications, in-app modals and emails from one tool

Cons

Some blockers are to getting up and running with particular product areas, which is sometimes quite demotivating.Also, the customer success team has little willingness to provide training. Most of the heavy lifting needs to be done via documentation articles.

Alternatives Considered

CleverTap and Iterable

Reasons for Switching to Braze

one of the main players in the space with quite some track record
Bruno
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Braze SDK not very easy

Reviewed on 12/03/2019

Nothing special

Nothing special

Pros

It has a bunch of features and does what it promises, it can relate users id, it manages the notification correctly and they are easy to implement.

Cons

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Extremely powerful once you've got it well implemented

Reviewed on 13/12/2019

Make sure you've got the right technical resources dedicated to implementing then iterating/optimizi...

Make sure you've got the right technical resources dedicated to implementing then iterating/optimizing the implementation over time and you should be in good shape.

Pros

Braze is extremely powerful as an engagement/lifecycle marketing. The feature set is vast, and it's ability to run complex trigger based experiments across multiple channels is really something.

Cons

Getting it implemented well can be tough. You need to have all of your events flowing through properly as well as make sure all the customers/users you want in there are there with the correct data. You don't want too much data or you'll hit your limits, and you don't want unneeded anonymous users or you'll be charged for those. Takes a while but once it's up and running smoothly it's beautiful

Alternatives Considered

Iterable

Reasons for Switching to Braze

Previous familiarity with braze by one of our VPs
Sally
Overall rating
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Powerful, data enabled multi channel platform

Reviewed on 29/08/2023

We are using CRM to retain customers on our wireless service using email and SMS messaging. WE...

We are using CRM to retain customers on our wireless service using email and SMS messaging. WE personalize communications based on profile attributes, lifecycle stage, and behaviors to maximize LTV. We're just getting started on the platform but it has just about all the important features I was expecting and then some.

Pros

Built in AB testing features; easy drag and drop template building with interchangeable content blocks; versatile segment builders; native integrations with data clouds; Journey builder does everything I need; reporting checks the box. Native SDK makes tracking user interactions across touch points (web, app) very easy to implement and maintain. Dynamic content syntax is quite intuitive and user-friendly for non-coders.

Cons

The cost is something we will need to keep an eye on; I can definitely see how tracking a lot of engagement events in a growing customer base is going to spike costs and possibly exceed our contract. Onboarding happens with a third party vendor, who is not as proactive, knowledgable or committed to our success as they could be. (Had a better experience with onboarding at Iterable both times.) This is Also, when we got started, the ability to clone templates and content blocks between projects was not available but they just launched that new feature. I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable preview, the preview tool that's built in doesn't always show everyone and sometimes it doesn't show anyone at all due to the way it seems to sample from the list.

Showing 5 reviews of 98 Read all reviews

Braze FAQs

Below are some frequently asked questions for Braze.

Braze offers the following pricing plans:

  • Starting from: US$500.00
  • Free Trial: Not Available

Please contact Braze directly for pricing details.

Braze has the following typical customers:

11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Braze supports the following languages:

English

Braze supports the following devices:

We do not have any information about what integrations Braze has

Braze offers the following support options:

24/7 (Live rep)

Related categories

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