---
description: Learn how Google Merchant Center can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Google Merchant Center.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Merchant Center Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Catalogue Management Software](/directory/188/catalog-management/software) > [Google Merchant Center](/software/2060932/google-merchant-center)

# Google Merchant Center

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> Google Merchant Center is a free online tool that helps you reach customers looking to buy items just like yours. This platform helps you manage how your in-store and online product inventory appears on Google as well as measure the impact of every sale.
> 
> Verdict: Rated **3.9/5** by 19 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 19 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support | 3.0/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French
- **Available Countries**: France, United States

## Features

- Catalogue Creation
- Categorisation/Grouping
- Content Management
- Product Catalogue
- Search/Filter

## Category

- [Catalogue Management Software](https://www.getapp.co.uk/directory/188/catalog-management/software)

## Alternatives

1. [Sales Layer](https://www.getapp.co.uk/software/113297/sales-layer) — 4.7/5 (99 reviews)
2. [On Page](https://www.getapp.co.uk/software/142799/on-page) — 4.6/5 (84 reviews)
3. [Wix](https://www.getapp.co.uk/software/90955/wix) — 4.4/5 (10606 reviews)
4. [CatalogIt](https://www.getapp.co.uk/software/2060158/catalogit) — 4.9/5 (74 reviews)
5. [Publuu](https://www.getapp.co.uk/software/2053466/publuu) — 4.9/5 (757 reviews)

## Reviews

### "Google Merchant Center Review" — 3.0/5

> **Shukurath** | *30 December 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Google Merchant Center makes it easy to upload and manage product information, track sales performance, and create promotions.
> 
> **Cons**: I least liked the limited customization options in Google Merchant Center.

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### "Useful for managing Google Ads campaigns" — 4.0/5

> **Tom** | *13 July 2025* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: Can see the campaigns from one screen, and easily control and adjust budgets. The metrics and reporting tools are excellent and very insightful.
> 
> **Cons**: Viewing billing reports can be complex - it can be difficult to see which campaign related to each transaction.
> 
> Useful tool for managing Ads budgets, campaigns and keywords. Can be complex for beginners, so more information when signing up would be useful.

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### "no support, only bots" — 2.0/5

> **Kyrylo** | *16 March 2025* | Consumer Goods | Recommendation rating: 0.0/10
> 
> **Pros**: worked for two years after setup without any problems
> 
> **Cons**: They had some kind of glitch and my country disappeared from the account settings. Instead of explaining anything, they blocked the account for misleading. Despite the fact that I spent more than 6,000 monthly on displaying product ads through Google Ads-merchant, all the support consisted of sending a link to a set of their rules and that's it. I didn't understand all this at all, I decided to refuse promotion with them

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### "Nobrainer marketing for e-commerce" — 4.0/5

> **Ben** | *3 December 2022* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: It's free and quite easy to use once you have it setup.
> 
> **Cons**: Can be difficult to setup and support is limited. There are many parameters and it's hard to know what should be used for all your products.
> 
> It's a must for any e-commerce with products you want to get found in search.

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### "Google merchant center review" — 4.0/5

> **Patrik** | *21 March 2023* | Internet | Recommendation rating: 7.0/10
> 
> **Pros**: An excellent tool for connecting your Google Adwords accountPossibility of different settingsSimple to understand even for an ordinary personAn excellent tool for google purchases
> 
> **Cons**: While using the Google merchant center service, I haven't noticed anything that I didn't like so far.
> 
> I started using the Google merchant center tool when creating advertising campaigns for Google adwords purchases. I found my way around the service environment quite quickly. It is a quite simple tool to understand even for an ordinary person who would like to connect his e-shop to adwords purchases.

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/2060932/google-merchant-center)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/retail-consumer-services-software/a/google-merchant-center/> |
| en-AE | <https://www.getapp.ae/software/2060932/google-merchant-center> |
| en-AU | <https://www.getapp.com.au/software/2060932/google-merchant-center> |
| en-CA | <https://www.getapp.ca/software/2060932/google-merchant-center> |
| en-GB | <https://www.getapp.co.uk/software/2060932/google-merchant-center> |
| en-IE | <https://www.getapp.ie/software/2060932/google-merchant-center> |
| en-NZ | <https://www.getapp.co.nz/software/2060932/google-merchant-center> |
| en-SG | <https://www.getapp.sg/software/2060932/google-merchant-center> |
| en-ZA | <https://www.getapp.za.com/software/2060932/google-merchant-center> |

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