---
description: Learn how SAS Customer Intelligence 360 can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for SAS Customer Intelligence 360.
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title: SAS Customer Intelligence 360 Reviews, Prices & Ratings | GetApp UK 2026
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# SAS Customer Intelligence 360

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> SAS Customer Intelligence 360 is an intelligent, multi-channel marketing solution. Modules of Customer Intelligence 360 include 360 Discover, 360 Engage, 360 Match and the SAS CDP capabilities. Additional related products include SAS Intelligent Decisioning) and SAS Event Stream Processing.
> 
> Verdict: Rated **4.9/5** by 8 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of SAS Customer Intelligence 360

SAS Customer Intelligence 360 enables marketers to attract customers’ attention and take the most impactful actions. Using SAS CI 360, marketers can create more individualized, relevant, and targeted communications based on their knowledge of a customer. SAS Customer Intelligence 360 allows clients to perform true predictive marketing using dynamic data collection, avoiding channel-based web analytics tagging. By doing this, marketers can take their customer data and convert it into insight to make precise decisions about customers- enabling brand marketers to meet each customer’s need at the individual level.

SAS Customer Intelligence 360 boasts an agile strategic marketing planning tool, where easy access to detailed campaign information helps marketers provide stakeholders with full visibility into marketing plan objectives and select the best options during the planning stages of campaigns and activities. In conjunction, SAS Customer Intelligence 360 is equipped with marketing workflow capabilities that provide real-time visibility into marketing processes and timelines. Collaboration can be easily facilitated across all contributors using an automated system to calculate changes to project timelines and associated deliverables. Across all channels, online and offline data is easily integrated using SAS Customer Intelligence 360. This means that data from offline customer channels like call centers, CRM, and POS are easily combined with the data coming from SAS Customer Intelligence 360, providing a more meaningful multichannel customer understanding. The complete online behavior of customers is captured at a detailed level and combined with existing offline customer data sources, creating a complete picture of the customer and equipping brand marketers with valuable insight into a customer’s needs. Multiple decision-making methods- from business rules to multivariate tests (via custom predictive models)- help ensure the customer gets the most relevant and personalized offers.

With analytics, SAS Customer Intelligence 360 provides a future-oriented view of customer journeys, helping marketers understand the most significant business drivers and how those drivers will perform in the future based on goal-seeking routines that determine optimal levels. SAS Customer Intelligence 360 separates from most online analytics vendors who require form and field level tagging, as SAS embeds a single line of HTML code in each webpage to enable dynamic data collection, allowing marketers to use their budgets more effectively without spending on expensive tagging costs. SAS Customer Intelligence is a modular system, with modules including Discover, Engage, Plan, and Match. This modular design allows marketers to build a natural path, starting small and adding over time, adopting additional components of the SAS Customer Intelligence suite when needed.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 8 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.9/5 | Based on overall reviews |
| Features | 4.9/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: SAS Institute
- **Founded**: 1976

## Commercial Context

- **Starting Price**: US$8,000.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: o SaaS – continuous monthly release
o Flat Rate Annual Fee / Consumption based
o 12-month minimum, but support multi-year
o Module pricing is metric based 
o Costs vary by module, start as low as 8k/year
o SAS has hard costs associated with the service
o Usage is metered \& supports bursting / overages
o Pricing is by module, selling is by capability
o ”Pay as You Go” option in process
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Arabic, Brazilian Portuguese, Chinese, Croatian, Czech, Danish, Dutch, English, European Portuguese, French, German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Serbian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Traditional Chinese, Turkish
- **Available Countries**: Albania, Algeria, Angola, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Benin, Bosnia & Herzegovina, Botswana, Brazil, British Virgin Islands, Burkina Faso, Cameroon and 102 more

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Action Management
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Ad Inventory Management
- Ad Optimisation
- Ad hoc Query
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Approval Process Control
- Approval Workflow
- Asset Categorisation
- Asset Library
- Asset Lifecycle Management
- Asset Sharing
- Assignment Management

## Integrations (84 total)

- AWS Amplify
- AWS AppSync
- AWS Cloud Map
- AWS Cloud9
- AWS CloudFormation
- AWS CloudTrail
- AWS CodeCommit
- AWS CodeDeploy
- AWS CodePipeline
- AWS Config
- AWS Control Tower
- AWS Cost Explorer
- AWS Device Farm
- AWS Direct Connect
- AWS Elastic Beanstalk

... and 69 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software)

