Lighthouse Studio

4.6 (168)
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Market research software for government agencies

About Lighthouse Studio

Lighthouse Studio is a market research software that helps businesses conduct online and offline surveys to collect responses and run market simulations. Key features include multi-objective search algorithms, alternative-specific conjoint designs, utility constraints, prohibitions, and conditional display.

The platform enables managers to create predictive simulation models and assess market reactions on pricing moves, product configurations, and competitors. Lighthouse Studio offers a free format feature, which allows teams to create custom conjoint and MaxDiff questions on a unified interface. Supervisors can also include rating scales, drag-and-drop rankings, and open-ended questions to capture responses.

Lighthouse Studio lets stakeholders set up quotas, block randomization, automated looping, and skip logic to manage respondent flows on a centralized dashboard. Operators can also insert personalized HTML, CSS, and JavaScript into surveys and utilize the question library to store data.


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Lighthouse Studio Software - Lighthouse Studio numeric question template
Lighthouse Studio Software - Lighthouse Studio data fields
Lighthouse Studio Software - Lighthouse Studio CBC
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Lighthouse Studio Software - Lighthouse Studio numeric question template
Lighthouse Studio Software - Lighthouse Studio data fields
Lighthouse Studio Software - Lighthouse Studio CBC

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Starting Price

US$4,000.00
year
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Features

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Ease of Use

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Reviews

Overall rating

4.6 /5
(168)
Value for Money
4.3/5
Features
4.4/5
Ease of Use
4.1/5
Customer Support
4.6/5

Already have Lighthouse Studio?

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Showing 5 reviews of 168
Verified Reviewer
Overall rating
  • Industry: Research
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy and simple tool to understand and design surveys

Reviewed on 06/03/2020

It was very satisfied and wonderful

It was very satisfied and wonderful

Pros

Conjoint, Maxdiff and its related exercises and easy to understand the features

Cons

There are no such things, i was very satisfied with everything i use in this tool

Paul
Overall rating
  • Industry: Market Research
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Why Lighthouse Studio should be in your consideration set

Reviewed on 07/03/2020

I have been using the Lighthouse Studio since 2006. It has steadily grown in that time with more...

I have been using the Lighthouse Studio since 2006. It has steadily grown in that time with more and more features / improvement included constantly across the journey.

The Sawtooth Software team listen to their clients. They encourage you to voice your opinion. They regularly seek out your feedback for the good of their products.

They really do get it right.

Pros

It contains all the standard survey question types and many of the more complex / customised question types that other software includes. It has the ability to add customised features / programming via HTML, CSS, JavaScript, Perl, etc.

As with any software you become familiar with, it is easy to navigate your way around the menus and features within.

The Sawtooth Software support is world class. It consists of a vibrant online forum and a generous and friendly help desk direct from Sawtooth Software themselves. I rely heavily on their ongoing support.

Cons

I guess self interest kicks in here.

There are a couple of features I would love to see included such as a bulk emailer, carousels (programmed by Sawtooth Software rather than me) and file uploading within a survey.

Christopher
Overall rating
  • Industry: Telecommunications
  • Company size: 51–200 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Review

Reviewed on 06/03/2020

Ok

Ok

Pros

Allows us to do fancy conjoints and maxdiffs

Cons

Super hard to use; terrible UI; the sawtooth background I have to look at while using it

Claudio
Overall rating
  • Industry: Market Research
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Solid package, especially if you'd like to customise or if you're into Conjoint, MaxDiff etc.

Reviewed on 07/03/2020

Compared to other survey software, Lighthouse is a solid product that has a lot of capabilities and...

Compared to other survey software, Lighthouse is a solid product that has a lot of capabilities and helps develop great surveys. Sure there is a lot that could be improved (and hey, Sawtooth, if you'd like some input or ideas, you're welcome to get in touch;) but in comparison it is one of the better solutions if you are looking for a certain degree of freedom and know your way around JS, CSS, Perl etc.

Pros

Highly customisable. Tailored towards people who are developers or have a strong tendency towards developing and therefore more intuitive than other products that do have more pleasing UIs yet more cumbersome UXs.
It's one of the few solutions that provide good functionality when it comes to all types of Conjoint studies, MaxDiff etc.
Backwards compatibility in terms of "the interwebs" is pretty deep (supports browser and platforms way back) although that's also something that holds the software back more than it should.
Offline functionality works ok - although only on Android.

Cons

Innovation is lacking a bit. The overall architecture, look and feel of the software is almost unchanged in the past decade. Still relying heavily on jQuery and other libraries (which is totally unnecessary since almost everything can be done with vanilla JS and much reduced overhead!). The DOM and the structure comprises of a lot of jank. After all it's a web-experience and there are many things that can be improved upon to rise up to modern days web-standards to provide decent loading times, UXs for the respondents and make use of modern APIs and browser capabilities.
I wish there was a more open dialog with developers in terms of roadmaps, development cycles, including suggestions etc.
Offline functionality for iOS would be nice!

Steve
Overall rating
  • Industry: Market Research
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

With you for the long run

Reviewed on 06/03/2020

Lighthouse, although we don't fully utilize every feature, is exactly what we needed to accomplish...

Lighthouse, although we don't fully utilize every feature, is exactly what we needed to accomplish the MaxDiff tasks for both our research teams and clients. If you're not sure how do do something, call them. I can almost guarantee they have the exact something you need and will definitely help you through everything. They are among the smartest in the industry and know the ins and outs of everything they give us the ability to accomplish. So even if you get everything set up, but just don't fully understand the results, they can easily help with that as well. If you're on the fence, I would highly recommend this side as the greener one.

Pros

I have used Sawtooth Software since their first days of Ci2 back in the 90s. I've used their interviewing software (CATI/CAPI), went with to Ci3 and then Sensus as they entered the Web space. Their software has always been on point, giving you all of the features needed for a complete market research system.

Since the early days, I have morphed to different systems with different companies, but have come back to Lighthouse for its ability to help run MaxDiff designs. We set everything up in Sawtooth, transfer the design to our interviewing software, import it back to Lighthouse, run the scores and upload it to the online analyzer. Our teams, and even some clients really love the ease of the online analyzer that also includes TURF analysis side-by-side with the MaxDiff analysis.

Cons

They have SO many choices for researchers, sometimes it can be difficult to know which is best for you, but if you tell them what you are trying to do, they'll get you to the exact product/service/logic you need.

Showing 5 reviews of 168 Read all reviews

Lighthouse Studio FAQs

Below are some frequently asked questions for Lighthouse Studio.

Lighthouse Studio offers the following pricing plans:

  • Starting from: US$4,000.00/year
  • Pricing model: Subscription
  • Free Trial: Available

For Lighthouse Studio Suite. Discounts for multiple users.

Lighthouse Studio has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Lighthouse Studio supports the following languages:

English

Lighthouse Studio supports the following devices:

We do not have any information about what integrations Lighthouse Studio has

Lighthouse Studio offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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