--- description: Learn how Cello can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Cello. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Cello Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Referral Software](/directory/742/referral-marketing/software) > [Cello](/software/2066415/cello) # Cello Canonical: https://www.getapp.co.uk/software/2066415/cello Page: 1 / 2\ Next: [Next page](https://www.getapp.co.uk/software/2066415/cello?page=2) > Cello is a user-led growth platform that facilitates word-of-mouth growth at scale for businesses. The platform enables effortless sharing and discovery of SaaS products with just a few clicks, inspiring and rewarding users and affiliates to share their favorite products and become brand advocates. > > Verdict: Rated **4.9/5** by 20 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Cello • Deploy an E2E referral program — across UX, billing, and payout — in just 4h of development • Offer a sharing UX/UI that feels native and delightful without being intrusive • Set up flexible, automated personal incentives and rewards with fully-automated attribution • Track performance in real-time, making attribution and proving ROI a breeze • Integrate natively with your CRM, events tracking, database, BI tools, and more ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 20 Reviews | | Ease of Use | 5.0/5 | Based on overall reviews | | Customer Support | 4.9/5 | Based on overall reviews | | Value for Money | 4.9/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Powerplay ## Commercial Context - **Starting Price**: US$200.00 - **Target Audience**: 2–10, 11–50, 51–200, 201–500 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Danish, English, French, German, Italian, Norwegian, Polish, Portuguese, Spanish - **Available Countries**: Albania, Andorra, Anguilla, Antigua & Barbuda, Aruba, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bosnia & Herzegovina, British Virgin Islands, Bulgaria, Canada, Cayman Islands, Costa Rica, Croatia, Cuba and 69 more ## Features - API - Activity Dashboard - Activity Tracking - Affiliate Management - Alerts/Notifications - Campaign Analytics - Campaign Management - Contact Management - Conversion Tracking - Customer Segmentation - Customisable Branding - Customisable Templates - Data Import/Export - Email Marketing - Engagement Tracking - For Customer Referrals - Fraud Detection - Incentive Management - Lead Capture - Lead Engagement ## Integrations (3 total) - Chargebee - HubSpot CRM - Stripe ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Referral Software](https://www.getapp.co.uk/directory/742/referral-marketing/software) ## Alternatives 1. [Viral Loops](https://www.getapp.co.uk/software/123119/viral-loops) — 4.6/5 (136 reviews) 2. [UpViral](https://www.getapp.co.uk/software/2050628/upviral) — 4.7/5 (107 reviews) 3. [Referral Factory](https://www.getapp.co.uk/software/2048207/referral-factory) — 4.8/5 (150 reviews) 4. [Buyapowa](https://www.getapp.co.uk/software/116815/buyapowa) — 4.6/5 (80 reviews) 5. [ReferralCandy](https://www.getapp.co.uk/software/9995/referralcandy) — 4.5/5 (386 reviews) ## Reviews ### "Cello provides the potential for significant return on investment and the capability to expand and stimulate revenue growth" — 5.0/5 > **Sven** | *18 February 2024* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: You can start using Cello for free, and as our business grows, their platform scales with you. Great LTV/CAC ratio from the get-go, and the team at Cello is highly professional. We were impressed by the seamless and speedy integration of the referral widget into our existing stack. > > **Cons**: Sales-led use cases are a hard nut to crack, especially regarding tracking and attribution. But Cello has the right ideas and model in place. Looking forward to more sales-led features (e.g. incl. sales people in the loop) > > We are excited to announce that we have found a new way to drive user-led growth, providing a realistic opportunity to create great products while also pursuing acquisition. This unlocks a promising path for our company and we look forward to seeing the positive impact it will have on our future growth ----- ### "Simple and easy to use referrals and affiliate management" — 5.0/5 > **Will** | *22 May 2024* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Cello was easy to setup with a really responsive team. It looks great in the platform and is easy for our customers to understand. > > **Cons**: The customisability isn't quite there yet, a lot of the features you have to get their team to change in the backend. They don't really do too much from an email POV or other incentive POV that could help. > > Really positive, our referral \& affiliate programme has grown since using cello. ----- ### "Effortless Onboarding & Valuable Word-of-Mouth Amplification" — 4.0/5 > **Till** | *23 February 2024* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: I'm particularly impressed with Cello's streamlined onboarding process—it's user-friendly and makes it incredibly easy to get started, which is a big plus. The platform also excels at nurturing word-of-mouth referrals in a way that feels natural and effective, which has significantly reduced the manual effort previously required from our team. > > **Cons**: My experience with Cello has been positive; however, I believe there's room for improvement in the promotion management aspect. Specifically, the process for manually adding promotions for users could be simplified to enhance efficiency. > > My overall experience with Cello has been overwhelmingly positive. It has successfully automated our referral processes and significantly reduced the manual work involved, allowing us to focus on other business areas. The continuous support and the willingness to refine the system post-launch are highly appreciated and add substantial value to our operations. ----- ### "Hassle-Free Referral-as-a-Service Solution" — 5.0/5 > **Carolin** | *18 February 2024* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Cello's onboarding process and support is top-notch. They are highly responsive, professional, and innovative, and truly partner with their clients. Their success-based pricing model has allowed us to scale our referral program while maintaining efficient metrics, which has been a major benefit to our business. We appreciate their commitment to our success and the high level of service they provide. > > **Cons**: While Cello currently only allows for private payouts as a reward option, we would love to see additional reward choices such as donations or in-product discounts in the future. These options would provide added flexibility and allow us to tailor our referral program to the needs and preferences of our users. > > In the current landscape, paid advertising costs are skyrocketing, and we were in need of more cost-effective growth channels. Cello's offering has been the perfect solution for us. Their referral platform has allowed us to tap into a new channel for growth, and we've been thrilled with the results. ----- ### "5% more Revenue Unlocked in Hours" — 5.0/5 > **Raphael** | *26 February 2024* | Telecommunications | Recommendation rating: 9.0/10 > > **Pros**: After utilizing Cello for several weeks, I am genuinely impressed by the progress the team has made within this brief span. One aspect that particularly captures my attention is the remarkable speed of onboarding. Merely a few hours after signing up, we were able to dive right into using it. This epitomizes the essence of growth experiments. Moreover, the experience for referrers is exceptional. The platform is incredibly user-friendly and intuitive, allowing our users to effortlessly navigate, refer others, keep track of their activities, and efficiently receive their rewards. > > **Cons**: I'm quite satisfied with my experience so far. It would be great to have additional notification options to engage and re-activate users. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.co.uk/software/2066415/cello?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/2066415/cello) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data