## Related Categories

- [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software)
- [MRM Software](https://www.getapp.co.uk/directory/1053/mrm/software)
- [Campaign Management Software](https://www.getapp.co.uk/directory/304/campaign-management/software)
- [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software)
- [Content Marketing Software](https://www.getapp.co.uk/directory/607/content-marketing/software)

## Alternatives

1. [Lucky Orange](https://www.getapp.co.uk/software/112955/lucky-orange) — 4.7/5 (260 reviews)
2. [Mailchimp](https://www.getapp.co.uk/software/8268/mailchimp) — 4.5/5 (17572 reviews)
3. [Hotjar](https://www.getapp.co.uk/software/101789/hotjar) — 4.6/5 (539 reviews)
4. [Marketo Engage](https://www.getapp.co.uk/software/990/marketo-lead-management) — 4.3/5 (710 reviews)
5. [Meiro](https://www.getapp.co.uk/software/2075494/meiro) — 4.9/5 (22 reviews)

## Reviews

### "Powerful Marketing Analytics Tool with a Learning Curve" — 5.0/5

> **Verified Reviewer** | *5 March 2026* | Apparel & Fashion | Recommendation rating: 10.0/10
> 
> **Pros**: Strong analytics and campaign tools. Easy to segment audiences. Good automation features. Helps personalize marketing across channels.
> 
> **Cons**: Interface feels a bit complex at first. Setup can take time. Some features need technical knowledge. Documentation could be clearer.
> 
> Overall a solid marketing platform. Powerful data insights and targeting. Takes some learning early, but very useful once configured.

-----

### "Great MarTech solution to manage marketing related data, build segments and audiences, and orchestrate personalized comms." — 5.0/5

> **Verified Reviewer** | *19 August 2025* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: It's a great solution to manage data for marketing purposes, build segments and audiences, and orchestrate communications.
It works very well with both on-prem and cloud databases without the need to copy data, just pulling metadata. It also integrates with other channels like Salesforce or Brazr.
> 
> **Cons**: The interface is probably not the best. It could be improved to be more intuitive and friendly. I've seen improvements, which is great because you can see it's a solution that gets constant enhancements, but it still has areas of opportunity.

-----

### "SAS Customer Intelligence" — 4.0/5

> **Seddik** | *29 March 2018* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: •Open data model
•Dynamic data collection
•Post-data-collection contextualization
•Anonymous behavior capture
•Predictive models, forecasting and goal-seeking routines
•Dynamic content placement
> 
> **Cons**: Pricy for medium and small firms.
Tough to learn.
Not user friendly.
Can have better visualizations.

-----

### "SAS Customer intelligence 360 Review" — 5.0/5

> **Karen** | *25 August 2025* | Biotechnology | Recommendation rating: 9.0/10
> 
> **Pros**: Keeping up to date on the best ways to get my work done.  I can always depend upon SAS Customer intelligence 360.
> 
> **Cons**: There's an atmosphere; I've noticed of... perhaps some utilities  not being available for the long haul.  Perhaps not true.  SAS has been around for a long time and is still the best option for my work.
> 
> They are the best.  Even when it comes to questions about new stuff.  I asked about Artificial Intelligence and was able to understand "prompting" Copilot because of SAS Customer Intelligence.

-----

### "SAS Customer Intelligence 360 Review" — 5.0/5

> **Anna** | *18 June 2024* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10
> 
> **Pros**: Their customer service is very good and they'll try their utmost best too do the job right to please their clients, even if the employees have to work overtime.
> 
> **Cons**: Honestly, I do not find any fault with SAS Customer Intelligence 360.
> 
> At SAS Customer Intelligence 360 you can count on them to organize and assist your business to progress by the necessary ways such as designing, advertising and  more for your business.

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## Links

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| en-AU | <https://www.getapp.com.au/software/2058372/sas-customer-intelligence-360> |
| en-CA | <https://www.getapp.ca/software/2058372/sas-customer-intelligence-360> |
| en-GB | <https://www.getapp.co.uk/software/2058372/sas-customer-intelligence-360> |
| en-IE | <https://www.getapp.ie/software/2058372/sas-customer-intelligence-360> |
| en-NZ | <https://www.getapp.co.nz/software/2058372/sas-customer-intelligence-360> |
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| fr | <https://www.getapp.fr/software/2058372/sas-customer-intelligence-360> |
| fr-BE | <https://fr.getapp.be/software/2058372/sas-customer-intelligence-360> |
| fr-CA | <https://fr.getapp.ca/software/2058372/sas-customer-intelligence-360> |

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